SGC Horizon, LLC

www.HoUSINGZoNe.coM • www.SGcHoRIZoN.coM

media kit20132012 Jesse H. Neal

award wiNNer

89% bought, recommended or specified

products or services advertised

61% visited an advertiser’s website as a

result of advertisements

100% PURCHASING AUTHORITY

market leader

BUYING POWER**

AUDIENCE PROFILE**

Professional Builder reaches a qualified audience of

107,222 professionals* — of which 100% are authorized

to buy, specify or influence the selection of building

materials, products and equipment.*

Through comprehensive market coverage, exclusive

features, expert advice and unique events, Professional Builder delivers the tools this influential audience relies

upon for its purchasing needs.

83% read the magazine regularly, at

least 3 out of 4 issues

48 minutes — the average time a

subscriber spends reading or looking

through an issue

2.3 — the reader pass-along total of

one copy of the publication

For more than 75 years, Professional Builder has been the trusted source for business information for the

U.S. home-building market, delivering a keenly focused editorial platform to help businesses of all sizes.

This dedication to editorial integrity and in-depth reporting has earned Professional Builder the prestigious

Jesse H. Neal Award for excellence in business journalism, and a Multi-Platform Presentation of the Year

Award from the American Society of Business Publication Editors (ASBPE).

award-winning editorial

* June 2012 BPA Statement** Source: Signet AdStudy, May 2012 based on 201 respondents

AND THEY vALUE TRADE PUBLICATIONS’ ADvERTISING

Through Signet AdStudy third-party

research, builders defined the importance

of advertisements within trade publications.

Gathering product information is a significant

part of the equation in their preference for

trade publications as an industry resource:

64% find Professional Builder ads important

and educational

45% read Professional Builder as much for

the ads as the articles

Industry trade publications 94.6%

Industry/supplier websites 76.9%

Sales representatives 60.2%

Trade shows and conferences 55.7%

Industry peers 54.3%

Associations 52.5%

Smartphone/tablet apps 20.4%

WHAT SOURCES Of INfORMATION dO YOU USE fOR YOUR BUSINESS?

2.3

BUILDERS RELY ON TRADE PUBLICATIONS

As a resource to grow their businesses, builders prefer the market-focused

editorial and advertising in trade publications. How do we know? Our readers

told us through Professional Builder’s Print Study. Here’s what we learned:

Source: SGC Print Preference Study, June 2012 Source: Signet AdStudy, May 2012 based on 201 respondents

ON THE COVER:The Residence 2X plan at The New Home Company's Lambert Ranch community in Irvine, Calif., features four bedrooms and four and a half baths, and ranges in size from 3,020 to 3,276 square feet. PHOTO: COURTESY OF THE NEW HOME COMPANY

For 14 years,

Professional Builder’s Show

Village has served as the premier

show home exhibit at the International

Builders’ Show. A series of demonstra-

tion homes are constructed outside the

convention center with the participation

of industry-leading builders and prod-

uct manufacturers. Show Village spon-

sorship showcases your brand in an

installed environment, generates leads

through face-to-face industry network-

ing and delivers integrated exposure

pre-show, at-show and post-show.

Each year at

Greenbuild,

Professional Builder, Building Design+Construction and

industry partners come together to

construct high-performance resi-

dential and commercial green build-

ings outside the convention center’s

main entrance. Sponsors display their

products in exclusive, installed environ-

ments within the GreenZone structures

and maintain high visibility through

integrated exposure before, during

and after the event.

Professional Builder and

NAHB will

host a series of home builder educa-

tional breakfast events in 2013 cen-

tered around cutting-edge ideas like

lean building, design innovation and

value engineering. Category exclu-

sive sponsorship includes a tabletop

product display, face-to-face interac-

tion with builders and a database of

attendees for lead generation. For a

2013 Builder Series schedule, contact

Tony Mancini at tmancini@sgcmail.com

or 610.688.5553.

101 BEST NEW PRODUCTS

Each year,

Professional Builder’s

editorial staff evaluates hundreds of

building industry products introduced

during the previous 12 months to com-

pile its annual 101 Best New Products

report. The resulting list represents

the latest breakthrough products for

the residential construction industry.

