Product training Palomba - FurnitureLB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 23.September 2010, version 2

Contents

1. General information

2. Product range

3. Colours

4. Article numbers

5. Sales arguments

6. Pictures

Background / Motivation / ChallengeThe market has shown that there is a need for:• An introduction of the Palomba furniture

in white. A key mainstream colour.• To offer vanity units for directly under the

famous Palomba “organic” countertop basins.

Furthermore Laufen has a special space saving siphon which will also be included in the Palomba collection.

1. General information

1. General information

Story ceramic design:

ORGANIC BATHROOM. Palomba Collection recounts the same oldstruggle between water and materials, amplitude and emptiness. Intense,gentle and natural forms that evoke inlets, small lakes, rockssmoothed for millennia by the ceaseless motion of the sea. Naturecomes into our homes, completely reinvigorating our daily lives.

Suplier: Fräfel, Switzerland

Launch : September 2010 (Cersaie)

Start of Sales: October 2010

1. General information

2. Palomba – Vanity units

Vanity unit 800 • 795 x 432 x 495 mm• 4.2211.0. with space saving siphon for wb 8.1480.4• 1 drawer

Vanity unit 1200• 1190 x 432 x 495 mm• 4.2212.0. with space saving siphon for wb 8.1480.6• 2 drawers

Vanity unit 1600• 1585 x 432 x 495 mm• 4.2213.0 with space saving siphon for wb 8.1480.8• 3 drawers

2. Palomba – Vanity units

Vanity unit 400• 400 x 350 x 440 mm• 4.2023.5 with space saving siphon• Open at the top and rear• 1 drawer

Vanity unit 400• 400 x 350 x 440 mm• 4.2023.6 with space saving siphon• Open at the top and rear• 2 drawers

3. Colours

White 820 (new also for existing furniture range)

Makassar 525

Oak 535

4. Article numbers

5. Sales arguments – Surface

The aluminium handle and the aluminium decor edge combined give the furniture its Palomba characteristics – reduced design with a nice and rich feeling.

The surface is a 1mm laminate panel which is very scratch, water and UV resistant. (high quality)

The removed washtop makes the furniture together with the vanity unit very light.

5. Sales arguments – Fittings / interior organisation

Shelf:• Removable shelf to utilize the whole space

in the furniture

Fittings:• The drawer has metallic sides with

integrated soft close.• The fittings of the drawer are supplied by

the company Blum from Austria.• Blum is a very established company for

fittings with a high quality standard.

The benefits: There is a better slide-out and they have a longer life cycle than with cheaper systems. It is also very easy to adjust the drawer.

5. Sales arguments – Fixation system

Fixation system:• For the installation we use an adjustable 3D

fitting / fixation system. • It is one of the easiest ways to fit the

furniture on to the wall.

The benefits:It is logical and simple for the installer. Everything is described within the provided mounting instruction.

5. Sales arguments – Space saving siphon

Space saving siphon• 8.9424.0.000.000.1• Innovation: Viega has modified a standard

siphon to fit to the Laufen needs.• We have the exclusive selling rights for this

product for one year. USP!• The set includes all pieces to complement

the whole Laufen range in all dimensions. It is automatically included with the furniture of Palomba.

The benefits:No cut-out anymore in the drawers. The consumer has more space in the drawer.

5. Sales arguments – Space saving siphon

Position / situation of the space saving siphon (vanity unit Palomba)

5. Sales arguments – Summary

Advantages in summary: • Top price-performance ratio• Available in three different surface colours• No cut-out in the drawers with the new

space saving siphon – USP!• Soft close drawers in white with first class

metallic sides• Removable shelf to utilize the whole space

in the furniture• 3D fixation system

6. Pictures

6. Pictures

6. Pictures