my journey from pupil to professor and back where I started AMARareShare ProfessorSatishJayaram,Principal:IHM-A www.ihma.ac.in

keep moving, enjoy the journey, it is the destination case study johnnie walkerkeep walking Agenda 1. industry update 2. life review 3. perspectives 4. bringing in the future 5. q & a (open house)

industry update

0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2.7 2.5 2.4 2.7 3.5 3.9 4.5 5.1 5.3 5.2 5.6 6.2 6.6 Foreign Tourist Arrivals (in Million)

USA 16% UK 12% Bangladesh 7% Sri Lanka 4% Canada 4%Germany 4% France 4% Japan 3% Australia 3% Malaysia 3% Others 40% Top 10 Countries for FTAs in India

What is the New World Tunisia Czech Republic Ukraine Poland Hungary JordanSyria Macau Lebanon Bulgaria Source: HVS Research Ministry of Tourism Algeria

0 200 400 600 800 1000 1200 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 220 236 270 309 366 392 462 527 563 669 748 865 1,036 Domestic Tourist visits (in Million)

Tourism Statistics 2012 14.1% 13.9% 8.1% 6.6 % 7.7% 6.2% 0 2 4 6 8 10 12 14 16 Travel & Tourism's Total Contribution to GDP Travel & Tourism's Total Contribution to Employment Travel & Tourism's Total Contribution to National Investment PercentageShare(%) Worldwide India

Indias Share of International Travelers 2007 - 2012 Source: HVS Research 916 876 935 996 1,040 5.3 5.2 5.6 6.2 6.6 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 800 850 900 950 1,000 1,050 1,100 2007 2008 2009 2010 2011 2012 2013 International Travelers International Travelers to India (millions)

Ten Largest Hotels in India Source: HVS Research 754 657 560 560 550 550 513 493 457 440 553 0 100 200 300 400 500 600 700 800 Renaissance Hotel & MEA Mumbai Grand Hyatt Mumbai ITC Grand Chola Chennai Taj Mahal Palace Delhi Trident Nariman Point Mumbai Ashok Hotel Delhi Hyatt Regency Delhi Taj Lands End Mumbai The Lalit Delhi ITC Maurya Delhi Average Size Inventory

Ten Largest Hotels in the World Source: HVS Research 8,108 6,852 6,118 4,750 4,408 4,332 4,219 4,008 4,004 3,993 5,079 - 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Inventory

24,905 93,479 143,956 10,000 30,000 50,000 70,000 90,000 1,10,000 1,30,000 1,50,000 1,70,000 1,90,000 2000/01 2012/13 2017/18

Rooms Penetration Across Major Cities 0.57 0.59 0.55 0.62 0.84 1.73 3.96 6.62 5.88 8.74 7.21 5.23 13.2 7.12 7.31 8.39 8.74 20.21 0 5 10 15 20 25 Rooms per 1000 people

Existing and Future Supply Across Major Cities (2012/13 and 2017/18) - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 1,957 3,710 16,581 9,557 16,518 7,115 2,400 5,923 8,302 5,468 4,409 16,894 8,295 Existing Future

Hotel Market Composition-Past, Present & Future 2007/08 Sample Size: 234 hotels 30,070 rooms Sample Size: 711 hotels 90,122 rooms 2013 to 2018 2012/13 Sample Size: 1255 hotels 170274 rooms Luxury 18% Upscale 25%Mid-Market 35% Budget 20% Extended Stay 2% Luxury 27% Upscale 33% Midmarket 30% Budget 9% Extended Stay 1% Luxury 19% Upscale 28% Mid-Market 35% Budget 17% Extended Stay 1%

Weighted Average Age of Hotels 4 4 5 6 6 7 8 10 11 11 12 13 15 17 0 2 4 6 8 10 12 14 16 18 Source: HVS Research

Competitive Landscape

GLOBAL LUXURY BRANDSCompetitive Landscape: 2000 Source : HVS Research

Top 15 Hotel Brands: 2000 0 1000 2000 3000 4000 5000 6000 7000 Number of Hotel Rooms