An integrated sponsorship combines

advertorials, e-newsletters and online

visibility to maximize impact.

PB BUILDER

OF THE YEAR

Professional Builder’s

Builder of the Year Award

is one of the industry’s highest distinc-

tions. Each year, the editors select and

honor one builder who has paved the

way for the rest of the industry.

NATIONAL HOUSING

QUALITY AWARDS

Since 1993, Professional Builder and the NAHB

Research Center have teamed up to

sponsor the annual National Housing

Quality Awards — the highest recogni-

tion a builder can earn in the area of

quality management. Winners are con-

sidered to be among the nation’s most

well-run and profitable home-building

companies.

PB DESIGN AWARDS

Professional Builder honors the best of

the best in residential

design with the PB Design Awards.

Leading residential architects and

designers judge the submissions, and

plaques are presented to the winners

at the International Builders’ Show.

40 UNDER

40 AWARDS

Focusing on

the next generation of leaders in the

home-building industry, this awards

program profiles 40 young superstars

who are all under the age of 40 and

doing remarkable things to advance

the building industry.

HOUSING GIANTS REPORT

For more

than 40 years,

Professional Builder has tracked and reported the

financial and business results of the

nation’s largest home-building com-

panies. The resulting Housing Giants

Report is published each year in the

May issue, complete with a ranking of

more than 200 firms, profiles of notable

companies and an in-depth analysis of

the industry trends.

The integrated sponsorship program

includes print advertisements, online

placement in e-newsletters and more.

events

Builderof theyear

awards

2013

P R O F E S S I O N A L B U I L D E R

Awards/events sponsorship and

participation establishes your

company as forward-thinking

and supportive of the industry.

Contact Tony Mancini at

tmancini@sgcmail.com or

610.688.5553 for details

on how to be included.

BUSINESS SERIESPROFESSIONAL BUILDER

Ad Close DateJanuary 11/28/12

February12/27/12

March1/25

April2/27

May3/26

June 4/23

INTERNATIONAl BUIldERS’ SHOW 2013

KITCHEN & BATH ISSUE

HOUSING GIANTS ISSUE

SIGNET AdSTUdY

dESIGN ISSUE

Cover Story Professional Builder Design Awards Honoring the Best New Home Designs in Single-family, Multi-family, Custom, Urban Infill, On the Boards, Green, and More

33 Moneymaking Ideas for 2013 Proven Ways to Boost Revenue and Maximize Profits — New Markets, Operational Efficiencies, Innovative House Plans, Sales and Marketing Strategies, High-demand Amenities and More

3rd Annual 40 Under 40 Awards Meet Home Building’s Up-and-coming Superstars

Kitchen Design Guide Leading Home Builders and Kitchen Design Specialists Offer How-to Advice for Creating Kitchens That Will Wow Buyers

2013 Housing Giants Our Annual Ranking of the Nation’s Largest Home Builders

Design NextA Collection of Cutting- edge Home Design Ideas From the Industry’s Best Minds

