Program 16th International Conference Advances in Automotive Electronics New challenges for E/E: • electro-mobility • the vehicle electric system • connected car • driver-assistance systems Picture: Volkswagen AG Highlights: • the interconnected car: trends and developments • driver assistance on its way towards autonomous driving? • connected car – from the car through the environment into the cloud ➤ top speakers representing OEMs and suppliers ➤ trends as seen by leading experts in electronics ➤ information and communication for the E/E industry A technical conference organised by: Mediapartner Forum am Schlosspark, Ludwigsburg/Germany June 19 and 20, 2012
Transcript
Program
16th International Conference
Advances in Automotive Electronics
New challenges for E/E:
• electro-mobility
• the vehicle electric system
• connected car
• driver-assistance systems
Picture: Volkswagen AG
Highlights:
• the interconnected car: trends and developments
• driver assistance on its way towards autonomous driving?
• connected car – from the car through the environment into the cloud
➤ top speakers representing OEMs and suppliers
➤ trends as seen by leading experts in electronics
➤ information and communication for the E/E industry
A technical conference organised by:
Mediapartner
Forum am Schlosspark, Ludwigsburg/GermanyJune 19 and 20, 2012
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SPEAKERS:
■ Dr.-Ing. Uwe Franke,
Team Leader Image Understanding,
Daimler AG
■ Giuseppe Mascolino,
Vice President E/E Architecture, Processes
and System Functions, BMW Group
■ Dr.-Ing. Stefan Kampmann,
Member Divisional Board Gasoline Systems,
Electric Vehicle and Hybrid Systems,
Robert Bosch GmbH
■ Prof. Dr. rer. pol. Stefan Bratzel,
Head of FHDW Center of Automotive,
Business School of Applied Science
■ Björn Egger,
Vice President Inductive Charging,
BROSE-SEW-ELEKTROMOBILITÄTS
GmbH & Co. KG
■ Klaus Beck,
Vice President Engineering, Harman Becker
Automotive Systems GmbH
■ Ricky Hudi,
Head of Development E/E, AUDI AG
■ Hiroshi Araki,
Senior Operating Officer and General
Manager, Instrument Cluster Design
and Engineering,
Nippon Seiki Co., Ldt.
■ Gerd Look,
President of the Automotive Business
Group, Renesas Electronics Corp.
■ Udo Hornfeck,
Head of Department Technology and Inno-
vation Management, Dräxlmaier Group
■ Jochen Hanebeck,
President Automotive Division,
Infineon Technologies
■ Helmut Matschi,
Member of the Board of Management,
Division Interior, Continental AG
■ Dr.-Ing. Ralf Münzenberger,
Managing Director Professional Services,
INCHRON GmbH
■ Sascha Kunzmann,
Sales Manager,
Alps Electric Europe GmbH
■ Hans Ulrich Lindner,
former Head of Purchasing and Supplier
Network, E/E, Software and Interior
Equipment, BMW Group
■ Dr.-Ing. Bernd Bohr,
Member Board of Management, Chairman
Automotive Group, Robert Bosch GmbH
■ Brendan McKearney,
President, Fujitsu Semiconductor
Europe GmbH
■ Dr.-Ing. Burkhard Milke,
Director GME Electrical Systems,
Infotainment & Electrification,
Adam Opel AG
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SPEAKERS:
■ Marc Sauter,
Head of Global M2M Business
Development,
Vodafone
■ Georg Seitz,
Head of Development,
Wiring-Harness Components, AUDI AG
■ Thomas Piasecki,
Head of Department, Validation of
System Functions, BMW Group
■ Dr. rer. nat. Peter Steiner,
Head of Infotainment, AUDI AG
■ Dr.-Ing. Andreas Titze,
Head of E/E Architecture and Networks,
Volkswagen AG
■ Dr.-Ing. Volkmar Tanneberger,
Head of Development E/E,
Volkswagen AG
■ Prof. Dr. rer. nat. Hermann Winner,
Automobile Technology,
Darmstadt Technical University
■ Dr.-Ing. Michael Würtenberger,
Senior Head of Department ConnectedDrive,
Infotainment, BMW Group
■ Yoichi Yano,
Executive Vice President and Member of
the Board, Renesas Electronics Corp.
