Exploit Emerging Broadband Revenue Opportunities Profitability through Technology and Business Strategy Evolution www.mobileamericas.com MOBILE MARKETING MAXIMIZING ARPU MOBILE TV NEXT GENERATION NETWORKS 3GPP EVOLUTION MOBILE CONTENT BUSINESS STRATEGY CDMA2000 MIGRATION 3G CDMA TEST FORUM 100+ Industry Experts. 8 Focus Areas. 3 Invaluable Days. 1 Visionary Event Connect with Your Consumers through Engaging and Rewarding Mobile Marketing Campaigns Featuring: Alexis John d'Amecourt, Head of New Media, 19 ENTERTAINMENT Michael K. Baker, President and CEO, ENPOCKET Nihal Mehta, CEO and Co-Founder, ipsh! Will Hodgman, Co-Founder, President and CEO, M:METRICS John Styers, Director, Data Communications Services, SPRINT Define Your Mobile TV Strategy for Rapid Market Entry Featuring: Jon Hambidge, Vice President, Global Marketing, IP WIRELESS Dr. Seong-Mok Oh, Vice President, KTF Raja Khanna, Chief Creative Officer and Co- Founder, QUICKPLAY MEDIA Jim Nelson, Founder, ROUNDBOX Izzy Abbass, President, North America, U-TURN MOBILE MEDIA GROUP Lock in your Most Profitable Customers with Innovative Marketing and Business Strategies Featuring: Dean Newton, CEO, DECADE MOBILE Susan Nelson, Executive Director, Strategy and Insights, LANDOR Chris Murphy, Senior Vice President, Services Practice, MILLWOOD BROWN Bill Barhydt, CEO and Chairman, SENNARI ENTERTAINMENT Michael Thelander, Founder and CEO, SIGNALS RESEARCH GROUP Maximize Existing Infrastructure Investments to Enable Mobile Broadband Multimedia Services Featuring: Robert Sanchez, Vice President and Chief Architect, INCODE WIRELESS Johann Pichler, CTO MOBILKOM AUSTRIA Rickard Ljung, Project Manager, Mobile Networks, TELIASONERA Antonella Napolitano, Architecture & Service Platforms Director, TIM Map the Evolutionary Path of CDMA2000 to Capitalize on High-Speed Data Services Featuring: Raul Salvado, President, CENTENNIAL DOMINICA Masaaki Koga, Senior Manager, Industry Relations Department, KDDI Barry Tishgart, Director, Mobility and Convergence, SPRINT NEXTEL Emerging Technology Solutions for Current and Next Generation Networks Featuring: Siroos Afshar, SoIP/VoIP Chief Network Architect, AT&T LABS Dr. Ali Afrashteh, Vice President of Emerging Technologies Research, SPRINT NEXTEL Claudio Taglienti, Distinguished Member of Technical Staff, U.S. CELLULAR Bhumip Khasnabish, Distinguished Member of Technical Staff, VERIZON Driving Content Revenues: Exploit your Customer Demographics to Deliver Compelling Mobile Entertainment Featuring: Bryan Biniak, Senior Vice President, General Manager, AG MOBILE Ted Cohen, Vice President, New Media, EMI Greg Ballard, CEO, GLU MOBILE Dipchand "Deep" Nishar, Director, Product Management, GOOGLE Kieve Huffman, Vice President, Content, INFOSPACE Carolynne Schloeder, President, MODERATI Best Practices and Methodologies for Network Performance and Interoperability Testing Featuring: Paul Hampton, Chairman, Technical Working Group, CDMA CERTIFICATION FORUM Todd Sankey, CTO, DYAPTIVE SYSTEMS Haim Harel, President, MAGNOLIA BROADBAND John Fessler, Principal Engineer, Customer Equipment Certification SPRINT NEXTEL Krishna Ramadas, Senior Architect, VENTURI WIRELESS October 18-20, 2006, at the Luxurious New Red Rock Resort and Spa, Las Vegas Sponsored by: Endorsed by: Presentations from over 60 CEOs, CTOs, Presidents, Senior Vice Presidents and Vice Presidents 12Snap 19 Entertainment Air2Web American Greetings Corporation Arthur D Little Austria AT&T Bridgewater Systems CDMA Certification Forum Centennial Dominica Comarco Wireless Test Solutions CommunicationsOne Group ConVisual Current Analysis Decade Mobile LLC Dyaptive Systems EMI Music Emotive Communications, Inc. EnPocket Fleischman and Walsh, LLP Global Supplies Association (GSA) Glu Mobile Go2 Google Harris Television HipCricket HiWire LLC Ideas & Plans iLoop Mobile inCode Wireless Infospace IP Wireless ipsh! KDDI KTF Landor Loc-Aid M:Metrics Magnolia Broadband Martecchini Consulting Group Millwood Brown Mobile Marketing Association Mobile Phone Applications, Inc. Mobilkom Austria MobiTV Mobot Moderati M-Qube MySpace NeoMedia Technologies Nielsen Mobile Nortel PaperClick Promptu QP Qualcomm QuickPlay Media RADCOM Roundbox Rutberg & Co. Sennari Entertainment SeS Americom Signals Research Group SoapBox Mobile Spirent Communications Sprint Sprint Nextel Corporation Starent Networks Starhub Teenage Research Unlimited Telenor TeliaSonera TestQuest The Weather Channel Interactive TIM Tira Wireless U.S. Cellular U-Turn Mobile Media Group Venturi Wireless Verizon Verizon Wireless VML Vodafone Netherlands w2bi Warner Music Group Wilkinson Barker Knauer Wireless Week Yankee Group Zingy Speakers Endorsed by: Endorsed by: Endorsed by: Endorsed by: Endorsed by: Presented by:
Transcript
Exploit Emerging Broadband Revenue Opportunities
Profitability through Technology and Business Strategy Evolution
Connect with Your Consumersthrough Engaging and RewardingMobile Marketing CampaignsFeaturing:Alexis John d'Amecourt, Head of New Media,19 ENTERTAINMENTMichael K. Baker, President and CEO, ENPOCKETNihal Mehta, CEO and Co-Founder, ipsh!Will Hodgman, Co-Founder, President and CEO,M:METRICSJohn Styers, Director, Data CommunicationsServices, SPRINT
Define Your Mobile TV Strategyfor Rapid Market EntryFeaturing:Jon Hambidge, Vice President, GlobalMarketing, IP WIRELESSDr. Seong-Mok Oh, Vice President, KTFRaja Khanna, Chief Creative Officer and Co-Founder, QUICKPLAY MEDIA Jim Nelson, Founder, ROUNDBOXIzzy Abbass, President, North America, U-TURNMOBILE MEDIA GROUP
Lock in your Most ProfitableCustomers with InnovativeMarketing and Business StrategiesFeaturing:Dean Newton, CEO, DECADE MOBILESusan Nelson, Executive Director, Strategy andInsights, LANDORChris Murphy, Senior Vice President, ServicesPractice, MILLWOOD BROWNBill Barhydt, CEO and Chairman, SENNARIENTERTAINMENTMichael Thelander, Founder and CEO, SIGNALSRESEARCH GROUP
Maximize Existing InfrastructureInvestments to Enable MobileBroadband Multimedia ServicesFeaturing:Robert Sanchez, Vice President and ChiefArchitect, INCODE WIRELESSJohann Pichler, CTO MOBILKOM AUSTRIARickard Ljung, Project Manager, MobileNetworks, TELIASONERAAntonella Napolitano, Architecture & ServicePlatforms Director, TIM
Emerging Technology Solutionsfor Current and Next GenerationNetworksFeaturing:Siroos Afshar, SoIP/VoIP Chief Network Architect,AT&T LABSDr. Ali Afrashteh, Vice President of EmergingTechnologies Research, SPRINT NEXTELClaudio Taglienti, Distinguished Member ofTechnical Staff, U.S. CELLULARBhumip Khasnabish, Distinguished Member ofTechnical Staff, VERIZON
October 18-20, 2006, at the Luxurious New Red Rock Resort and Spa, Las Vegas
Sponsored by:
Endorsed by:
Presentations from over 60 CEOs, CTOs, Presidents, Senior Vice Presidents and Vice Presidents
12Snap19 EntertainmentAir2WebAmerican GreetingsCorporationArthur D Little AustriaAT&TBridgewater SystemsCDMA CertificationForumCentennial DominicaComarco Wireless TestSolutionsCommunicationsOneGroupConVisualCurrent AnalysisDecade Mobile LLC
Profitability through Technology and Business Strategy Evolution
As the potential of 3G is realized, the most significant future development in mobilecommunications will be the growth of broadband services.
The evolution to mobile broadband services represents a paradigm shift, enabling high-speed dataservices to be exploited as a significant new revenue source.
Are you equipped with the technology, infrastructure and business strategies togenerate revenue by using your network to bring consumers new wireless servicesat broadband speeds?
Capitalize on Emerging Broadband Revenue Opportunities in the Americas
On behalf of the Institute for International Research (IIR), I am pleased to announce the debut of anexciting new event, Mobile Broadband Americas.
Taking place October 18-20, 2006 at the luxurious new Red Rock Resort and Spa in Las Vegas, MobileBroadband Americas is a multi-faceted, executive-level forum for leading telecom players who are ready tosecure their share in the growing broadband market.
Mobile Broadband Americas features keynote speakers, presentations and panel discussions centeredaround the evolutionary roadmap for mobile access technologies, new business models enabled byindustry consolidation and convergence, and the most successful and profitable strategies for mobile dataservices.
NO other event will provide you with the knowledge to effectively compete and survive amongst yourindustry peers.
Designed with the help of thought-leaders within the industry, Mobile Broadband Americas will enable youto cement your approach and move your business forward through strategy, innovation and execution.
Mobile Broadband Americas will give you the tools to:
• Maximize existing infrastructure investments
• Define your strategy for rapid market entry
• Build a bulletproof business case with high-margin revenue returns
• Achieve revenue growth as your customers increase their communications spending
• Deliver differentiated services that attract and retain subscribers
The shape of the agendaThe goal of Mobile Broadband Americas is to effectively demonstrate current and future wirelesscapabilities, and show how wireless service providers can compete to meet subscriber demand for faster,higher bandwidth mobile services while driving down costs. Multiple concurrent tracks explore the myriadof revenue opportunities enabled by mobile broadband services.