Competitive Landscape: 2013 and Beyond Source : HVS Research

Top 15 Hotel Brands Today 0 2000 4000 6000 8000 10000 12000 14000 Number of Hotel Rooms

life review

visionaries visionary leaders like Dr. Rafiq Zakaria, Mr. R. K. Krishna Kumar and Mrs. Fatma Rafiq Zakaria created an educational environment and platform for young professionals to perform, excel and take the next steps in a journey facilitated by them by creating world-class institutions with support from the industry for the people

vision our most insignificant dreams transform into a grand vision of our lives, the road ahead may not be visible at the start of the journey, but you know instinctively what landscape you want to be a part of, you start converting these visions into reality, a powerful force inside you starts to convert each of these wild ideas into a future that you gradually walk into

mission lifes mission sometime takes many years to gain clarity, the earlier you have this established, the rest of lifes direction becomes simple to follow, start thinking about it now, if you are clear what you want to achieve, write it down and go after it every minute without waiting, relentlessly, till you achieve your goals, nobody will applaud you but yourself

values our human touch to alleviate the suffering of others has unlimited power to decimate negativity with empathy It only takes a caring sensitive mind to extend it where it matters, trust me it truly works and is cathartic my CSR experiences with Taj is testimony to this grateful to the great TATA value system

culture

strategy where are we now where do we want to be how are we going to get there

geography small towns in unglamorous geographies provide distinct advantages, the human resource philosophy of the Taj supplements this view, in fact there are great achievers who have come from small towns and are seen leading and performing in large urban centers right at the top

childhood some of our most insignificant dreams, ideas and thoughts from childhood get transformed into real activities that we are seen performing everydaymy wildest dreams have led me to start teaching and learning innovation and change with my studentsindeed child is the father of mannothing that a child says, no matter how imaginative must be respected

adolescence

a Red-Indian tale of Youthfor a young boy to transition into his adulthood, he has to spend the night sitting on a rock, from twilight to sunrise alone in the jungle, open to the elements, the dangers of the jungle and coming to terms with his own fears and win over the darkness for the next morning a young woman will take him as her own and the tribe will rejoice, only if this boy will become a man overnight

leadership Leadership is putting people before you, sometimes also caring for yourself - so you can care for others, remember that the team gives the leader an opportunity to lead, so WALK THE TALK, as best as you can, imperfectly sometimes, great teams provide transparent feedback on performance enhancement. Nobody is perfect, not even the best leader.

career careers emerge as people develop competences that they do not carry from their institutions, their skills, knowledge, experience and inter-personal abilities develop leadership traits which start facilitating future roles as time passes, progression depends on performance

family one often fails to acknowledge the positive role - the presence of a family plays in our lives, as busy professionals haring about from one critical task to another, we take them for granted, they continue to remain in our lives in-spite of our position, social status or monetary legacyone of the regrets of choosing career continuity over family time is that the clock never turns back

materialism you will never have the time for personal profits so delegate this to a specialist or choose a trustworthy and competent partner in life.

guests .many of the guests you will serve tomorrow are not yet born or are too young now to pay your salary so respect millennial and younger people all along your journey.

service superlative service will become a threshold benchmark, so reinvent your own signature service - if you dont want to be outrun.

perspectives

1. one learns very quickly in the hospitality industry that life can be a bed of flowers only if you have the perspective to see it that way 2. there will never be an uninteresting day when you will not be pinched with excitement 3. when these pinches become a little painful you learn to find your own sweet method to deal with the pain

And athletic growth pains are tolerable, young people know - it teaches you sublimation, especially when you work on endless shifts that seem to go on for ever. (secret)anything that doesnt kill you can only make you STRONGER

stressis over-rated make stress your friend, learn pleasure from stretching your mind, body, imagination and creativity

MUSIC SPEAKS A LANGUAGE THAT ONLY A FEW CAN FAIL TO EXPERIENCE your innate intimate communication with art, music and the performing arts does more for the soul than the knowledge of art itselfthe absorption of this expression is supremeit reveals blind-spots in your being that are unknown to youand you change into another being

work, life, (im)balance the boundaries between work, life and family are often obscured as you get drawn into the passion of hospitality, education, learning and leading that you learn to enjoy the lack of boundaries as one flows into the other seamlessly

rest and relaxation whether it is underwater utopia, a desert safari or a snow sensation, plan adequately to take time off work, to be with yourself, family, do the things that really make you special, like sing, paint, write and simply enjoy yourself with your friends, if you wait to get rich, have the right house, car, wife, children, club and companyyou will only be left waiting

contrasts life becomes meaningful only because of the contrasts or else it would be plain and uninterestingso value each lesson as it comesanother one will follow soon

romance, state of mind prosbrings out the best of your poetic, artistic, expressive, ability and gives you glazed eyes for no particular rational reason

romance, post script experience i learnt that it is a commitment requiring endless reserves of time, energy, resources (money), patience, renewal, hope, faith ultimately in the end resulting in a dramatic conclusion called marriage... that begins a brand new chapter where wisdom must win over passion the enormous effort committed to this academic exercise must be awarded a PhD in CCC (consistent collaborative co-habitation)

mentors when you are not working or online or on your smart- phone make time for your parents, well-wishers, teachers and friends usually, they will be delighted to have only your time and attention nothing substantial that will leave you poorer but in fact empower you immensely.

