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Product training Lb3 - Furniture classic/modern extension LB Marketing & Product Management –...

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Product training Lb3 - Furniture classic/modern extension LB Marketing & Product Management – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2
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Product training Lb3 - Furniture classic/modern extensionLB Marketing & Product Management – Philipp Leibundgut & Chris Whinyates / 22.September 2010, version 2

Contents

1. General information

2. Product range

3. Colours

4. Article numbers

5. Sales arguments

6. Pictures

Background / Motivation / Challenge

• Whilst reviewing the current market situation it became apparent that there is a need for the classic and modern vanity units to have drawers and a new handle. The new handle is also needed for the trolley and tall cabinet

• It also became apparent that there is a need for a classic mirror as well

• After discussions with Studio Palomba Serafini and Idea, we believe we have come up with the best possible outcome

• Also our special space saving siphon is automatically included with all vanity units

1. General information

Designer: Studio Palomba Serafini

Supplier: Idea, Italy

Launch : September 2010 (Cersaie)

Start of Sales: October 2010

1. General information

2. Lb3 – Furniture overview

Vanity unit 600 Vanity unit 850

Vanity unit 1000 Vanity unit 1250

2. Lb3 – Furniture overview

Tall cabinet Trolley

Mirror 750 Mirror 1200

2. Lb3 – Vanity unitsVanity unit 600 • 600 x 475 x 370 mm• One drawer• Special space saving siphon• 4.3610.5 small collar for wb 8.1268.3• 4.3610.5 large collar for wb 8.1068.4, 8.1068.5,

8.1268.4, 8.1268.5

Vanity unit 850• 820 x 585 x 370 mm• Two drawers• Special space saving siphon• 4.3611.2 for wb 8.1068.6

Vanity unit 1000• 970 x 585 x 370 mm• Two drawers• Special space saving siphon• 4.3612.2 for wb 8.1268.6

Vanity unit 1250• 1220 x 373 x 380 mm• Two drawers• Special space saving siphon• 4.3613.2 for wb 8.1068.8

2. Lb3 – Wall cabinet / trolleyTall cabinet• 450 x 1600 x 370 mm• 4.6600.2• New handle• Four shelves• Four feet

Trolley• 420 x 500 x 370 mm• 4.6410.2• New Handle• One drawer with interior drawer

2. Product Range – MirrorsMirror 750• 750 x 750 x 45 mm• 4.4890.5 without illumination• 4.4890.1 with illumination

Mirror 1200• 1200 x 750 x 45 mm• 4.4990.5 without illumination• 4.4990.1 with illumination

2. Product Range – Optional

Drawer mat• 4.9210.0.068.730.1 drawer mat for 4.3311.1/2• 4.9210.1.068.730.1 drawer mat for 4.3312.1/2• 4.9210.2.068.730.1 drawer mat for 4.3313.1/2• 4.9210.3.068.730.1 interior drawer mat for 4.3311.2• 4.9210.4.068.730.1 interior drawer mat for 4.3312.2• 4.9210.5.068.730.1 interior drawer mat for 4.3313.2• 4.9210.6.068.730.1 drawer matt for 4.6410.1/2• 4.9210.7.068.730.1 drawer mat for 4.3610.5/6• 4.9210.8.068.730.1 drawer mat for 4.3611.2• 4.9210.9.068.730.1 drawer mat for 4.6312.2• 4.9211.0.068.730.1 drawer mat for 4.3613.2

3. Colours - Furniture

Color range:

• 560 - White (structured)

• 561 – Wenge

• 562 – Oak

• 515 – Polished Aluminium

4. Article numbers4.3610.5.068.560.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1268.3, 1 drawer, small collar with special space saving siphon - white

4.3610.5.068.561.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1268.3, 1 drawer, small collar with special space saving siphon - wenge

4.3610.5.068.562.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1268.3, 1 drawer, small collar with special space saving siphon - oak

4.3610.6.068.560.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1068.4, 8.1068.5, 8.1268.4, 8.1268.5, 1 drawer, large collar with special space saving siphon - white

4.3610.6.068.561.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1068.4, 8.1068.5, 8.1268.4, 8.1268.5, 1 drawer, large collar with special space saving siphon - wenge