■ Michael Weber,
Head of Department E/E and Software,
Specification and Testing, Daimler AG
CONFERENCE CHAIRMAN,
MODERATOR AND ADVISORY COMMITTEE CHAIRMAN:■ Dr.-Ing. Willibert Schleuter,
former Head of Development E/E,
Audi AG
■ Dr.-Ing. Peter Thoma,
Automotive Consultant
MODERATION:
■ Matthias Horx,
Trend Researcher and Futurologist
DINNERSPEECH:
■ Ben Smith,
Director of Connected Car Platform,
Windows Embedded Business,
Microsoft Corporation
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8:30 am Welcome and Moderation:
Franziska Blume, Head of Department Süddeutscher Verlag Veranstaltungen GmbH,
and Dr.-Ing. Willibert Schleuter, former Head of E/E, AUDI AG
8:45 am Automotive Electronics and Changing Requirements
Dr.-Ing. Bernd Bohr, Member Board of Management, Chairman Automotive Group,
Robert Bosch GmbH
9:30 am Trends and Future Challenges for E/E Development
Ricky Hudi, Head of Development E/E, AUDI AG
Electro-mobility
10:15 am The Car of the Future is Driven Electrically!?
Status and Trends in the Globalised Automotive Industry
Prof. Dr. rer. pol. Stefan Bratzel, Head of FHDW Center of Automotive,
Business School of Applied Science
10:45 am Coff ee break and visit of the exhibition
11:15 am Opel Ampera – Objectives and Experience Gathered during Development and
12:00 noon The Future Architecture of EVs, PHEVs, HEVs
Dr.-Ing. Andreas Titze, Head of E/E Architecture and Networks, Volkswagen AG
12:30 pm Topology Analysis of the Electric Drivetrain – Potential Economies of Scale
Dr.-Ing. Stefan Kampmann, Member Divisional Board Gasoline Systems, Electric Vehicle and
Hybrid Systems, Robert Bosch GmbH
1:00 pm Lunch break and visit of the exhibition
Driver Assistance Systems
2:15 pm Driver Assistance Systems – Innovation and Democratisation
Dr.-Ing. Volkmar Tanneberger, Head of Development E/E, Volkswagen AG
3:00 pm How Autonomous Will the Car of the Future Be?
Prof. Dr. rer. nat. Hermann Winner, Automobile Technology, Darmstadt Technical University
3:30 pm Stereo Viewing for Driver Assistance Systems
Dr.-Ing. Uwe Franke, Team Leader Image Understanding, Daimler AG
4:00 pm Mastering the Dynamic Behaviour:
ECU Development Facing Confl icting Targets of OEMs and Suppliers
Dr.-Ing. Ralf Münzenberger, Managing Director Professional Services, INCHRON GmbH
4:30 pm Coff ee break and visit of the exhibition
5:00 pm Automotive Electronics Supply Situation:
Experience from Environmental Disasters in Japan and Thailand
Hans Ulrich Lindner, former Head of Purchasing and Supplier Network, E/E, Software and
Interior Equipment, BMW Group
5:30 pm Joint Statement of the Electronics Directors of the Five German OEMs
6:00 pm End of Day 1
7:00 pm Get-together and Dinner
8:00 pm Megatrends Changing our Environment
Matthias Horx, Trend Researcher and Futurologist
TUESDAY, JUNE 19, 2012
Keynote
Keynote
Keynote
Keynote
Dinner
Speech
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WEDNESDAY, JUNE 20, 2012
Chairman:
Dr.-Ing. Peter Thoma, Automotive Consultant
Architectures
8:30 am The Future Infotainment Architecture – Flexible, Interconnected, Modular and Agile
Dr. rer. nat. Peter Steiner, Head of Infotainment E/E, AUDI AG
9:00 am Ethernet – the Standard has Reached the Car.
Giuseppe Mascolino, Vice President E/E Architecture, Processes and System Functions, BMW Group
9:30 am 40nm Flash Process Technology – Leading Edge for Automotive MCU
Yoichi Yano, Executive Vice President and Member of the Board, Renesas Electronics Corp.,
and Gerd Look, President of the Automotive Business Group, Renesas Electronics Corp.
10:00 am Virtual Validation to Master the Complexity and Variability of E/E Systems
Michael Weber, Head of Department E/E and Software, Specification and Testing, Daimler AG,
and Thomas Piasecki, Head of Department, Validation of System Functions, BMW Group
10:30 am Coffee break and visit of the exhibition
Electro-mobility
11:00 am Systems Know-how is Key to Cost-efficient and Safe Electric Drives
Jochen Hanebeck, President Automotive Division, Infineon Technologies
11:30 am Inductive Charging Technology – It's Not a Matter of If, But When?
Björn Egger, Vice President Inductive Charging, BROSE-SEW-ELEKTROMOBILITÄTS GmbH & CO. KG
12:00 noon The (R)Evolutionary Vehicle Electric System 2020
Georg Seitz, Head of Development, Wiring-Harness Components, AUDI AG, and Udo Hornfeck,
Head of Department Technology and Innovation Management, Dräxlmaier Group
12:30 pm Lunch and visit of the exhibition
Connectivity
1:30 pm Connected Car
Helmut Matschi, Member of the Board of Management, Continental AG
2:15 pm The Non-Roaming Cloud Computer
Dr.-Ing. Michael Würtenberger, Senior Head of Department ConnectedDrive, Infotainment,
BMW Group, and Marc Sauter, Head of Global M2M Business Development, Vodafone
2:45 pm Trends and Challenges in the Area of Infotainment Systems
Klaus Beck, Vice President Engineering, Harman Becker Automotive Systems GmbH
3:15 pm Coffee break and visit of the exhibition
3:45 pm 2020 – Requirements for Infotainment Systems from the Point of View of a Semiconductor
Manufacturer
Brendan McKearney, President, Fujitsu Semiconductor Europe GmbH
4:15 pm Future Driving Conditions: Open Roads and Unlimited Clouds
Ben Smith, Director of Connected Car Platform, Windows Embedded Business,
Microsoft Corporation
4:45 pm Short coffee break
HMI
5:00 pm Challenges and Potential Benefits of Touchpad Controls in Cars
Sascha Kunzmann, Head of Sales, Alps Electric Europe GmbH
5:30 pm Head-Up Display – Present Status and Future Possibilities
Hiroshi Araki, Senior Operating Officer and General Manager, Instrument Cluster Design and
Engineering, Nippon Seiki CO., LTD.
6:00 pm End of the 16 International Conference "Advances in Automotive Electronics"
Keynote
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PROGRAMME COMMITTEE:
SPONSOREN:
■ Dr.-Ing. Willibert Schleuter,
former Head of E/E, AUDI AG
■ Elmar Frickenstein,
Executive Vice President Electrics/Electro-
nics and Driving Experience, BMW Group
■ Dr.-Ing. Volkmar Denner,
Member of the Board of Management,
Robert Bosch GmbH
■ Helmut Matschi,
Board Member of the Executive Board,
Division Interior, Continental AG
■ Ricky Hudi,
Chief Executive Engineer Electrics/
Electronics, Audi GmbH
■ Dr.-Ing. Volkmar Tanneberger,
Head of Development E/E, Volkswagen AG
■ Volker Wilhelmi,
Head of E/E, Architecture, Passenger Com-
partment, Vehicle Electrics, Daimler AG
The Dräxlmaier Group supplies advanced vehicle electric systems, exclusive interior equipment and electric and electronic components
for OEMs. Dräxlmaier employs more than 40.000 associates working at more than 50 locations all over the world. Its core competencies
have made the company the leading systems supplier in the premium segment of the automotive industry.
Sustainability and future viability represent main pillars of the corporate philosophy. Hence Dräxlmaier applies renewable resources,
energy-effi cient light-weight design and convincing high-voltage and power-management concepts for conventional and alternative
drive systems.
www.draexlmaier.com
For more than 20 years ESG has been a partner of OEMs and suppliers. With its locations in Europe and America and a global network of part-
ners ESG meets the demand of international customers along the entire life cycle.
ESG acts as a competent engineering partner, an independent process and technology advisor and an IT and training specialist.
www.esg.de
The Microsoft Windows Embedded Business is a long term committed partner of the embedded and automotive industries. It provides inno-
vative and flexible software platforms for user-friendly, reliable and cost effective in-vehicle infotainment systems. The award-winning Win-
dows Embed ded Automotive software solution was developed in close cooperation with the automotive industry as an open standard plat-
form. Windows Embedded Automotive offers OEMs and Tier1 suppliers the possibility to develop applications giving motorists easy, voice-
controlled access to numerous end-devices, services and technologies. These include hands-free systems, the integration of mobile devices,
tailored navigations systems and highest-quality digital entertainment media.
www.windowsembedded.com/auto
Renesas Electronics Europe with its Business Operations Centre located in Dusseldorf, Germany, is a wholly owned sub sidiary of Renesas
Electro nics Corporation (TSE: 6723), the world’s number one supplier of microcontrollers and a premier supplier of advanced semiconductor
solutions including microcontrollers, SoC solutions, secure MCU applications and a broad-range of analog and power devices.
Renesas Electronics’ European structure is comprised of four dedicated business groups serving the region’s key markets: automotive,
communications & consumer, industrial, and mobile platforms.
The business groups are supported by the Engineering Group, which itself includes the Engineering Design Centre; the European Quality
Centre that provides technical support to local customers in Europe; and the EuropeanTechnology Centre to design leading-edge products
specifically for the European market.
To serve the specific needs of the automotive industry, Renesas’ Automotive Business Group was established with a clear European focus.
Being backed-up by the worldwide potential of our parent company and production facilities all over the world, we offer the
comprehensive, in-depth know-how you expect from a genuine integrated device manufacturer.
Combining leading-edge technologies and profound understanding of customer needs enables us to provide a comprehensive range of
Microcontrollers, SOC products and PowerMOSFETs/Analog components. Our long-standing reputation for delivering quality products
underlines our commitment to automotive.
