Creating vision alignment and product goals from chaos.

@LEWIEASHMAN

‘…IF YOU GIVE A MEDIOCRE IDEA TO A GREAT TEAM, THEY WILL EITHER FIX IT OR THROW IT AWAY AND COME UP WITH SOMETHING THAT WORKS’

-ED CATMULL

New WORLD

STAKEHOLDERS

DEV’S SALES MGMTBOARDUX

REVENUE STREAMS

BUDGET

CUSTOMERS

“The illiterate of the future are not those who can’t read or write but those who cannot learn, unlearn, and relearn.” 

― Alvin Toffler

So what did we do?

Outcomes- New improved input process (continuous improvement)

- Areas of frustration

- Areas in need of improvement of existing features

- Most needed new features

- Does it have the correct vision?

- Is the vision still valuable?

‘Vision is the art of seeing things invisible’

-JONATHAN SWIFT Writer

BIGhaving a

idea

CLEAR VISION

with a

STARTING SMALL

UX RESEARCH

TEAMProduct Owner Scrum Master Team Members

Building Products that Customers LOVE

MISSION Increase the companies one metric that matters (KPI’s) by shipping the right features (Product spec) at the right time (Roadmap)

Whilst building a Product Driven Company

@LEWIEASHMAN

Thank you