THE 5 PIECEPROFFITTPUZZLETO SNAG CELEBRITYCLIENTS

P U Z Z L E P I E C E # 5

TO AT T R A C T T H E B E S T YO U G O T TAB E T H E B E S T( H O W TO W O WYO U R C L I E N T S )

I t ’s probably no surprise that celebrit ies , bi l l ionaires ,

pro-athletes , and mega successful entrepreneurs only want

the best .

But what does that actual ly mean? I f we put the Proffitt

Puzzle To Attract Celebrity Cl ients together , we have these

4 pieces :

Personal ity ( Communicating based on your cl ient ’s

psychology and personal ity type)

Paving The Way (Pr iming your cl ient by managing

expectations , and adding value)

Processes (Streamlining your business with modern

processes that improve productiv ity , and paying

attention to detai ls )

Pr icing ( Charging in hourly blocks and demanding

what your expert ise is worth)

The final Puzzle Piece cl icks everything in place.

We final ly see the big picture.

The fifth piece is : Production.

THE PROFITABLE WAY TO CHARGE FOR YOURSERVICES

As an event planner , you know that events can get out of

control . You have so many moving parts to juggle, and it ’s

your job to orchestrate l ike a master conductor . Whether

the bride is late , the band leader is hungover , or the 10-t ier

cake looks l ike the Leaning Tower of Pisa , you need to be

the superhero that saves the day. To avoid these last minute

surprises this is where your vendor team or as I l ike to say ,

family , is crucial .

I f you’ve determined the personal ity type of your

cl ient , you’ l l have a better idea of what fai lsafes

to plan. For example, i f you have a Round Bride

(super organized, and control led) , do not have an

outdoor wedding. I f she is set on having a

garden wedding under a big blue sky , i t ’s your

job to guide her expectations and make her feel

secure in the plan. From the beginning. It wi l l

make the execution of the production much

more successful .

You know that you can’t guarantee good weather . I t won’t

matter i f you have 3 indoor backup plans in place. With a

Round Bride, last minute changes due to bad weather wil l

completely ruin her day. She’ l l have a near meltdown, no

matter how prepared you are, and you won’t get a glowing

test imonial . With high-end brides , just one referral can lead

to thousands of dol lars of work. I t ’s one of the reasons why

understanding your bride’s personal ity type is so

important-- you’ l l decrease the margin for error when the

big day arr ives . While a Radiant bride (creative , flexible ,

spontaneous) can go with the flow i f an outdoor wedding is

rained out , a Round bride can’t .

You can also strategize your fai lsafes based on

the personal ity types of your vendors . I f you know

your caterer is an Emerald Person, you can

troubleshoot on the spot knowing they only want

facts . I f 3 uninvited people show up to the

wedding, and your bride demands they have

place sett ings , of fer your Emerald Caterer the

numbers they need to make it work. They don’t

want the backstory or fluf f y detai ls . Just give

them the facts . They’ l l do their job better , and

appreciate your execution. I t ’s these l i tt le detai ls

that posit ion you as a true professional . I t ’s how

the best in the industr y work.

THE BEST WEDDINGPLANNERS ARE ALSOMAGICIANS

Flawless production is key to being the best . Given that

problems ar ise , shooting for perfection is naive. However ,

you should tr y your hardest to attain it . On the day of the

event , I always assess snafus with one goal in mind--

keeping my cl ient happy. I work l ike a magician. Al l

problems are kept hidden in the background.

I f you want to attract luxury cl ients , your l i fe depends on

troubleshooting where no one but you and your team see it .

As a professional , i t ’s your job to make the event go of f

without a hitch. L ights aren’t working properly? Quietly find

a solution and fast . Flowers wilt ing? Get your florist and fix it

stat . Keep your cl ients thinking everything is going exactly

to plan. You don’t involve them in issues that pop up.

That ’s how top-notch event planners work. Train

your team to be prepared for every kind of

emergency possible . I f you’ve given them the

r ight tools , you’ l l t rust them to get the job done

r ight .

I f your juggl ing is kept to the background, you’ l l

amaze and thri l l your cl ients and guests . I t ’s the

magic they’re hir ing you for-- and no one l ikes to

see how the tr icks are done. It ruins al l the fun.

THE BEST ASK FOR WHAT THEY NEED

Final ly , i f you’ve provided the type of luxury services that I

do, always ask for referrals f rom your cl ients . So many

wedding planners forget this crucial step. Happy cl ients wil l

usual ly tel l others about the incredible work you do, but

don’t leave it up to chance. Fol low up with them. Wait a

couple weeks, and contact them for feedback on the whole

experience. Ask them to tel l you what they loved about your

services . Don’t forget to ask for constructive cr it ic ism too.

There’s room for improvement-- that ’s how you get to be

the best . You need to know where you and your team are

struggl ing to push yourselves to a higher level .

Get a test imonial in

writ ing and ask

permission for i t to be

used in marketing

materials . Put those

glowing love letters on

your website and

social media profiles .

Social Proof is one of

the strongest ways to

attract great cl ients .

The biggest

compliment is when

we hear from wedding

party members ,

s ibl ings and fr iends

of past cl ients who

have been told “you

have to use her !

I f you’ve put al l the Proffitt Puzzle Pieces to work

in your wedding planning business , I promise

cl ients wil l be happy to refer you. This industr y

rel ies on word of mouth more than any other

business I know-- you need to be proactive in

finding leads.

The Proffitt Puzzle works . No matter whether you

want celebrit ies as cl ients or not , i t ’ l l help you

build the profitable wedding business you’ve

always dreamed of . I started just l ike you did. I

planned events on the side while working two

other jobs . As I put these puzzle pieces to work in

my business , I attracted higher-qual ity cl ients .

Eventual ly , I got the opportunity to quit my jobs

and do what I was meant to ful l-t ime: plan

breathtaking events . Now, I ’m inspired to help

entrepreneurs l ike you succeed.

I f you’re ready to grow your wedding business ,

put each of these puzzle pieces to work. You’ l l be

surprised at the amazing results .

ABOUT ANGELA

Angela Proffitt is Nashvi l le ’s leading events and

design strategist . She’s been planning and

designing events for “Music City U.S .A’s ” hottest

residents for over 15 years .

She’s been featured in US Weekly , People

Magazine, TLC, Success Magazine, Female

Entrepreneurs , and more for her stunning

designs and entrepreneurship expert ise .

She’s a sought after productiv ity

therapist , motivat ional speaker ,

and influencer , who has

taught her success tactics

al l over the world and also

of fers coaching and

consult ing.

When taking a (rare)

break from trai lblazing,

Angela loves spending

time with her mom, her

sibl ings and niece and

nephew.

WWW.ANGELAPROFFITT.COM