Date post: | 22-Oct-2014 |
Category: |
Business |
View: | 1,589 times |
Download: | 2 times |
/ product portfolio &
sales funnel
How to attract new customersand grow them
/ the sales funnel
/ the sales funnel
What turns prospects into leads?
What turns leads into hot leads?
What turns hot leads into customers?
What turns customers into clients?
What turns clients into lasting relationships?
/ the product funnel
Introduction
Core
Add on
Package
Premium
/ introduction products
Reduced versions
Part delivery
Test versions
Giveaways and free versions [turn prospect into user]
The purpose of
introduction products is to
make people buy, who
wouldn’t otherwise buy.
/ core products
The core products of our business concept.
Different versions for different targetgroups.
Different price categories.
The core products are the
basis of our business
/ add on products
Products to enhance the use of the core products and give extracustomer value.
Fx bag, memory, batteries, lensesetc. for cameras.
Add on products should
give you an opportunity to
sell more when customers
buy a core product – or
give you a reason to send
new offers.
/ packages
Packages are groups of core productsand maybe add on products sold as a complete package – often with a discount.
Fx Microsoft Office, Adobe-packages.
Packages will make
customers who trust you
buy more than if they had
to buy products one by
one.
/ premium products
Your absolute top luxury products for people who can afford it.
Fx Rolex or Breitling in a watch shop.
Premium products show
what you are capable of
and give customers an
opportunity to show
themselves off.
Doesn’t have to sell much.