Prof. Alceste Santuari Prof. Alceste Santuari ((Ph.D. Law – Ph.D. Law – CantabCantab))

Professor of Public and Tourism LawProfessor of Public and Tourism LawUniversity of Trento – ItalyUniversity of Trento – Italy

alceste.santuari@soc.unitn.italceste.santuari@soc.unitn.it

Appointed Expert of Navigli Lombardi Appointed Expert of Navigli Lombardi scarlscarl

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INLAND WATERWAYS:INLAND WATERWAYS:

WHICH WAY WHICH WAY FORWARD?FORWARD?

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INLAND WATERWAYS: INLAND WATERWAYS: IDENTITY, TOURISM AND TRANSPORT IDENTITY, TOURISM AND TRANSPORT

POTENTIALSPOTENTIALS

1.1. THE EUROPEAN CONTEXTTHE EUROPEAN CONTEXT

2.2. SERVICES OF GENERAL SERVICES OF GENERAL INTERESTINTEREST

3.3. TOURIST PROMOTIONTOURIST PROMOTION

3.1. THE LOMBARD NAVIGLI AREA3.1. THE LOMBARD NAVIGLI AREA

4. LOCAL AND REGIONAL 4. LOCAL AND REGIONAL DEVELOPMENT AGENCIESDEVELOPMENT AGENCIES

5. CONCLUDING REMARKS5. CONCLUDING REMARKS

1. THE EUROPEAN 1. THE EUROPEAN CONTEXTCONTEXT

TRANSPORTS IN EUROPE: KEY CONCEPTS/1

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EFFICIENCY

QUALITY

SUSTAINABILITY

SUBSIDIARITY

COMPETITION

MARKETSERVICES (OF GENERAL INTEREST)

EFFECTIVENESS

GOODS

PASSENGERS(CRUISES)

TRANSPORTS IN EUROPE: TRANSPORTS IN EUROPE: KEY CONCEPTS/2KEY CONCEPTS/2

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LIBERALISATION

CONSUMERS’ RIGHTS

EVALUATION

FREEDOM OF ESTABLISHMENT

FREEDOM OF MOVEMENT

EUROPEAN GROUPING OF TERRITORIAL COOPERATION

PRIVATISATION

GOODS

PASSENGERS(CRUISES)

2. SERVICES OF 2. SERVICES OF GENERAL INTERESTGENERAL INTEREST

• LOCAL AUTHORITIES MAY DECIDE TO PROVIDE FOR THEM DIRECTLY OR BY MEANS OF FOR PROFIT OR

NON PROFIT ORGANISATIONS

• ARE GOVERNED BY COMPETITION AND MARKET RULES

• HAVE TO BE CLOSE TO CONSUMERS’ NEEDS

• ARE TO RESPECT DIVERSITY OF SERVICES

• HAVE TO BE OF A HIGH QUALITY AND RELIABILITY STANDARDS

3. TOURIST 3. TOURIST PROMOTIONPROMOTION

EUROPEAN COMMISSIONEUROPEAN COMMISSION

COMMUNICATION COMMUNICATION

30 JUNE 2010 30 JUNE 2010

COM(2010) 352 finalCOM(2010) 352 final

“EUROPE, THE WORLD'S NO 1 TOURIST DESTINATION – A NEW

POLITICAL FRAMEWORK FOR TOURISM IN EUROPE”

THE ACTIONS PROPOSED THE ACTIONS PROPOSED ALSO AFFECTING INLAND ALSO AFFECTING INLAND

WATERWAYSWATERWAYS

IMPROVING THE IMPROVING THE COMPETITEVENESS OF TOURISM COMPETITEVENESS OF TOURISM

IN EUROPEIN EUROPE

•TO ADAPT TOURISM TO THE TO ADAPT TOURISM TO THE NEW CONSUMERS’ NEEDSNEW CONSUMERS’ NEEDS

•TO MAKE TOURISM TO MAKE TOURISM SEASONS LONGERSEASONS LONGER

•TO DEEPEN THE TO DEEPEN THE SOCIOECONOMIC SOCIOECONOMIC

KNOWLEDGE OF TOURISMKNOWLEDGE OF TOURISM

PROMOTING THE DEVELOPMENT OF A SUSTAINABLE, RESPONSIBLE AND

QUALITATIVE TOURISM

• TO FOSTER THE EXCHANGE OF BEST TO FOSTER THE EXCHANGE OF BEST PRACTICES AMONG REGIONAL PRACTICES AMONG REGIONAL

TOURIST DESTINATIONSTOURIST DESTINATIONS• TO CREATE A “QUALITY TOURISM” TO CREATE A “QUALITY TOURISM”