Conference Tracks:Mobile Marketing Summit – Identify products and strategies for a successful and profitable mobilemarketing campaign, endorsed by the Mobile Marketing Asociation (MMA)
Mobile TV Summit – Evaluate the technology options, revenue opportunities and best business practicesfor deploying mobile TV services
3GPP Evolution – Examine the technical, regulatory and commercial challenges and opportunities ofWCDMA, HSDPA, HSUPA, LTE and 4G, endorsed by the Global Suppliers Association (GSA)
CDMA2000 Evolution – Capitalize on high-speed data to deliver advanced broadband multimediaapplications and services
Maximizing ARPU – Innovative business strategies to achieve revenue growth and customer retention
Next Generation Networks – Technology solutions for migrating towards current and next generationnetworks
Mobile Content Business Strategy – Maximize the true potential of mobile content and data services,endorsed by Mobile Entertainment Forum (MEF)
3G CDMA Test Forum - Ensure high quality and optimum performance for voice and data services withCDMA2000 and WCDMA, endorsed by the CDMA Development Group (CDG)
Can you afford to miss such a great opportunity for intense learning and networking? We look forwardto providing you with the experience you need to capitalize on mobile broadband services and revenues.
Book now to take advantage of our early bird discounted registration rates.
Sincerely,
Kristy PerkinsConference Director, Mobile Broadband AmericasIIR USA212-661-3500 ext. [email protected]
Ulli Pietsch, Managing Director, 12Snap
Alexis John d'Amecourt, Head of NewMedia, 19 Entertainment
Paul Callahan, Vice President, BusinessDevelopment, Airvana
Alfredo Narez, Vice President, Marketing,Air2Web
Bryan T. Biniak, Senior Vice President /General Manager, American GreetingsCorporation
Karim Taga, Managing Director, Arthur DLittle Austria
Bhumip Khasnabish, DistinguishedMember of Technical Staff, Verizon
Lou LaMedica, Director CPE Evaluation &Development, Verizon Wireless
Webster Lewin, Mobile MarketingStrategist, VML
Gustaaf van Ditzhuijzen, Manager,International Marketing, VodafoneNetherlands
Vadim Elkin, Director, BusinessDevelopment, w2bi
Larry Movshin, Partner, Wilkinson BarkerKnauer
Sue Marek, Executive Editor, WirelessWeek
Keith Mallinson, Executive Vice PresidentWireless Mobile Research, Yankee Group
Debra Bluman, Vice President,Marketing, Zingy
EXPERT SPEAKER FACULTY – CONFIRMED TO DATE:
P.S – Register for all 3 days for an all-encompassing experiencethat will maximize your savings!
To Register....Call: 888-670-8200 Fax: 941-365-2507 Email: [email protected] Web: www.mobileamericas.com
3
Wednesday, October 18, 2006: Pre-Conference Summits
Thursday, October 19, 2006: Main Conference Day One
SUMMIT ONE - MOBILE MARKETING8:45-9:00 Chairperson’s Welcome and Opening Remarks
MOBILE MARKETING ASSOCIATION (MMA)
9:00-10:00 Building a Successful Mobile Marketing Strategy to Reach yourCustomers and Attract them to your BrandAIR2WEB, ENPOCKET, ILOOP MOBILEModerator: VML
10:00-10:40 Establishing New Business Models and Revenue ShareAgreements for the Next Generation of Consumer ReachIPSH!, SOAPBOX MOBILE
10:40-11:10 Networking and Refreshment Break
11:10-12:10 Effectively Reaching Mobile Consumers: Mobile MarketingSuccess StoriesGO2, SPRINT, THE WEATHER CHANNEL INTERACTIVE, ZINGYModerator: MARTECCHINI CONSULTING GROUP
12:10-1:30 Networking Luncheon for Speakers and Attendees
1:30-2:30 Leveraging the Latest Innovations, Technologies and Platformsto Maximize Made for Mobile Interactive Content NEOMEDIA TECHNOLOGIES, PAPERCLICK, HIPCRICKET, 12SNAP,MOBOTModerator: WIRELESS WEEK
2:30-3:00 Tapping into Wireless Subscribers Demographics, GeographicLocation and Content Consumption to Optimize the Meaning ofyour MessageM:METRICS
3:00-3:30 Networking and Refreshment Break
3:30-4:30 Integrating Location-Based Services into the Advertising MixIDEAS & PLANS, SPRINT, LOC-AID TECHNOLOGIES
4:30-5:30 Creating a Celebrity or Brand Based Partnership that isLucrative for all Parties 19 ENTERTAINMENT, VML
5:30 End of Summit
SUMMIT TWO - MOBILE TV8:45-9:00 Chairperson’s Welcome and Opening Remarks
9:00-10:00 Technology Selection: Evaluating Standards and Best Practicesfor Delivering Premium TV Broadcasts to Mobile DevicesHARRIS CORPORATION, IP WIRELESS, QUALCOMM,Moderator: RUTBERG & COMPANY, LLC
10:00-10:40 Revenue Generating Mobile TV Business Models: Determiningthe Most Successful and Profitable StrategyKTF, CONVISUAL
10:40-11:10 Networking and Refreshment Break11:10-11:50 Acquiring and Developing Compelling Content for Mobile TV
CURRENT ANALYSIS, ROUNDBOX
11:50-12:30 Examining the Regulatory Issues that Could Impact theCommercial Viability and Availability of Mobile TV ServicesFLEISCHMAN AND WALSH, LLP, WILKINSON BARKER KNAUER, LLP
12:30-2:00 Networking Luncheon for Speakers and Attendees
2:00—3:00 Evaluating the Latest Mobile TV Trials and Services: Resultsand LessonsU-TURN MOBILE MEDIA GROUP, QUICKPLAY MEDIA
3:00-3:30 Improving Multimedia Handset Design to Enhance the UserExperience, Drive Adoption and Service Revenues
3:30-4:00 Networking and Refreshment Break
4:00-4:30 Overcoming the Technological and Operational Challenges ofDelivering Mobile TV and Video ContentMOBITV
4:30 End of Summit
SUMMIT THREE - 3GPP EVOLUTION8:45-9:00 Chairperson’s Welcome and Opening Remarks
ARTHUR D. LITTLE
9:00-9:30 HSDPA Migration and Forecasting Timelines for WidespreadCommercial DeploymentGLOBAL SUPPLIERS ASSOCIATION (GSA)
9:30-10:10 HSDPA Deployment Case StudyMOBILKOM AUSTRIA GROUP SERVICES
10:10-10:40 Identifying Emerging Business Innovation Technology Trendsand their Impact on Services: an Operator’s PerspectiveTIM
10:40-11:10 Networking and Refreshment Break
11:10-12:30 Planning and Engineering an HSDPA Network: Highlighting theRequired Network Evolution to Support HSDPA Traffic – CaseStudyTELIASONERA
12:30-2:00 Networking Luncheon for Speakers and Attendees
2:00-2:30 Accelerating Successful HSDPA Rollout while MaximizingCapital EfficiencyACTIX
2:30-3:00 HSDPA Deployment and MIMO-OFDM in Long Term Evolution (LTE)NORTEL
3:00-3:30 Networking and Refreshment Break
3:30-4:00 Evaluating the Prospects, Realistic Capabilities and ServiceStrategies of LTE (Long Term Evolution)IP WIRELESS
4:00-4:30 Looking Ahead to 4G to Determine the Potential Impact on theWireless Landscape and Value ChainINCODE WIRELESS
4:30 End of Summit
Friday, October 20, 2006: Main Conference Day TwoTRACK ONE - TECHNOLOGY SOLUTIONS FORCURRENT AND NEXT GENERATION NETWORKS
9:00-9:10 Chairperson’s Opening Remarks
9:10-9:50 Fixed Mobile Convergence: Integrating Wireless and WirelineNetworks to Speed the Adoption of Next GenerationTechnologyAT&T LABS, VERIZON
9:50-10:30 Accelerating IMS Deployments and Achieving Interoperabilitybetween Operators, Network Types and Handsets and Aid theTransition to an all-IP NetworkU.S. CELLULAR
10:30-11:00 Networking and Refreshment Break
11:00-11:40 Delivering a Converged Networking Solution that Includes theSeamless Interoperability of WiMAXBRIDGEWATER SYSTEMS
11:40-12:20 Delivering VoIP Services over Mobile Phones to MaximizeMarket Share and Capitalize on SubstitutionSPRINT NEXTEL CORPORATION
12:20-1:30 Networking Luncheon for Speakers and Delegates
1:30-2:00 Identifying Emerging Device Trends and Innovations andDetermining their Impact on Device Features and Capabilities
2:00-2:30 Measuring the Performance of your 3G Network to MaximizeNetwork Capacity and Enhance the Customer ExperienceINCODE WIRELESS
2:30-3:00 Networking and Refreshment Break
3:00-3:30 Leveraging WiMAX as a Scalable and Cost-Effective AlternativeBackhaul Solution
3:30-4:00 Using Quality of Experience to Drive Networking Planning andTesting of New Data ApplicationsCOMMUNICATIONSONEGROUP
4:00 End of Track
TRACK TWO - MOBILE CONTENT BUSINESSSTRATEGY
9:00-9:10 Chairperson’s Opening RemarksMOBILE ENTERTAINMENT FORUM (MEF)
9:10-9:50 What Mobile Content and Services do Business and ConsumerUsers really want, and what will they pay?INFOSPACE, M-QUBE, SPRINT NEXTEL CORPORATION
9:50-10:30 Determining the Most Viable and Financially RewardingRevenue Models for Mobile Entertainment ApplicationsAGINTERACTIVE, AMERICAN GREETINGS CORPORATION,GLU MOBILE, MODERATI
10:30-11:00 Networking and Refreshment Break
11:00- 11:30 Targeting Teens to Stimulate the Uptake and Adoption ofMobile Data ServicesTRU (Teenage Research Unlimited)
11:30-12:30 Maximizing the Revenue Potential of Mobile Music: IdentifyingStrategies to Increase Usage and Gain Market ShareEMOTIVE COMMUNICATIONS, INC., NIELSEN MOBILE, SENNARIENTERTAINMENT, WARNER MUSIC GROUP
12:30-1:30 Networking Luncheon for Speakers and Attendees
1:30- 2:00 Developing an Integrated Mobile Content Supply Chain toStreamline the Content Delivery ProcessTIRA WIRELESS
2:00-2:30 Achieving Effective Digital Rights Management to EnsureSecure Distribution and Content ProtectionEMOTIVE COMMUNICATIONS, INC.
