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JD Peterson, VP Products ProductPalooza! © 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 1
JD Peterson, VP Products
ProductPalooza!
© 2010 Marketo, Inc. Marketo Proprietary and Confidential Page 1
Marketing Sales
Lead ManagementAutomate campaigns and deliver high quality leads with less effort
Sales InsightUnderstand, prioritize, and interact with the best leads and opportunities
Revenue Cycle AnalyticsMeasure, Understand, Optimize, and Predict
Big feature
Quick win
Growing
700+ Customers
110+ Employees
Outgrew Office(Twice!)
New Major Product
Enterprise Features
Increase HappinessDelight You
Execute on Vision
Workspaces
Roles & Permissions
Revenue Cycle Modeler
Revenue Cycle Explorer
Performance
Recurring Smart Campaigns
View Email as WebpageICS SupportSFDC Campaign Tokens
Email Click ReportBug Fixes
Replace File (Coming soon)
Redirects(Just released!)
Deliverability
Incremental Improvements
Oct Nov Dec Jan Feb Mar
Community
EventsPrograms
Best Bets 2.0
Analyzers
Small Rocks
Schedule Pending
Email Email Name
New Event
Close Save
Name:
Description:
Email 101
Email 101Description of Event
Email 101
Event Actions
MembersSettings
SettingsOne place to manage your event
Event Summary
New
MembersSee status of your event registrants and attendees
Event Type:Start: date/timeEnd: Date/time
Member Count:Invited:Registered:Whatever Status’ they have:
More detail from webex if applicable
Email 101
Marketing Activities
Programs
Marketo Masters
Other types of things like programs and “Watcher” campaigns will be added Soon
Events are not a type of program. They are an event, with event-like qualities.
Event Tokens Value
Event type
Event Start PST
Event End PST
Registration LP Use non-marketo web page
Invite Email
Sync SFDC Campaign
Email 101Description of Event
Email 101
New
Members
Event Actions
Settings
None
None
None
Webinar
1. Event tokens can be used in any child campaign flow step that currently uses Tokens as {{event.EventStart}}– If flow steps get enabled for tokens in the future, they should be able to use these too– Eventually, there will be free-form tokens here
2. No ability (YET) to add custom tokens
Basic
Just Basic/Webinar hard coded. Closed list (for now)
Only show if there is a SFDC sync in place
Email 101
Marketing Activities
Programs
Marketo Masters
I created a webinar in webex called “Marketo Masters 1”. It contains a registration ID.
Email 101
Marketing Activities
Programs
Marketo Masters
Event Tokens Value
Event type
Event Start PST
Event End PST
Registration LP Use non-marketo web page
Invite Email
Sync SFDC Campaign
Email 101Description of Event
Email 101
New
Members
Event Actions
Settings
None
None
None
WebinarWebinar Partner: Select Partner
GoToMeeting
Webex
Webinar Information
Just Webex for right now.
Save Close
Custom Objects
Real Programs with Cost
Sales Insight 2.0
Custom Logic for Smart List Rules
Scoring Module
Design Studio Improvements
Forward to a Friend“Social” FeaturesMore expansive API
Planning & Forecasting Data Cleansing
Dynamic Content
Archives
The Team