TRADEMARKTRADEMARK• TO DRAFT A EU FRAMEWORK BASED TO DRAFT A EU FRAMEWORK BASED

UPON INDICATORS OF SUSTAINABLE UPON INDICATORS OF SUSTAINABLE MANAGEMENTMANAGEMENT

• TO DRAFT A CHARTER OF CRITERIA TO TO DRAFT A CHARTER OF CRITERIA TO COMPLY WITH FOR SUSTAINABLE AND COMPLY WITH FOR SUSTAINABLE AND

RESPONSIBLE TOURISM RESPONSIBLE TOURISM

•TO CONSOLIDATE EUROPE AS TO CONSOLIDATE EUROPE AS A NETWORK OF SUSTAINABLE A NETWORK OF SUSTAINABLE AND HIGH QUALITY TOURIST AND HIGH QUALITY TOURIST

DESTINATIONSDESTINATIONS

• TO SUPPORT THE TO SUPPORT THE INTEGRATION OF TOURISM INTEGRATION OF TOURISM WITH OTHER EU POLICIES WITH OTHER EU POLICIES (SUCH AS PASSENGERS’ (SUCH AS PASSENGERS’

RIGHTS, CONSUMERS’ RIGHTS RIGHTS, CONSUMERS’ RIGHTS AND INTERNAL MARKET AND INTERNAL MARKET

RULES)RULES)

3.1. THE 3.1. THE LOMBARD LOMBARD

NAVIGLI AREANAVIGLI AREA

•A HIGH NUMBER OF B&B AND A HIGH NUMBER OF B&B AND AGRITOURISM FACILITIESAGRITOURISM FACILITIES

•A SYSTEM OF NATURAL PARKS A SYSTEM OF NATURAL PARKS AND PROTECTED AREASAND PROTECTED AREAS

•A HIGH NUMBER OF A HIGH NUMBER OF HISTORICAL AND HERITAGE HISTORICAL AND HERITAGE

HOUSES TO BE VISITEDHOUSES TO BE VISITED

•MILAN AS BUSINESS-ORIENTED MILAN AS BUSINESS-ORIENTED CITY CITY

•A SYSTEM OF ARTIFICIAL A SYSTEM OF ARTIFICIAL CANALSCANALS

ACTIONS TO BUILD THE ACTIONS TO BUILD THE TOURIST SYSTEMTOURIST SYSTEM

1.1.TO IMPROVE NETWORK TO IMPROVE NETWORK INFASTRUCTURES AND INFASTRUCTURES AND

TO PROMOTE CULTURAL TO PROMOTE CULTURAL HERITAGEHERITAGE

2.2.TO FOSTER THE TO FOSTER THE DEVELOPMENT OF LOCAL DEVELOPMENT OF LOCAL

ENTREPRENEURSHIPENTREPRENEURSHIP

1.1. TO IMPROVE NETWORK TO IMPROVE NETWORK INFASTRUCTURES AND TO PROMOTE INFASTRUCTURES AND TO PROMOTE

CULTURAL HERITAGECULTURAL HERITAGE

•TO DEVELOP INLAND TO DEVELOP INLAND NAVIGATIONNAVIGATION

•TO STRENGTHEN CYCLE TO STRENGTHEN CYCLE WAYSWAYS

•TO EXPLOIT HISTORICAL TO EXPLOIT HISTORICAL AND CULTURAL AND CULTURAL

HERITAGEHERITAGE

2.2. TO FOSTER THE DEVELOPMENT TO FOSTER THE DEVELOPMENT OF LOCAL ENTREPRENEURSHIPOF LOCAL ENTREPRENEURSHIP

•TO IMPROVE THE CAPACITY OF TO IMPROVE THE CAPACITY OF HOTELS AND OTHER TOURIST HOTELS AND OTHER TOURIST

FACILITIESFACILITIES

•TO ADVANTAGE LOCAL TO ADVANTAGE LOCAL ENTERPRISESENTERPRISES

•TO DEVELOP TERRITORIAL TO DEVELOP TERRITORIAL MARKETING PROJECTS FOR THE MARKETING PROJECTS FOR THE

DEVELOPMENT OF LOMBARD DEVELOPMENT OF LOMBARD NAVIGLINAVIGLI

4. LOCAL AND 4. LOCAL AND REGIONAL REGIONAL

DEVELOPMENTDEVELOPMENT

AGENCIESAGENCIES

INLAND WATERWAYSINLAND WATERWAYS

TOURISM/TRANSPORT:TOURISM/TRANSPORT:

GOVERNANCEGOVERNANCE

ENTREPRENEURSHIPENTREPRENEURSHIP

PART OF A GIVEN TERRITORYPART OF A GIVEN TERRITORY

PORTION OF A WIDER PORTION OF A WIDER

INTEGRATED INTEGRATED

TRANSPORT SYSTEMTRANSPORT SYSTEM

ENVIRONMENTALLY ENVIRONMENTALLY

FRIENDLYFRIENDLY

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LOCAL/REGIONAL AGENCIES:

PROGRAMMING

CONTROL

COORDINATION AND

SUPERVISION

ENVIRONMENT PROTECTION

SERVICES PROVISION

ACTIVITIESACTIVITIES

INFRASTRUCTURE INFRASTRUCTURE MANAGEMENT MANAGEMENT

INFRASTRUCTURE INFRASTRUCTURE DEVELOPMENT AND LAND DEVELOPMENT AND LAND

PLANNINGPLANNING

DEVELOPMENT OF DEVELOPMENT OF TRANSPORT SERVICESTRANSPORT SERVICES

TOURIST PROMOTIONTOURIST PROMOTION22

INFRASTRUCTURE DEVELOPMENT INFRASTRUCTURE DEVELOPMENT AND LAND PLANNINGAND LAND PLANNING

LAND PLANNING LAND PLANNING AND PROGRAMMINGAND PROGRAMMING

SEARCH FOR FUNDSSEARCH FOR FUNDSA GO-BETWEEN A GO-BETWEEN

PUBLIC AND PRIVATE PUBLIC AND PRIVATE ACTORSACTORS

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DEVELOPMENT OF TRANSPORT SERVICES

•FEASIBILITY OF INNOVATIVE TECHNICAL SOLUTIONS

(GREENWAYS + RAILWAYS/UNDERGROUND +

RIVER)•MATCHING BETWEEN SUPPLY

AND DEMAND•COUNSELLING ACTIVITY

TOURIST PROMOTIONTOURIST PROMOTION

SETTING UP OF DATABASESETTING UP OF DATABASE

CO-ORDINATION, PROMOTION AND MANAGING CO-ORDINATION, PROMOTION AND MANAGING

OF TOURIST ACTIVITIES OF TOURIST ACTIVITIES

INTEGRATION OF INLAND NAVIGATION AND INTEGRATION OF INLAND NAVIGATION AND

TOURISMTOURISM

NETWORK OF EXPERTSNETWORK OF EXPERTS

COUNTRY AND LOCAL MARKETINGCOUNTRY AND LOCAL MARKETING

TRAININGTRAINING

TAKING PART IN EUROPEAN PROJECTSTAKING PART IN EUROPEAN PROJECTS

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5. SOME REMARKS5. SOME REMARKS

FUTURE DEVELOPMENTSFUTURE DEVELOPMENTS

COMPETITION SUPPORTED BY FREEDOM OF COMPETITION SUPPORTED BY FREEDOM OF CHOICECHOICE

NEED TO OVERCOME THE DIVISION BETWEEN NEED TO OVERCOME THE DIVISION BETWEEN PUBLIC AND PRIVATE ACTORSPUBLIC AND PRIVATE ACTORS

RE-DRAFTING OF THE MISSION OF RE-DRAFTING OF THE MISSION OF REGULATION AUTHORITIESREGULATION AUTHORITIES

TRANSPORTS FOR THE BENEFIT OF LOCAL TRANSPORTS FOR THE BENEFIT OF LOCAL COMMUNITIES AND TOURISMCOMMUNITIES AND TOURISM

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DEMAND FOR NEW (INTEGRATED) DEMAND FOR NEW (INTEGRATED)

MOBILITY POLICIESMOBILITY POLICIES

NEW AREAS FOR PLANNING AND NEW AREAS FOR PLANNING AND

ACTION (TOURIST ACTIVITIES)ACTION (TOURIST ACTIVITIES)

NEED OF INNOVATING THE TRANSPORT NEED OF INNOVATING THE TRANSPORT

SYSTEMS (ALSO SERVING AS TOOLS SYSTEMS (ALSO SERVING AS TOOLS

FOR TOURIST PROMOTION)FOR TOURIST PROMOTION)

A NEW NEED: CUSTOMER A NEW NEED: CUSTOMER

SATISFACTION SATISFACTION

EVER GROWING DEMAND FOR WELL EVER GROWING DEMAND FOR WELL

BEINGBEING28

HEALTH TOURISMHEALTH TOURISM

•HEALTH TOURISM: HEALTH TOURISM: CROSS-BORDER CROSS-BORDER

MOBILITY OF MOBILITY OF EUROPEAN PATIENTSEUROPEAN PATIENTS

(SPAs)(SPAs)

NEW TRENDSNEW TRENDS

• INCREASING NUMBER OF INCREASING NUMBER OF SENIORSSENIORS WILLING TO WILLING TO

TRAVEL;TRAVEL;• INCREASING DEMAND INCREASING DEMAND

FOR ACCESSIBLE AND FOR ACCESSIBLE AND EASY TRANSPORTS;EASY TRANSPORTS;

• INCREASING DEMAND INCREASING DEMAND FOR SERVICES FROM FOR SERVICES FROM

SINGLES;SINGLES;

•INCREASING DEMAND INCREASING DEMAND FOR TOURISM IN FOR TOURISM IN “DEAD” SEASONS;“DEAD” SEASONS;

•INCREASED INCREASED AWARENESS OF AWARENESS OF

QUESTIONS QUESTIONS CONNECTED TO ONE’S CONNECTED TO ONE’S

HEALTHHEALTH

THE DEMAND FOR SPAsTHE DEMAND FOR SPAs

• HEALTH PROBLEMS: 67%HEALTH PROBLEMS: 67%

• OPPORTUNITY TO FORGET OPPORTUNITY TO FORGET ABOUT DAILY WORRIES AND ABOUT DAILY WORRIES AND

ROUTINE: 53%ROUTINE: 53%

• SEARCH FOR SOUND AND SEARCH FOR SOUND AND HEALTHY ENVIRONMENT: HEALTHY ENVIRONMENT:

53%53%

• SEARCH FOR BEAUTIFUL SEARCH FOR BEAUTIFUL VIEWS: 52%VIEWS: 52%

• PHYSICAL WELL BEING: 52%

• MEDICAL PRESCRIPTION: 49%

• WIDE RANGE OF TREATMENTS: 42%

• SWIMMING POOLS AND FITNESS CENTRES: 41%

•POSSIBILITY OF IMPROVING POSSIBILITY OF IMPROVING PHSYCOLOGICAL WELL BEING: PHSYCOLOGICAL WELL BEING:

38%38%

•CHANGE AND CHANGE AND ENTERTAINMENT: 37%ENTERTAINMENT: 37%

•RANGE OF SPORTS: 34% RANGE OF SPORTS: 34%

•EVENINGS OUT: 34%EVENINGS OUT: 34%

•SPECIAL CURE PROGRAMMES: SPECIAL CURE PROGRAMMES: 34%34%

•CULTURAL EVENTS: 26%CULTURAL EVENTS: 26%

A (PRESENT) CHALLENGEA (PRESENT) CHALLENGE

THERE IS A NEED TO STRIKE A NEW BALANCE BETWEENTHERE IS A NEED TO STRIKE A NEW BALANCE BETWEEN

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SO AS TO INCREASE THE COMMUNITY WELFARE

•Thank you for your kind Thank you for your kind attention!attention!

Prof. Alceste SantuariProf. Alceste Santuari

alceste.santuari@soc.unitn.italceste.santuari@soc.unitn.it