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Modernisierungskonzept für den Iran
MODERNISIERUNGSKONZEPT FÜR DEN IRAN
Prof. Dr. Friedhelm Gehrmann Steinbeis University Berlin
Institute of Global Consulting and Government
Mashad (Iran) , October 3rd , 2005
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Steinbeis Organisation: Overview
S t e i n b e i s F o u n d a t i o n(4.500 Employees / 750 Professors / 641 Transfer Centers / 49 Countries)
MENA* Team (Middle East and North Africa)Institute of Global Consulting and Government
University:31 Institutes
Transfer Centers :641 Centers
Iran
Steinbeis Technology andKnowledge Transfer University
Libya Morocco Oman Egypt Tunesia Lebanon ...
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MODERNISIERUNGSKONZEPT FÜR DEN IRAN
1 Welches Land kann Vorbild für den Iran sein ?
2 Selbst-initiiertes Modernisierungskonzept für den Iran (SIDMO)
3 Die 8 „Motore“ des Modernisierungsprozesses im Iran
4 Qualifizierung – Technologiezentren – Competence Center -Entrepreneurship
5 Öffnung von neuen Märkten in der Europäischen Union und inOsteuropa
6 Internationale Wettbewerbsfähigkeit des Iran
Stuttgart
Shanghai
Tokyo
Houston
WolgogradHarvard /MIT
Silicon Valley
Tarnow
Marseille
St. PetersburgMunich
Leuna
Singapore
SeoulLahore
Zuwara
United Arab. Emirates
Selected Knowledge Centers in the World
Malysia
Most important countries for MENA: Japan, Singapore, South-Korea, Malaysia, Philippines, India, Thayland, South-Vietnam, China
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SIDMO - Concept “Self-initiated Domestic Modernisation”Iran’s Efforts to International Competitiveness
AcadeAcademy formy forManagManagementement
&&LeaderLeader
shipship
InstituteInstituteforfor
VocatioVocationalnal
TraininTrainingg
CoConsnsultiultingng
At-At-InstitInstitutesutes
SkillcentreSkillcentre
UniversUniversityity
PhDPhD
MBAMBA
BBABBA
FunnelFunnelFunnelFunnel
The The „„EngineEngine““ of ofIranIran‘‘ss
ModernisationModernisation
1. 1. PrivatisationPrivatisation
4. 4. NetworkingNetworking5. Joint Ventures5. Joint Ventures
3. SME Set-Up3. SME Set-Up
6. Out-6. Out-SourcingSourcing
7. Innovation7. Innovation
8. 8. DiversifiedDiversified EconomyEconomy
13. 13. QualificationQualification (HR) (HR)
2. 2. Entrepreneurship Entrepreneurship
9. 9. eBusinesseBusiness / / eGovernmenteGovernment
12. 12. LighthouseLighthouse Projects Projects
10. 10. StandardisationStandardisation / / CertificationCertification
11. 11. QualityQuality Management Management
14. 14. IncreasedIncreasedQualifiedQualified
WorkforceWorkforce15. 15. MoreMore DomesticDomestic
WorkingWorking PlacesPlaces
18. 18. IncreasedIncreased GNP GNP
17. 17. IncreasedIncreased Exports Exports
16. 16. IncreasedIncreased DomesticDomestic Production Production
21. 21. IncreasedIncreased WealthWealth
22. 22. IncreasedIncreased Prestige / Reputation Prestige / Reputation
19. 19. SectoralSectoral SpreadSpread EffectsEffects
20. Regional 20. Regional SpreadSpread EffectsEffects
NecessaryNecessary Initiatives in Iran Initiatives in Iran
Short-Short-termterm ConsequencesConsequences in Iran in Iran MidMid--termterm ConsequencesConsequences in Iran in Iran
Long-Long-termterm ConsequencesConsequences forforIranIran‘‘s Global s Global CompetitivenessCompetitiveness
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DIGITASATION
-eBusiness / eCommerce
- eAdministration / eGovernment
- New platform for new services
GLOBALISATION
- Production
- Service providing
-Need, to follow the customers
QUALIFICATION
- Skilled workers and University Graduates
- “Elivator-Principle” (= Aufzug-Prinzip)
- International standardisation and certification
SIDMO - CONCEPT
- Self-initiated
- Domestic initiation
- Modernisation
PRIVATISATION / ENTREPRENEURSHIP
- Step-by-step privatisation of selectedparts of state-owned companies
- New entrepreneurship for small andmedium enterprises (= SME)
- Diversifation of the economy
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2
3
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Which preparatory activities have been done by your company / institution / nation...in order to meet with these challenges of the 6 Key Drivers ???