2:30-3:00 Networking and Refreshment Break
3:00-3:40 Deploying Mobile Search Technology to Aid Consumer Ease ofUse and Drive Mobile Internet Usage and ARPUGOOGLE, PROMPTU, SPRINT
3:40-4:10 Providing Mobile Desktop Solutions for EnterprisesTELENOR, BUSINESS NORWAY
4:10 End of Track
TRACK THREE - 3G CDMA TEST FORUM
9:00-9:30 Insights into CDMA Testing QUALCOMM
9:30-10:00 How to Ensure High Quality and Performance for Voice andData ServicesRADCOM
10:00-10:30 Generic Test for CDMA2000 1X/1xEV-DO System DeterminationW2BI
10:30-11:00 Networking and Refreshment Break
11:00-11:30 Application Testing Challenges in CDMA2000 and 1xEV-DOEnvironmentsCDMA CERTIFICATION FORUM
11:30-12:00 Test Solutions Customized for MVNOsPRODUCT QUALITY PARTNERS, INC. (QP)
12:00-12:30 The Next Generation - Test Automation without ProgrammingTESTQUEST
12:30-1:30 Networking Lunch for Speakers and Attendees
1:30-2:30 Panel: Device Development and CommercializationSPRINT NEXTEL, US CELLULAR, VERIZON WIRELESS (invited)
2:30 End of 3G CDMA Test Forum
9:00-9:15 Opening Remarks and Welcome Address
9:15-9:45 Evaluating the Direction of the Telecom Landscape to Identify and Leverage Future OpportunitiesSpeakers to be confirmed
9:45-10:15 Defining Next Generation Mobile NetworksSPRINT NEXTEL
10:15-10:45 Capitalizing on Industry Convergence, Consolidation and SubstitutionARTHUR D. LITTLE, YANKEE GROUP
10:45-11:15 Networking Break
11:15-11:45 Exploiting New Business Models Enabled by Converging Access Technologies and Entertainment Mobile BrandsMYSPACE (tbc)
11:45-12:15 Optimizing Programming and Network Platforms to Maximize Mobile Video Subscriber GrowthHiWIRE LLC, SES AMERICOM
12:15-2:00 Networking Luncheon for Speakers and Attendees
TRACK ONE – CDMA2000 EVOLUTION2:00-2:15 Chairperson’s Opening Remarks
CDMA DEVELOPMENT GROUP (CDG)
2:15-2:45 CDMA2000 Evolution Roadmap: Beyond 3G to Next GenerationNetworks and ServicesNORTEL
2:45-3:15 CDMA2000: Service Evolution towards Converged Multimedia,Ultra Broadband and Broadcast Services STARENT NETWORKS
3:15-3:45 CDMA2000 Industry Trends and Direction: Overcoming theChallenges to Achieving Seamless Mobility and all-IP NetworksKDDI
3:45-4:15 Networking and Refreshment Break
4:15-4:45 Migrating to CDMA2000 1xEV-DO Revision A for Higher DataRates and Improved CapacityAIRVANA, QUALCOMM, SPRINT NEXTEL
4:45-5:15 Transitioning to Enhanced Next-Generation Interactive withCDMA2000 1xEV-DO Revision B / DO Multicarrier
5:15-5:45 CDMA2000 EV-DO Revision C / Phase II: The Opportunity for theAdvanced Use of OFDM in 3GPP2QUALCOMM
5:45 End of Track
TRACK TWO - MAXIMIZING ARPU2:00-2:15 Chairperson’s Opening Remarks2:15-2:45 Developing Effective Marketing, Pricing and Bundling
Strategies to Increase Loyalty and ARPUSENNARI ENTERTAINMENT
2:45-3:15 Achieving Brand Affinity and Stickiness for Optimum CustomerRetentionLANDOR, MILLWOOD BROWN
3:15-3:45 Optimizing the User Experience to Leverage the IncreasedCapabilities of Networks, Applications and Devices andIncrease ARPU
3:45-4:15 Networking and Refreshment Break
4:15-4:45 The Dollars and Sense of 3GSIGNALS RESEARCH GROUP, LLC
4:45-5:15 Assessing the Impact of Regulatory Hot Topics on MarketOpportunitiesDECADE MOBILE, LLC
5:15-5:45 Facilitating Inter-Standard Roaming to Enhance the UserExperience, Offer Seamless Delivery and Drive Revenue GrowthVODAFONE NETHERLANDS
5:45 End of Track
TRACK THREE - 3G CDMA TEST FORUM2:00-2:15 Chairperson’s Welcome and Opening Remarks
SPRINT NEXTEL
2:15-2:45 CDMA2000 and 1xEV-DO Interoperability for Data OptimizationVENTURI WIRELESS
2:45-3:15 Benchmarking Approaches to Evaluate QoSCOMARCO WIRELESS TEST SOLUTIONS
3:15-3:45 UMTS/ WCDMA Testing: Testing Mobile VideoSPIRENT COMMUNICATIONS
3:45-4:15 Networking and Refreshment Break
4:15-4:45 Improving Handset Performance by Maximizing RadiatedPerformanceSPRINT NEXTEL
4:45-5:15 Reverse Link Capacity Measurement and Capacity Improvementby Mobile Transmit DiversityMAGNOLIA BROADBAND
5:15-5:45 Network Performance Measurements for Service Planning on aMulti-Service NetworkDYAPTIVE SYSTEMS
Wednesday, October 18, 2006: Pre-Conference SummitsSummit One
Identifying Products and Strategies that Makefor a Successful and Profitable MobileMarketing Campaignendorsed by
8:45 - 9:00
Chairperson’s Welcome and OpeningRemarksLaura Marriott, Executive DirectorMOBILE MARKETING ASSOCIATION (MMA)
9:00 - 10:00
Building a Successful Mobile MarketingStrategy to Reach your Customers andAttract them to your Brand•Buying in to mobile marketing as an effective media
play to extend the reach to your customers•Forecasting the revenue potential of mobile marketing
for brands and mobile operators•Evaluating the effectiveness of existing mobile
marketing strategies via:- SMS- MMS- Mobile video- Mobile advertising
•Building value for the advertiser and audience alike withincentives such as special offers, discounts,competitions, free gifts and preferential terms
Alfredo Narez, Vice President of MarketingAIR2WEBMichael K. Baker, President and CEOENPOCKETMichael Ahearn, Senior Director, MarketingILOOP MOBILEModerator:Webster Lewin, Mobile Marketing StrategistVML
10:00 - 10:40
Establishing New Business Models andRevenue Share Agreements for the NextGeneration of Consumer Reach•Understanding how to deploy successful mobile
marketing campaigns•Understanding the mobile operator’s role in
mobile marketing•Identifying potential partners and positioning yourself to
maximize profitability•Determining the most viable and financially rewarding
revenue modelsNihal Mehta, CEO and Co-FounderIPSH!Dan Flanegan, President and CEOSOAPBOX MOBILE
10:40 - 11:10Networking and Refreshment Break
11:10 - 12:10
Effectively Reaching Mobile Consumers:Mobile Marketing Success Stories•Learn from leading case studies from around the
globe: Developing an understanding of what mobilemarketing works
•How to ensure user acceptance and messagerelevance
•Developing clever and concise ads for the mobileenvironment: Maximizing small displays and minimalwords for optimal relevance
•Results of campaigns and lessons for the future- Type, length and frequency of ads and consumer
attitudes to them- Tracking and reporting
Lee Hancock, CEOGO2Kim Olsen, Corporate Development and InnovationSPRINTCameron Clayton, Director of Business DevelopmentTHE WEATHER CHANNEL INTERACTIVEDebra Bluman, Vice President, Marketing and Sales ZINGYModerator:Paul Martecchini, PrincipalMARTECCHINI CONSULTING GROUP
12:10 - 1:30Networking Luncheon for Speakers and Attendees
1:30 - 2:30
Leveraging the Latest Innovations,Technologies and Platforms to MaximizeMade for Mobile Interactive Content •Showcasing new technologies and services for the
development, production and distribution of mobilemarketing campaigns
Summit TwoDeploying Mobile TV Services: EvaluatingTechnology Options, Revenue Opportunitiesand Best Business Practice for Success
8:45 - 9:00
Chairperson’s Welcome and Opening Remarks
9:00 - 10:00
Technology Selection: Evaluating Standardsand Best Practices for Delivering PremiumTV Broadcasts to Mobile Devices•Analyzing the major mobile broadcast technologies:
- FLO- DVB-H (Digital Video Broadcast-Handheld)- ISDB (Integrated Services Digital Broadcasting)- DB-T Integrated Services (Digital Broadcasting-
Terrestrial)- DMB (Digital Media Broadcast)- Platinum Multicast- TDtv (provided by IP Wireless)
•Comparing and contrasting these technologies withalternative cellular delivery technologies in terms of:- Capacity- Power consumption- Efficiency- Coverage- Number of channels- Cost of delivery - QoS- Chip and handset availability- Cost of network deployment
•Will these technologies deliver the improvements incost efficiency they promise?
•Achieving economies of scale with a proprietarysolution versus a standardized solution
David E. Glidden, Sr. Director, TV Strategy & MobileTV Products, Broadcast Communications DivisionHARRIS CORPORATIONJon Hambidge, Vice President Global MarketingIP WIRELESSOmar Javaid, Senior Director, Business DevelopmentMEDIAFLOModerator:Peter Daley, Equity Research Analyst - Digital MediaRUTBERG & COMPANY, LLC
10:00 - 10:40
Revenue Generating Mobile TV BusinessModels: Determining the Most Successfuland Profitable Strategy•Identifying potential mobile TV business models – build
your own, form a consortium for a shared network,leverage a network built by a broadcaster
•Will potential revenues from mobile TV services justifyinvestment in both new network and devicedevelopment?