Exclusive Research Market Research Techniques

Project Financing Trends

Windows & Doors — Design and Specification Trends

Kitchen & Bath Design Trends

Housing Giants Survey Home Design Trends

Business Technology/Software

Top 10 Technology Trends

Best Smartphone and Tablet Apps for Builders

Top Websites in Home Building

Social Marketing 2.0 Software Tools for Estimating and Purchasing

Energy Modeling Tools

PB Housing Giants Business Management Ideas + Executive Corner

2013 Land Forecast Profile: Private National Builder

7 Novel Sales and Marketing Tactics

9 Emerging Trends in Community Development

13 Great Ideas From the Housing Giants Report

New Markets: Where Giants Look for Growth

Quality Management NHQA Topics

Process Mapping Your Way to Profits

How to Change Your Corporate Culture

Strengthening Trade Relationships

5 Traits of Great Customer Satisfaction Programs

Vital Metrics to Grow Your Business

Most Common QM Weak Spots and How to Strengthen Them

Building Science The Roadmap to Net Zero Energy Single-family Homes

Low-cost, Simple HVAC Strategies

Insulation Techniques Using Energy Labels to Market Your Green Homes

Perfecting the Building Envelope

Avoiding Moisture Issues in Tight Homes

Kitchen & Bath Education

5 Ways to Maximize Storage in Compact Kitchens

Universal Design Trends, Techniques and Products

Top-selling Upgrades Kitchen as the Home Office

10 Kitchen and Bath Design Trends

Cabinet Systems

House Review Before & After: Revitalizing Former Best-sellers

Homes With Two Master Suites

Remaking the Great Room

Master Bath Suite Design Concepts

Outdoor Living Spaces Small Homes That Live Big

Business Management The Best Advice I Ever Got

Financial Benchmarks for Small-volume Builders

Working With Appraisers

Single-family Rental Development

10 Essential Management Reports for Builders

How I Did It: Lessons From Legendary Builders

Sales & Marketing How to Turn Online Followers Into Raging Fans

Tips for Selling Options and Upgrades

6 Ways to Strengthen Realtor Relationships

Maximize Results From Email Campaigns

Emerging Research Techniques

11 Ways to Maximize Existing Traffic

Design PB Design Awards Best-selling Multi-family Home Plans

Affordable High-end Details for Single-family Plans

Master Bath Design Trends and Innovations

Maximizing Space in Small Home Designs

Best-selling Single-family Home Plans

Construction Lean Building: Before-and-after Single-family Projects

Advanced Framing Techniques

Value Engineering Tactics That Don’t Cheapen the Home

“Even Flow” Tactics for Small Builders

Proven Methods for Shortening Cycle Times

Top Warranty Issues and How to Avoid Them

New Product Spotlight IBS 2013 Product Preview

Siding Systems

Fireplaces & Accessories

Roofing

50 Innovations From IBS 2013

Windows & Doors

Kitchen & Bath Products

Decking & Patio Products

Outdoor Living

Home Technology

Trucks & Accessories

Structural Systems

Plumbing Fixtures & Systems

IN EVERY ISSUE

Columnist: Scott Sedam on Design & Construction Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green Building

Columnist: Bob Schultz on Sales & Marketing Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home Builders

MARKET UPDATE:· Production Building· Small-volume· Multi-family· Systems-built/Modular

News, Trends and Projects for Four Distinct Vertical Markets — Single-family Production/Single-family Small-volume/Multi-family/Systems-built/Modular

Bonus Distribution International Builders’ ShowJanuary 22-24, Las Vegas

KBISApril 19-21, New Orleans

PCBCJune 5-7, San Diego

2013 editorial calendar

Source: Signet AdStudy, May 2012 based on 201 respondents

2013 editorial calendarJuly 5/29

August6/27

September 7/30

october8/27

November9/26

December10/25 Ad Close Date

BUIldING SCIENCE ISSUE

CUSTOMER SATISfACTION ISSUE

HOUSING qUAlITY ISSUE

SIGNET AdSTUdY

GREEN ISSUE BUIldER Of THE YEAR

America’s Fastest-growing Builders What They’re Doing Differently

Energy Efficiency and Sustainability for all Price Points How Leading Builders Are Profiting From Building and Selling Market-rate High-performance Homes

10 Great Builders, 10 Great Ideas Award-winning BuildersShare Their Secrets forCreating Highly Enthusiastic Customers

National Housing Quality (NHQ) Awards Learn From the Nation’s Best Home Builders

Positive-energy Homes: The Holy Grail of Home Building Learn How Innovative Builders and Design Teams Are Creating Homes That Actually Produce More Energy Than the Homeowners Use

48th Annual Builder of the Year Honoring a Builder Who Exemplifies Excellence in All Facets of Home Building

Cover Story

Building Envelope and Insulation — Design and Specification Trends

Business Operations Tools and Techniques

Outdoor Living Trends Social Marketing Survey Annual Green Building Survey

2014 Market Outlook Exclusive Research

Legal Risks of Social Media

My Favorite Business Apps: Builders Share Their Top Tools

Business Management Software Tools

BIM: Building Information Modeling

Mobile Marketing Techniques

Perfecting Your Online Strategy

Business Technology/Software

Profile: Public National Builder

Growth Strategies From the Housing Giants

Land Development Strategies

Profile: Private Multi-family Builder

Next Move: Growth Opportunities for 2014

Profile: Private Regional Builder

PB Housing Giants - Business Management

Ideas + Executive Corner

6 Business Processes That All Builders Should Employ

How I Lead: Lessons From NHQ Award Winners

9 Time-tested Ways to Improve Construction Quality

Strategic Planning for Small-volume Builders

How to Improve Business Results in Six Months

So You Have a Strategic Plan — Now What?

