1. 1. www.infobip.com MESSAGING Professional messaging technologies in 2015 and beyond Presented by: Marinela Kuti Adrian Beni 02 05 March, 2015MWC Barcelona
2. 2. A2P MESSAGING PLATFORMS TELECOMS and INTERNET technologies and infrastructure combined to deliver SMS MESSAGES to and from applications Allowing businesses to message any customer with a mobile phone, all over the world Built by specialized tech companies Evolved over the last decade (stability, security, performance)
3. 3. INFOBIP MOBILE SERVICES: SMS, Number Context, Voice, USSD, Mobile Payments APP ENGAGEMENT PLATFORM based on advanced push notifications APIs and protocols for EASY INTEGRATION: xml, soap/rest, smpp, http, json ENTERPRISE PRODUCTS - Solutions for every size and every need FULL 24/7 TECHNICAL SUPPORT regardless of location QUALITY GUARANTEED by a strict SLA Our mobile services create an ecosystem for: operators, enterprises, developers, and most importantly, mobile users. - mobile messaging and payments services provider
4. 4. 2015 - VISION BECOMING REALITY TRANSPARENCY SYNERGY with other mobile channels Meaningful ANALYTICS USER EXPERIENCE
5. 5. INFOBIPS PLATFORM = CLIENTS PLATFORM TRANSPARENCY Exposing complete system metrics and performance to the clients Full insight Full quality control Self service
6. 6. TRANSPARENCY Examples of performance parameters we believe should be TRANSPARENT to all the companies and developers using professional messaging platforms: Current submit perSecond & Service queued submits perService queued Delivery Reports perService Current processing latency perService Submit SMS/s 30 Queued submits 1000 Queued DR 2500 Latency ms 100
7. 7. MOBILE SYNERGY COST Choosing optimal channels or channel combinations to cut costs and improve performance COMBINING professional SMS channel with other messaging and mobile communications channels (push notifications, USSD, voice) SYNERGY A single access point, not through standalone island EFFECTIVNESS Choosing the most effective engagement channel depending on mobile subscribers preferences
8. 8. MOBILE SYNERGY EFFICIENCY per channel COSTS calculation per channel SMS fallbacks
9. 9. MOBILE SYNERGY Campaign triggers, flows and responses Subscriber profiling
10. 10. MEANINGFUL ANALYTICS Extensive, real-time, detailed reporting, available on the fly Reporting going beyond counting and adding numbers
11. 11. METRICS Actionable metrics Comparisons with industry average Tips on how to improve performance and optimize costs Alerts and notifications based on user defined thresholds
12. 12. USER EXPERIENCE Clean and light interface, making global messaging easy to use Single interface - making a bundle of mobile communications channels easy to manage and put to optimal use KEY TRENDS: Professional messaging platforms growing rapidly in terms of performance, security, reach and reporting (underlying infrastructure and software upgrades, redundancy, delivery, speed) Complexity for businesses reducing messaging platforms becoming easier to implement and use
13. 13. QUESTIONS?
14. 14. www.infobip.com THANK YOU FOR YOUR ATTENTION!