•Optimum revenue and value chain reconciliationmodels for mobile TV services
•Successful marketing and pricing strategies for mobileTV and video services
•Leveraging mobile TV services in order to drive datatraffic onto existing cellular (3G) networks
Randy Boyer, Head of Business DevelopmentCONVISUAL Seong-Mok Oh, Vice PresidentKTF
10:40 - 11:10Networking and Refreshment Break
11:10 - 11:50Acquiring and Developing CompellingContent for Mobile TV•Evaluating the viability of different types of content for
mobile TV- Streaming television- Downloadable clips- Commissioned unique shows- Person-to-person video- Video blogs- Community video- Short form content
•Strategies for creating, gathering, distributing andcontrolling content- Entering into content agreements with TV networks- Who will fund the production of mobile TV content:
broadcasters, operators or advertisers?- Repurpose, repackage and resell existing content
•Ensuring customer retention and competitivedifferentiation even when delivering common content
•Who is responsible for Intellectual Property Rights (IPR) andprivacy issues?
Steve Kovsky, Principal Analyst, Digital TVs andDisplays Research Leader, Consumer Electronics Group
Summit ThreeCapitalizing on 3GPP Evolution: ExaminingTechnical, Regulatory and CommercialChallenges and Opportunities for WCDMA,HSDPA, HSUPA, LTE and 4Gendorsed by
8:45 - 9:00
Chairperson’s Welcome and OpeningRemarksKarim Taga, Managing DirectorARTHUR D. LITTLE
9:00 - 9:30
HSDPA Migration and Forecasting Timelinesfor Widespread Commercial Deployment•Evaluating the status of HSDPA deployment to date•How does HSDPA fit in with carriers’ long term strategies?•How important is HSDPA for WCDMA carriers’ future
service offerings in terms of:- Cost effectiveness- Enabler of rich mobile content- Mobile broadband- Enhanced end-user experience
•Building partnerships with device manufacturers andapplication developers to ensure that both devices andcompelling applications are ready for launch
Alan Hadden, PresidentGLOBAL SUPPLIERS ASSOCIATION
9:30 -10:10
HSDPA Deployment Case Study•HSDPA-status of Mobilkom group in Austria and CEE •Comparison between HSDPA and Wi-MAX •General Planning assumptions of HSDPA •Optimization of network parameters •Capacity needs and backhauling
Johann Pichler, CTOMOBILKOM AUSTRIA GROUP SERVICES GMBH
10:10 - 10:40
Identifying Emerging Business InnovationTechnology Trends and their Impact onServices: an Operator’s Perspective•Overview on emerging technologies •Instant messaging •Video Sharing•PoC•Mobile TV
Antonella Napolitano, Business Innovation &Technical Solutions, Architecture & ServicePlatforms DirectorTIM
10:40 - 11:10Networking Break
11:10 - 12:30
Planning and Engineering an HSDPA Network:Highlighting the Required Network Evolutionto Support HSDPA Traffic - Case Study•Identifying the network infrastructure and software
requirements for migration to HSDPA:- Infrastructure replacement requirements versus
upgrade and the resulting impact on ROI- Spectrum issues- Costs of infrastructure and coverage density
•Evaluating the impact of HSDPA on the network,backhaul, base stations, antenna positioning andterminals
•Understanding and overcoming the strategic andtechnical constraints on HSDPA deployments- New hardware requirements- Increasing bandwidth in backhaul- Impact of IP QoS in cost and margin management- Meeting SLAs
•What are the terminal requirements and when will datacards and handsets be available? - To what extent is chipset availability a major barrier to
deployment?•Weighing up the pros and cons of deploying in hot
spots only to incrementally add capacity to the network- Understanding the planning constraints of a phased
rollout of HSDPA•Evaluating the benefits and capacity increases of
implementing MIMO on an HSDPA network•Forecasting the evolution of HSDPA to HSUPA and LTE
Rickard Ljung, Project Manager, Mobile NetworksTELIASONERA
12:30 - 2:00Networking Luncheon for Speakers and Attendees
To Register....Call: 888-670-8200 Fax: 941-365-2507 Email: [email protected] Web: www.mobileamericas.com
Summit One (Continued)Identifying Products and Strategies thatMake for a Successful and Profitable MobileMarketing Campaignendorsed by
•Linking advertisers, carriers and content publishers toeasily interlace and manage campaigns among alltypes of mobile content and formats- Picture messages- Video stream- WAP page- BREW- Java
•Identifying technology platforms and tools to measureeffectiveness across these new wireless media types
Chas Fritz, Chairman and FounderNEOMEDIA TECHNOLOGIESRick Szatkowski, Vice President, BusinessDevelopmentPAPERCLICKJim Hood, CEOHIPCRICKETUlli Pietsch, Managing Director 12SNAPKevin Wells, Vice President, Business DevelopmentMOBOTBob Walczak, CEOMOBILE PHONE APPLICATIONS, INC.Moderator:Sue Marek, Executive EditorWIRELESS WEEK
2:30 - 3:00
Tapping into Wireless SubscriberDemographics, Geographic Location andContent Consumption to Optimize theMeaning of your Message•Collecting valuable demographic and behavioral
information to hone your marketing message•Presenting targeted and time sensitive information that
is of interest to the user•Developing niche marketing strategies and campaigns
to reach target segments•Leveraging brand awareness to benefit both the
network operator and the content providerWill Hodgman, Co-Founder, President and CEO and DirectorM:METRICS
3:00 - 3:30Networking and Refreshment Break
3:30 - 4:30
Integrating Location-Based Services into theAdvertising Mix•Examining the timing and potential for location-based
mobile marketing applications- Yellow page directories- Entertainment guides- Presence-based services- Precise location-based searches
•Using specific location information for delivering theright message to the right person at the right place and time
David Hose, CEOIDEAS & PLANSJohn Styers, Director, Data CommunicationsServicesSPRINTNaomi Morita, Director, Business DevelopmentLOC-AID TECHNOLOGIES
4:30 - 5:30
Creating a Celebrity or Brand-BasedPartnership that is Lucrative for all Parties •Establishing win-win partnerships with prominent
brands, film/TV properties to develop revenue-generating mobile marketing applications
•Identifying best practices for implementing cross-marketing and -promotional campaigns to increasebrand awareness and drive revenue
•Creating the right mix of interaction through wallpaper,polling, games, ring tones and promotional content
•Taking advantage of MMS to effectively enhance thebranding and revenue potential of a film/TV relatedadvertising campaign
•Maintaining a consistent brand experience and integrityacross all forms of media
Alexis John d'Amecourt, Head of New Media19 ENTERTAINMENTWebster Lewin, Mobile Marketing StrategistVML
5:30 End of Summit
Summit Two (Continued)Deploying Mobile TV Services: EvaluatingTechnology Options, Revenue Opportunitiesand Best Business Practice for Success
CURRENT ANALYSISJim Nelson, Vice President Product Marketing andCo-FounderROUNDBOX
11:50 - 12:30
Examining the Regulatory Issues that CouldImpact the Commercial Viability andAvailability of Mobile TV Services•Understanding the political and regulatory issues that
could affect the deployment of mobile TV andbroadcast services
•Determining the impact of regulatory changes withinbroadcasting, such as decency rules, on mobile video services
•What impact will spectrum allocation and licensingconditions have on competition and successfuladoption of the different technologies?
•What will be the impact of the already deployedbroadcast services in terms of costs and ease ofupgradeability to support mobile devices?
•Examining ownership of patent rights for mobile TVSteven J. Hamrick, Associate, Telecommunications GroupFLEISCHMAN AND WALSH, LLPLawrence J. Movshin, PartnerWILKINSON BARKER KNAUER, LLP
12:30 - 2:00Networking Luncheon for Speakers and Attendees
2:00 - 3:00
Evaluating the Latest Mobile TV Trials andServices: Results and Lessons•Consumer interest and uptake: Is there an inherent
demand for mobile broadcast TV services?•What types of broadcast service and content has been
popular to date?•What are the scenarios for mobile TV usage?•How often does the mobile viewer tune in and for
how long?•Subscription versus Advertising Business Models:
Which will ultimately succeed?•Challenges and lessons learnedIzzy Abbass, President, North AmericaU-TURN MOBILE MEDIA GROUPRaja Khanna, Chief Creative Officer and Co-FounderQUICKPLAY MEDIA
3:00 - 3:30Networking and Refreshment Break3:00 - 3:30
3:30 - 4:00
Improving Multimedia Handset Design toEnhance the User Experience, DriveAdoption and Service Revenues•Understanding the demands of mobile broadcast TV on
handsets and mobile devices in terms of powerconsumption, displays, memory requirements andantenna design
•How can handset manufacturers make services easilyaccessible and user friendly on the handset?
•Integrating security and DRM into memory cardhardware to make content mobile across differentmultimedia devices
•Using innovations in mobile chipsets, handset designand user interfaces to create the perfect multimediaexperience
•Developing new non-traditional form factor devices toaid viewing
OPEN SESSION - If you are interested in delivering thispresentation, please contact Adam DeSimone at 212-661-3500 ext. 3096 or email [email protected]
4:00 - 4:30
Overcoming the Technological andOperational Challenges of Delivering MobileTV and Video Content•Understanding the technical challenges tied to
providing programming to mobile devices- Adapting content for the mobile handset- Content coding- Radio access
•Leveraging advances in semi-conductor processtechnology to aid the delivery of mobile TV and video services
Kevin Grant, Vice PresidentMOBITV
4:30 End of Summit
Summit Three (Continued)Capitalizing on 3GPP Evolution: ExaminingTechnical, Regulatory and CommercialChallenges and Opportunities for WCDMA,HSDPA, HSUPA, 3G LTE and 4Gendorsed by
2:00 - 2:30
Accelerating Successful HSDPA Rollout whileMaximizing Capital Efficiency•Establishing best practices and methodologies during
the planning phase of HSDPA deployment •Evaluating deployment scenarios that minimize capital
investment while maximizing quality of service delivered - Identifying the lowest cost plan for initial
network deployment - Leveraging available data sources to improve the
accuracy of the proposed plan •Standardizing acceptance criteria and test scenarios to
validate successful deployment- Establishing standardized KPIs for evaluating
successful deployment across regions - Rapidly evaluating KPIs during acceptance testing - Identifying and diagnosing the causes of
failed acceptance •Capital planning for future HSDPA site integration
and expansion - Increasing visibility of future capital requirements - Maximizing ROI from future HSDPA investment
Steve Facterman, Solution Marketing DirectorACTIX
2:30 - 3:00
HSDPA Deployment and MIMO-OFDM inLong Term Evolution (LTE)•Key deployment issues in upgrading UMTS networks to
HSDPA •Impact of KPIs on user QoS •Backhaul savings with IuB efficiency •Nortel leadership in MIMO and OFDM •Roadmap to HSOPA and LTEMysore N. Prakash Ph.D., GSM/UMTS Product Marketing NORTEL
3:00 - 3:30Networking and Refreshment Break
3:30 - 4:00
Evaluating the Prospects, RealisticCapabilities and Service Strategies of LTE(Long Term Evolution)•What is LTE and what are its realistic performance
capabilities in terms of:- Throughput- Capacity- Latency- Cost per Megabyte
•Analyzing the limitations of HSDPA and HSUPA in termsof key services (VoIP, mobile TV and fixed-mobilesubstitution) to determine the business case
•Identifying the business opportunities enabled by LTE capability enhancements: What services will LTE enable?
