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Production Specifications
Holland Park Roundabout
Introduction• Situated just off Holland Park Roundabout, the SE
Interchange aluminium clad site encompasses a range of high-profile advertising opportunities.
• The main feature of this site is the 3 x LED digital screens facing Holland Park Roundabout targeting traffic from the main arterial A40 and Central London.
• Numerous pedestrians using either the central line station or the over-ground station will also be in the vicinty creating a large target audience.
Facts & Figures sheetDigital Screens
• Each display screen size is 12m wide x 3m high• Total display area is 108 square metres• Each LED screen display resolution is 768 x 192 pixels• Full colour static LED technology
• Export files as .BMP rather than .JPEG• .BMP stores each pixel so it is a better representation of the
original image• .JPEG compresses and averages out pixels
Provision of Contentfor the screens
How to achieve the best results:
• Generate the content as near to the native resolution of the final display as possible
• Keep the initial picture resolution low– The lower the initial picture resolution, the less resizing is
necessary = better for LED screens (unlike for print)Final LED display is only 1.5DPI compared to 300DPI on print
USING PHOTOSHOP• Use all sharpness controls or image enhancements provided• Use the full working limits of the signal
– E.g. Text with white at 90% is more visible than at 60% - better contrast
• Apply sharpness AFTER resizing to make the edges stronger• Add the text AFTER resizing the image so the text remains pin
sharp• Keep text to good size – characters below 8-10 pixels will be
illegible.• If you use Black on the display use ABSOLUTE BLACK only• Use strong colours only as it allows the LED to look its best
Visuals
YES
NO
TEXT NEEDS TO BE THISSIZE AND CLARITY
NOT THIS SIZENOT THIS SIZE
Frequency• The most effective use of the digital screens has been seen to work along the following
mechanism:– Slots are sold on each screen in 10 second slots– These slots are within a 40 second loop– The slots will be sold across a lunar two week cycle
• On a bespoke basis time scales can always be considered – day-parts• Total ownership of all 3 screens is also possible, or each screen can be bought separately.Seconds
Client 1
Client 2
Client 3
Client 4
Summary & Contacts• Artwork Contact Details:
Grant BranfootOcean Outdoor3 Royalty Studios105/109 Lancaster RoadLondonW11 1QF
020 7243 4588