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Professor Zoe Radnor - Making and Delivering Services that Matter

Date post: 20-Nov-2014
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Professor of Service Operations Management, Loughborough University
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Page 1: Professor Zoe Radnor - Making and Delivering Services that Matter
Page 2: Professor Zoe Radnor - Making and Delivering Services that Matter

Professor Zoe J RadnorProfessor of Service Operations Management

Co-Director for the Centre of Service ManagementLoughborough University

Page 3: Professor Zoe Radnor - Making and Delivering Services that Matter

Making and Delivering Services that Matter

Page 4: Professor Zoe Radnor - Making and Delivering Services that Matter

Lean not just for the Private Sector…

Plus Local Government, Fire and Rescue Services………

Page 5: Professor Zoe Radnor - Making and Delivering Services that Matter

Lean: Power of 3

• 3 Principles:• Value, Flow and Reduction of Waste

• 3 Types of tools: • Assessment, Monitoring and Improvement

• 3 Stages of the Lean journey: • Engage, establish and embed

Page 6: Professor Zoe Radnor - Making and Delivering Services that Matter

Whole system view

Embedded continuous improvement behavioursStable robust efficient and effective processes

Training and DevelopmentSteering Group and Project Team

Understand Demand

Create Value Process View

Link to Strategy

CommittedLeadership CommunicationCo-

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Page 7: Professor Zoe Radnor - Making and Delivering Services that Matter

Challenges of Lean in Public Services1. A focus and over reliance on lean workshops2. A tool based approach to lean implementation3. Impact of public sector culture and structures4. Lack of focus on the customer (service user) and understanding of service

process

Lean has to date simply been a catalyst to address the prior poor design of the public service. Once waste has been removed the larger issue still remains of designing public services to meet the needs of end-users and to add value to

their lives.

Radnor, Z.J and Osborne, S.P. (2013),’Is Lean a failed theory for Public Service?’, Public Management Review

Page 8: Professor Zoe Radnor - Making and Delivering Services that Matter

Improvement Opportunity

TimeAwareness, education, organization structurecreated to support lean

RIEs Vs. Full Implementation

Greater, sustainedresults achieved

Improvement levelled off and eventually stopped due to lack of realizing “true” lean opportunity

CULTURE CHANGE

Short term gains made

Lost and repeated results due to no sustainability

Kaizen Blitz

Rapid Improvement Events

Source: Chris Craycraft, Whirlpool

Page 9: Professor Zoe Radnor - Making and Delivering Services that Matter

Understand Demand

0

20

40

60

80

100

120

140

23 24 25 26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7

June July August

Ser

ials

East, West, Central Queues Combined

BRI LID Queue

Local Incident Desk implemented

“We are better able to plan resources to meet workload. Work is broken down into specific tasks and resources are moved across to make sure we

can manage all the tasks”

Capacity not Demand Led, variable seen

as the work not the staff

Page 10: Professor Zoe Radnor - Making and Delivering Services that Matter

Process View

“The understanding of process here has changed, especially for those who attended the Lean event. They were able to see how the work linked together across the court. But

the other staff need to attend more Lean events to get a better understanding”

Task focused driven by performance measures and

making the job easier

Page 11: Professor Zoe Radnor - Making and Delivering Services that Matter

Co-ProductionCo-production seen as an ‘add-on’.

Lack of challenge to the established line

of visibility and interaction between the

service user and service provider

Page 12: Professor Zoe Radnor - Making and Delivering Services that Matter

Service Management• Much of the public management and public services built on product

and manufacturing logic.• The majority of ‘public goods’ are in fact not ‘public products’ but

rather ‘public services’.• Need to draw from service management logic to ‘unpack’, understand,

manage and operationalise public services.• Move from a public sector to public service ethos• Public services need to embrace a (public) service dominant logic• Service dominant logic argues placing the user at the heart of the

service Osborne, S., Z. J. Radnor and G. Nasi (2013). "A new theory for public service management? Towards a service-dominant approach." American Review of Public Administration

Page 13: Professor Zoe Radnor - Making and Delivering Services that Matter

What is makes a Service a Service?Three core characteristics of services which differentiate them from manufacturing goods : 1. Whilst a product is invariably concrete a service is intangible

– Services can not be stored.

2. There is a different production logic for manufactured products and for services.– For manufacturing production and consumption occur separately. With services

production and consumption occur simultaneously.

3. The role of the end-user is qualitatively different for manufactured products and services– In manufacturing they are ‘simply’ purchasers and consumers. For services, the user is

also a co-producer of the service.

Osborne, S., Z. J. Radnor and G. Nasi (2013). "A new theory for public service management? Towards a service-dominant approach." American Review of Public Administration

Page 14: Professor Zoe Radnor - Making and Delivering Services that Matter

Lean in Public Services Need to consider Lean not as a quick fix but as a implementation philosophy.

“A series of RIEs does not Lean make!”There is a need to develop a mindset within the organisation of process and customer view

“Public Service not Public Sector ethos”Move thinking from task/ policy to value/ process.

Opportunity to redefine the end to end processNeed to develop an awareness of variation, demand and capacity relationships.

“See the variable as the work not the demand/ customer”Create and focus on improving stable processes

Standardise the process not the outputs and outcomesNeed to ensure that there is strong and committed leadership and there is a link to strategy.

Not just about cost cutting and efficiency but about effectiveness

Page 15: Professor Zoe Radnor - Making and Delivering Services that Matter

A SUSTAINABLE BUSINESS MODEL FOR PUBLIC SERVICE ORGANISATIONS

Page 16: Professor Zoe Radnor - Making and Delivering Services that Matter

THE SERVICE MODEL

Page 17: Professor Zoe Radnor - Making and Delivering Services that Matter

• S - public service system as the unit of

analysis• E – embed in genuine sustainability• R – work at relationships as a key resources• V – focus on creating external value• I – Innovation is essential for effectiveness• C – co-production is the core of public

services• E – use knowledge to drive service

experience

Page 18: Professor Zoe Radnor - Making and Delivering Services that Matter

In summary: Public Services need to recognise they are a Service so make and delivery

Services that matter


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