•Assessing realistic timescales for commercial availability•Network modeling to show service mixes that can be
supported with LTE•Determining the value of additional spectrum from
extension bands and GSM spectrum refarming•What actions should be taken by operators, vendors
and regulators to seize the opportunities with LTE?
Jon Hambidge, Vice President Global MarketingIP WIRELESS
4:00 - 4:30
Looking Ahead to 4G to Determine thePotential Impact on the Wireless Landscapeand Value Chain•When will 4G happen, what is the 4G timeline and how
will it affect the wireless landscape?•What services and applications will 4G enable?•Assessing the challenges faced in making 4G a reality•Who are the most influential companies and
organizations driving 4G?
Robert Sanchez, Vice President and Chief ArchitectINCODE WIRELESS
4:30 End of Summit
OPEN SESSION - If you are interested in addressingthis topic, please contact Adam DeSimone at 212-661-3500 ext. 3096 or email [email protected]
To Register....Call: 888-670-8200 Fax: 941-365-2507 Email: [email protected] Web: www.mobileamericas.com
Track OneMapping the Evolution Path of CDMA2000:Capitalizing on Next Generation CDMA2000Technologies to Deliver Advanced BroadbandMultimedia Wireless Applications andConverged all-IP ServicesEndorsed by:
Track TwoMaximizing ARPU: Innovative BusinessStrategies to Achieve Revenue Growth
Track Three3G CDMA Test Forum: Network Performanceand Interoperability Testing
Chairperson’s Welcome and Opening RemarksJohn Fessler, Principal Engineer, CustomerEquipment CertificationSPRINT NEXTEL; Chair CDG System Test Team (STT)
2:15 - 2:45
CDMA2000 Evolution Roadmap: Beyond 3G toNext Generation Networks and Services•Capitalizing on the CDMA2000 time-to-market
advantage in broadband and all-IP – opportunities foroperators
•Designing a flexible evolution path that meets operators’unique needs
•Beyond broadband: Enhanced Broadband and UltraBroadband, Multimedia and Converged Services
Developing Effective Marketing, Pricing andBundling Strategies to Increase Loyalty andARPU•Effectively communicating the value proposition and
capabilities of broadband services to your customerbase to increase adoption
•Maximizing ARPU through customer segmentation•Optimizing customer value with an innovative service mix•Assessing the impact of bundled offerings on customer
retention, acquisition and ARPU•Creating bundled services and brand identify based on
targeted, segmented markets•Optimizing your pricing strategy to maximize ARPU in an
increasingly competitive market- Examining the impact of pricing strategies on
customer loyalty and ARPUBill Barhydt, Chief Executive Officer and ChairmanSENNARI ENTERTAINMENT
2:15-2:45
CDMA2000 and 1xEV-DO Interoperability forData OptimizationInteroperability testing for data optimizations does notend with just proving that hand offs are successful butmust quantify the impact of such hand offs on wirelessuser applications. This presentation will introduce thegeneral procedures used to quantify the effectiveness ofwireless data optimization equipment and also coverprocedures to catch degradation to the optimizationtechniques under interoperability conditions. Thepresentation discusses network deployment scenariosand the need for better understanding of throughput anddelay challenges due to types of hand off techniques,hybrid hunt mode operation and more frequent transitionbetween CDMA2000 and EV-DO.Krishna Ramadas, Senior ArchitectVENTURI WIRELESS
2:45 - 3:15
CDMA2000: Service Evolution towardsConverged Multimedia, Ultra Broadband andBroadcast Services •CDMA2000 Service Evolution Roadmap with enhanced
high-speed data, low latency and improved QoS•Revenue opportunities that these services will enable
- New markets, including alliances with contentproviders and fixed operator
- Bundled services•Multicasting and broadcasting•Capitalizing on time-to-market advantage•Designing a long-term strategy: key success factors in
the implementation of next generation servicesAshraf M. Dahod, Chief Executive Officer and PresidentSTARENT NETWORKS
2:45 - 3:15
Achieving Brand Affinity and Stickiness forOptimum Customer Retention•Identifying optimum loyalty and retention strategies to
lock in your most profitable customers•Understanding how to exploit advanced segmentation
and profiling techniques to better understand andcommunicate with your customers
•Leveraging the impact positive branding can have onservice uptake, retention and loyalty
•Improving your brand awareness and strengths as ameans to increase customer loyalty and market share
•Creating an effective loyalty initiative through the associationof your brand with “popular” brands and concepts
Susan Nelson, Executive Director, Strategy and InsightsLANDORChris Murphy, Senior Vice President, Services PracticeMILLWOOD BROWN
2:45 - 3:15
Benchmarking Approaches to Evaluate QoSFrom test tool capabilities to program organization andexecution, this presentation discusses the comprehensivebenchmarking philosophy and methodology that isrequired to properly implement a multi-technologycompetitive benchmarking program that producesreliable, valuable and actionable results and is flexibleenough to rapidly implement new applications as theybecome relevant.Francis Sideco, Product Marketing ManagerCOMARCO WIRELESS TEST SOLUTIONS
3:15 - 3:45
CDMA2000 Industry Trends and Direction:Overcoming the Challenges to AchievingSeamless Mobility and all-IP Networks•Addressing the interdependent issues at stake – user
experience, performance, spectral efficiency, and operatorbusiness model
•Improving global roaming and reducing the cost of handsets•Incorporation of multimode devices for
backward compatibility
3:15 - 3:45
Optimizing the User Experience to Leveragethe Increased Capabilities of Networks,Applications and Devices and Increase ARPU•Evaluating the advances in device capability and
functionality versus developments in form factor and usability
•Re-thinking the user experience: Generate additionrevenues with the inclusion of:- Greater personalization and user control- Mobile search capabilities
3:15 - 3:45
UMTS/WCDMA Testing: Testing Mobile VideoWith so much resting on the successful delivery of videocontent, it becomes critical that video testing in wirelessmobile devices is disciplined, reliable, and repeatable.Video quality and the quality of the user experience mustbe quantifiable; methods and processes must be definedso as to be consistent with empirical data, and the effectsof video performance must somehow be relatable to theentire mobile protocol stack. In addition, delivering video may require a different set ofdisciplines than delivering other types of video content.
Thursday, October 19, 2006: Main Conference Day One9:00 Opening Remarks and Welcome Address
9:15 Evaluating the Direction of the Telecom Landscape to Identify andLeverage Future Opportunities•Evaluating the direction of the rapidly changing industry landscape and the impact of:
- New market entrants- M&A activity- FMC
•Monetizing 3G: Leveraging greater bandwidth and radio spectrum efficiencies to supportnew revenue generating application and services
•Exploring the evolutionary path for 3G networks and services to identify emerging threatsand opportunities
•Defining the characteristics service operators should leverage to remain competitive•Pinpointing new sources of revenue to offset declining calling rates and market saturation
9:45 KEYNOTE SPEAKERDefining Next Generation Mobile NetworksDr. Ali Afrashteh, Vice President Emerging Technologies ResearchSPRINT NEXTEL
10:15 Capitalizing on Industry Convergence, Consolidation and Substitution•Identifying the threats and opportunities of fixed-mobile convergence•Providing bundled service offerings as a new avenue for customer growth and as a
competitive differentiator•Timelines for the deployment of IMS: Carrier strategies and partnerships for creating IMS-
based applications•Leveraging greater bandwidth and radio spectrum efficiencies to support new revenue
generating applications and servicesKarim Taga, Managing DirectorARTHUR D. LITTLEKeith Mallinson, Executive Vice President Wireless Mobile ResearchYANKEE GROUP
10:45 Networking Break
11:15 Exploiting New Business Models Enabled by Converging AccessTechnologies and Entertainment Mobile Brands•Overcoming the challenges associated with the difference in culture, business models
and way of doing business between carriers and content providers•Content provider perspectives•Operator perspectives/business case
11:45 Optimizing Programming and Network Platforms to Maximize MobileVideo Subscriber Growth•Putting the consumer first – pinpointing what they want•How to make a CFO happy - why it is important to factor consumer needs and
expectations into boardroom spreadsheet modeling•Evaluating the business economics and consumer benefits of Unicast versus Broadcast
delivery platforms•How to package and bundle programming to maximize ARPU and increase mobile video
adoption by consumers•Lessons learned about consumer behavior from trials around the globe•Evaluating the technical, economic and business advantages of competing mobile
broadcast delivery services•How much spectrum capacity is necessary to optimize programming offerings to
consumers?Scott Willis, President and COOHIWIRE LLCBryan McGuirk, President of Media SolutionsSES AMERICOM
12:15 Networking Luncheon for Speakers and Attendees
To Register....Call: 888-670-8200 Fax: 941-365-2507 Email: [email protected] Web: www.mobileamericas.com
Track One (Continued)Mapping the Evolution Path of CDMA2000:Capitalizing on Next Generation CDMA2000Technologies to Deliver Advanced BroadbandMultimedia Wireless Applications andConverged all-IP ServicesEndorsed by:
Track Two (Continued)Maximizing ARPU: Innovative BusinessStrategies to Achieve Revenue Growth
Track Three (Continued)3G CDMA Test Forum: Network Performanceand Interoperability Testing
•Achieving economies of scale, network efficiencies andadvanced data capabilities to drive down costs and increaserevenues
Masaaki Koga, Senior Manager, Industry RelationsDepartmentKDDI
•Optimizing the limited real estate space of a handset:Getting smart with the content you deliver
OPEN SESSION - If you are interested in deliveringthis presentation, please contact Adam DeSimone at212-661-3500 ext. 3096 or [email protected]
Testing must involve the relationships between variousfacets of the mobile; including the hardware, software, theoperating system, physical environment, and many more.Michael Keeley, Applications Testing Market Segment ManagerSPIRENT COMMUNICATIONS
3:45 - 4:15Networking and Refreshment Break
3:45 - 4:15Networking and Refreshment Break
3:45 - 4:15Networking and Refreshment Break
4:15 - 4:45
Migrating to CDMA2000 1xEV-DO Revision A forHigher Data Rates and Improved Capacity•Leveraging CDMA2000 1xEV-DO Revision A as a means
to deliver converged multimedia services– What new and emerging wireless applications and
services does it enable?– What does it mean from an ARPU standpoint?– What impact will it have on the user experience?
