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Product & UX Integration How should product and UX really work together Hilla Herzog Manor VP Product UX
| Date post: | 16-Apr-2017 |
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Design |
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Product & UX IntegrationHow should product and UX really work together
Hilla Herzog ManorVP Product UX
The UX/UI Studio
UX vs. UIProduct
Photo credit: Warner Bros.
The Israeli Startup Evolution
Tech Guy Tech Guy Tech Guy
The Israeli Startup Evolution
CEO CTO CMO
Tech Guy Tech Guy Tech Guy
The Israeli Startup Evolution
DEV Ninjas DEV Ninjas DEV Ninjas DEV Ninjas
The Israeli Startup Evolution
Sales Rock Star Sales Rock Star
The Israeli Startup Evolution
UI Freelance
UX Freelance
The Israeli Startup Evolution
Sales MarketingHRFinance Admin ITMisc.
The Israeli Startup Evolution
~15TH Employee – Product Manager
The Israeli Startup Evolution
Additional Employees
The Israeli Startup Evolution
~50TH Employee - UX Expert
The Israeli Startup Evolution
Product / UX Hierarchy
UX/UI
Business/Marketing R&D
Product
Product / UX Hierarchy
UX/UI
R&D
Product
The Product Manager’s Role
The role of the software product manager:
“The software product manager leads and manages one or several products from the inception to the phase-out in order to maximize business value. He works with marketing, sales, engineering, finance, to make the product a business success”
https://en.wikipedia.org/wiki/Software_product_management
The UX Expert’s Role
User Experience Design
“Is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.”
https://en.wikipedia.org/wiki/User_experience_design
What Am I – UX or Product?
I work with the UI designer to approve the Dev ready screens
Sharon
I interview users to decide what the next feature is going to be
Tom
I request data in order to decide how to change a form design to increase conversion
Anna
The Product UX Expert
The Product UX Expert
User Needs Business Needs
The Product UX Expert
Grow and maintain a vital
professional network
Grow revenues from recruiters and advertisersUser Needs Business Needs
The Product UX Expert
User Needs Business Needs
Grow and maintain a vital
professional network
Grow revenues from recruiters and advertisers
The Product UX Expert Smart Toy Startup
Make the mother know how great the
toy she bought is
Monitor her baby’s
development User Needs Business Needs
The Product UX Work Process
OCDPhoto credit: yesandyes.org
The Product UX Work Process
• Prioritized Feature list (MVP) • concept design and main flow• Concept validation
Concept
• Business stakeholder interview• User interview• User observation• Market research
Objective
• Prototyping • Usability testing• Screen design• Dev ready screen & spec
Design
The Product UX Work Process
OCD
BuildTest
Let’s all be unicorns!
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