Digital Publishing

Create once, output many...

Andrew CrispDirector

Infogrid Pacific Pte Limited

More information ...

All the mentioned technologies can be seen in action Please contact me for a demonstration Andrew Crisp Infogrid Pacific Pte Limited – Auckland Office 09-361 3071 / 021 654 397 andrew@infogridpacific.com Or visit our website: www.infogridpacific.com

CEO Interviews - Quick Summary

Focusing on digitization – current and backlist

Requests for content in new ways New marketing initiatives

eBooks – new category More resources for marketing as a result of digital

Following the lead and learning from parent company experiences

Electronic file management / Data Warehousing

Parent company infrastructure Retailers slow on uptake in NZ

Hardware/readers yet to be introduced DRM experimentation

Who is Infogrid Pacific?

Singapore registered, production in Pune, India NZ Directors, >50% NZ owned Experienced team of 10+ years Digital publishing software development Extensive digitization/conversion facilities 40,000,000+ pages over the last 12 years Worked with every major Publisher around the globe

Our Focus

XML Technologies

XHTML Production systems for Publishers

Trade, Academic, Journal Data Warehousing / Distribution Archival systems New Publishing technologies

Large and small Enterprise SaaS (Software as a Service)

What are IGP currently working on for Publishers - eFormats

Digitization services of back list books

Trade, advanced Trade, Academic & Specialty (Law)

PDF's to eBook conversion Experimental and commercial eBooks Testing and appraising of reader devices Tagging digital content for new business models Frontlist production from manuscript – 'p' and 'e'

What are IGP currently working on for Publishers - Technology

Digital production software

Create once, publish many. Distribution and commerce solutions, including online

subscriptions Education courseware and custom book creation for

students Online marketing and promotion software for

Publishers ePub validation software and readers

Core Focus - A Long Term Content Strategy

Not a “one off” publication from a single purpose digital file.

Web

eBookPrintPDF

POD

CustomBook

CD-ROM

SCORM

Future...

ContentXHTML

Processor

ScreenPDF

Create Once

Publish Many

What's driving new digital publishing tools?

Current and emerging technologies

Internet / Mobile eBooks / Portable Readers Print on demand kiosks

The need to be ready for today's markets, and tomorrow's emerging technologies.

What does digital publishing offer the print publisher?

Republish your print content in new ways

eBooks, Web and mobile, future devices and formats Print on demand, large format editions

Distribute your content in new ways

Sell eBooks online, subscriptions Provide sample chapters online (browse a book) Custom book build (content remix/content objects) Distribute your content via digital mediums

Social networking sites Websites / Blogs

Getting started in Digital Publishing

Getting started... small steps.

'e' and 'p' publishing can happen in parallel Gain knowledge and experience, experiment! Outsource 'e' to a credible service provider in early stage

Resist investment in technologies at this stage Bring in-house when the numbers stack-up

Ask how can 'e' formats help grow 'p' sales? ...and vice versa

Ask how your printed content can be re-purposed to generate new revenue streams?

Think reader experience

The Building Blocks of Digital Publishingfor Long Term Content Strategies

The Building Blocks of Digital Publishing

The Base XHTML file format Your 'Publisher Specification' Vendor selection – Retro Digitization Selecting your content Retro digitization process overview Output processing – eFormat creation Front List production tools Common issues

The XHTML File Format

The most crucial component to harness the benefits of Digital publishing

Digital files - Comprises of two parts The Content (words and links to images etc)

Content is 'tagged' in the file Header, paragraph, footer etc

A Stylesheet (how the content is to be presented visually)

The stylesheet is also know as a Cascading Stylesheet (or CSS)

How does XHTML Work?

The display device loads the content file Then applies a look and feel as defined by the

stylesheet The stylesheet defines

Page view size Font, size, colour and weight Text flow of the page How an image is displayed, plus more...

With XHTML, add a stylesheet, and you can output to any format or 'look' with relative ease.

Core Focus - A Long Term Content Strategy

Not a “one off” publication from a single purpose digital file.

Web

eBookPrintPDF

POD

CustomBook

CD-ROM

SCORM

Future...

