Products

Location

Floor Plan

Equipment

Printing Capacity: 120 Shirts/Hour

Capital Budget and GPM

Capital Budget Cost

Leasehold Improvements $6,460

Equipment & Screens $14,582

Net Working Capital $21,445

Total Capital Requirements

$42,487

Gross Margin

76%

Retail In-Store Price

Personalized Shirts $18-$20

In-House Designed Shirts $22-$25

Wholesale (B 2 B)

Personalized In-House

20-40 $15.50-$17.50 $18-$21

40-60 $13-$15 $15-$17

80-100 $10-$12 $13-$15No Credit Retail Sales

B 2 B Credit: Net 30 Days

Pricing

Positioning Statement

Providing quality press and print clothing with unique designs for individuals, sports teams and businesses in need of personalization or uniformity.

Press it. Wear it. Love it.

Target Market

In-store market 15-30 years old Made to order:

Business to Business Sport Rec leagues Camps Schools Tourism Moose Jaw

Promotion Strategy

Moose Jaw Warrior Halftime Shows Student Billboards Moose Jaw’s Sidewalk Days Moose Jaw Exhibition and Rodeo Annual Festival of Words Youth Quake

Target Range

Marketing Expenses

Category Cost

Exterior Sign $3,000

Logo Design $150

Business cards $25

Web Page $1,200

Telephone (long distance) $360

Radio (one 30 second ad per month) $3,000

Phonebook (yellow pages) $178

Newspaper (Moose Jaw Times Herald, once per week)

$3,557

Promotions (give-aways, demos, gifts, etc.)

$2,000

Community Newspaper (Daily Bean) $1,000

Total $14,470

Financial Budget

Year 1

Bank debt $25,000

Equity $20,000

Total $45,000

Cash Flow

1 2 3 4 5

(50,000)

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

(12,818)

17,648

60,632

145,659

307,345

Net Cash Flow

Net Cash Flow

Critical Variables

Number of B2B Sales Input Costs

Break-Even Analysis

1 2 3 4 50

5

10

15

20

25

30

Base Case Cust/day Breakeven Cust/day

Nu

mb

er

of

Cu

sto

mers

p

er

Day

Sensitivity Analysis

Customers/Day Total 5 Year Profit

Net Payback

10 ($428,439) ($800,477)

15 ($183,433) ($354,527)

20 $69,577 $105,030

25 $346,433 $609,141

30 $615,278 $1,096,003

35 $881,502 $1,578,509

40 $1,147,726 $2,061,014

Contingency Plan

If Impresswear does not succeed, there will be a realized loss of $22,500 per owner

Owner Compensation

2013 2014 2015 2016 2017 -

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

40,000 40,464 40,933

61,532

83,368