•Identifying the speed and capacity improvements ofCDMA2000 1xEV-DO Revision A- What are the core network latencies?- What is the capacity for VoIP calls?
•Understanding the upgrade process, what are the technicalspecifics and network architectural requirements?
•Understanding the impact of CDMA2000 1xEV-DORevision A on user and application manageability
Paul Callahan, Vice President, Business DevelopmentAIRVANAEduardo Esteves, Senior Director, Technical MarketingQUALCOMMBarry Tishgart, Director, Mobility and ConvergenceProduct ManagementSPRINT NEXTEL
4:15 - 4:45
The Dollars and Sense of 3G•Comparing the economics of 3G with 2G•Evaluating the performance of various 3G technologies
in a real-world environment•Determining the economic impact of deploying HSxPA
or EV-DO•Does VoIP offer a cost competitive advantage of circuit
switched voice?•Evaluating the impact of handset costs on the operator
business model•Is there a business case for 3G in developing markets?Michael Thelander, Founder and CEOSIGNALS RESEARCH GROUP, LLC
4:15 - 4:45
Improving Handset Performance byMaximizing Radiated Performance•Understanding the importance of human factors
consideration during early design phase for handsetsand handheld devices
•Why antenna pattern is important and which patternmay be desirable
•Free space baseline testing and obstructed environmentreality check
•Methods used to reproduce real life usage scenario atthe lab and its repeatability
•Differences in radiating pattern and performance of theCell and PCS band devices
•Methods of improving handset performance in anobstructed environment
Alex Tkatch, Senior EngineerSPRINT NEXTEL
4:45 - 5:15
Transitioning to Enhanced Next-GenerationInteractive with CDMA2000 1xEV-DO Revision B / DO Multicarrier•Understanding the data throughput increases achieved in the
forward and reverse link with EV-DO Revision B •Examining the network efficiency benefits of Revision B
- OFDM-based multicasting- Lower latency
•Determining the resulting impact on service delivery- Improved QoS for voice services- Improved performance of delay-sensitive applications- Simultaneous voice and data services- Extended device battery life• Forecasting realistic timeframes for the commercial
availability of Revision B capable handsets
4:45 - 5:15
Assessing the Impact of Regulatory HotTopics on Market OpportunitiesDean Newton, CEODECADE MOBILE LLC
4:45 - 5:15
Reverse Link Capacity Measurement andCapacity Improvement by Mobile TransmitDiversityThe methodology on the characterization of reverse linkcapacity of a CDMA network will be discussed. Thecapacity improvement by the mobile transmit diversitycan be quantified by this method. The test procedure andtest results of several field trials will be presented.Haim Harel, PresidentSherwin Wang, Vice President, Systems Testing andCustomer SupportMAGNOLIA BROADBAND
5:15 - 5:45
CDMA2000 1xEV-DO Revision C / Phase II: TheOpportunity for the Advanced Use of OFDM in3GPP2•Identifying the latest developments towards a standard for
Revision C / Phase II: Evaluating its potential features andquestioning what it brings to the table that Revision A didn’t
•Pinpointing the keys to success – ease of deployment,meeting operator requirements, ensuring long term evolution
•Determining the technical benefits of Revision C- Support for wideband operation and flexible spectrum
arrangements- Increased spectral efficiency- Reduced latency- Enhanced broadcast mode performance and efficiency- Embedded support for MIMO and other multiple antenna
technologies- Enhanced seamlessness across access domains and
session management•Predicting timelines for standardization, deployment and
Facilitating Inter-standard Roaming toEnhance the User Experience, OfferSeamless Delivery and Drive Revenue Growth•Examining industry efforts to develop open standards
and interfaces for global and data roaming•Understanding and deploying scalable and manageable
international roaming infrastructure•Managing billing and signaling conversion across
protocols to provide activation processing and end-user billing
•Lessons learned from existing roaming implementationGustaaf L.G. van Ditzhuijzen, International Marketing ManagerVODAFONE NETHERLANDS
5:15 - 5:45
Network Performance Measurements forService Planning on a Multi-Service NetworkThis presentation will review an objective plan fordeploying a specific new data service that must coexistwith existing voice and data services. Performancetargets for the new service are set and measured, as aremaximum target impacts for the existing services. Fromthese targets and measurements a deployment strategyis developed and presented.Todd Sankey, Chief Technical OfficerDYAPTIVE SYSTEMS
5:45End of Day One
5:45End of Day One
5:45End of Day One, 3G CDMA Test Forum
Main Conference Day One Continued
Enhance your Exposure at Mobile Broadband Americas and Reach Your Target Audience!For sponsorship opportunities please contact Adam DeSimone, 212.661.3500 x. 3096 or email him at [email protected].
For exhibition opportunities please contact Brendan Kelly, 212.661.3500 x. 3114 or email him at [email protected]
OPEN SESSION - If you are interested in addressing thistopic, please contact Adam DeSimone at 212-661-3500ext. 3096 or email [email protected]
OPEN SESSION - If you are interested in addressing thistopic, please contact Adam DeSimone at 212-661-3500ext. 3096 or email [email protected]
To Register....Call: 888-670-8200 Fax: 941-365-2507 Email: [email protected] Web: www.mobileamericas.com
Friday, October 20, 2006: Main Conference Day TwoTrack One
Emerging Technology Solutions for Currentand Next Generation Networks
9:00 - 9:10
Chairperson’s Opening Remarks
9:10 - 9:50
Fixed Mobile Convergence: IntegratingWireless and Wireline Networks to Speed theAdoption of Next Generation Technology•Understanding the necessary network architectures to
deliver ubiquitous services across wireless and wirelinenetworks
•Achieving simultaneous multi-mode functionality andseamless handoff between the cellular network and anin-home or office broadband landline network
•Enabling flexible and secure management of subscriberaccess to UMA services
•Delivering an interoperable and scalable solution to meetnationwide UMA service deployments
•Eliminating security concerns to accelerate the availabilityand adoption of converged Wi-Fi/cellular handsets
Siroos Afshar, SoIP/VoIP Chief Network ArchitectAT&T LABSBhumip Khasnabish, Distinguished Member of Technical StaffVERIZON
9:50 - 10:30
Accelerating IMS Deployments and AchievingInteroperability between Operators, NetworkTypes and Handsets and Aid the Transition toan all-IP Network•Leveraging IMS network architecture and Session
Initiation Protocol technology to pilot next generationservices and interoperability testing
•Identifying the network architecture, serviceinfrastructure and components required to deliver onIMS’ potential
•Working towards an IP backbone: Managing servicecreation, access and delivery requirements
•Converging different domains across multiple networksand devices while maintaining QoS- Achieving seamless handoff- Delivering a consistent user experience
Claudio Taglienti, Distinguished Member of Technical StaffU.S. CELLULAR
10:30 - 11:00Networking and Refreshment Break
11:00 - 11:40
Delivering a Converged Networking Solutionthat Includes the Seamless Interoperability ofWiMAX•Implementing WiMAX technology as part of a converged
network solution to simply and cost effectivelyintroducing new VoIP and multimedia services
•Forecasting the timeframe for commercially availablemobile WiMAX products
Mark Denton, Director, Product ManagementBRIDGEWATER SYSTEMS
11:40 - 12:20
Delivering VoIP Services over Mobile Phonesto Maximize Market Share and Capitalize onSubstitution•Examining existing VoIP-3G alliances•Evaluating the risks versus opportunities with venturing
into VoIP•What’s the business model? Determining revenue
steams and pricing models•Overcoming the technical challenges to ensure optimum
security, QoS, coverage, service handoff and powerconsumption
•Forecasting the availability of smart SIP-enabled phonesBrian Gregory, Product Marketing ManagerSPRINT NEXTEL CORPORATION
Track Three3G CDMA Test Forum: Network Performanceand Interoperability Testing
9:00 - 9:30
Insights into CDMA Testing •Driving devices to market faster at reduced cost for
carriers and OEMs•Accelerating the carrier acceptance process and
ensuring optimum performance of devices•Leveraging internal testing resources and tools and
significant testing expertise to aid successNilesh Patel, Staff Manager, Technical MarketingQUALCOMM
9:30 - 10:00
How to Ensure High Quality and Performancefor Voice and Data Services•Ensuring high quality and performance for voice and
data services on 3G CDMA networks •Managing coverage, capacity and quality of service in
complex CDMA2000 1xEV-DO network environments•Achieving and maintaining subscriber satisfaction –
assessing network performance from a subscriber’sperspective
•Discovering mechanisms and gaining insights into theadvantages of dynamic adaptability to subscriberbehavior
•Developing a systematic, proactive approach to qualitymonitoring to expose impending problems before theycan adversely affect subscriber quality of experience
Ofir Michael, Director, Product ManagementRADCOM
10:00 - 10:30
Generic Test for CDMA2000 1xEV-DO SystemDeterminationThis presentation addresses a generic test for 1xEV-DOSystem Determination, also known as System Selectionand System Acquisition. The talk focuses on theunderlining reasons for this test and presents the areas oftest coverage. A test equipment configuration is shown.The Generic System Determination testing will speed-upthe device deployment for all the carriers and devicemanufactures.As new devices enter the marketplace, the ability of themto accurately interpret the PRL and to register on thecorrect system is critical to customer satisfaction andcarrier profitability. As PRLs complexity increases thetesting for System Determination becomes more complexand labor intensive. Many carriers have developedmethodologies to test their new devices for SystemDetermination in emulated environment before thesedevices are allowed on the live network. This talkaddresses testing for System Determination applicableacross the carriers.Vadim Elkin, Director, Business DevelopmentW2BI
10:30 - 11:00
Networking and Refreshment Break
11:00 - 11:30
Application Testing Challenges in CDMA2000and 1xEV-DO EnvironmentsPaul Hampton, Chairman, Technical Working GroupCDMA CERTIFICATION FORUM
11:30 - 12:00
Test Solutions Customized for MVNOs•Comprehensive test services for MVNOs delivering
custom handsets, native applications and 3rd partyentertainment software
•Custom test plan development based on target market,enhanced network services, custom applications andpayment/billing features
•Highlighting specific test solutions to address MVNOtest challenge
Debra L. Hodgens, Founder and CEOPRODUCT QUALITY PARTNERS, INC. (QP)
Track TwoMobile Content Business Strategy: Maximizingthe True Revenue Potential of Mobile Contentand Data Servicesendorsed by the
9:00 - 9:10
Chairperson’s Opening RemarksTed Cohen, Vice President, New MediaEMI RECORDED MUSICChair, MOBILE ENTERTAINMENT FORUM, AMERICAS
9:10 - 9:50
What Mobile Content and Services doBusiness and Consumer Users Really Want,and What Will They Pay?•Tapping into the wants and needs of your customers to
identify the services that will drive uptake, usage, ARPUand profitability
•Identifying the winning characteristics of today’s mostsuccessful and profitable services- Service content- Marketing- Pricing- Handsets
•Translating this success to other markets to increaserevenues and profit
•Predicting the future stars – what will be the top serviceslikely to make the biggest difference to the mobilecontent landscape in the next 5 years?
