Logo Own Fan Account

Social Networking accounts

Tabs

Merchandise Store

Social Network Statistics

White Space

Full Bleed image off

centre

Information/tour dates

Colour scheme repeated

iTunes

This is the front/home page of The

Vamps website. This, in my opinion, is

a successful homepage because it is

immediately eye catching. It doesn’t

have too much writing, and the writing

that is there is broken up anyway, which

makes it easier to read and allows the

full bleed image to be spotlighted. I like

the layout of the whole homepage, how

they have the tabs at the top, with the

striking logo to the side, and the fact

that the photo is not in the centre as per

typical of music bands. I also like how

they have included social network stats,

which may entice the reader to follow

them, to join the ‘mainstream’

demographic audience. There is also a

good use of the colour scheme of the

two base colours, white and black,

which then contrasts against the

contrasting yet complimentary colours,

blue and red. This is a definitely a

layout I would like to replicate for my

band.

Immediately informs the

readers of the band’s

whereabouts

Makes it look

professionalHelps break up the page, keep

attention on the picture and the

writing on it and around it

Appeals to target

audience who will

most likely have

social networking

accounts plus will

attrack those who

want to be

mainstreamers and

fit in.

Good quality

image, looks

natural rather than

composed, off

centre = unusual,

breaking

conventionsHelps

break

up the

page,

makes

it clear

what is

on the

website

Makes fans feel

more involved

with the site and

band, helps

them form an

identity

Makes fans more able

to interact with the

band, can get updates,

news, etc

Fans can show off their identity

and their love for the band

through merchandise, also good

idea to have it online as many

people buy online nowLogo clearly

gives the band

a recognisable

identity Good idea to connect the

band/website with the world’s

most popular music store –

more recognition, advertise

opportunities, download

options

These are the homepages for 5 Seconds of Summer

and One Direction. Again they have both stuck to colour

schemes, which is what I intend to do, but what grabbed

me about both of them is their layout. They both have

boxes with information, some images, some text, some

videos, which helps vary up the page and makes it

more interesting, leaving little or wide spaces between

the boxes, creating a collage effect. This ‘collage’ effect

is becoming increasingly throughout the internet, on

sites such as portfoliobox.com and on social networking

site, Instagram, and even on portable

devices e.g. the Windows Phone. I

personally love this effect, as it helps break

up the content but at the same time, helps

fill up the page and with all the multimedia,

entices the reader further to explore the

website. This idea is especially good for

younger and teenage readers who will

easily tire of just seeing text, but who also

now have the power to go to a website in

less than 30 seconds due to the power of

ever changing technology.

Furthermore, I like how the boxes, especially

on the One Direction site, have been split up

into sections with subheadings e.g. ‘Latest

Tweets’ ‘Spotify’ ‘Events’ and ‘Latest Release’.

This displays how the band interacts with other

companies that the target audience will be

interested in, and it also gives the audience a

chance to see the band’s professional aspects

e.g‘Spotify’ but also their personal aspects e.g.

What they’re tweeting. Having it spread out

like this in sub sections also allows the viewer

to see everything all at once, without having to

explore the whole site.

This is the front cover of Katy Perry’s album, Teenage Dream. It immediately attracted my eye due to the simplicity of

it, but yet it is still effective. It stick to a colour scheme of pink, white and baby blue, colours that are stereotypically

aimed towards the target audience (young teenage girls). I think this is a good way to attract the audience, and

seeing as mine is of a slightly older audience (16+) I will have to think carefully about my colour choices – I may even

just keep the cover a simple black and white, as this will appeal to everyone, though I may colour some parts of the

image to make the cover stand out more. I like how the typeface is unique to Katy Perry and how it is continued

throughout her products. The fun font and the way the words of the album have been decorated into candy canes as

well as the fact that Katy is lying among what looks like candyfloss clouds helps relate into her candy theme and

suggests that she is a ‘sugar sweet’ singer and that she has quite a innocent persona. However, the fact that she is

naked amongst the cloud, and lying in an almost suggestive pose contradicts this previous idea, although maybe as

she is naked, she is displaying her innocence. All in all, I think this cover is very effective in drawing attention, though

it maybe controversial and is ambiguous in its meaning and I would also like mine to be amibigious and fairly simple

like this cover, but unlike Katy’s,I think I might have my front person not to be looking at the camera.

