Date post: | 07-May-2015 |
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MAKE AND TAKE PROFITABLE NONPROFITS
FINANCIAL SUPPORT AND NONPROFIT MODELS
HOW ASKING FOR HELP BUILDS COMMUNITY SUPPORT
Rosemary Cameron, Consultant
East Bay Regional Parks (Retired)
[email protected] (415) 218-5180
You know the drill..1. Please sign in with your Agency Name and
the number of people attending the webinar from your agency today.
2. Type the names of those wanting CEUs for this webinar with CEU after their name. (Jodi Rudick, CEU)
3. Have you downloaded and printed a copy of your handouts?
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Rosemary Cameron
Public Affairs and Fundraising Consultant
Who’s talking?
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DID YOU DO YOURPRE-WEBINAR ASSIGNMENT?
In your FEEDBACK Box, please choose the best response regarding the pre-webinar assignment…A. All of the people in our group completed the
pre-webinar assignment.B. Most people in our group completed the pre-
webinar assignment.C. Some of the people in our group completed OR
REVIEWED the assignment.D. Sorry, none of the people in our group
completed or reviewed the pre-webinar assignment.
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LET’S REVIEW - PRE-WEBINAR ASSIGNMENT
I asked you to research some nonprofit organizations/foundations/Friends Groups which support parks and recreation agencies… Name of the nonprofit:______________________________________ Describe the type of support it provides (funds for
capital projects, land acquisition, education or recreation programs, provides volunteers, etc.).
In your chat box – please list the names of the nonprofits you or others in your group
researched AND the types of support these nonprofits offer.
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PRE-WEBINAR ASSIGNMENT – PART TWOCLICK IN YOUR FEEDBACK BOX
TRUE or FALSEMost or all of the people in
our group have or are currently serving on a
Nonprofit Board.
Please type the names of some of the
organizations you serve.
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Tried and true nonprofit models
Benefits and pitfalls of establishing a nonprofit
Requirements for forming a nonprofit
Why donors prefer giving to nonprofits
Alternatives to forming a nonprofit
Basic fundraising techniques
Here’s what we’ll be focusing on:
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AFTER REVIEWING THESE EXAMPLES…
What types of nonprofits, if any, do you
already have which support your agency? 7
LET’S TAKE A LOOK AT YOUR HANDOUTS Outline notes Make and Take Staff Report
Fill-in-the-blank formatFeel free to customizeWord version is included in your emails from
CPRS and iLinc
Any Questions Regarding Your Handouts? 8
(See Make and Take Staff Report Section IV)
Nonprofit Models for Parks and Recreation Agency Support
Foundations
Friends Groups
Operating Entity
Umbrella Organization/Fiscal Sponsor Organization
Land Trust9
Regional Parks Foundation
The Regional Parks Foundation was established in 1969 to support the East Bay Regional Park District. The Foundation’s mission is to support our Regional Parks through fundraising that provides broader public access, resource protection and preservation, education and recreational programs, and the acquisition of parklands. One of the top priorities is to ensure that underserved populations have equal access to the East Bay Regional Park District’s parks, trails, programs, and services.
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Friends of Oakland
Parks and RecreationThe FOPR bridges the gap between the City of Oakland’s Office of Parks and Recreation’s funding and the public’s need for safe, clean, and well maintained parks and recreation centers.
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Entertaining, Educating, and Enriching through Powerful Live Performances
Poway Center for the Performing Arts Foundation
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Established in 1976, SRI’s mission is to sponsor, promote, and initiate recreation and cultural and educational activities for the residents of the Southgate community.
Southarea Recreation, Inc.
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Partners of Parks
Partners of ParksA Nonprofit Corporation Supporting Long Beach Parks, Recreation and Beaches
Partners of Parks is dedicated to enhancing the quality of life for residents of Long Beach by supporting recreational, environmental, educational, and cultural programs at parks, recreation facilities, and beaches.
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San Francisco Parks AllianceThe mission of the San Francisco Park
Alliance (SFPA) is to inspire and promote civic engagement and philanthropy to protect, sustain, and enrich San Francisco parks and green open spaces.
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POST protects and cares for open space, farms, and parklands in and around Silicon Valley.
Peninsula Open Space Trust
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Foundations/Friends Groups/NonprofitsWhat do they all have in
common?• Inform• Involve• Mobilize
Passive
Volunteers
Small
Dependent
Active
Paid staff
Large
Independent
• Conduct programs/events
• Raise funds
There’s no one model that’s right for every agency and community.
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SEE MAKE AND TAKE STAFF REPORT SECTION IV - B
Which “model” or models appear to be the most applicable and potentially valuable to your community at this time?
