CARE UTILITY PRODUCTS P Ltd a Private Limited Company is having an office at Plot No. E-1263, RIICO Industrial Area, Phase-1 Extn. Ghatal, Bhiwadi-301019, Rajasthan. Care Utility Products Pvt. Ltd. (CUPPL) has been incorporated under company act 1956 with ROC Delhi dated 10.03.1988 under the Name of Con Advertisers Pvt. Limited with the objective of manufacturing of tooth Brushes and other toiletries item. The Company purchased land measuring 10 bigha 13 biswas at village Manpura, Baddi, and constructed Factory Building on that. In later stage, the name has been changed to Care Utility Products Private Limited on 11.03.2008.

The Company was taken over by Mr. Kabir Sachdeva (present owner) in March, 2010 for the expansion of its existing business of packaging of chocolates for various brands of Cadbury India Ltd. The promoters were already doing the similar kind of business successfully with other MNC under his other business firms. Mr. Kabir Sachdev had decided to purchase the Care Utility in 2010 because the factory was located at village Kishanpura Baddi and had a foresee of locational advantage, available business avenues at Baddi.

Presently the above said Company is being managed by Mr. Kabir Sachdeva and Mrs. Sahil Sachdev, directors of the Company. The Company is engaged in the business of Manufacturing, Packaging, Steel fabrication, Construction work &Maintenance.

INTRODUCTION PROMOTER1. KABIR SACHDEVA is young entrepreneur and has built business reputation by his own dedication, hard work and business credentials in last 15 years. He is well educated and started his early training in business under his father guidance from Mandi Gobind Gardh(famous town for steel trading).

Later on they come to Panchkula, He started in his first firm named Asian Industry in 2001 at Baddi( It was predominant hub due to giving promotion package by Himachal Government).

After that he has taken many steps forward towards businesss success and has set up four more small firms and finally took over Care Utility Products Private Limited in 2010.

He has been associated with well known MNC like Cadbury India, Bourn vita, P&G and others.

He started his first TPO operation Cadbury India in FY 2009 under firm name M/s Ivory Dom and packed Celebrations and Gems in that unit. Then opened another chapter of additional unit for Procter and gamble in Baddi, for packing & assembling of blades and razors.

Recently his company has grabbed the opportunity to sign another Job agreement with Procter & Gamble (Gillette brand) in Bhiwadi for packaging & assembling of Gillette Brands Blade & Razer.

The venture will work together under Care Utility Products Pvt. Limited and would do primary and secondary packs of various products of P&G. 2. SAHIL SACHDEV is a wife of Mr. Kabir Sachdeva and comes from business family. She has done graduation and PG in French language from Punjab University. Being experienced through his father business, Currently she does assist side by side to his husband in all day to day business operations. More specifically, she is handling the entire volumes of Gems and Celebrations packs as well as blades and razors for Procter and Gamble in Baddi Plant. Shail Sachdeva, shoulders responsibility of quality assurance of packaging. She has a team of dedicated and hard working people who are guided by her exemplary and dynamic leadership.

Presently CUPPL is managed by two directors i.e. Mr Kabir Sachdeva & his wife Mrs Shail sahcdeva. Mr Kabir Sachdeva is having 95% share holding and rest 5% with Mrs. Shail Sachdeva. Both are actively involved in day to day operation and putting hard them self to mitigate all factors and put full focus to promote the latest upcoming venture with P&G and also managing their group concerns.FINANCIAL POSITION

The brief audited financials of the firm are as follows:

(Rs. In lacs)

Particular Audited

2012-13Audited

2013-14

Sales477.91935.07

PBIT85.47250.30

PAT25.0256.47

Net worth83.22409.50

PRODUCT & SERVICE RANGE The company is engaged in the following activities on job work basis:

Manufacturing

Packaging

Steel fabrication

Construction work

MaintenanceCompany are doing packaging, job work, Steel Fabrication and providing various services to the companies like Cadbury India Ltd., Gillette India Ltd., Procter & Gamble Home Products Ltd, PepsiCo India Holdings Pvt. Ltd. Care Utility team has proven themselves in practice for more than 26 years of outstanding development, way beyond the strict devotion to technical guidelines, are the ingredients for the absolute reliability our assemblies, even in extreme conditions.

INFRASTRUCTURE

BHIWADI PLANT :- Manufacturing & Packing Division:

This plant is situated at Bhiwadi, Rajasthan

We have a total land area of around 40,000 Sq ft

The Constructed area is about 65000 Sq ft.

We have a vacant open area of about 20,000 sq ft which can be used for future expansion.

We have complete racking in the warehouse which has a capacity to hold a 2000 pallets

We have manpower of about 160 people working in this plant.

Total production of this plant is about 10 million Pcs/ month

BADDI PLANT :- Packing Division.

This plant is situated at baddi Distt. Solan HP

We have a manpower of about 250 people working in this plant

Total land area of this factory is 1 acre

The constructed area is about 35000 Sq Ft RCC with all AHUs

Total production of this plant is about 25000 boxes per month.

RAW MATERIALS

Abundant availability of raw material as it is based prime manufacturer. These prime manufacturer are very giants like Cadbury , GIL , Rocket Colman etc and anticipate business growth of more than 15% CAGR. MANUFACTURING PROCESS

CUSTOMER FOCUSCompany understanding of quality is not limited to the successful delivery of finished products. It extends to the fulfillment of thier customer's current requirements and the anticipation of their future needs. In addition to production and quality-management processes, Company also see reliability and timely delivery as key components of company overall quality strategy at Care. Company focus on personalized customer service and support lead to speedy processing and short delivery times. Efficient and effective processes make it possible for company to offer their customers not only quality products and a high level of personalized service, but also attractive pricing.

LIST OF MAJOR CUSTOMERS

Company count the milestones of their journey with the number satisfied clients. Company impart services beyond customer satisfaction level because their smile is company reward. Company valuable clients include the top Multinational Companies which includes:- Cadbury India Ltd

PepsiCo India Holdings Pvt. Ltd.

Nestle India Ltd

Procter & Gamble Home Products Ltd.

Gillette India Ltd.

Johnson & Johnson Ltd.

Reckitt & BenckiserMARKETING SETUPPromoters cum Directors of the Company are enjoying satisfactory market reputation The overall affairs of the company are managed by Mr Kabir Sachdeva and Mrs Shail Sachdeva directors of the company, who are well educated and have adequate experience of managing the affairs. They are assisted by experienced and qualified staff for smooth and efficient functioning of business. Besides the directors, the company have appointed experienced technical manager who has 5 years of experience in the field and Quality Audit team with about 9 years & 6 years experience respectively in Quality, Assurance & Analytical department.

CUPPL is gradually creating its brand image in packaging Industry and associating its name with companies like Cadbury India, Reckitt colman HLL & PG etc. In continuation, CUPPL has recently achieved the new land mark association with GILLETTE INDIA. The company has been offered a contract by Gillette India for setting up another unit for the assembling and packaging of its blades and razors at Bhiwadi in Rajasthan.

Subsequently, Care utility products Pvt Limited has executed a Job work agreement for assembling /packaging with Gillette India Limited. This agreement offered an opportunity to assemble/Packaging razor, blades , packaging ,Cartridge specifically Mac3 Range & Wilkinson blades.

Gillette India Limited runs one of its plant at Biwadi, Rajastahan. Thus, GIL prefers to operate with TPO at nearby location to GIL production plant.CUPPL is also working in FMCG and Chocolates segment and the demand is regular throughout the year for such product. Nevertheless the demands always increase a lot in festive seasons.Currently CUPPL is operating with Cadbury India & Gillette India at Baddi plant.

GILLETTE INDIA

Gillette India is a leading company in the personal grooming segment. It offers a range of products including shaving systems, safety razor blades, shaving preparation products, etc. It also trades in oral

care products and alkaline batteries. GIL has achieved operating revenue of Rs. 1243.00 Crore in FY 12

and projecting the growth trends in FY13.

CADBURY INDIA

Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. They employ around 50,000 people and have direct operations in over 60 countries, selling our products in almost every country around the world. In India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh).

INDUSTRY SCENERIOChocolates Market

The Indian chocolate consists of nearly 20 units in the Organized Sector and more than 150 units in the unorganized Sector. The Industry is thus highly fragmented, with a large number of units in the unorganized sector producing drugs that require low capital investment with low operating costs. It is expected to expand to about Rs.2,14,000 crores by 2012-13 from an estimated Rs.98, 000 crores in 2007-08, mainly driven by exports, which are likely to grow at a CAGR of 21% over this period. Consumption is expected to grow at an average rate of 8.5% a year in 2009-13.The Industry meets about 70% of the domestic demand for chocolates is not even 14 gms per person which we expect to rise upto 1.5 kgs per person. The chocolate market in India is expected to see steady growth in the future. Despite being considered as an indulgence product, chocolate has witnessed an increase in its consumer base. One of the primary reasons associated with this trend is that of availability of chocolate at affordable price points.

Further, trends showing upsurge of imported products in India indicates signs of positive market potential conceived by the chocolate majors.