Determining the Most Viable and FinanciallyRewarding Revenue Models for MobileEntertainment Applications•What business model will ultimately prevail for delivering
entertainment over wireless devices?- Pay as you go downloads- Advertiser supported services- Subscription-based services
•Evaluating revenue share options for mobile content distribution
Bryan T. Biniak, Senior Vice President / GeneralManagerAGINTERACTIVE, AMERICAN GREETINGSCORPORATIONGreg Ballard, CEOGLU MOBILECarolynne Schloeder, PresidentMODERATI
10:30 - 11:00Networking and Refreshment Break
11:00 - 11:30
Targeting Teens to Stimulate the Uptake andAdoption of Mobile Data Services•Understanding the decision-making process of today’s
teens, what are their top reasons for getting a cellphone?
•Identifying the type of wireless content and features thatappeal to teen users: Understanding their motivatingforces and “hot buttons”
•Keeping teens active and engaged: Determiningoptimum retention strategies
•Evaluating the importance of the hardware - handsetsand accompanying devices
Dan Drath, Vice President, Director of Custom ResearchTRU (TEENAGE RESEARCH UNLIMITED)
11:30 - 12:30
Maximizing the Revenue Potential of MobileMusic: Identifying Strategies to IncreaseUsage and Gain Market Share•Working towards interoperability between devices, music
sources and carriers to simplify the distribution process•Leveraging innovations occurring within the mobile
music market to drive growth- Refined handset design for increased convenience
and usability- Handset storage capacity- Downloadable music videos
•Aligning pricing, promotions and download times toincrease personalization and increase uptake
•Addressing intellectual property and digital rightsmanagement
Anthony Stonefield, Chief Executive OfficerEMOTIVE COMMUNICATIONS, INC.Paul Leakas, General ManagerNIELSEN MOBILEBill Barhydt, Chief Executive Officer and ChairmanSENNARI ENTERTAINMENT
To Register....Call: 888-670-8200 Fax: 941-365-2507 Email: [email protected] Web: www.mobileamericas.com
Track One (Continued)Emerging Technology Solutions for Currentand Next Generation Networks
12:20 - 1:30Networking Luncheon for Speakers and Delegates
1:30 - 2:00
Identifying Emerging Device Trends andInnovations and Determining their Impact onDevice Features and Capabilities•Creating handsets that deliver a compelling multimedia
experience: Visions for the integration of voice, data andvideo content into one device- Aligning device design with market-leading applications- Ensuring optimum usability and reliability
•Examining the development and availability ofmultimode handsets
•Driving the adoption of 3G services and achievinggreater economies of scale with lower cost handsets
•Overcoming the challenges associated with developinghigh quality but low cost handsets for emerging markets
•Certifying new devices in a timely fashion to enhancetime to market and drive the uptake of data services- GHRC- CCF
•Determining the benefits and applications associatedwith incorporating SIM/IUIM cards within CDMAhandsets
•Evaluating the latest developments in mobile devicemanagement
OPEN SESSION - If you are interested in deliveringthis presentation, please contact Adam DeSimone at212-661-3500 ext. 3096 or [email protected]
2:00 - 2:30Measuring the Performance of your 3GNetwork to Maximize Network Capacity andEnhance the Customer Experience•Understanding the difficulties and proposing solutions
for measuring 3G network performance•Monitoring end-to-end 3G network performance and
using the results to identify and minimize faults inservice delivery
•Establishing how to measure and benchmark end-to-end QoS for your 3G network
•Understanding how to optimize network capacity andthe customer experience based on measured KPIs andQoS levels
Serge Legis, P. Eng., Practice Director - SolutionsDevelopmentINCODE WIRELESS
2:30 - 3:00Networking and Refreshment Break
3:00 - 3:30
Leveraging WiMAX as a Scalable and Cost-Effective Alternative Backhaul Solution•Using a WiMAX overlay network to cost-effectively
increase backhaul capacity•Utilizing increased backhaul capacity to support new
mobile services without disrupting existing services•Identifying speed and coverage ranges•Analyzing the technical feasibility of WiMAX in different
scenariosOPEN SESSION - If you are interested in deliveringthis presentation, please contact Adam DeSimone at212-661-3500 ext. 3096 or [email protected]
3:30 - 4:00
Using Quality of Experience to DriveNetworking Planning and Testing of NewData Applications•Planning for a combined set of services – transitioning
from a voice-centric user environment to one ofconcurrent voice and data services
•Prioritizing voice and data traffic accordingly to ensureQoS
•Integrating and effectively testing concurrent new dataapplications to ensure optimum time-to-market andQoS
Dr. Sal Yazbeck, PartnerCOMMUNICATIONSONEGROUP
4:00End of Technology Solutions Track
Track Two (Continued)Mobile Content Business Strategy: Maximizingthe True Revenue Potential of Mobile Contentand Data Servicesendorsed by the
12:30 - 1:30Networking Luncheon for Speakers and Attendees
1:30 - 2:00
Developing an Integrated Mobile ContentSupply Chain to Streamline the ContentDelivery Process•Identifying and overcoming the current inefficiencies
found throughout the content delivery process- Device fragmentation- Complying with multiple standards by different carriers- Redundancies in testing and quality assurance
programs•Reducing the cost and development timeline for mobile
content to reduce costs and streamline the supply chain•Integrating new technologies into software delivery
platforms to streamline the delivery of content•Eliminating redundancies in carrier and publisher
Achieving Effective Digital RightsManagement to Ensure Secure Distributionand Content Protection•Leveraging the implementation of digital rights
management as a means to drive investment in mobile content
•Assessing the strengths and weaknesses of currentcontent protection solutions
•Implementing mobile content classification andrestriction for adult content services
Shane Dewing, Chief Technical OfficerEMOTIVE COMMUNICATIONS, INC.