Quality Management NHQ Topics

Duct Design for High-performance Homes

7 Building Scientists on the Art of Home Building

Modular Green Homes Ventilation Techniques Indoor Air Quality Radiant Flooring Building Science

Kitchen Sink Systems Lighting Schemes for Grand Kitchens

Kitchen Appliance Innovations

Bathroom Sink Systems Faucet Design Innovations

Tub and Shower Systems

Kitchen & Bath Education

How to Create Grand Kitchens on a Shoestring Budget

Infill Housing Concepts Quaint Spaces: Special Features That Make a House a Home

Design Hot Buttons For Different Generations

Creating “Wow” Exteriors Without Breaking the Bank

Versatile Plans: Ideas for Any Market, Location and Price Point

House Review

Market Barometer: Know When to Break Ground

Land Development Tips for Small-volume Builders

7 Ways to Boost Your Balance Sheet

Supply Chain Management

Lessons Learned From the NHQA winners

Planning for Smart Growth in 2014

Business Management

11 Ways to Generate Traffic

The Art of Creating Value

25 Proven Ways to Increase Sales

Marketing to Female Buyers

How the Experts Market and Sell Green Homes

Utilizing Secret Shoppers

Sales & Marketing

Cutting-edge Modular Housing

Next-gen Great Rooms

Urban Infill Housing Pro Kitchens on an Amateur’s Budget

Best Revised House Plans

Multi-generational Housing Trends

design

Lean Building: Before-and-after Multi-family Projects

Low-cost Interior Duct Schemes

4 Signs You’re Paying Too Much for Labor and Materials

Most Common Installation Mishaps

Air Sealing Best Practices

Reverse Engineering a Well-built Home

Construction

Exterior Doors

Insulation & Housewrap

101 Best New Products

Windows & Doors

Siding Systems

Railing, Decking & Fencing

Trucks & Accessories

Plumbing Fixtures & Systems

25 Best New Green Products

Paints, Caulks & Sealants

Windows & Doors

Walls & Ceilings

New Product Spotlight

IN EVERY ISSUE

Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green BuildingColumnist: Scott Sedam

on Design & Construction

Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home BuildersColumnist: Bob Schultz

on Sales & Marketing

Advice and Ideas From Industry Thought Leaders

MARKET UPDATE:· Production Building

· Small-volume· Multi-family

· Systems-built/Modular

Remodeling Show October 16-18,Chicago

GreenbuildNovember 20-22, Philadelphia

Bonus Distribution

Space Unit Specification

Non-bleed Bleed

Two-Page Spread 161/2” x 10” 181/4” x 11”

Full Page 8” x 10” 91/4” x 11”

2/3-Page Vertical 51/4” x 10” 53/4” x 11”

1/2-Page Spread 161/2” x 47/8” 181/4” x 51/2”

1/2-Page Vertical 37/8” x 10” 41/2” x 11”

1/2-Page Horizontal 8” x 47/8” 91/4” x 51/2”

1/2-Page Island 51/4” x 73/8” —

1/3-Page Vertical 21/2” x 10” 3” x 11”

1/3-Page Square 51/4” x 47/8” —

1/4 Page 37/8” x 47/8” —

1/6 Page 21/2” x 47/8” —

SPECIFICATIONSGeneral InstructionsTerms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Premium Charges: Cover and preferred position rates listed above.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

Mailing InstructionsAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Coordinator: Renee Fonferko ∙ rfonferko@sgcmail.com ∙ 847.391.1005

Accepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.

Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Ad Art Upload InstructionsFor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

2013 rates & specifications

EDITORIAL + PUBLISHING OFFICE

3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408www.HousingZone.com/professionalbuilder/pubhome/ www.SGChorizon.com

SPECIFICATIONS2013 RATESAll Rates Are Gross

Space Unit Rate (x)

1x 3x 6x 12x

Two-Page Spread $30,110 $28,950 $27,800 $26,300

Full Page $17,160 $16,100 $15,620 $14,610

1/2-Page Island $11,630 $11,270 $10,920 $10,240

1/2 Page $10,780 $10,410 $10,130 $9,500

1/3 Page $8,280 $8,020 $7,820 $7,305

1/4 Page $5,780 $5,630 $5,470 $5,110

www.sgchorizon.comwww.scrantongillette.com

Mechanical DataPublication Trim Size: 9" x 103/4"Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Perfect boundBleed: See below for bleed specifications.Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

AD SIzESTrim Size: 9" x 103/4"

Back Cover — plus 20% Inside Back Cover — plus 10%Inside Front Cover — plus 15% Special Positions — plus 10%TOC — plus 15%

SGC HORIzON mAGAzINESVisit www.sgchorizon.com to view rates, specifications,

market overviews, media

opportunities, research and

editorial calendars for all of

the SGC Horizon publications.

For advertising opportunities, contact Tony Mancini at 610.688.5553 or tmancini@sgcmail.com.

SEPTEMB

ER 2011

VOL. 114 N

O. 9

CON

STRUCTIO

NEQ

UIPM

ENT.CO

M

26 How to deal with in-the-field welding challenges

30 Preview what’s in storefor ICUEE next month

36 Converting trucks to CNG carries risks and rewards

Broad product lineups push drills into larger underground projects p. 40

HDD

September 2011ConstructionEquipment.com

Comes on Strong

Customer Satisfaction

Issue

Pro

fessio

nal B

uild

er A

UG

US

T 2

01

1

CU

ST

OM

ER

SA

TIS

FA

CT

ION

ISS

UE

M

UL

TI-F

AM

ILY

HO

US

ING

TR

EN

DS

Z

ER

O-E

NE

RG

Y H

OM

ES

W

WW

.HO

US

ING

ZO

NE

.CO

M

CELEBRATING

YEARS PH

OT

O:

IRV

INE

CO

.

Pro

fP

fe 6 Trends in Multi-Family Housing Lessons Learned from Building a Zero-Energy Home

er

AU

GU

ST

20

11

rC

US

TO

TO

Messio

nal B

uild

y ga Zero-Energy

3 Builders – 3 Paths to Great Customer Satisfaction / 22Solving the Spec-Home Satisfaction Dilemma / 28

August 2011

gy

www.HousingZone.com

6 TrenPage 46

uildinggy HHommeey

Page 52

Designed by Bassenian Lagoni Architects for Irvine Co., Los Altos at Stonegate East is one of the best-selling townhouse developments in Southern California. 8 Trends in Luxury Retirement Housing

8 Trends in Luxury RRettiirement Housing

Retiring in Style | 6

Mark Richardson: Selling theCustom Builder Experience | 5High-End Exterior Products | 14

JULY 2011 JULY 2011

www.CustomBuilderOnline.com

Expansive windows and stone siding highlight the exterior façade of this 5,800-square-foot luxury retirement home in Danbury, Conn. Builder: Jim Blansfi eld; Architect: Cole Harris Architects

PH

OT

O:

OL

SO

N P

HO

TO

GR

AP

HIC

The Cooper Union for the Advancement of

Science and Art, New York, N.Y.

INSPIRING THE BUILDING TEAM

07.1

1

www.BDCnetwork.com

GIANTS

300Modular Building

Innovations22

AIA/CES Course:

High-Performance

Windows + Doors30

41

BU

ILD

ING

DE

SIG

N +

CO

NS

TR

UC

TIO

N

07.11

2011 GIANTS 300 + HIGH PERFORMANCE W

INDOWS +

DOORS + MODULAR BUILDING INNOVATIONS

WW

W.BDCNETW

ORK.COM

How the AEC Industry

Leaders Stack Up

JUN

E 2

01

1

O

UT

DO

OR

LIV

ING

SID

ING

RE

SE

AR

CH

LE

AD

PA

INT

W

WW

.HO

US

ING

ZO

NE

.CO

M

www.HousingZone.comJUNE 2011

Inside OutLatest trends in outdoor living, decking and more

Remodeling franchises and dealerships

26 BUSINESS OPPORTUNITIES:

Siding and exterior project trends

32 EXCLUSIVE RESEARCH:

EPA ramping up enforcement

41 LEAD PAINT: