12
- Stage 1 Professional Marketing Qualifications Reading List 2016/17 Smart and flexible qualifications from CIM Postgraduate Diploma in Marketing
- Stage 1
Professional Marketing QualificationsReading List2016/17Smart and flexible qualifications from CIM
Postgraduate Diploma in Marketing
CIM Professional Marketing Qualifications
Recommended support materials
Module 1
Emerging Themes
Recommended reading
Parsons, E. and Maclaran, P. (2009) Contemporary issues in marketing and consumer behaviour.Oxford, Taylor and Francis. £36.99
Bernoff, J. and Li, C. (2011) Groundswell: winning in a world transformed by social technologies.Expanded and Revised Edition. Boston, Harvard Business School Press. £10.99
Toffler, A. and Toffler, H. (2007) Revolutionary wealth. NY, Random House. £10.99
Further readingPorter, M.E. (2004) Competitive strategy: techniques for analyzing industries and competitors. NY, Free Press. £16.99
Martin, C. (2013) Mobile influence: the new power of the consumer. Basingstoke, Palgrave Macmillan. £17.99
Chaffey, D. and Ellis-Chadwick, F. (2015) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Pearson. £54.99
Tapscott, D. and Williams, A.D. (2008) Wikinomics: how mass collaboration changes everything. London, Atlantic books. £9.99
Postgraduate Diploma in Marketing: Stage 1
Buy the Study Packs – SAVE 20%
Study Pack – Contemporary issues in marketing and consumer behaviour
– CIM study text: Emerging Themes
RRP £58.99
Study Pack price £47.10
Workbooks
BPP (2012) CIM study text: Emerging Themes. London, BPP Learning Media. £22.00; eBook £13.20
CIM Professional Marketing Qualifications
Recommended support materials
Module 2
Analysis and Decision
Recommended reading
Drummond, G., Ensor, J. and Ashford, R. (2007) Strategic marketing: planning and control. 3rd edition. Oxford, Routledge. £26.99
Johnson, G. and Scholes, K. (2013) Exploring strategy. 10th edition. Harlow, Prentice Hall. £49.99
Hooley, G. et al (2011) Marketing strategy and competitive positioning. 5th edition. Harlow, Prentice Hall. £53.99
Ryan D. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page. £19.99
Further readingChaffey, D. et al (2015) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Prentice Hall. £54.99
Doyle, P. (2008) Value‑based marketing: marketing strategies for corporate growth and shareholder value. 2nd edition. Chichester, John Wiley & Sons. £37.99
Farris, P.W., Bendle, N.T., Pfeifer, P.E. and Reibstein, D.J (2015) Marketing metrics: the manager's guide to measuring marketing performance. 3rd edition. Harlow, Prentice Hall. £33.99
Hollensen, S (2009) Global marketing. 6th edition. Harlow, Prentice Hall. £52.99
Kerin, R. and Peterson, R. (2012) Strategic marketing problems. 13th edition. Harlow, Pearson. £57.99
Lynch, R. (2015) Strategic management. 7th edition. Harlow, FT Prentice Hall. £54.99
Postgraduate Diploma in Marketing: Stage 1
Buy the Study Packs – SAVE 20%
Study Pack – Strategic marketing: planning and control
– CIM study text: Analysis and Decision
– CIM passcards: Chartered Postgraduate Diploma in Marketing (these cover Unit 2 only)
RRP £58.99
Study Pack price £47.10
WorkbooksBPP (2012) CIM study text: Analysis and Decision. London, BPP Learning Media. £22.00; eBook £13.20
BPP (2012) CIM assessment workbook: Chartered Postgraduate Diploma in Marketing. London, BPP Learning Media. £25.00; eBook £15.00
BPP (2012) CIM passcards: Chartered Postgraduate Diploma in Marketing. London, BPP Learning Media. £10.00; eBook £6.00
CIM Professional Marketing Qualifications
Recommended support materials
Module 3
Marketing Leadership and Planning
Recommended reading
Hooley, G. et al (2011) Marketing strategy and competitive positioning. 5th edition. Harlow Prentice Hall. £53.99
Doyle, P. and Stern, P. (2006) Marketing management and strategy. 4th edition. Harlow, Prentice Hall. £64.99
Schein, E.H. (2010) Organizational culture and leadership. 4th edition. San Francisco, Jossey-Bass. £36.99
Further readingMcDonald, M. (2011) Marketing plans: how to prepare then, how to use them. 7th edition. Chichester, John Wiley. £36.99
Mintzberg, H. (2000) The rise and fall of strategic planning. NJ, Prentice Hall. £29.99
Chaffey, D, Ellis-Chadwick, F, Johnston K. (2015) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Pearson. £54.99
Dibb, S. and Simkin, L. (2013) Marketing essentials. 2nd edition. London, Cengage. £47.99
Kotter, J.P, (2012) Leading change. Boston, Harvard Business School Press. £20.00
Ohmae, K. (1991) The mind of the strategist: the art of Japanese business. New York, McGraw-Hill. £15.99
Porter, M.E. (2004) Competitive advantage: creating and sustaining superior performance. New York, Free Press. £16.99
Postgraduate Diploma in Marketing: Stage 1
Buy the Study Packs – SAVE 20%
Study Pack – Marketing strategy and competitive positioning
– CIM study text: Marketing Leadership and Planning
RRP £75.99
Study Pack price £60.70
Workbooks
BPP (2012) CIM study text: Marketing Leadership & Planning. London, BPP Learning Media. £22.00; eBook £13.20
BPP (2012) CIM assessment workbook: Chartered Postgraduate Diploma in Marketing. London, BPP Learning Media. £25.00; eBook £15.00
CIM Professional Marketing Qualifications
Recommended support materials
Module 4
Managing Corporate Reputation
Recommended reading
Roper, S. and Fill, C. (2012) Corporate reputation: brand and communication. Harlow, Prentice Hall. £44.99
Van Riel, C.B.M. and Fombrun, C.J. (2007) Essentials of corporate communication. Abingdon, Routledge. £40.00
Further readingCornelissen, J. (2011) Corporate communications: theory and practice. 3rd edition. London, Sage. £37.99
Davies, G. et al (2003) Corporate reputation and competitiveness. Oxford, Routledge. £45.00
Doorley, J. and Garcia, H.F. (2010) Reputation management. 2nd edition. New York, Routledge. £40.99
Elliot, R. and Percy, L. and Pervan, S. (2011) Strategic brand management. 2nd edition. Oxford, Oxford University Press. £39.99
Griffin, A. (2009) New strategies for reputation management. 2nd edition. London, Kogan Page. £19.99
Melewar, T.C. (2008) Facets of corporate identity, communication and reputation. London, Routledge. £38.99
Van Riel, C.B.M. (1995) Principles of corporate communications. Harlow, Prentice Hall. £70.99 (Print on demand title.)
Postgraduate Diploma in Marketing: Stage 1
Buy the Study Packs – SAVE 20%
Study Pack – Corporate reputation: brand and communication
– CIM study text: Managing Corporate Reputation
RRP £66.99
Study Pack price £53.50
Workbooks
BPP (2012) CIM study text: Managing Corporate Reputation.London, BPP Learning Media. £22.00; eBook £13.20
BPP (2012) CIM assessment workbook: Chartered Postgraduate Diploma in Marketing.London, BPP Learning Media. £25.00; eBook £15.00
CIM Direct order form
PaymentBy cheque. Please make cheques payable to ‘The Chartered Institute of Marketing’.
W cim.co.uk/shopT +44 (0)1628 427427F +44 (0)1628 427439E [email protected] post: CIM Direct, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UKOffice hours: 9am-5pm, Monday-Friday
How to order
Name: Date of order:
Daytime delivery address:
Student membership No: Telephone No. (Daytime):
E-mail address:
Please send me the following book(s): Quantity Value [£]
Sub-total:
*Postage and packing:
Total:
Please indicate type of card. (*We are not able to accept payment by Diners.)
Visa Mastercard Delta Maestro/Switch American Express Visa, Electron or Solo
Credit/debit card No:
Valid from M M Y Y Expires M M Y Y
Issue number (for Maestro/Switch/Delta/Connect) CVV Security code
Signature: Date:
Note: At the beginning of the academic year it may be easier to fax, e-mail or order over the Internet as our telephone lines are extremely busy during this period. We regret that we cannot invoice on orders under £100.
Books are zero rated for VAT. Registered Office: The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead, Berkshire SL6 9QH, UK
*Postage and packaging fees.UK First Class: £3.00 for the first book and £1.50 for each subsequent book.
International Airmail:EU Countries – £12 for the first book and £5 for each subsequent book. Non EU Countries – £20 for the first book and £15 for each subsequent book. Study Packs: £35.00 for each Study Pack.
Postgraduate Diploma in Marketing: Stage 1
© C
IM 2
016.
All
right
s re
serv
ed. P
erm
issi
on to
repr
oduc
e or
ext
ract
m
ater
ial f
rom
this
pub
licat
ion
mus
t be
soug
ht fr
om C
IM.
Moor Hall Cookham Maidenhead Berkshire, SL6 9QH United Kingdom
T +44 (0)1628 427120F +44 (0)1628 427158 E [email protected] W cim.co.uk/qualifications
@CIM_Exchange facebook.com/TheCIM The Chartered Institute of Marketing (CIM)