This is the inside front cover of Katy’s digipak. This is a successful image because the focus here is entirely on

Katy the artist. She has been captured in very bright lighting, which contrasts against the dark background behind

her, which insinuates that the focus should be on her, like she is some kind of royalty, which is further conveyed by

her wearing a crown made of sweets, again fitting in with her candy theme. Her hair and makeup are done to

perfection, the makeup heavy but still looking natural which helps identify what kind of genre of music Katy makes,

e.g. Someone wearing lots of black makeup stereotypically would be found on some kind of goth/rock cd. Katy is

also staring straight into the camera, which is instantly captivating – I think I may also do a mid shot/close up for

my inside front cover of the digipak. Although Katy is not nude in this picture, she is wearing a very low cut dress,

which is white, and together they can connote innocence again, but can also be controversial again. The inside

cover also has the small print written inside, as well as what looks like a logo of the records company, so I will do

some research into record labels and include a suitable company’s logo and their small print into my digipak.

This is the inside back cover of Katy’s cd.

Again, it is effective as the focus is

entirely on the cakes (again fitting in with

the candy theme) and again, the

background has been darkened and the

cakes put into a spotlight. Cakes are

meant to be delicious and tempting, so

perhaps the cakes featured here are

meant to be a metaphor for the singer

herself. The two inside covers are

separate images though they share the

same background, however I think I will

vary mine from Katy’s by stretching one

image over both of the inside covers.

This is the actual design of the disk itself. If I have

time I would like to design my own CD for my

digipak. What I like about Katy’s CD is that it’s such

a simple design with only two colours, yet it’s very

eye catching and matches her candy theme

perfectly as it resembles a strawberries and cream

lollipop etc. However, I don’t think I will use colour

on my CD as my target audience is different to

Katy’s and they won’t necessarily be attracted to

the bright colours like this one. Also, I think on mine

I will use an actual image, maybe of the band/solo

artist.

This is the back cover of the Teenage Dream album.

As it keeps in with the front cover, the same

typography and general design i.e. The continuous

background image, I think it looks more professional

and will appeal more to its target audience of young

girls. I think I will also keep the same idea of having a

continued background image that stretches from the

back to the front. I also like the way the album artist

has used the candy drops to replace the letter O,

which makes the writing a little more interesting,

however I think my target audience may even be put

off by this and would prefer something more

sophisticated but minimalistic at the same time.

(for digipak/CD)

I found this advertisement online, and the photographer said it had come from

teen magazine, Seventeen. This is perfect opportunity to grab the readers’

attention as Seventeen is the kind of magazine that the target audience of the

CD (young teenage girls) would read, so there is more of a chance that the

audience would see it, particularly if this advert were repeated throughout the

magazine. This advert is also eye catching due to its rainbow colour scheme –

the colours clash but work together, and their boldness and brightness help

attract the readers eye.

Though I don’t think I will use such vivid and as many colours, I like the

composition of the images and the text and think I will use a similar layout for my

magazine advert if I choose to do one. I like how Katy is staring straight into the

camera, which immediately draws the reader in, but also it isn’t a close up, more

like a mid shot, which I think is what I will do e.g. Perhaps capture someone on

the piano from afar. Also, the font and style of the title of the actual digipak cover

takes up practically the whole top right corner, so you can’t escape it and means

you don’t have to look hard to find out who the artist is and you now know what

to look for when trying to find the CD in a music shop. The font and style is very

recognisable and unique to Katy Perry, and ties in with her candy themed CD

‘Teenage Dream’ and her world tour, ‘The California Dreams Tour’. This

continuity makes her look more professional and may entice more people to

listen to her music and take it seriously.

Full bleed image Striking

background colour

Unique/personalised font

style for name of artist

Small image

of actual

CD

Rainbow colour scheme

Vibrant hair

Heavy makeup

smallprint