How to Get 100% of the Profits You Deserve, 100% of the Time. Automatically!Profit Automation

Is about creating sustainable, long-term assets in your business, which produce reliable results and automatic profits for you…Profit Automation

… without having to re-invent the wheel every time you use the asset.Profit Automation

Profit AutomationGives you big wins with little additional work, effort and expense on your part!

Profit Automation assetsAct like “oil wells” in your business, constantly drilling for the profit reserves in your business’s….

Profit Automation assets

At this very moment, there are untapped profit automation

opportunities in your business that can be Released automatically.

Release the profits stored in your lead, prospect, customer and follow-up.PROFITGASMS…

TM

Profitgasms are good for you!

PROFITGASMS…TM

Start with better follow-up!

This is not “better” follow-up!

This is!

results in more people giving you more money, more frequently. Automatically!infotail

Infotail = Face-to-face sales

infotailStarts when the door swingsor the phone rings.

lets business owners leverage the leads/prospects/customers/fans they already have, the advertising they’ve already invested in, the staff they have and enhances the lead/prospect/customer/fan experience and creates more profits.

infotail

generates profits automatically and without the business owner being victimized by vendors, ad reps, staff and the constant pursuit of “NEW.”infotail

gives you better results, automatically and it all starts with better follow-up!infotail

“Disney's consistent business results are driven by overmanaging certain things that most companies undermanage or ignore…

… and that is a key source of what differentiates us. We have learned to be intentional where others are unintentional.”

Disney Institute Keynote Presentation – May 2015

You must be as intentional with FOLLOW-UP as you are with chasing after NEW!

By leveraging our proven follow-up systems, designed specifically for bricks and mortar businesses, you can do less marketing and advertising and make more money!

Advertorials

Newspaper ads

Blogs

Brochures Classified ads

EmailDirect mail

FacebookInstagram

LinkedIn

Networking

Newsletters

Pay per clickPostcards

Radio adsSEO

TV ads

Web siteYellow page ads

YouTube

Magazine adsOrganic

Front end marketing is just the tip

Of the profit potentialFront end marketing is just the tip

Typical business owners only focus on the “surface and new” and are constantly chasing after new leads, new prospects and new customers.

This is extremely costly and exhausting and by only focusing above the surface, you’re at the whim of the forces of technology, societal whims and consumer trends.

All businesses have extensive and stable profit potential by going beneath the surface of their business and revealing the massive follow-up opportunities that exist.

New vs. follow-upIt can typically cost the business owner 5x to 10x as much to acquire new versus focusing on advancing the person you’ve already invested time, money and energy in.

The smart business owner understands the value of follow-up and profits from it.

There’s a fortuneIn your follow-up!

The average business look like a leaky bucket when it comes to following-up with leads, prospects and customers!

The lack of follow-up marketing systems is an insidious problem draining these businesses of time, energy and profits.

Foll

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p factIf you follow-up with web leads, within five minutes, you’re 9x more likely to convert them to customers.Source: InsideSales.com

Foll

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pNurtured leads make 47% larger purchases than non-nurtured leads.Source: The Annuitas Group

fact

Foll

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p80% of all sales require at least five follow-up touch points after the meeting or first visit. 44% of salespeople give up after one follow-up attempt.Source: The Marketing Donut

fact

“It’s not your lead, prospect or customer’s job to remember you,

Remember

it’s your job to remember them.”

How most business owners operate

How smarter business owners operate

How infotailers operate

Let’s take a look at a simple marketing math example.

Assume your business has 100 prospects each month

(100 potential customers visit or call you).

Assume you convert 40 percent of these prospects to customers on first visit.

And assume your average sale is $1,000, which means you have generated $40,000 in

gross sales (40 customers x $1,000).

This leaves 60 prospects who have expressed some level of interest in your business.

BIG QUESTION –what are you doing with these 60 prospects?

Most businesses do little or no follow-up with these

types of prospects.

With Infotail, you will have tools, systems and automation designed to follow-up with

these 60 prospects.

Let’s assume with our Infotail follow-up tools and systems, we

can convert an additional 25 percent of these prospects to customers, which results in 15

additional customers.

This is an additional $15,000 in gross revenues each monthWITHOUT having to spend more money on front-end

marketing efforts!

The infotail world

External follow-upExternal follow-up is focused on leads, prospects, customers and fans and is designed to advance them to the next phase.

Internalfollow-upInternal follow-up is focused on employees, team members and the business owner and is designed to remind them of “next steps” with external follow-up.

The profit automation path

infotail toolsThese are a collection of strategic and proven follow-up marketing tools designed to inform and educate with quality, helpful information.

Infotail toolsCustomer newslettersContestsCustomer appreciation eventsData capture formsEducational short booksEmail follow-upDirect mail follow-upIncredible guaranteesIntentional acts of WOW!Irresistible & time-sensitive offers

Online lead capturePersonalized marketingPersonal phone callsProspect assessmentsSales scripting/choreographySocial mediaTasked outbound phone callTestimonial feedback formsVoice broadcastW.I.I.F.M. website

infotail systemsThese are a combination of Infotail Tools strategically organized to result in a specific outcome. Infotail Systems are organized, reliable and consistent therefore they deliver consistently predictable results.

infotail systemsLead Generation Follow-Up Referred Lead Follow-Up Prospect Call - No Visit Follow-Up Prospect Visit Follow-UpEvent Prospect Follow-Up New Customer Follow-Up

Upset Customer Follow-Up “Lost” Customer Follow-UpLifetime Fan Follow-Up Social Share Follow-UpReferral Partner Follow-UpInternal Team Member & Business Owner Follow-Up

infotail automationInfotail Automation is what allows your Infotail Tools and Systems to work for you 24 hours a day, 7 days a week, 52 weeks a year.

infotail automation= Profit automation

infotail automation= peace of mind

“Prior to Infotail, our follow up with leads andcustomers was non-existent. First, we weredriving traffic to our website but had no way tocapture info from visitors. By putting themattress and sofa buying guides that Infotailhelped us write on our site, we are not onlyproviding trust-building educational information,but it gives us an opportunity to sendcommunications that drive visitors to our twoshowrooms.For customer follow-up, we’ve seen enormoussuccess in asking for online reviews to build oursocial presence. We went from next to no reviewsto over 300 Facebook, Google, and Yelp reviews!This makes At Home Furniture the undeniablechoice to do business with in our marketplace,and our sales reflect this. In a time where socialproof is extremely important, we’re leading thepack!”Kent & Cathy WilsonAt Home Furniture and Mattress Superstore

The next steps

Your profit automation experts

Free profit automationstrategy sessionOur complimentary, fact-finding, no-obligation strategy session will uncover the profit automation opportunities in your business. This is a $250 value consultation, which you can take advantage of by visiting…

www.infotail.com