Professional Sports in China: Digital, Media, & Commercial Opportunities

PROFESSIONAL SPORTS IN CHINA2014 Sports, Digital, Media

and Commercial Opportunities

2014

AbOuT

Established in 1999, MAILMAN symbolizes China’s driving ambition and revolutionary spirit. Through technology,

social media and digital we’re socializing brands to deliver more value to customers who want it most.

Socializing starts here.

©COPYRIGHT 2014 MAILMAN GROUP

OuR APPROACH

Experience +strategy

digital +social media

longevity +partnerships

Equity +technology

By analyzing the customer experience we’re able to find new ways at delivering a branded experience to a very different Chinese customer.

We take an equity approach to technology that delivers value to brands for the long term. It’s about building to own.

Understanding China’s digital landscape is the key to creating impact in a highly competitive environment. We ensure your message has reach and impact.

Through our years of experience we’re able to establish partnerships with China’s power brokers throughout sports, entertainment and tourism.


BACKGROUND ON CHINA


bACKGROuND ON CHINA

FOOTbALL bASKETbALL

NFL

TENNIS

MMA

GOLF

bASEbALL

Improvements in broadcasting technology have allowed higher-quality coverage & greater reach, while social media has created an unprecedented level of engagement with fans. Additionally, the rise of celebrity Chinese athletes like Yao Ming & Li Na not only have brought basketball & tennis into the spotlight in China, but also brought the world’s attention to the athletic & commercial potential of China.

60M+FANS

28M+FANS

900KFANS

600K+FANS

500K+FANS

34KFANS

4K+23KFor MbA apparel


Digital in China


DIGITAL IN CHINA

BASKETBALL

TENNISFOOTBALL

TOP STARS ON SOCIAL

WAYNE ROONEY

KOBE BRYANT

LI NA

TOP SPORTS ON SOCIAL

KEYELEMENTS


WHAT WORKS

• china relevant content• personalised video messages from players • realtime time game blogging • KOLs driving conversation• Online and social campaigns featuring signed player

merchandise


media


MEDIA

CCTV’s dominance over sports has slowly shifted to digital channels, which offer a more real time & broader selection of programming. 76% prefer to watch online videos over TV. 450m online-video viewers, estimated to reach 700m by 2016

Chinese media regulations include vague language that allows authorities to crack down on news stories, posts, & broadcasts by claiming that they are rumors and thus endanger the country

A state license is required should your brand want to host videos on your site on a Chinese server

MEDIA uSAGE

MEDIA &

GOvERNMENT

MEDIA

OWNERSHIP


MAIN PLAYERS: DIGITALTradiTional TV Viewing is dominaTed by CCTV bUT DIGITAL vIEWING IS GROWING

IPTV

ONLINE VIDEOPLATFORMS

SPORTSPLATFORMS


MEDIA

There is a sTrong appeTiTe for PREMIER LEAGuE & NbA ConTenT

OPPORTuNITIES IN MEDIA

branded partnerships

IPTv licensing

video/photo/web partnerships


commercialcommercial


KEY INDuSTRIES

COMPLETING DEALSKEY

CHINESE COMPANIES

COMMERCIAL

CHINeSe COMpANIeS ARe lOOKING tO leveRAGe WELL-KNOWN bRANDS, ATHLETES, AND CHINA’S GROWING INTEREST IN SPORTS tO eStABlISH tHeIR COMpANy’S pReSeNCe.

77%OF TOTAL SPONSORShIP

IN ChINA IS SPENT ON

sport

hEALThY ChINA 2020PROgRAM RECENTLY ANNOuNCED BY ThE ChINESE gOVERNMENT IS

TO PROMOTE ACTIvE LIFESTYLES

ONE OF IMPORTANT COMPONENTS OF ThE

IN 2013 ChINESE INVESTMENT IN FOOTBALL

GREW 20% TO

$83MSPORTS APPAREL

FOOD & BEVERAgE

TEChNOLOgY


MEDIA

DealOPPORTuNITIES

Legitimize brand with association Pre IPO filing Wanting to go

International


TARGET COMPANIES

TEChNOLOgY

INSuRANCE

FMCg

BANKINg

MEDIA


SuMMARY

ESTABLIShFOOtpRINt

IDENTIFYChinese Companies

GOING ABROAD

pReSeNt OppORtUNIty tO

KEY COMMERCIAL CLIENTS

RIChcontent

provide

BE SEEN /BE AFFLuENT

( tv, etC.)

PREMIuMexpeRIeNCeS


THANK YOu!

MAILMAN HAS bEEN FEATuRED IN:

shanghai,china

Suite 210, Building 3,Lane 210, Tai Kang RdShanghai, 200025TEL +86 21 6445 9899

[email protected]

melbourne,australia

Level 19, 644 Chapel StSouth Yarra 3141Tel +61 8844 5552

New York,united states

COMING SOON


Date post:	08-May-2015
Category:	Sports
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