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NEW MANAGEMENT
from employed manager toentrepreneurial decision-maker
– for promoting
INTERNATIONALCOMPETITIVENESS
Die acht wichtigsten Motore zur Erlangungder internationalen Wettbewerbsfähigkeit im Iran
TECHNOLOGY CENTERS
-Set-up of T-Centers as key drivers ofprivatisation- T-Centers as promoter of innovation and newtechnologies- T-Center as engine of the modernisationprocess
KNOWLEDGE SOCIETY
- Less import of machines, but more importof knowledge (Know How, licences)- Application of new and innovativetechnologies- Mid-term aim : Export of Iranian Knowledge/ Know How
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The Steinbeis Qualification House
ApprenticeApprentice
Jun. Jun. TechnicianTechnicianJun. Jun. economisteconomist
MidMid--levellevelmanagermanager
Senior Manager
The The ElivatorElivator –– PrinciplePrinciple
University
ApprenticeApprentice
Jun. Jun. TechnicianTechnicianJun. Jun. economistEconomist
MidMid--levellevelmanagerManager
PhD, Director
The The –– PrinciplePrinciple
Consulting
Skillcenter
University
PhDPhD
MBAMBA
BBABBA
FunnelFunnelFunnelFunnel
Institute forVocational
Training
Academy forManagement &
Leadership
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2233
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Institute forVocational
Training
SkillcenterSkillcenter
“From Apprentice to PhD”
AcademyAcademy forManagement &
LeadershipLeadership
AcademyAcademy
LeadershipLeadership
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SteinbeisSteinbeisOnlineOnline
Communication &Communication &CollaborationCollaboration
Control of Remote Experiments
Institute of Petrochemistry
Norway, DrillingGermany, Thyssen / Krupp
Germany,Steinbeis University, Berlin
Germany,FIZ Chemie, Berlin/Leipzig
Germany, VEBA
InternetInternetOil drilling site
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Industrial Parks and Technology Centers
Most important characteristics :
1 Main task: Production of goods and services
2 Level: Application of low and middle technology
3 Purpose: Encouragement of Entrepreneurship Innovation Networking / Joint Ventures
4 Consequence: More privatisation and more domestic working places
5 Philosophy: More applied research and development communities
6 Organisational principle: Cluster and / or regions
Abb.: http://www.vonscheven.net
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Initiatives for a National Network ofCompetence Centers
1 CC Managementand Leadership
2 CC ICT/Media
3 CC eBusiness/eAdministration
4 CC Finance/Investment
5 CC Bank/Insurance
6 CC Law
7 CC Privatisation,Entrepreneurshipand Outsourcing
8 CC Technology andInnovation Management
9 CC ...........
10 CC ...........
11 CC Petrochemistry
12 CC Electric Industry
13 CC Steel
14 CC Logistics
15 CC Construction/Building
16 CC MachineIndustry
17 CC Maintenance
18 CC Automobil Industry
19 CC Agriculture
19 CC Agriculture
20 CC Tradeand Commerce
21 CC Post andTelecommunication
22 CC Public Management(State, Regional,
Local)
23 CC .............
Role of Competence Centers (CC)• Initiator• Developer• Moderniser• Transmitter• Accelerator• Catalyst
Abb.: http://www.meetconsult.nl
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BUY - MAKE - COMMERCIALISE :The Role of Competence Centers in the SIDMO - Process
ManagementModernisationProcess: SIDMO II
ManagementModernisationProcess: SIDMO I
Management
COMMERCIA-LISE : 2012
MAKE2008
BUY2005
Human ResourceQualificationHuman ResourceQualificationHuman Resource
EquipmentTechnical Progress:Revitalisation
EquipmentTechnicalProgress:Revitalisation
Equipment
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Funnel : 8 Steps to Entrepreneurship
1. Information Seminar “Entrepreneurship & Outsourcing”
2. Registration & Pre–Evaluation Management
3. Basic & Additional Qualification Program
4. Individual Financial Encouragement Mgt. (Financial Assistance and subsidies)
5. Individual Incubation Management
6. Founding of a Company (supported by the incubator)
7. Financial Assistance (subsidies, credits etc.)
8. Start of Company Activities
3.1 Basic KnowledgeBusiness IdeaMarket AnalysisProduct PlanInvestment PlanMarketing PlanBusiness Plan
3.2 AdditionalKnowledgeEnglishInternetNetworkingJoint VenturesInnovation ManagementContract Management
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DELIVERY - JOINT - VENTURE - INVESTMENTFrom “observation” to “domestic investment
HOMELANDINVESTMENT
HOME (= DOMESTIC)INVESTMENT PHASE
6 to PRODUCE in your homeland; creationof working places in your homeland
5 to INVEST as Joint Venture in yourhomeland
4 to make JOINT VENTURES in Germany,EU, EE etc.
3 to OBSERVE the markets in Germany,EU, EE etc. .
2 to DELIVER from domestic market toGermany, EU, EE
1 to INFORM in Germany, France,European Union (EU), East Europe (EE)etc. (market transparency)
TESTJOINT VENTUREPHASE (ABROAD)
OBSERVATIONCONFIDENCEMAKING PHASE
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The Road to International Competitiveness
SIDMOSIDMO
InternationalInternationalCompetitivenessCompetitiveness
Phase : ProducePhase : Produce
Phase : CommercialisePhase : Commercialise
Phase : BuyPhase : Buy
Technology Parks asTechnology Parks as„„EnginesEngines““
for the Modernisation andfor the Modernisation andPrivatisation ProcessPrivatisation Process
Paradigm-Shift:Paradigm-Shift:„„From From employedemployed
manager manager totoentrepreneurialentrepreneurial
decision-makerdecision-maker““
PrivatisationPrivatisation
QualificationQualification
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MODERNISIERUNGSKONZEPT FÜR DEN IRAN
Thank you very much for your attention !!!
