One of the first things I did when starting to produce my advertisement was create a still for the end of the project to show off the bottle and then created a finishing card for the advertisement, I did this by using colour correction on the photo I originally took on Photoshop and then I created the logo still for at the end of the advertisement using an original Armani code print advert and cutting the logo out and making the background the same colour as the logo:

I then started to put my clips in order and re-edit the size of the clips so they suited what I wanted and I put slow motion on some of the clips also to suit the style I wanted I tried to fit the footage to the pace of the music and I felt slow motion was suitable because of the conventions of aftershave adverts:

I added transitions where necessary to make the video run more smoothly because there were two shots that were shot in a similar spot and the clips jumped when without transition so I added a film dissolve inside of premiere:

I then put my chosen song into a reaper file and edited it to the size and I added fades where needed and made sure I had the bit of the clip that I wanted I then exported it and imported it into the premiere file:

There was problems with the song because when importing the song into premiere it added an

Extra 5 seconds of silence to the end and then the fades weren’t noticeable so I had to use the volume mixer tool in premiere to fix it: