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Proposal for enhancing Italy Pavilion exposure prior to and during HKTDC Food Expo 2014

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Objectives:

Make use of HKTDC Integrated promotional platform (Print, Online, Mobile & Trade fair)

- To increase Italy brand awareness in International and China markets

- To enhance Italy Pavilion’s exposure during HKTDC Food Expo 2014

Trusted Online Marketplacewww.hktdc.com

World-classTrade Fairs

Product MagazinesCovering 15 Industries

Mobile ApplicationsAnytime,Anywhere

Benefits

A)Reach-out to Asia markets via HKTDC Food magazine

B) Increase Italy brand awareness worldwide at hktdc.com

C) Maximize exposure prior to and during HKTDC Food Expo 2014

• standalone pavilion catalogue “Italy Food” publishes in August 2014

• widely distributed to visiting buyers from mainland and Asia at HKTDC Food Expo 2014

• bi-lingual (Chinese & English) professional editorials write up featuring Italy food industry strength

A) Reach-out to Asia markets via HKTDC Food magazine

Japan Food Jewels of Italy

Cover Editorial Cover Editorial

Reference:

A) Reach-out to Asia markets via HKTDC

Food magazine (con’t)

e-Magazine (PC version)

• publishes in August 2013 • Bi-lingual version (Chinese & English) cater for the needs of China, Taiwan and Chinese- speaking markets• circulated in print, electronics and app (mobile) versions• effectively connect you with your target buyers in China and International markets

Appgazine

(Mobile version)

Print

B) Increase Italy brand awareness worldwide at hktdc.com from August 2014 onwards

• Average monthly page views: More than 12,000,000

• Average monthly visitor sessions: More than 5,000,000

• Enquires generated via hktdc.com from July 2011 to June 2012: More than 24,000,000

hktdc.com won the Best Portal Website in Web Award 2011

from the Web Marketing Association in the U.S.

hktdc.com

Trusted online marketplaceThe third-party authentication service:

B) Increase Italy brand awareness worldwide at hktdc.com (con’t)

• Italy suppliers at hktdc.com could obtain more relevant buyer referrals through the Free Sourcing Services

• the service creating more than 1 million referral cases at each mega trade fair; exhibitors with proper online profile could obtain over a hundred buyer contacts before, during and after the fair.

The buyer list received by exhibitors includes:

Buyer names

Company names

Contact information

Product categories enquired

B) Increase Italy brand awareness worldwide at hktdc.com (con’t)

Food Fair – August 2014 Stand condiviso

The Food Fair – Statistics 2010 / 2013

Contatti

Arcadia Italy Ltd in Hong Kong