The factors for growth of the market and includes tradition of gifting chocolates, attractive pricing, increase in disposable income and low per capita consumption of chocolates. India has woken up to the fad of chocolate being considered as a gift proposition. While even till few years back sweets were the only option in delicacy gifting, overt media exposure and smart marketing techniques have positioned chocolates as an alternative. Further, entry of major players in the country has allowed for easy availability of products to consumers. Finally, India has low per capita consumption of chocolates compared to other developed nations across the globe. It poses latent opportunity for growth as the country strives towards more off-takes for the product.

The country's chocolate industry is expected to cross the Rs 7,500-crore mark by 2015, thanks to the rising consumption in urban and semi-urban areas, an industry body study has said.

At present, the Indian chocolate market is about Rs 4,500 crore, Assocham said in its study.

"The consumption of chocolates is steadily increasing in urban and semi-urban areas, registering a compound annual growth rate of 25 per cent. It is expected to cross Rs 7,500 crore by 2015," Assocham Secretary General D S Rawat said.

He said ahead of the festival season, the demand of chocolates has increased by 35 per cent compared to the last year mainly in urban areas due to shift in preference from traditional MITHAI to chocolates.

Besides, he said, rising income levels and attractive chocolate packing coupled with reasonable pricing are other reasons for the growth.

The industry caters to a large number of consumers with over 65 per cent of the consumption in the urban market, the study said.

It said that the key challenges which the Indian chocolate market is facing are inflationary pressures on raw-material prices, price-sensitive consumers and high entry barriers due to duopolistic market.

Growing economic prosperity and increased ability to afford chocolates.

Penetration into newer and untapped markets e.g. rural markets

Low rates making it affordable for the common man.

The growing concerns of global innovators towards cost-reduction and sustaining the operating margin would continue to boost outsourcing of packaging activities to low cost offshore destinations such as India and south East Asia. Incidentally, India, driven by its intrinsic competitive advantages low cost manufacturing, sizable pool of research talent and adequate demand.

Razors and Blades MarketMale Razors and Blades Market in India to 2014 (Male Toiletries) is a comprehensive resource for male razors and blades market data from 2004 to 2014.

Disposable razors, which are defined as the razors manufactured to be disposed after using it. These razors can be used for multiple shaves. Disposable razors are available with two, three, four and five cutting edges. E.g. Gillette's Good News, Wilkinson Sword's Xtreme 3, Quattro Titanium, etc.

Non Disposable razors- Non-electrical, which are the razors with a replaceable blade/cartridge. These razors are manufactured to be used after replacing the blade/cartridge after using it for multiple shaves. Non disposable razors are available with two, three, four and five cutting edges. E.g. Gillette's Mach3, Mach3 Turbo, Mach3 Power, Fusion, Fusion Power, Wilkinson Sword's Quattro Titanium Energy, Quattro Titanium Precision, etc.

Non Disposable razors - Electrical, which are defined as an electric instrument, electric or battery operated, with vibrating or rotating blades used for shaving. Includes electric razor with wet shaving facility, ie, can be used in or out of the shower or washed under water and also used with shaving lotion or cream. Eg. Remington Titanium MS5800 Electric Shaver, Philishave (Norelco in the USA), Braun Series 7 shavers etc. Does not include hair trimmers and women hair remover/shavers.

Blades / cartridges, which are the double edged blades used in safety razors for shaving. E.g. BIC's Double Edge Blades, Gillette Super Stainless Super Inoxydable Blades, razors and blade refills from Gillette, Wilkinson Sword, etc. for their disposable shaving razors/systems.

The male razors and blades market in India increased at a compound annual growth rate of 13% between 2009 and 2012 further expected to grow with 14% CAGR.

The blades / cartridges segment led the male razors and blades market in India in 2012, with a share of 69.2%.

Penetration into newer and untapped markets e.g. rural markets

Low rates making it affordable for the common man.

Intensity of competition in the industry

Mild, As CUPPL works under TPO agreement and such big giants do not easily join hands for such crucial operation. If the vendor performs well and shows the sincerity & business performance for allocated business operation, they always work for long term and give the opportunity to set up new business venture with them.

Another feature that works for this sector is the attractive pricing of products which particularly suits the Indian scenario wherein consumers seek economical products. Characteristics such as affordability and availability will come into play only if people have the purchasing power. Rising disposable incomes is a major driver primarily since chocolates are associated to being luxury items India. However, the sector is also facing certain challenges. Factors such as rise in cocoa prices, high entry barriers and high excise and import duties pose as impediments for this sector. Government participation in this sector covers Prevention of Food Adulteration Act, certain policies of the Government and Food and Safety Standards Act. The major trends identified include emergence of premium chocolates, surfacing of dark chocolates, concept of chocolate boutique, demand for healthy options and entry of retailers and confectioners.PROPOSAL FOR EXPANSION:KINDLY PROVIDE THE DETAIL OF EXPANSION AND EXISTING