Further information: www.renesas.eu
■ Dr.-Ing. Ludger Laufenberg,
Member of the Board of Management,
Leopold Kostal GmbH & Co. KG
■ Dr.-Ing. Peter Thoma,
Automotive Consultant
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Increasing energy efficiency for sustainable mobility
A world leader in automotive electronics, Infineon Technologies covers the full spectrum from sensors through microcontrollers to power ICs. Our best-in-class, highly integrated solutions give you excellent price/performance in safety, lighting, transmission, energy management and power distribution applications. Allowing you to extend premium safety and comfort features to the mid and compact class.
Building on long-standing system design expertise, we develop scalable chipsets that reduce energy consumption by up to 40% and cut component costs through intelligent partitioning. So you can rely on us to help you comply with the strictest consumption and emissions regulations.
We are the only semiconductor manufacturer worldwide to combine innovation and market leadership in automotive and power electronics. Bolstered by our in-depth system know-how, this makes us the development partner of choice for the emerging hybrid and electric drivetrain market.
www.infineon.com/automotive
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EXHIBITION/SPONSORING:The following companies will be happy to inform you abaout products and services at the conference:
The following companies will present their products and services:
Seize the opportunity to showcase your company and your products during the international conference "Advances in Automotive
Electronics". The event offers you various possibilities to present your services and products to a select technical audience produ-
cing a lasting impact at relatively low costs. The exhibition taking place during the conference offers an ideal platform to showcase
your company. The exhibition area has been integrated into to regular course of the event and is the optimum basis for direct and
intense communication with your target group – the decision-makers and experts of the participating OEMs, suppliers and service
providers. The comfortable conference environment and also the attractive social program will contribute to the overall success of
the event. With more than 30 exhibitors and approx. 400 participants the Automotive Electronics Conference counts among the
most important platforms of the industry.
For more details – also on individual sponsoring – please contact
Nicole Köhler, phone +49(0)8191/125-573 or e-mail: [email protected]
EXHIBITION/SPONSORING:
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Conference date:
Tuesday, 19. June 2012 and Wednesday, 20. June 2012
Venue
Forum am Schlosspark Ludwigsburg
Stuttgarter Str. 33–35
71638 Ludwigsburg
Phone: +49 (0) 07141/ 910-3910
Fax: +49 (0) 07141/ 910-2539
www.forum.ludwigsburg.de
Get-together and Dinner
at „Reithaus“ in Ludwigsburg
(Tuesday, 19. June 2012, at the end of congress day one)
Please register by completing and returning the attached registration form or by entering your details at www.automobil-elektronik-kongress.de.
On receipt of your registration we will send you a confirmation
note and an invoice (quoting conference no. 1812101.02), which
should be settled by the beginning of the conference.
Unless another participant is designated, cancellation after 5 June 2012 (date of receipt of the cancellation notice) and no-shows will result in for-feiture of the entire participation fee. Cancellations made before 5 June 2012 will be subject to a processing fee of € 150. Please note that all regi-strations and cancellations must be provided in writing. The organizer reserves the right to change, postpone, relocate or
cancel the entire event or parts thereof at short notice. Data Pro-
tection Notice Your personal data will be used by SVV GmbH
(possibly with service provider assistance) for written customer
care communications, such as registration confirmations and in-
formation on the event for which you have registered or similar
events. We will also use your personal data for our in-house mar-
ket research. In cases in which we act as a service provider, this
will also apply to our partner companies. If you have provided us
your email address, you will occasionally be informed by us per
email about the event for which you have registered or similar
events.
You can revoke our use of your personal data at any time by wri-
ting to SVV – Süddeutscher Verlag Veranstaltungen GmbH, Jus-
tus-von-Liebig-Str. 1, 86899 Landsberg, Germany, or by sending
Forum am Schlosspark, Ludwigsburg/GermanyJune 19 and 20, 2012
Data Protection Notice: Your personal data will be used by SVV GmbH (possibly with service provider assistance) for written customer care communications (e.g. confirmation of registration, informa-tion on this or similar events). We will also use your personal data for our in-house market research. In those cases in which we act as a service provider, this will also apply to our partner companies. If you have provided us your e-mail address, you will occasionally be informed by us per e-mail about the event for which you have registered or similar events. You can revoke our use of your personal data at any time by writing to SVV – Süddeutscher Verlag Veranstaltungen GmbH, Justus-von-Liebig-Str. 1, 86899 Landsberg, Germany, or by sending an e-mail to [email protected] Süddeutscher Verlag Veranstaltungen GmbH will not sell your data to third parties for their promotional use. Please see our general terms and conditions at: www.sv-fachveranstaltungen.de/agb
