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PROFESSIONAL DEVELOPMENTCOM 103 – October Meeting
Where we are now• First Prof Dev meeting introduced you to the Comm major
• First Prof Dev paper asked you to think about your:
• Talents
• Interests
• Skills
• Abilities
Can you recall what you wrote?
Intersection• Today, we explore...
Your talents, interests, skills, and abilities
The needs of employers in the Communication Industry
Here’s the potential career for you.
Alumni Comm Professionals• Get to know the alumni who found this intersection.
Examine their key skills & careers.
Shane Evans ’08• Digital Media Manager at
Seattle Sounders FC
• Skills• Writing for the web
• live tweeting
• public relations
• website management
• social media
LinkedIn: www.linkedin.com/in/shanemevans
Apply it to you• What interests you about this job?
• What similar skills do you have?
• What skills & knowledge do you still need to acquire?
Amanda Finnegan ’08• Washington Post homepage editor
• Skills• reporting
• writing
• editing
• web production
• HTML
• project management
LinkedIn: www.linkedin.com/pub/amanda-finnegan/7/68/915
Apply it to you• What interests you about this job?
• What similar skills do you have?
• What skills & knowledge do you still need to acquire?
Tonya Murphy• Greater Media | WPEN 97.5 The Fanatic
• Skills• Advertising sales,
• Marketing strategy
• Digital media
• Integrated marketing communication
LinkedIn: www.linkedin.com/in/tonyamurphy
Apply it to you• What interests you about this job?
• What similar skills do you have?
• What skills & knowledge do you still need to acquire?
Melissa Steven ‘07• Web producer, Catholic Relief Services
• Skills• write
• edit
• blog
• social media
• research
• marketing
• press releases
LinkedIn: www.linkedin.com/in/melissas
Justin Sillner ‘12• Multimedia content producer
for Philly.com
• Skills• SEO
• editorial planning
• Edit, write and publish breaking news on all digital platforms
• grow website’s traffic
LinkedIn: www.linkedin.com/pub/justin-sillner/18/258/41a
Krysten Gentile ’04• Manages the SAP Community
Network, or SCN—the company’s own Facebook
• Skills• write well
• organized
• customer service skills
LinkedIn:www.linkedin.com/pub/krysten-gentile/8/554/599
Andy Zipfel ’84• Senior Director, USA TODAY Sports
Media Group
• Skills• Digital Media Marketing
• Sales
• Business Development
LinkedIn: www.linkedin.com/in/azipfel
Joe Cahill ’11• Trip Experience Specialist at
Airbnb.com
• Skills• Social media
• Customer service
LinkedIn: www.linkedin.com/pub/joseph-cahill/14/828/933
Arielle Friscia’11• Associate Producer @ CBS 3 &
The CW Philly
• Skills• Reporting
• Video production,
• Editing
• Video editing
LinkedIn: www.linkedin.com/in/ariellefriscia/
Jessie Holeva ‘09 • Freelance Fashion Journalist
• Skills• entrepreneur
• Writing, editing, blogging social media
• on-air talent
• radio
LinkedIn: www.linkedin.com/in/jessieholeva
Katherine La Hart ‘07• Sr. Marketing Consultant at MetLife
• Skills• writing
• editing
• project management
• Advertising
• marketing communication
LinkedIn: www.linkedin.com/in/katherinelahart
Donna Capone• Associate Manager Production
Operations at ESPN
• Skills• Production Management
• Field Producing
• Broadcast Engineering
LinkedIn: www.linkedin.com/pub/donna-capone/26/365/a43
Greg Matarazzo ‘09• Campaign Manager at
The Wall Street Journal
• Skills• digital media
• advertising
• cross-platform digital campaigns, including video, mobile, and tablets
• social media marketing
LinkedIn: www.linkedin.com/pub/gregory-matarazzo/12/647/34
Discussion Activity• Look back at your notes for each person.
• At your table, discuss the people whose jobs you were most interested in. Describe why these jobs are of interest to you.
• Explain what skills you have that would serve you well in that role.
• Identify and talk about the skills and knowledge you still need to acquire. How might you go about acquiring them?
Recap• Key Skills
• Ability to write for the web
• Forming communities online
• Problem solving
• Client relationship management (internal & external)
• Working on project teams
• And more…
Recap• Employer Needs
• Writing cross-platform
• Customer service mindset
• Leadership of projects and people
• Increasing the profitability of the company
• Staying current with trends in the industry, profession
• Adaptability to change, especially technology change
• Continuous and self-directed learners
• Diagnosing problems & opportunities; recommending solutions
• A person who is a good “fit” with the company culture
Compose an e-mail• The alumni are your networking connections for career
advice and job opportunities.
• Assignment:
• Compose an e-mail to the person whose job interested you the most.
• Explain who you are. Explain why you’re writing (to express interest in them and the responsibilities of the role).
• Pose at least two questions about their job that you would like them to answer. (What will you ask?)
• Conclude by asking them what career advice they can give you as a first-year student.
Next Steps• Set up a LinkedIn account
• Connect to Dr. Jerry Zurek (www.linkedin.com/in/jerryzur)
• Search for the one alum who interested you the most
• Send this person the e-mail you composed here
• Get their feedback and reflect on their response
• Submit the e-mail and the alum’s reflection as your second paper for Prof Dev
• …look for revised paper instructions on the Prof Dev site.