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Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20131
Continental Automotive Romania
Piata auto locala, intre investitii si scaderiContinental as example for an investor in Romania
Prof. Dr. Christian v. Albrichsfeld.Bucuresti, 4.6.2013
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20132
Continental Automotive Romania
Agenda
Continental Worldwide1.
Continental in Romania2.
Why Romania: Advantages and Specifics in Romania 3.
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20133
Continental Automotive Romania
Continental Corporation291 Locations in 46 Countries, ~170.000 employees, end 2012
Status: January 2013*Headquarters in Hanover
Europe
South AmericaArgentinaBrazilChileEcuador
AsiaChinaIndia
IndonesiaJapan
MalaysiaPhilippinesSingapore
South KoreaSri Lanka
TaiwanThailand
AfricaRepublic of South Africa
TunisiaAustralia
AustriaBelgiumDenmarkFinlandFranceGermany*
GreeceIrelandItalyNetherlandsNorway
Czech RepublicHungaryKazakhstanPolandRomania
RussiaSerbiaSlovakiaTurkey
North AmericaCanadaMexicoUSA
PortugalSpainSwedenSwitzerlandUnited Kingdom
Since 1871
Sales of €32.7 billion
One of top 5 automotive supplier
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20134
Continental Automotive Romania
We Shape the Megatrends in the Automotive Industry Safety, Environment, Information, Affordable cars
Doing more.
For safe mobility.
Doing more.
For intelligent driving.Doing more.
For global mobility.
Doing more.
For clean power.
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20135
Continental Automotive Romania
Continental in Romania end December 201110 locations, ~ 10,500 Employees, ~ 575 Mio € Investment
Continental Automotive HeadcountSibiu
Engineering Center & Electronic Manufacturing
Timisoara, former SV
Engineering Center & Electronic Manufacturing
Iasi, former SV
Engineering Center
Brasov
Electromechanical Manufacturing
Total engineering: ~ 3,000 Total Manufacturing: ~ 2,200 Total Automotive: ~ 5,200
TiresTimisoara Division – Passenger and Light Truck Tires, Replacement and OE
Slatina – Joint Venture Continental & PirelliProduction: Steelcord
SacalazEast European Tire Distribution Center
ContitechTimisoara Power Transmission beltsContitech Fluid – Air Conditioning Components + New Division: Power Steering & Hydraulic Systems
Carei - Contitech Phoenix Division: Coolant hoses and hose modules
Nadab - Contitech Thermopol Products: Colant hoses and hose modules
Total employees: ~ 10,500
1
2
3
5
6
7
8
9
4
Hungary
Serbia
Ukraine
Moldavia
BlackSea
Bulgaria5
30
km
735 km
1
3
5
6
78
9
10
Bucharest
Sibiu
Iaşi
Timişoara
•Chişinau
Carei
Arad
Slatina
2 4Braşov
6 legal entities in 10 locations.
Continental Top employer Top investor Top products & technologies Good citizen of the community 10
* Including leased variable employees
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20136
Continental Automotive Romania
Continental in Romania end December 2012,10 locations, ~ 11,850 Employees, ~ 700 Mio € Investment
Continental Automotive HeadcountSibiu
Engineering Center & Electronic Manufacturing
Timisoara, former SV
Engineering Center & Electronic Manufacturing
Iasi, former SV
Engineering Center
Brasov
Electromechanical Manufacturing
Total engineering: ~ 3,500 Total Manufacturing: ~ 2,550 Total Automotive: ~ 6,050
TiresTimisoara Division – Passenger and Light Truck Tires, Replacement and OE
Slatina – Joint Venture Continental & PirelliProduction: Steelcord
SacalazEast European Tire Distribution Center
ContitechTimisoara Power Transmission beltsContitech Fluid – Air Conditioning Components + New Division: Power Steering & Hydraulic Systems
Carei - Contitech PhoenixDivision: Coolant hoses and hose modules
Nadab - Contitech Thermopol Products: Colant hoses and hose modules
Total employees: ~ 11,850
1
2
3
5
6
7
8
9
10
4
Hungary
Serbia
Ukraine
Moldavia
BlackSea
Bulgaria5
30
km
735 km
1
3
5
6
78
9
10
Bucharest
Sibiu
Iaşi
Timişoara
•Chişinau
Carei
Arad
Slatina
2 4Braşov
* Including leased variable employees
6 legal entities in 10 locations.
Continental Top employer Top investor Top products & technologies Good citizen of the community
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20137
Continental Automotive Romania
1 Oracle 2 Google 3 Microsoft 4 Continental 5 OMV Petrom 6 IBM 7 BCR 8 Orange 9 P&G 10 Coca-Cola 11 Vodafone 12 BRD 13 HP 14Renault Romania15 KPMG
National visibility: Continental – Top 1 Automotive Supplier
* all legal entities
April 2013(Catalyst Survey):4th as „most desired employer“
June 2012 (ZF):1st as „Automotive Supplier“
Student Survey plan actual
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20138
Continental Automotive Romania
Product Portfolio Continental Rubber Group Romania Plant Production
Tires Division(Timisoara)
Passenger Tires
Light Truck Tires
ContiTech Division Power Transmission
(Timisoara)
V-Belts
Timing Belts
Multi-Rib Belts
Agriculture Belts
ContiTech Division Fluid Technology
(Timisoara + Carei + Nadab)
Air Conditioning - Lines
Power Steering Lines
Power Train Lines
Hoses: - Heating Cooling
- Turbocharger
- Silicon
13” – 18” tires OE & Replacement
16” – 17” tires OE & Replacement
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.20139
Continental Automotive Romania
Product Portfolio Continental Automotive Group Romania Plant Production
Chassis & Safety (Timisoara + Sibiu)
Passive Safety & ADAS
Chassis Components
Powertrain(Brasov + Sibiu)
Fuel Supply
Transmission
Interior(Timisoara + Sibiu)
Instrumentation & Driver HMI
Body & Security
Airbag Control Units
SPEED Platform
Airbag Control Units
Electronic Parking Brakes
Electronic Parking Brakes
Fuel Supply Pump
Transmission Control Units
Central Displays
Instrument Cluster
Body Control Module
Underhood Switching Module
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201310
Continental Automotive Romania
Product Portfolio Continental Automotive Group Romania Activities R&D (3500 employees in R&D)
Chassis & Safety
Electronic Brake Systems
Passive Safety & ADAS
Chassis Components
Powertrain
Engine Systems
Transmission
Hybrid Electric Vehicle
Interior
Instrumentation & Driver HMI
Infotainment & Connectivity
Body & Security
Commercial Vehicles &
Aftermarket
Airbag Control
Unit
Electronic Hydraulic Combi Brake (EHC) ABS/ESC
Closing Velocity Sensor
ClipSat – Pressure Satellite
Camera Sensor Family
Steering System
Force Feedback Pedal
Air Spring Damper
Injectors ECU
HAP 511, 542, 728
T76DQ:200
DC-DC ConvertorDriver for Electric Engine
Battery Controller
Instrument Cluster Secondary Display
Head-up Display
Connected Radio Multimedia System
Body Control Unit
Intelligent Battery Sensor
Key Tire Guard Wheel Unit
Instrumentation & HMI TachographOnboard
Collection Unit
ECU Gasoline Engine
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201311
Continental Automotive Romania
Continental in Romania – 12 Years of Progress and Achievement
Continental Automotive Products SRL starts the green field location in Timisoara
ContiTech Fluid Automotive Romania SRL starts production
in Carei
Continental Automotive Romania SRL (former Siemens VDO) starts the green field in Timisoara
Continental Automotive Romania SRL (former Siemens VDO) opens an R&D location in Iasi and a plant in Timisoara
Continental acquires Siemens VDO Automotive AG and advances to among the top five suppliers in the automotive industry worldwide, at the same time boosting its market position in Europe, North America and Asia.
2000
20012006
2007
Continental Automotive Systems SRL opens the
plant in Sibiu
2004
ContiTech Romania S.R.L
opens the plant in Timisoara
Continental Automotive Romania SRL (former Siemens VDO) opens a plant in Brasov
2010/11
Thermopol Romania SRL
opens the plant in Nadab
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201312
Continental Automotive Romania
Why Romania?
Good Cost / Performance ratio
Good Qualification (University Education)
Great Language Skills (German, English, French, …)
Cultural and Geografic Proximity to Middle and Westeurope
Good support from local authorities
Flat-Tax and Subsidies for Investments
EU Legislative System
Continental found in the last 12 yearsgood Business environment for growth(export-oriented company)
However …
Ungarn
Serbien
Ukraine
Moldavien
BlackSea
Bulgarien
530
km
735 km
1.5 hours drive until reaching the
Highway
Bukarest
SibiuHermannstadt
Iaşi
TemeschburgTimişoara
•ChişinauClujKlausenburg
Arad
Craiova
BraşovKronstadt
Satu-MareSathmar
PloiestiPitesti
Konstanza
Belgrad
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201313
Continental Automotive Romania
Foreign Direct Investments in Romania
Grafik entnommen aus: AHK-Broschüre, ‘Rumänien Leistungsstarker Standort‘ 2013Source: BNR
Smallest value in theLast 10 years
Romania not to loosecompetitive advantages !
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201314
Continental Automotive Romania
Human ResourcesEducation Level
Worker
Vocational schools (scoala profesionala) not existing in practice; (education not up-to-date)(Continental started pilot classes according to New law/German model)
Educated „master craftsmen“ (Meister/mester) and technician in practice not existent
Good knowledge of foreign languages also at workers (some are university graduates of non-technical faculties)
University level
High level of education, but also „volume-oriented“
Theoretical education, more teaching of knowledge, less problem-solving competence
Need of additional trainings inside the companies
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201315
Continental Automotive Romania
Human Resources Labour Market
Still competitive labour costs
Big towns are crowded with companies (e.g. Timisoara, Sibiu, Brasov, Iasi)
Difficult to find good employees
Experienced Employees to be hired from other companies „War of Talents“
Dynamic Labour Market with high salary increases
Difficult to retain people in competition with (North-) West-Europe (e.g. Germany)especially well educated key players
Not just salaries
Up to date Educational system
Stable and secure health/social system
Live standard in cities
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201316
Continental Automotive Romania
Infrastructure / Legal / Subsidies
Infrastructure
Highways from major cities to western border still not existing (for trucks almost 1 day from Brasov to Hungarian border/ European Highway net)
Availability of office space or construction land varies locally
Legal / Tax System
Stable fiscal system required and legal certainty necessary; changes “over night” planning needs to be possible for 5 years in advance
EU-legal system (but high Bureaucracy)
Subsidies
Legislation existing and tendencies visible for improvementbut in detail the legislation creates even more bureaucracy (even more than European Fonds) instead of helping
Direct subsidies for creation of jobs and investments would help
Commitment Culture
Authorities need to keep commitments and promises (independent of party changes)
Investors currently choose the countries based on reliability
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201317
Continental Automotive Romania
Quintessence
Romania is still interesting as investment country for autmotive industry
Bound in in European Union
Competitive work force existing
Important where to invest (competition with existing companies)
Implication of State and Authorities needs to be increased
Stability/Predictability of legal and tax system
Bureaucracy
Subsidies
Commitment culture
Keeping of work force by improving live quality (health, education, social system)
Prof. Dr. Christian von Albrichsfeld, © Continental AG, All rights reserved04.06.201318
Continental Automotive Romania
140 Years Continental1871 – 2011
Mulţumesc mult pentru atenţia dumneavoastra!Thank you for your attention!