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1. Provide public
support for all aspects of Department programs
2. Act as the focal point
for stimulating
private sector
support
3. Act quickly, aggressively, and without
political impediments
4. Hold funds
beyond the fiscal year
and outside the general revenue and budgetary
process
5. Use foundation
gifts as matching funds for
government grants
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(See Make and Take Staff Report Section IV - C)
10 Ways a nonprofit can benefit a park & recreation
agency…
6. Provide access to
programs and grants other foundation
funds that are not available
to government agencies
7. Allows use of
nonprofit postal
rates, which saves on
bulk mailing costs
8. Make advance and
capital purchases outside the lengthy bid process and
handle emergency
purchases in a timely manner
9. Be a visible advocate for the
organization with regard to the governing authority, the general public, and the private
sector
10. Provide funding to a campaign to
support a city/county/ special park
district ballot
measure
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10 Ways a nonprofit can benefit a park & recreation
agency (cont.)…
Use it to fund PR expenditures, such as buying tables for community events
Builds relationships between public agency and business/corporate or other community
leaders
Provides funding for “scholarships” for low income program participation
Allows focus on a single important project or program that already has, or could have,
broad-based community support
Nonprofits can help build community support and
involvement too!
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Now that we’ve looked at the benefits a nonprofit can deliver to parks and recreation…
Share a few of the ways a nonprofit could help YOUR department?
WHAT DOES YOUR DEPARTMENT NEED?
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Why do you think that is? Please share some reasons.
DO YOU REALLY NEED TO FORM A NONPROFIT?
No! Gifts to public agencies are tax deductible.
But, some donors don’t want to give to a public agency.
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Perception that charitable contributions cannot be dedicated to a specific purpose
Perception that gifts will “get lost” in the General Fund
Public agencies are not easily, quickly, and graciously able to say “thank you”
Donor “psychology”
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ARE YOU A GIVER?
What motivates you to donate to a
nonprofit?
Type your answer in the chat box.
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What’s the #1 rule of
fundraising?
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What’s the #1 rule of fundraising?
People give to
people!27
OTHER FUNDAMENTALS OF FUNDRAISING Clarity of purpose – define the project or
program for which funds are to be raised Know your community values/interests –
needs are perceived differently by different people at different times
What motivates donors?Charitable nature – to help where it is neededParticipation in a winnerRecognitionTax deductibility of gift 28
(See Make and Take Staff Report Section IV - D)
Nine things that are required to form a Nonprofit
1. Have a clear idea or mission of what
you want to accomplish
2. Recruit a dedicated group of
interested volunteer/board
members
3. Have realistic goals for success
4. Develop a commitment to success
by staff, and a clear understanding of
support needs
5. Articles of Incorporation
and By-Laws
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What ELSE is Required to Form a Nonprofit?
6. Have a good bookkeeping or financial person
7. Understand the challenges of operating
a nonprofit as to the administrative
requirements (record keeping, financial
reporting, IRS rules, etc.)
8. Have a good attorney
9. If you start this as a “staff driven”
organization, make sure there is one
person in charge that has this as their main
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Staffing and/or active and
sophisticated volunteer
efforts
A fundraising
plan
Formal procedures and ongoing record keeping (policies,
procedures, meeting minutes)
Financial record
keeping/book keeping
Annual audit
Errors and Omissions
insurance for board members at
minimum, possibly other liability
insurance
(See Make and Take Staff Report Section IV - E)
What’s required after a nonprofit has been
established?
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You must overcome the perception that tax dollars support public agencies and asking for donations
is inappropriate
Staff time involved
Legal/accounting issues
The funds you raise may not
justify the level of effort involved
What could possibly go wrong?
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YES! Fiscal Sponsorship
Resources:
www.fiscalsponsorsdirectory.orgwww.grantspace.orgwww.councilofnonprofits.orgwww.sff.org
This sounds like a lot of work – is there another option?
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Got Questions?
Please type in the chat box…
Or press *7 on your phone to unmute and
talk to Rosemary.
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FEEDBACK PLEASE…MULTIPLE CHOICE…
I think my agency is ready to explore developing a nonprofit entity. A. DefinitelyB. MaybeC. Probably notD. I’m still confused
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FEEDBACK PLEASE…HOW STRONGLY DO YOU AGREE WITH THIS STATEMENT?
“This webinar gave me the information and tools to take
next steps to develop a “profitable nonprofit.”
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NEXT MONTH’S WEBINAR…
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Make and Take – Planning for the Future
Planning for the Future applies to everyone and will be taught at an
intermediate to advanced level
Mike Shellito, ConsultantFormerly with City of Roseville (Retired)
WHERE WILL YOU GO FROM HERE?
In the chat box please complete this sentence…
As a result of this webinar I/WE…
.
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