4.3610.6.068.562.1 LB3 vanity unit Classic/Modern 600 vanity unit for WB 8.1068.4, 8.1068.5, 8.1268.4, 8.1268.5, 1 drawer, large collar with special space saving siphon - oak

4.3611.2.068.560.1 LB3 vanity unit Classic/Modern 850 Vanity unit for WB 8.1068.6, 2 drawers with special space saving siphon - white

4.3611.2.068.561.1 LB3 vanity unit Classic/Modern 850 Vanity unit for WB 8.1068.6, 2 drawers with special space saving siphon - wenge

4.3611.2.068.562.1 LB3 vanity unit Classic/Modern 850 Vanity unit for WB 8.1068.6, 2 drawers with special space saving siphon - oak

4.3612.2.068.560.1 LB3 vanity unit Classic/Modern 1000 Vanity unit for WB 8.1268.6, 2 drawers with special space saving siphon - white

4.3612.2.068.561.1 LB3 vanity unit Classic/Modern 1000 Vanity unit for WB 8.1268.6, 2 drawers with special space saving siphon - wenge

4.3612.2.068.562.1 LB3 vanity unit Classic/Modern 1000 Vanity unit for WB 8.1268.6, 2 drawers with special space saving siphon - oak

4.3613.2.068.560.1 LB3 vanity unit Classic/Modern 1250 Vanity unit for WB 8.1068.8, 2 drawers with special space saving siphon - white

4.3613.2.068.561.1 LB3 vanity unit Classic/Modern 1250 Vanity unit for WB 8.1068.8, 2 drawers with special space saving siphon - wenge

4.3613.2.068.562.1 LB3 vanity unit Classic/Modern 1250 Vanity unit for WB 8.1068.8, 2 drawers with special space saving siphon - oak

       

4.6410.2.068.560.1 LB3 trolley Classic/Modern trolley with new handle - white

4.6410.2.068.561.1 LB3 trolley Classic/Modern trolley with new handle - wenge

4.6410.2.068.562.1 LB3 trolley Classic/Modern trolley with new handle - oak

       

4.6600.2.068.562.1 LB3 Tall cabinet Tall Cabinet Classic/Modern with new handle - white

4.6600.2.068.561.1 LB3 Tall cabinet Tall Cabinet Classic/Modern with new handle - wenge

4.6600.2.068.560.1 LB3 Tall cabinet Tall Cabinet Classic/Modern with new handle - oak

       

4.4890.5.068.515.1 LB3 mirror Mirror classic frame 750

4.4990.5.068.515.1 LB3 mirror Mirror classic frame 1200

4.4890.1.068.515.1 LB3 mirror Mirror classic frame 750 with illumination

4.4990.1.068.515.1 LB3 mirror Mirror classic frame 1200 with illumination

5. Sales arguments

General• Particle board is moisture resistant & ecological • Real wood veneer• Edge: 2mm massive wood more impact resistant than other edges• Top surface has a special lacquer which is more „water resistant“ than the average• 50mm side thickness• 2 different styles for one set with the options door, drawer & frame• Free to combine over builds and all able to turn by 180 degrees• Interior drawer• Optional feet• High quality runners by Blum• Salice hinges w/ integrated soft close• Galvolux mirror hinges• 3D adjustable installation fitting system • IP44 lighting• Safety mirrors

5. Sales arguments

Vanity unit• New more popular handle for Classic & Modern two drawer vanity unit• Introduction of two drawer Classic & Modern vanity units which broadens the Lb3 range

to the market• Introduction of special space saving siphon to total vanity unit range

Tall Cabinet & Trolley• New more popular handle for Classic & Modern tall cabinet and trolley

Mirror• Introduced due to public demand• Available in two sizes (750 x 750mm / 1200 x 750mm)• With and without illumination

5. Sales arguments Space saving siphon

Space saving siphon• 8.9424.0.000.000.1• Innovation: Viega has modified a standard

siphon to fit to the Laufen needs.• We have the exclusive selling rights for this

product for one year. USP!• The set includes all pieces to complement

the whole Laufen range in all dimensions. It is automatically included with the furniture of Lb3.

The benefits:No cut-out anymore in the drawers. More space in the drawer.

6. Pictures

6. Pictures

6. Pictures


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