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Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

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How Asking for Help Builds Community Support Rosemary Cameron
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MAKE AND TAKE PROFITABLE NONPROFITS FINANCIAL SUPPORT AND NONPROFIT MODELS HOW ASKING FOR HELP BUILDS COMMUNITY SUPPORT Rosemary Cameron, Consultant East Bay Regional Parks (Retired) [email protected] (415) 218-5180 You know the drill.. 1. Please sign in with your Agency Name and the number of people attending the webinar from your agency today. 2. Type the names of those wanting CEUs for this webinar with CEU after their name. (Jodi Rudick, CEU) 3. Have you downloaded and printed a copy of your handouts? 1
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Page 1: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

MAKE AND TAKE PROFITABLE NONPROFITS

FINANCIAL SUPPORT AND NONPROFIT MODELS

HOW ASKING FOR HELP BUILDS COMMUNITY SUPPORT

Rosemary Cameron, Consultant

East Bay Regional Parks (Retired)

[email protected] (415) 218-5180

You know the drill..1. Please sign in with your Agency Name and

the number of people attending the webinar from your agency today.

2. Type the names of those wanting CEUs for this webinar with CEU after their name. (Jodi Rudick, CEU)

3. Have you downloaded and printed a copy of your handouts?

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Page 2: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Rosemary Cameron

Public Affairs and Fundraising Consultant

Who’s talking?

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Page 3: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

DID YOU DO YOURPRE-WEBINAR ASSIGNMENT?

In your FEEDBACK Box, please choose the best response regarding the pre-webinar assignment…A. All of the people in our group completed the

pre-webinar assignment.B. Most people in our group completed the pre-

webinar assignment.C. Some of the people in our group completed OR

REVIEWED the assignment.D. Sorry, none of the people in our group

completed or reviewed the pre-webinar assignment.

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Page 4: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

LET’S REVIEW - PRE-WEBINAR ASSIGNMENT

I asked you to research some nonprofit organizations/foundations/Friends Groups which support parks and recreation agencies… Name of the nonprofit:______________________________________  Describe the type of support it provides (funds for

capital projects, land acquisition, education or recreation programs, provides volunteers, etc.).

In your chat box – please list the names of the nonprofits you or others in your group

researched AND the types of support these nonprofits offer.

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Page 5: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

PRE-WEBINAR ASSIGNMENT – PART TWOCLICK IN YOUR FEEDBACK BOX

TRUE or FALSEMost or all of the people in

our group have or are currently serving on a

Nonprofit Board.

Please type the names of some of the

organizations you serve.

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Page 6: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Tried and true nonprofit models

Benefits and pitfalls of establishing a nonprofit

Requirements for forming a nonprofit

Why donors prefer giving to nonprofits

Alternatives to forming a nonprofit

Basic fundraising techniques

Here’s what we’ll be focusing on:

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Page 7: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

AFTER REVIEWING THESE EXAMPLES…

What types of nonprofits, if any, do you

already have which support your agency? 7

Page 8: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

LET’S TAKE A LOOK AT YOUR HANDOUTS Outline notes Make and Take Staff Report

Fill-in-the-blank formatFeel free to customizeWord version is included in your emails from

CPRS and iLinc

Any Questions Regarding Your Handouts? 8

Page 9: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

(See Make and Take Staff Report Section IV)

Nonprofit Models for Parks and Recreation Agency Support

Foundations

Friends Groups

Operating Entity

Umbrella Organization/Fiscal Sponsor Organization

Land Trust9

Page 10: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Regional Parks Foundation

The Regional Parks Foundation was established in 1969 to support the East Bay Regional Park District. The Foundation’s mission is to support our Regional Parks through fundraising that provides broader public access, resource protection and preservation, education and recreational programs, and the acquisition of parklands. One of the top priorities is to ensure that underserved populations have equal access to the East Bay Regional Park District’s parks, trails, programs, and services.

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Page 11: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Friends of Oakland

Parks and RecreationThe FOPR bridges the gap between the City of Oakland’s Office of Parks and Recreation’s funding and the public’s need for safe, clean, and well maintained parks and recreation centers.

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Page 12: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Entertaining, Educating, and Enriching through Powerful Live Performances

Poway Center for the Performing Arts Foundation

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Page 13: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Established in 1976, SRI’s mission is to sponsor, promote, and initiate recreation and cultural and educational activities for the residents of the Southgate community.

Southarea Recreation, Inc.

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Page 14: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Partners of Parks

Partners of ParksA Nonprofit Corporation Supporting Long Beach Parks, Recreation and Beaches

Partners of Parks is dedicated to enhancing the quality of life for residents of Long Beach by supporting recreational, environmental, educational, and cultural programs at parks, recreation facilities, and beaches.

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Page 15: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

San Francisco Parks AllianceThe mission of the San Francisco Park

Alliance (SFPA) is to inspire and promote civic engagement and philanthropy to protect, sustain, and enrich San Francisco parks and green open spaces.

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Page 16: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

POST protects and cares for open space, farms, and parklands in and around Silicon Valley.

Peninsula Open Space Trust

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Page 17: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Foundations/Friends Groups/NonprofitsWhat do they all have in

common?• Inform• Involve• Mobilize

Passive

Volunteers

Small

Dependent

Active

Paid staff

Large

Independent

• Conduct programs/events

• Raise funds

There’s no one model that’s right for every agency and community.