achievement it is extremely important not to allow achievement to cloud your judgment of your capability, never rest on your laurels, you are only as good as the last best thing you have done for you organization, your team, your family and yourself. No matter how great you are as a star, your collective achievement with your people and society is what matters

feelings feelings are a method by which the large external universe manifests inside you urging you to explore the depths of your personality, each of these feelings must be captured, they have enormous potential, these must be translated into the real and rational domain to give them shape and make them a basis for all future inspiration so read, write, paint, perform

intuition though Im a firm believer in datasometimes your intuition is more accuratethis will separate humanity from machinesespecially in the future

re-invention everything has a life-cycle, we need to learn how to constantly re-invent ourselves, renew our abilities, perspectives and transform into more evolved beings with time, a critical view of yourselves with respect to your ability to face new world challenges is a starting point

stories

relationship build relationships with people, cultures and countries that you have not yet connected with. This knowledge will keep you in business longer.

terror .in the aftermath of the terror strike of 26/11, which left a deep impact on many families, the indomitable spirit of the Taj shone through-an article published in the Harvard Business Review that December 2011 is with the audience now

on success and failure behind every (un/successful) man, there is a woman, telling him that he is wrongmy biggest critic - my wife Shubhada for providing me with her perspective, not necessarily the one I want to agree with or implement, just that it is democratic

philosophy life-long learning is an exciting journey and humanitys ultimate destination, the only sustainable legacy is our power, ability and endeavours to develop infinitely, as catalysts of change, we must grow our planet responsibly, positively and passionately, this is our prime duty to the Universe now.

bringing in the future

innovation innovation will be the life-blood of our human race, so keep your creative juices flowing, think out-of-the-box and remember that impossible is nothing, remember when you have to keep running to stay in the same place that you hold now, you better have the best pair of thinking shoes and feet. Innovation and change will not wait, race it down now

virtual reality Virtual Partners Virtual Medicine Virtual Gaming virtual work partners, social partners and creative work- places will soon become the order of the dayeverything from virtual gaming, virtual medicine and virtual work will soon become a realitywe may start trusting our virtual partners more than our real onesbefore they acquire a brain or start developing artificial intelligenceso keep yourselves sharp

hi tech or hi-touch the perennial debate of whether the future will be hi-tech or hi-touch will be resolved in favor of a superior technology which will allow you to touch people better than ever beforeenergy is already being saved by kinetic corridors, the new bed-pod will ensure that humans have the most valuable source of resta good nights sleep - it will be rare

technology embrace and enslave technology, high touch will always be smarter than high-tech, computing and telephony will completely converge putting an end to privacy, so make friends with new technologies that allow you to be yourself Make MY time even if it is on-line, network socially, in your old age youll be wiser for itif you want to stay connected with the next generation

multi-tasking or mega-tasking poly-chronism will soon become a reality, future professionals will be sought after for their ability to multi-task, mega-task, use both their right and left brains simultaneously, so prepare your self for a tasked future. Work was never easy, it will only get more complex as time passes by, the next generation will need to do more to stay in the game

transformation a click-eye will take pictures in future, virtually every-thing will be purchased on-line, there has to be an exceptional reason for people to interact with you, so make yourself special and keep renewing yourselfplan to write a daily blog, create a website for yourself, remember to post your positivity on people, even if you cannot physically be there for themuse facebook, whatsapp, twitter, whatever

hospitality 2020 though fundamental hospitality will not change, rooms of the future will have nanotechnology painted walls, combined bath and bath units, wardrobe consulting systems on wash- basins, e-windows with changing landscapes chosen by guests, video-tiles, self cleaning nanotechnology fibers, touch screen walls, light emitting pillows and an auto foot massage. Of course, instead of a butler, you will have a botlera robot.

the ingredients, methods and engagement make the recipe better remember grandma never used a quick-fix button for anything we now call it process management

there was no magic formula only the passion and belief that some day we would make a small difference, turning the world into a better place than was bequeathed to us and entrust the same responsibility to the next generation

nothing rare to share because it was all already there keepintouchifthisstorycanmake adifferencetoyourjourney, satish.jayaram@tajhotels.com, principal.ihma@gmail.com April2014

q & a (open house)