WIP 2017 PROJECT NAME PROJECT LOCATION: TEAM: OFFICE: ID#: CHALLENGE: To develop a new prototype of an outlet center where visitors of all ages can spend a whole day, with plenty of shopping, dining, and entertainment options. The prototype is to be relatively simple to build, easily replicated in various locations, and have a look and feel that consumers will be able to identify with from site to site. STRATEGY: Early in the design process, the Client and the combined CallisonRTKL team of Brand, Architecture, Interiors, and Environmental Graphics discussed the overall project vision and goals, and came to the realization that this could be much more than an outlet center. We were inspired by historic Mexican explanadas, which functioned as the heart of the city, culture, and people. Our Explanadas will share the same ability to bring a community together – having something for everyone – and proving an environment that feels fresh and contemporary, yet familiar and welcoming. Committed to the idea of creating community, the project team developed guiding principles that continually informed the rationale for design. The strength of these principles, and the team’s dedication to them, led to the creation of carefully curated experiences throughout the project. RESULTS/IMPACT: The physical form of Explanada began as a masterplan based on experiences, taking shape with the introduction of a Butler frame structure, which not only simplified construction, but it also added an industrial aesthetic that enhanced the environment. Becoming more than a destination, Explanada grew programmatically as well. There is a large variety of types of retail stores, as well as a unique area called La Plazita, where local vendors sell crafts and goods in small spaces made out of shipping containers. Entertainment options started with a family entertainment center, a cinema, and a bowling alley, with an ice skating rink added later in the design process. With an emphasis on food, the entire team worked together to detail the two major dining areas: La Terraza (Dining Terrace) and Las Cocinas Food Hall. Embracing the Client’s enthusiasm to provide “WOW,” we added layer upon layer of design, including carefully selected finishes, eye-catching signage, imaginative landscaping, and unexpected lighting, which created active, dimensional spaces. We added a technology component to introduce digital art draw visitors together to the main gathering spaces. We also promoted local art, by designating specific areas for murals and sculptures, including a large ceiling area over La Callecita (Little Street), where we envision a graffiti-type mural. Through the team’s constant support of the project vision, Explanada has truly become “Vive de Todo,” a place where you “Live Everything.” 266 Los Angeles Various Locations, Mexico James Mellor Tony Stone Dana Allen Maria Hernandez Rosy Vasquez Angela Acosta Jess Rojas Eloisa Ortiz Explanada
Transcript
WIP 2017PROJECT NAME
PROJECT LOCATION:
TEAM:
OFFICE:
ID#:
CHALLENGE:
To develop a new prototype of an outlet center where visitors of all ages can spend a whole day, with plenty of shopping, dining, and entertainment options. The prototype is to be relatively simple to build, easily replicated in various locations, and have a look and feel that consumers will be able to identify with from site to site.
STRATEGY:
Early in the design process, the Client and the combined CallisonRTKL team of Brand, Architecture, Interiors, and Environmental Graphics discussed the overall project vision and goals, and came to the realization that this could be much more than an outlet center. We were inspired by historic Mexican explanadas, which functioned as the heart of the city, culture, and people. Our Explanadas will share the same ability to bring a community together – having something for everyone – and proving an environment that feels fresh and contemporary, yet familiar and welcoming.
Committed to the idea of creating community, the project team developed guiding principles that continually informed the rationale for design. The strength of these principles, and the team’s dedication to them, led to the creation of carefully curated experiences throughout the project.
RESULTS/IMPACT:
The physical form of Explanada began as a masterplan based on experiences, taking shape with the introduction of a Butler frame structure, which not only simplified construction, but it also added an industrial aesthetic that enhanced the environment.
Becoming more than a destination, Explanada grew programmatically as well. There is a large variety of types of retail stores, as well as a unique area called La Plazita, where local vendors sell crafts and goods in small spaces made out of shipping containers. Entertainment options started with a family entertainment center, a cinema, and a bowling alley, with an ice skating rink added later in the design process. With an emphasis on food, the entire team worked together to detail the two major dining areas: La Terraza (Dining Terrace) and Las Cocinas Food Hall.
Embracing the Client’s enthusiasm to provide “WOW,” we added layer upon layer of design, including carefully selected finishes, eye-catching signage, imaginative landscaping, and unexpected lighting, which created active, dimensional spaces. We added a technology component to introduce digital art draw visitors together to the main gathering spaces. We also promoted local art, by designating specific areas for murals and sculptures, including a large ceiling area over La Callecita (Little Street), where we envision a graffiti-type mural.
Through the team’s constant support of the project vision, Explanada has truly become “Vive de Todo,” a place where you “Live Everything.”
266
Los Angeles
Various Locations, Mexico
James MellorTony StoneDana AllenMaria HernandezRosy VasquezAngela AcostaJess Rojas Eloisa Ortiz
Explanada
EXPLANADAVARIOUS LOCATIONS, MEXICO
LAS COCINAS FOOD HALL
THE CHALLENGETo develop a new prototype of an outlet center where visitors of all ages can spend a wholeday, with plenty of shopping, dining, and entertainment options. The prototype is to berelatively simple to build, easily replicated in various locations, and have a look and feel thatconsumers will be able to identify with from site to site.