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Page 18: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

SEE MAKE AND TAKE STAFF REPORT SECTION IV - B

Which “model” or models appear to be the most applicable and potentially valuable to your community at this time?

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Page 19: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

1. Provide public

support for all aspects of Department programs

2. Act as the focal point

for stimulating

private sector

support

3. Act quickly, aggressively, and without

political impediments

4. Hold funds

beyond the fiscal year

and outside the general revenue and budgetary

process

5. Use foundation

gifts as matching funds for

government grants

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(See Make and Take Staff Report Section IV - C)

10 Ways a nonprofit can benefit a park & recreation

agency…

Page 20: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

6. Provide access to

programs and grants other foundation

funds that are not available

to government agencies

7. Allows use of

nonprofit postal

rates, which saves on

bulk mailing costs

8. Make advance and

capital purchases outside the lengthy bid process and

handle emergency

purchases in a timely manner

9. Be a visible advocate for the

organization with regard to the governing authority, the general public, and the private

sector

10. Provide funding to a campaign to

support a city/county/ special park

district ballot

measure

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10 Ways a nonprofit can benefit a park & recreation

agency (cont.)…

Page 21: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Use it to fund PR expenditures, such as buying tables for community events

Builds relationships between public agency and business/corporate or other community

leaders

Provides funding for “scholarships” for low income program participation

Allows focus on a single important project or program that already has, or could have,

broad-based community support

Nonprofits can help build community support and

involvement too!

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Page 22: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Now that we’ve looked at the benefits a nonprofit can deliver to parks and recreation…

Share a few of the ways a nonprofit could help YOUR department?

WHAT DOES YOUR DEPARTMENT NEED?

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Page 23: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Why do you think that is? Please share some reasons.

DO YOU REALLY NEED TO FORM A NONPROFIT?

No! Gifts to public agencies are tax deductible.

But, some donors don’t want to give to a public agency.

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Page 24: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Perception that charitable contributions cannot be dedicated to a specific purpose

Perception that gifts will “get lost” in the General Fund

Public agencies are not easily, quickly, and graciously able to say “thank you”

Donor “psychology”

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Page 25: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

ARE YOU A GIVER?

What motivates you to donate to a

nonprofit?

Type your answer in the chat box.

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Page 26: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

What’s the #1 rule of

fundraising?

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Page 27: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

What’s the #1 rule of fundraising?

People give to

people!27

Page 28: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

OTHER FUNDAMENTALS OF FUNDRAISING Clarity of purpose – define the project or

program for which funds are to be raised Know your community values/interests –

needs are perceived differently by different people at different times

What motivates donors?Charitable nature – to help where it is neededParticipation in a winnerRecognitionTax deductibility of gift 28

Page 29: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

(See Make and Take Staff Report Section IV - D)

Nine things that are required to form a Nonprofit

1. Have a clear idea or mission of what

you want to accomplish

2. Recruit a dedicated group of

interested volunteer/board

members

3. Have realistic goals for success

4. Develop a commitment to success

by staff, and a clear understanding of

support needs

5. Articles of Incorporation

and By-Laws

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Page 30: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

What ELSE is Required to Form a Nonprofit?

6. Have a good bookkeeping or financial person

7. Understand the challenges of operating

a nonprofit as to the administrative

requirements (record keeping, financial

reporting, IRS rules, etc.)

8. Have a good attorney

9. If you start this as a “staff driven”

organization, make sure there is one

person in charge that has this as their main

job 30

Page 31: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Staffing and/or active and

sophisticated volunteer

efforts

A fundraising

plan

Formal procedures and ongoing record keeping (policies,

procedures, meeting minutes)

Financial record

keeping/book keeping

Annual audit

Errors and Omissions

insurance for board members at

minimum, possibly other liability

insurance

(See Make and Take Staff Report Section IV - E)

What’s required after a nonprofit has been

established?

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Page 32: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

You must overcome the perception that tax dollars support public agencies and asking for donations

is inappropriate

Staff time involved

Legal/accounting issues

The funds you raise may not

justify the level of effort involved

What could possibly go wrong?

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Page 33: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

YES! Fiscal Sponsorship

Resources:

www.fiscalsponsorsdirectory.orgwww.grantspace.orgwww.councilofnonprofits.orgwww.sff.org

This sounds like a lot of work – is there another option?

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Page 34: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Got Questions?

Please type in the chat box…

Or press *7 on your phone to unmute and

talk to Rosemary.

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Page 35: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

Contact Rosemary

ROSEMARY CAMERON PUBLIC AFFAIRS CONSULTING

[email protected] 35

Page 36: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

FEEDBACK PLEASE…MULTIPLE CHOICE…

I think my agency is ready to explore developing a nonprofit entity. A. DefinitelyB. MaybeC. Probably notD. I’m still confused

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Page 37: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

FEEDBACK PLEASE…HOW STRONGLY DO YOU AGREE WITH THIS STATEMENT?

“This webinar gave me the information and tools to take

next steps to develop a “profitable nonprofit.”

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Page 38: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

NEXT MONTH’S WEBINAR…

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Make and Take – Planning for the Future

Planning for the Future applies to everyone and will be taught at an

intermediate to advanced level

Mike Shellito, ConsultantFormerly with City of Roseville (Retired)

Page 39: Profitable Nonprofits, Profitable Nonprofits, Financial Support and Nonprofit Models

WHERE WILL YOU GO FROM HERE?

In the chat box please complete this sentence…

As a result of this webinar I/WE…

.

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