professional work? Q1 What comprises most of · PDF file84.69% 260 15.31% 47 Q1 What...

84.69% 260

15.31% 47

Q1 What comprises most of yourprofessional work?

Answered: 307 Skipped: 0

Total 307

Food writing

Other

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Answer Choices Responses

Food writing

Other

1 / 24

IACP Food Writer Compensation Survey

1.63% 4

9.80% 24

21.63% 53

26.53% 65

27.35% 67

13.06% 32

Q2 For how long have you been doing thistype of work?


Total 245

Less than 1year

Less than 3years

Less than 6years

Less than 10years

Less than 20years

More than 20years

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than 1 year

Less than 3 years

Less than 6 years

Less than 10 years

Less than 20 years

More than 20 years

2 / 24


68.57% 168

8.16% 20

26.94% 66

29.39% 72

2.04% 5

12.24% 30

Q3 What was the main source of yourculinary education? (select all that apply)


Total Respondents: 245

Self-taught

Internship

Restaurant work

Culinary school

Communitycollege

College-levelor higher fo...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Self-taught

Internship

Restaurant work

Culinary school

Community college

College-level or higher food studies program

3 / 24


73.47% 180

12.24% 30

14.29% 35

Q4 Are you primarily:Answered: 245 Skipped: 62

Total 245

Freelance

Employed by acompany (on...

Both freelanceand staff

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Freelance

Employed by a company (on staff)

Both freelance and staff

4 / 24


29.50% 59

35.00% 70

14.50% 29

11.00% 22

6.50% 13

1.00% 2

2.50% 5

Q5 If you are a freelancer, how much haveyou earned from your food writing work

during the past 12 months?Answered: 200 Skipped: 107

Total 200

$1 – 9,999

10,000 – 29,999

30,000 – 49,999

50,000 – 79,999

80,000 –119,999

120,000 –150,000

Over $150,000

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


$1 – 9,999

10,000 – 29,999

30,000 – 49,999

50,000 – 79,999

80,000 – 119,999

120,000 – 150,000

Over $150,000

5 / 24


60.19% 130

39.81% 86

Q6 Do you have a non-food writing sourceof income?


Total 216

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

6 / 24


51.50% 103

34.00% 68

61.00% 122

41.00% 82

70.50% 141

39.00% 78

42.50% 85

Q7 What percentage of each of thefollowing contributed to your overall

income during the last 24 months? Pleaseanswer by typing in a percentage next toeach source. Your answers should total

100%. Your best estimate is fine.Answered: 200 Skipped: 107


Cookbook advance

Cookbook royalties

Writing for magazines

Writing for newspapers

Writing for online outlets

Corporate or other non-editorial writing

Other ------ [write in]

7 / 24


13.79% 16

11.21% 13

7.76% 9

7.76% 9

5.17% 6

13.79% 16

16.38% 19

10.34% 12

4.31% 5

9.48% 11

Q8 If you are a cookbook writer, co-writer,or ghost-writer, how much was your last

advance?Answered: 116 Skipped: 191

$0 – 4,999

5,000 – 7,999

8,000 – 11,999

12,000 – 14,999

15,000 – 19,999

20,000 – 29,999

30,000 – 49,999

50,000 – 74,999

75,000 – 99,999

Over $100,000

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


$0 – 4,999

5,000 – 7,999

8,000 – 11,999

12,000 – 14,999

15,000 – 19,999

20,000 – 29,999

30,000 – 49,999

50,000 – 74,999

75,000 – 99,999

Over $100,000

8 / 24


Total 116

9 / 24


56.41% 66

43.59% 51

Q9 Did you have an agent for your last book(the one referenced in the above question)?


Total 117

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

10 / 24


35.06% 54

35.06% 54

20.13% 31

3.90% 6

4.55% 7

1.30% 2

Q10 When a media outlet contracts you byword count, what is the rate? (Excluding

expenses?) (Average out the last 3assignments.)


Total 154

Less than 50cents per word

51 cents to $1per word

$1.01 to $1.50per word

$1.51 to $2per word

$2.01 to $2.50per word

Over $2.50 perword

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than 50 cents per word

51 cents to $1 per word

$1.01 to $1.50 per word

$1.51 to $2 per word

$2.01 to $2.50 per word

Over $2.50 per word

11 / 24


14.84% 19

16.41% 21

14.84% 19

14.06% 18

18.75% 24

7.81% 10

3.91% 5

3.91% 5

5.47% 7

Q11 When a media outlet contracts you forrecipe writing, what is the rate (excluding

expenses)? (Average out the last 3assignments.)


Total 128

Less than $50per recipe

$51 to $100per recipe







Over $400 perrecipe

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $50 per recipe

$51 to $100 per recipe







Over $400 per recipe

12 / 24


3.57% 6

11.31% 19

14.88% 25

21.43% 36

11.31% 19

13.69% 23

23.81% 40

Q12 When a media outlet contracts you towrite an article (narrative with or without

recipes), what is the rate (excludingexpenses)? (Average out the last 3

assignments.)Answered: 168 Skipped: 139

Total 168

Less than $50per article

$51 to $100per article





Over $500 perarticle

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Less than $50 per article

$51 to $100 per article





Over $500 per article

13 / 24


80.81% 160

19.19% 38

Q13 Are you ever asked to providephotography/videography with your writing

assignment?Answered: 198 Skipped: 109

Total 198

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

14 / 24


37.97% 60

62.03% 98

Q14 Were you offered an additional fee forthe photographs/videos?


Total 158

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

15 / 24


48.47% 95

51.53% 101

Q15 Do you ever accept assignments withlittle or no pay?Answered: 196 Skipped: 111

Total 196

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

16 / 24


33.33% 32

70.83% 68

42.71% 41

54.17% 52

Q16 Do you accept the assignmentbecause: (Select all that apply)


Total Respondents: 96

Any revenue isbetter than ...

The assignmentoffers good...

The assignmentis for a goo...

I am willingto help out ...

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Any revenue is better than no revenue

The assignment offers good exposure or other promotional value for me as a writer

The assignment is for a good cause

I am willing to help out a friend/colleague

17 / 24


28.80% 55

39.79% 76

31.41% 60

Q17 How do you see the food writingmarketplace? Are there:


Total 191

Moreopportunities

Feweropportunities

About the sameopportunities

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


More opportunities

Fewer opportunities

About the same opportunities

18 / 24


47.69% 93

52.31% 102

Q18 Do you write for corporate, marketing,or other non-editorial clients?


Total 195

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

19 / 24


43.96% 40

56.04% 51

Q19 Do you charge by the hour?Answered: 91 Skipped: 216

Total 91

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

20 / 24


Q20 What is your typical hourly rate?Answered: 53 Skipped: 254

21 / 24


84.78% 78

15.22% 14

Q21 Do you charge by the project?Answered: 92 Skipped: 215

Total 92

Yes

No

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Yes

No

22 / 24


Q22 What is a typical project fee?Answered: 68 Skipped: 239

23 / 24


Q23 Your survey responses areanonymous. If you want to see the results

of this survey, leave your email below:Answered: 128 Skipped: 179

24 / 24


Date post:	06-Feb-2018
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