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EXPORT OPPORTUNITIES FOR NATURAL INGREDIENTS FROM SOUTH AFRICA Will Coetsee CBI & DTI National Natural Ingredient Conference IDC, Johannesburg 16 October 2018
EXPORT OPPORTUNITIES FOR NATURAL
INGREDIENTS FROM SOUTH AFRICA
Will Coetsee
CBI & DTI National Natural Ingredient Conference IDC, Johannesburg 16 October 2018
• Social enterprise est. 2009
• Based in rural Limpopo, South Africa
• Agro-processor of natural ingredients
– Active ingredients
– African oils
– Nutritional supplements
• 30 tons sold per annum: 95% Export
BOTANICA NATURAL PRODUCTS BOTANICA NATURAL
PRODUCTS
JOHANNESBURG
“Improve skin health by promoting the use of indigenous plant and traditional knowledge”
Our Mission: Improve skin health by promoting the use of indigenous plants and traditional knowledge
PRODUCTION & PROCESSING
BotanicaTIMOLA® • INCI: Bulbine frutescens leaf juice
• Soothing & moisturising
• Cosmetic application:
– Soothing, healing & moisturising
– Collagen boosting
– Stretch mark reduction
MORINGA OIL • INCI: Moringa oleifera seed oil
High content of antioxidants & skin rejuvenating qualities
Rich in vitamin C, which stabilises collagen and repairs damaged skin cells
Contains cytokinins, which improve cell growth and delay damage and destruction of skin tissue
Minimises dark spots from acne & hyperpigmentation
Excellent moisturiser with nourishing and emollient properties
MORINGA LEAF POWDER
• INCI: Moringa oleifera leaf powder
• Excellent source of protein
• High in essential vitamins &
minerals
• High global demand for good
quality, traceable product
BotanicaLITE®
• INCI: Ceratonia siliqua leaf extract
• Cosmetic application: – Clinically proven Tyrosinase inhibitor
– Melanosome transfer inhibition when used with Niacinimide
• Natural &
organic
cosmetics
• Skin care
• Hair care
• Nutritional
supplements
& health
products
• Studio shop
opened in 2018
• Exporting to EU
Growing rural livelihoods through organic Moringa
• 2018 - 2020
• 3 outgrower cooperatives
• 60 outgrowers
• 321 new jobs created
• Training:
– Business
– Agricultural & organic
training
• Financial assistance
• 5 year off-take
THE MORINGA COOPERATIVE
THE MORINGA COOPERATIVE
CBI PROGRAMME 2014 - 2018 • 2014:
– Application – Export readiness evaluation
• 2015: – Workshops
• Ingredient selection • Quality • Traceability • Standardisation • Documentation
– Trade fair visit • 2016 – 2018
– Trade fair participation
EXPORT CHALLENGES
Market
• Consumer needs & market trends
• Unknown ingredients
• New product vs. substitute
• Regulations & registration
Technical
• Lack of technical expertise
• Standardisation & Traceability
• Certifications
Financial
• Scalability of production
• Minimum Order Quantities
• Lack of access to finance
• Price sensitive consumers
Freight
• Documentation
• Payment terms
• Export procedures & Incoterms
EXPORT OPPORTUNITIES • Biodiversity & indigenous
knowledge
• Story to tell
• Market information
– www.cbi.eu
– Trade shows
• Freight, packaging & MOQ’s
– Access to freight options:
• courier / air / sea
– Smaller MOQ’s
• Technical
– Unique Selling Points
– Quality technical & research
services available
– Standardisation, traceability &
certification
– Guideline formulations &
suggested applications
– Quality chemical suppliers
– Adaptable preservative systems
REGULATORY CERTIFICATIONS
EXPORT ASSISTANCE AWARDS
REQUIREMENTS
LIFTONIN-XPERT®
• Smart collagen management • Anti-ageing / Lifting / Wrinkle filling • Reduction of stretch marks • Nail care • Tattoo aftercare • Global Gold medal: “Most innovative raw material – natural products”
TAKE AWAY MESSAGE • More money is not the answer
• Technical support
• ABS – Ease of business
• Thuma mina – Send the CBI ‘graduates’
• Promote SA products in SA – Manufacturers
– Contract manufacturers
– Amenities & National Parks
• Partners & distributors
TAKE AWAY MESSAGE • Quality • Standardisation • Traceability • Certifications • Documentation
• Local & regional markets • Africa is a HUGE opportunity
• Partners & distributors
• NO FREE LUNCH
• Fail. Adapt. Repeat.
THANK YOU
Visit our website:
www.botanica.africa
Contact us: [email protected]
Facebook page:
www.facebook.com/BotanicaNaturalProd
ucts
Twitter: @BotanicaTIMOLA