ContentXHTML

Processor

ScreenPDF

Create Once

Publish Many

The Building Blocks of Digital Publishing

The Base XHTML file format Your 'Publisher Specification' Vendor selection – Retro Digitization Selecting your content Retro digitization process overview Output processing – eFormat creation Front List production tools Common issues

Your 'Publisher Specification'

Provides the 'rules' of how your XHTML is produced Provides guidelines and in-depth details on how your

eFormats are displayed for specific devices An evolving specification

Modified for new readers, formats, styles Goes 'hand in hand' with your XHTML files when

outsourcing format creation An investment – saves you time and money

The Building Blocks of Digital Publishing

The Base XHTML file format Your 'Publisher Specification' Vendor selection – Retro Digitization Selecting your content Retro digitization process overview Output processing – eFormat creation Front List production tools Common issues

Vendor Selection – Retro Digitization (Back List)

Many vendors to choose from Services vary, as does the quality You need a vendor who understands publishing Progressive, innovative, understands the market

trends and opportunities for publishers Consultative approach

Initially there is much to cover Warranty on work undertaken a must

The Building Blocks of Digital Publishing

The Base XHTML file format Your 'Publisher Specification' Vendor selection – Retro Digitization Selecting your content Retro digitization process overview Output processing – eFormat creation Front List production tools Common issues

Selecting your content

Be selective in your digitization

Think Sales revenue / ROI Retain distribution rights? Back List availability – always “on the shelf”

Look for new business opportunities

New partnerships / New markets Experimental / new ideas

The Building Blocks of Digital Publishing

The Base XHTML file format Your 'Publisher Specification' Vendor selection – Retro Digitization Selecting your content Retro digitization process overview Output processing – eFormat creation Front List production tools Common issues

The Digitization Process in 3 Steps

Content supplied from publisher

Print ready PDF file Hardcopy delivered by courier

Extraction of Content

PDF – software processed/manual Hardcopy – scan and OCR

XHTML Markup

Create XHTML file Process images and non-text elements

The Raw Materials

An XML file Images and non-text components No stylesheet applied Ready to “publish many...” Average US$120-150

The Building Blocks of Digital Publishing

The Base XHTML file format Your 'Publisher Specification' Vendor selection – Retro Digitization Selecting your content Retro digitization process overview Output processing – eFormat creation Front List production tools Common issues

eFormat creation

XML file/s imported Images and non-text components linked Publisher's Specification selected based on output

format Export format via processor (semi automated) Check for compliance and target reader experience Small tweaks where/if required Delivered to Publishers for approval, ready for

distribution Average US$5-7

The Building Blocks of Digital Publishing

The Base XHTML file format Your 'Publisher Specification' Vendor selection – Retro Digitization Selecting your content Retro digitization process overview Output processing – eFormat creation Front List production tools Common issues

List Production Tools

Allows a manuscript to be imported directly into a production environment for eFormats

Converts and stores all data in a XHTML base file Provides editorial and layout tools Creates eBook formats (and print) based on a

Publishers Specification on demand Includes Digital Asset Management and other content

management services Available as standalone software, or as a service

Front List Production Tools

For many experimental

Low cost option software rental Speed to market increased Reduction of production costs by up to 75% Running in parallel with current workflow Creating eFormats on demand for commercial use

Online tools for experimental

The Building Blocks of Digital Publishing

The Base XHTML file format Your 'Publisher Specification' Vendor selection – Retro Digitization Selecting your content Retro digitization process overview Output processing – eFormat creation Front List production tools Common issues

Common Issues - Design considerations

Where 'e' is an adaptation of 'p'

'e' and 'p' will generally demand different design values and treatment

Graph or table Seldom will the two editions match The Publisher Specification can establish a 'look

and feel' for the eFormat versions Every book is different, and sometimes requires a

slightly different approach

Common Issues

eBook Reader compatibilities

ePubs produced to specification Readers standards driven, not necessarily

implemented Image displays, Sony v's Stanza

Software and Hardware

Compatibility issues Display issues Smooth out as the technology and standards evolve

With Digital Publishing...

You can get to new and existing markets faster ... With less expensive production ... And with more flexibility ... Resulting in a more profitable business ... And a content strategy for the future.

Protect your Brand

Attention to detail is the key to achieve a high quality eFormat that readers (the human kind) will thank you for!

Publish for the reader Quality products will stand out

More information ...

All the mentioned technologies can be seen in action Please contact me for a demonstration Andrew Crisp Infogrid Pacific Pte Limited – Auckland Office 09-361 3071 / 021 654 397 andrew@infogridpacific.com Or visit our website: www.infogridpacific.com