A P L A C E
F O RC O M M U N I T Yfamily fun
retail events
regional + local
Un Lugar Para La Comunidad
contemporary luxury
artistic
E X P E R I E N C E D I A G R A M ( P L A N O D E E X P E R I E N C I A )
COMMUNITY THROUGH FUNFAMILY ENTERTAINMENT CENTER (FEC)
COMMUNITY THROUGH FOOD FOOD MARKET
COMMUNITY THROUGH ART CONTAINER DISTRICT
COMMUNITY THROUGH FAMILYDINING TERRACE
COMMUNITY THROUGH COMMERCIAL VITALITY
RETAIL SHOPS
MINI MAJOR
PARKING
ENTRY POINT
FEC
CINEMA
BOWLING
HIGH FASHION
VALET/ MAIN ENTRY
3
4
5
6
7
8
9
11
13
14
15
1
2
SIGNATURE RESTAURANTARRIVAL PLAZA
PROJECT IDICONIC ELEMENT
DINING TERRACEOUTDOOR WITH CANOPY COVERAGE
MARKETOPEN WITH CONNECTION TO RETAIL
RETAIL PLAZAOUTDOOR WITH CANOPY COVERAGE
High Fashion
PERFORMANCE VENUE10
CONTAINER DISTRICT INDOOR/OUTDOOR
12
1
34
6
10
11
13
14
15
COMMUNITY THROUGHHIGH FASHION
LUXURY RETAIL
Medical Center Hotel (Above)
1 7
8
9
5 2 122
14
8
THE STRATEGYEarly in the design process, the Client and thecombined CallisonRTKL team of Brand,Architecture, Interior Design, and EnvironmentalGraphics discussed the overall project vision andgoals, and came to the realization that this could bemuch more than an outlet center. We were inspiredby historic Mexican explanadas, which functioned asthe heart of the city, culture, and people. OurExplanadas will share the same ability to bring acommunity together – having something foreveryone – and proving an environment that feelsfresh and contemporary, yet familiar andwelcoming.
Committed to the idea of creating community, theproject team developed guiding principles thatcontinually informed the rationale for design. Thestrength of these principles, and the team’sdedication to them, led to the creation of carefullycurated experiences throughout the project.
DEVELOP signage & site enhancements that are contemporary, authentic and true representations of the aspirations of the people, culture and lifestyle of Mexico.
REINFORCE the streets and spaces to help create a landmark destination and community epicenter in Mexico.
CRAFT original site enhancements that resonate with the aspirations and the heritage of Mexico, and embody a deep sense of pride in the achievements of the nation.
10m
4.5m 6m
C . T H E D I S T R I C T S L A S C O C I N A S S I G N C R I T E R I A
I S L A N D T E N A N T T Y P E G
3.65M
6.5M MAX7.9M MAX
1.1M
.60M
SEE TENANT CRITERIA
DECORATIVE TALAVERA TILE
SOLID WALL WITH BAR SEATING. FINISH AND GRAPHIC BY LANDLORD
DISPLAY CASE
DRAWINGS NOT TO SCALE l FOR DESIGN INTENT ONLY
AREA FOR PICK-UP/ QUICK ORDER
TENANT TO PROVIDE FINISHES THAT RELFECT AN INDUSTRIAL AESTHETIC. SEE TENANT CRITERIA.
C107
L A P L A Z I TA
PA S A R E L A
L A C A L L E C I TA E N T R E T E N I M I E N T O
L A T E R R A Z AR E TA I L
L A S C O C I N A S
COMMUNITY THROUGH RETAIL VITALITY
COMMUNITY THROUGH STREETSCAPE & STORYTELLING
COMMUNITY THROUGH INSPIRED FOOD
COMMUNITY THROUGH NEW DISCOVERIES
COMMUNITY THROUGH LOCAL ARTS & CULTURE
COMMUNITY THROUGH HIGH FASHION
COMMUNITY THROUGH FUN & PLAY
T H E D I S T R I C T S
C42
IMPACT AND RESULTSBecoming more than a destination, Explanada grew programmatically as well. There is a large variety of types of retail stores, as well as a unique area called La Plazita, where local vendors sell crafts and goods insmall spaces made out of shipping containers. Entertainment options started with a family entertainment center, a cinema, and a bowling alley, with an ice skating rink added later in the design process. With anemphasis on food, the entire team worked together to detail the two major dining areas: La Terraza (Dining Terrace) and Las Cocinas Food Hall.
Embracing the Client’s enthusiasm to provide “WOW,” we added layer upon layer of design, including carefully selected finishes, eye-catching signage, imaginative landscaping, and unexpected lighting, whichcreated active, dimensional spaces. We added a technology component to introduce digital art draw visitors together to the main gathering spaces. We also promoted local art, by designating specific areas formurals and sculptures, including a large ceiling area over La Callecita (Little Street), where we envision a graffiti-type mural.
Through the team’s constant support of the project vision, Explanada has truly become “Vive de Todo,” a place where you “Live Everything.”