2:30 - 3:00Networking and Refreshment Break
3:00 - 3:40
Deploying Mobile Search Technology to AidConsumer Ease of Use and Drive MobileInternet Usage and ARPU•Taking content delivery over mobile phone from a
navigation to search model•Leveraging mobile search to aid in the adoption of
personalization services•Evaluating the potential value of advertising revenues
enabled by mobile search Dipchand Nishar, Director Product ManagementGOOGLEBrady O. Bruce, Senior Vice President, TelecomProducts and ServicesPROMPTUColleen Lecount, Senior Product Marketing ManagerSPRINT
3:40 - 4:10
Providing Mobile Desktop Solutions forEnterprises•Defining "Mobile Desktop Solutions" •Examining key technology trends that drive Mobile
Desktop Solutions •Determining the most important mobile applications •Operation and management of Mobile Desktop
Solutions•Business models and revenue sources for operators and
third parties Kjell Martin Holen, Senior Business DevelopmentManagerTELENOR, BUSINESS NORWAY
4:10End of Mobile Content Business Strategy Track
Track Three (Continued)3G CDMA Test Forum: Network Performanceand Interoperability Testing
12:00 - 12:30
The Next Generation - Test Automationwithout Programming•Identifying the test challenges unique to organizations
launching mobile devices or applications•Presenting a new test platform approach that includes a
codeless test development environment allowing userswith no programming skills to rapidly develop, manage,and execute automated and manual tests
•Leveraging an integrated approach to testing of complexhandsets and advanced data services that must reachthe market faster
•Live demonstration of how to automate the test processRyon Boen, Vice President, ProductsTESTQUEST
12:30 - 1:30Networking Lunch for Speakers and Attendees
1:30 - 2:30
Panel: Device Development andCommercializationJohn Fessler, Principal Engineer, CustomerEquipment CertificationSPRINT NEXTELGreg Green, Terminal Product EngineerU.S. CELLULARLou LaMedica, Director CPE Evaluation &DevelopmentVERIZON WIRELESS (invited)
2:30End of 3G CDMA Test Forum
Main Conference Day Two Continued
OPEN SESSION - If you are interested in addressingthis topic, please contact Adam DeSimone at 212-661-3500 ext. 3096 or email [email protected]
OPEN SESSION - If you are interested in addressingthis topic, please contact Adam DeSimone at 212-661-3500 ext. 3096 or email [email protected]
Is Mobile BroadbandAmericas the event for you?Key Deliverables include:
• Be able to Define your Long-term Strategywith a thorough Understanding of theEvolutionary Roadmap for Mobile AccessTechnologies
• Learn how you can Exploit the New BusinessModels enabled by Industry Consolidation,Convergence and the Emergence ofEntertainment-based Mobile Brands
• Determine how you can Leverage the MostSuccessful and Profitable Strategies forMobile Data Services
• Identify Strategies to Capitalize on the RegionSpecific Competitive Dynamics andOpportunities
• Meet with Influential Stakeholders from AllElements of Today’s Reinvigorated MobileCommunications Value Chain
• Experience 3 days of Intense Learning andNetworking to Maximize your Mobile BusinessOpportunities in the Americas
For the latest details on MobileBroadband Americas, including newlyconfirmed keynote speakers, agendaadditions, and networking opportunities,please visit www.mobileamericas.com
Comments? Suggestions? Questions?For any inquiries related to Mobile BroadbandAmericas, please contact Kristy Perkins at212-661-3500 ext. 3186 or [email protected]
To Register....Call: 888-670-8200 Fax: 941-365-2507 Email: [email protected] Web: www.mobileamericas.com
QUALCOMM Incorporated is a leader in developing and delivering innovative digital wireless communications products and servicesbased on CDMA and other advanced technologies. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index andis a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM. www.qualcomm.com
Nortel – Business Made SimpleNortel is a recognized leader in delivering communications capabilities that enhance the human experience, ignite and power globalcommerce, and secure and protect the world's most critical information. Simplifying business for both service provider and enterprisecustomers, Nortel delivers innovative technology encompassing end-to-end broadband, Voice over IP, multimedia services andapplications, and wireless broadband. The Nortel wireless portfolio spans major access technologies including CDMA, GSM/UMTS, andWiMAX. Nortel has accomplished several firsts in both CDMA and HSDPA/HSUPA, and has been a leader in OFDM/MIMO technology withseveral important IPRs. This has enabled Nortel to play a leadership role in Long Term Evolution (LTE) strategy for wireless accesstechnologies. www.nortel.com
Bridgewater SystemsBridgewater Systems develops the industry's most advanced subscriber-centric policy management software for IP-based services. Itssolutions help global service providers maximize profits and launch new services faster. Bridgewater does this by providing them with aunified view of their subscribers across all access technologies. With Bridgewater's software, service providers have an intelligent policy-decision point for the management of subscribers, applications, and network resources. More than 50 leading service providers fromaround the globe (including: Verizon Wireless, Sprint PCS, Bell Mobility, Virgin Mobile USA,) trust Bridgewater's technology and businessinsight to help them deliver world-class services. www.bridgewatersystems.com
Actix delivers wireless network performance solutions that enable wireless carriers to grow more profitably, more quickly and with lesscapital investment. Actix is the global leader in its field, with over 200 carriers and the industry's major infrastructure systems companiesusing its performance optimization solutions every day. Actix's solutions support all major technologies, feature embedded wirelessexpertise, and automate key processes to enable very significant efficiencies in the deployment and operation of carriers' networks.www.actix.com
Airvana, Inc.Airvana is a global, market-leading provider of mobile broadband infrastructure. Airvana’s All-IP Radio Access Network architecture powersCDMA2000 1xEV-DO networks delivering voice/data/Internet services for major North American providers including Sprint PCS, VerizonWireless, Bell Mobility, and Telus. Airvana also builds solutions for Voice-over-IP, air-to-ground communications, and fixed-mobileconvergence (FMC). Airvana’s AIRvantage(tm) lets carriers run new applications over All-IP 3G networks--for enhanced customerexperiences, and increased operator profitability. Mobile Broadband. Everywhere. www.airvana.com
Starent Networks has emerged as a market leader in providing next-generation mobile multimedia core networking technology. Itssolutions combine subscriber and network intelligence with superior performance. Starent allows operators to unleash the power of theirnetwork thorough a unique architecture that integrates voice, data, and multimedia capabilities. Starent's products are deployed in over 50mobile operator networks around the world, and have connected nearly 10 billion subscriber data calls. www.starentworks.com
CUSTOM TAILORED MARKETING SOLUTIONS
Our carefully constructed and customizable sponsorship solutions are designed to complement your marketing objectives. Some of thesolutions we provide include:
The Benefits of Sponsoring and Exhibiting:
• Network with hundreds of mobile professionals who are driving technologyand business revenues in the mobile broadband market
• Position your company’s branded product in front of senior level decision makers
• Build competitive advantage and intelligence• Develop new client relationships• Strengthen contacts with existing clients • Generate new business with qualified leads
If you are interested in becoming a media partner, please contact the Mobile Broadband Americas Marketing Manager, Anastasia Ioannou, at [email protected].
To Register....Call: 888-670-8200 Fax: 941-365-2507 Email: [email protected] Web: www.mobileamericas.com
Fee:Payment is due within 30 days of registering. If registering within 30 days of the event, payment is due immediately. Payments can be made by check, VISA,MasterCard, Discover, Diners Club or American Express. Please make all checkspayable to the "Institute for International Research, Inc." and write the name of thedelegate(s) on the face of the check as well as our reference code: U1988. If paymenthas not been received prior to registration the morning of the conference, a credit cardhold will be required.
Dates and Venue:October 18-20 2006Red Rock Resort and Spa11011 West Charleston BoulevardLas Vegas, NV 89135
Hotel Accommodations:A block of rooms will be held for a limited period at the Red Rock Resort and Spa. All hotel bookings must be made through our travel agency, The Global Executive'sInternet booking site. Please visit www.globalexec.com/iir to make your reservation. Ifyou do not have web access, or need additional assistance, please call The GlobalExecutive at (800) 516-4265 or (203) 431-8950. You can also send them an email [email protected] or fax them at (203) 431-9305. The hotel will not acceptindividual calls for room reservations at the IIR negotiated group rate.
Substitutions and Cancellations: Should you be unable to attend for any reason, please inform IIR IN WRITING 10 daysprior to the first date of the event, and a credit voucher for the full amount will beissued which must be used within one year of issuance. If you prefer, a full refund, lessa $395 non-refundable deposit will be issued. No refunds or credits will be given forcancellations received on or within that 1 day period. Substitutions of enrolleddelegates may be made at any time. Please indicate upon registration whether you areeligible for a discount. No two discounts can be combined. If, for any reason, IIRdecides to cancel this conference, IIR does not accept responsibility for coveringairfare, hotel or other costs incurred by registrants including delegates, speakers,sponsors and guests. Program content is subject to change without notice.
Documentation Order:If you are unable to attend the program, or would simply like to order additional sets ofdocumentation for your colleagues, they are available for $395 per set, including taxes,postage and shipping in the U.S. Please fill out the order form on the back of thebrochure. The documentation is available for shipment two weeks after the conferencetakes place. CREDIT CARD PAYMENT ONLY.
Any disabled individual desiring an auxiliary aid for this conference should notifyIIR at least 3 weeks prior to the conference in writing by faxing(212) 661-6045.
Complaint Resolution Policy:For more information regarding administrative policies such as complaint and refund,please contact our offices at (888) 670-8200 or (941) 951-7885.
Carrier 29%
NetworkInfrastructure
23%
Network Testing & Optimization 15%
Content Providers9%
System Integrators7%
ApplicationDeveloper
7%
VenturePartner
1%
Manager/Sr. Manager27%
Director/ Sr. Director30%
Vice President/ Sr. Vice President
13%
Engineer/ Sr. Engineer
9%
C - Level7%President
4%
Specialist3%
Analyst2%
Other2%
Architect/ Sr. Architect
1%Coordinator
1%
Industry TitleDelegate Profile by:
Don’t miss this opportunity to network with and learn from hundreds of your industry colleagues. Meet the mobile leaders oftoday and tomorrow! Below is the expected attendee profile.
WHO WILL YOU MEET?
ABOUT THE VENUE:
REGISTRATION INFORMATION:
Group Discounts AvailableFor more information please contact Aloycia Bellillie at
Just minutes from the dramatic red cliffs that inspired its name, Red Rock Casino, Resort & Spa combines breathtaking views of both the Las Vegas Valley andRed Rock Canyon with a serene spa, sumptuous dining, well-appointed rooms, hip nightlife and an exciting casino to create a luxurious boutique hideaway.
Red Rock Casino, Resort & Spa features guest rooms that offer spectacular views of the Las Vegas Valley and surrounding mountains along with high-endamenities. Rooms include two plasma TVs, high-speed and wireless internet access and an iPod docking station. The Red Rock Spa offers an intimateretreat to rejuvenate the mind, body and spirit.
Red Rock Casino, Resort & Spa
DeviceManufacturers
10%
REGISTRATION FORM
Please complete and return this form to our Customer ServiceFax: (941) 365-2507Call: (888) 670-8200 or (941) 951-7885Mail: IIR NY, P.O. Box 3685, Boston, MA 02241-3685Email: [email protected] Internet: www.mobileamericas.com General Inquiries: [email protected]
REGISTRATION FORMYes! I will attend (please tick one selection)
Please select which Summit Day you will attend:r Mobile Marketing (U1988B1)r Mobile TV (U1988B2)r 3GPP Evolution (U1988B3)DISCOUNTr I am a carrier and qualify for a $200 discount off the non-CDG rates* not applicable to pre-conference summit only
Payment InformationI will pay by credit card: r Visa r MasterCard r American Express r Discover r Diner’s ClubCard # __________________________________________________ Exp. Date __________________________Cardholder’s Name _____________________________________ Payment Amount (US $) _______________Cardholder’s Signature _______________________________________________________________________We will contact you if additional information is needed to process your registration.Payment is due within 30 days of registering
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EXHIBITIONS/SPONSORSHIPS:Please send me more information on how to: r Sponsor r Exhibit
INCORRECT MAILING INFORMATIONIf you are receiving multiple mailings, have updated information or would like to be removed from ourdatabase, please call 212-661-3876. Please keep in mind that amendments can take up to six weeks.
PLEASE DO NOT REMOVE THIS MAILING LABEL
(U1988)
Registration Fees All fees in US$.
Register BeforeJuly 28, 2006
Register BeforeAugust 25, 2006
Register BeforeSeptember 22, 2006
Standard Fee
r Conference + Pre-ConferenceSummit
$1795 $1995 $2195 $2395
r Conference only (U1988) $1495 $1695 $1895 $2095r Pre-Conference Summit Only $895
CDG Members
r Conference + Pre-ConferenceSummit
$1695 $1895 $2095 $2295
r Conference only (U1988) $1345 $1545 $1745 $1945
r Pre-Conference Summit Only $795
Institute for International Research708 Third Avenue, 4th FloorNew York, NY 10017-4103
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