Where our industry networks and learns

5-6 June 2019Melbourne

www.eeaa.com.au

PROGRAM

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PROGRAM

WEDNESDAY, 5 JUNE - EEAA 2019 LEADERS FORUMMelbourne Convention and Exhibition Centre - Sovereign Room

8.30am - 9.00am EEAA 2019 Leaders Forum registration

9.00am EEAA 2019 Leaders Forum commences

Welcome

Joyce DiMascio, Chief Executive, Exhibition & Event Association of Australasia

Host venue: Melbourne Convention & Exhibition Centre

Spiro Anemogiannis, President, Exhibition & Event Association of Australasia

THEME: GLOBAL TRENDS

Keynote

Topic - An industry in transition or are we seeing more of the same?

Presenter: Stephanie Selesnick, CEM, President, International Trade Information

In this session we will hear from Stephanie Selesnick one of the global industry’s most connected communicators and strategists. She will discuss the trends driving the global exhibition and event industry. How should the industry respond to secure a strong future? And importantly, how can Australia internationalise its events?

Stephanie was born into the exhibition industry and worked at her first trade show when she was 10 years old. She has launched exhibitions in the United States and Mexico. She now coaches, commentates, publishes and also represents the Shanghai New International Expo.

Keynote

Topic - Workplace Culture, Recruitment and Retention – How do we get the settings right so that we can drive innovation and sustainability.

Presenter: Margaret Ma Connolly, Chief Executive Officer, Informa Markets in Asia

In this session we will hear from Margaret Ma Connolly, one of Asia’s most dynamic leaders of the exhibition and events industry. Not only is Margaret working in one of the fastest growing regions of the world but she is also bringing together the workforces of two mighty companies – Informa and UBM which came together in one of the biggest mergers and acquisitions in the industry’s history. What can we learn from Margaret’s HR philosophies and practices? How can we design a workplace that brings out the best talent and capabilities of our people?

Panel Discussion

Topic - Q&A with international industry leaders.

Facilitator: Joyce DiMascio, Chief Executive, EEAA

Panel:

Margaret Ma Connolly, Chief Executive Officer, Informa Markets in Asia

Stephanie Selesnick, President, International Trade Information.

Two international leaders will deep-dive into industry trends and how they believe we can secure the industry’s future.

10.30am Morning Break

THEME: FUTURE PROOFING

10.55am Keynote

Topic - Managing your brand and reputation – your organisational sustainability will depend on it.

Presenter: Allan Briggs, Managing Director, Crisis Shield

Corporate, brand or event reputations can be easily compromised in an environment that involves many people and big operational and stakeholder footprints - how you plan and respond are critical to the sustainability of organisations and their brands. In this session we will look at some of the most current case studies. What would happen in your organisation if you were faced with a major issue tomorrow?

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PROGRAMPanel Discussion

Topic - Is your company or event ready to manage its reputation and brand?

Facilitator: Felicity Zadro, Managing Director, Zadro Agency and EEAA Board Member

Panel:

Allan Briggs, Managing Director, Crisis Shield

Carolyn Johnson, Director Marketing and Communications, Melbourne Convention & Exhibition Centre

Alan Ivory, Vice President, Professional Services Global, Aventri

Panel Discussion

Topic - An update from Organisers – current insights.

Facilitator: Joyce DiMascio, Chief Executive, EEAA

Panel:

Rodney Cox, Director, Delaro

Timothy Collett, Managing Director, Specialised Events

Regine Vandenberg, Executive Director, Exhibitions and Events Australia

Panel discussion from three of the industry’s leading organisers who will report on the last 12 months of trading, market conditions, growth forecast, current opportunities and challenges.

12.15pm Lunch

THEME: PASSING THE BATON

Panel Discussion

Topic - The industry’s challenges and opportunities unpacked by our emerging leaders.

Facilitator: Joyce DiMascio, Chief Executive, EEAA

Panel:

Stephanie Hopton, Senior Sales Manager, Melbourne Convention & Exhibition Centre

Nikki Witman, Operations Manager, Talk2 Media & Events

Nathan Murray, Operations Manager, AV1

Georgie Chapman-Burgess, Operations Manager, Exhibitions and Trade Fairs

In this session our goal is to bring talented young professionals, who will lead the future of the industry, into mainstream discussions and knowledge-sharing. We are committed to giving emerging young leaders of the industry a voice and our Leaders Forum and Conference are ideal opportunities. This panel will have the opportunity to have their say on how they see the future of the industry.

THEME: FEDERAL POLICY AND PROGRAMS

Session introduced by: Geoff Donaghy, Chief Executive Officer, International Convention Centre Sydney (ICC Sydney)

Keynote

Topic - Australia’s Business Events environment - An update from Tourism Australia.

Presenter: John O’Sullivan, Managing Director, Tourism Australia

John will provide an update on the visitor economy and the performance of the business events sector. He’ll also discuss the Beyond 2020 Strategy, the bid-fund and Tourism Australia’s own trade events program. The Bid-Fund was launched in early 2018 and has enabled Australia to secure more events for cities across Australia. One year on, John will provide an update on the fund and the other programs of Tourism Australia.

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PROGRAMPanel Discussion

Topic - The visitor economy and the Power of Business Events.

Facilitator: Joyce DiMascio, Chief Executive, EEAA

Panel:

John O’Sullivan, Managing Director, Tourism Australia

Paul Constantinou AM, Chairman, Quest Apartment Hotels

Sam McDonagh, Country Manager Australia & New Zealand, AirBnB

A discussion with key players in the visitor economy – the Australia’s national organisation and the investors and operators of major venues, and accommodation distribution platform. We’ll discuss the importance of all these players and the lens through which they see the opportunities for the events sector. One of the questions we’ll also tackle: How can a major apartment hotel brand and accommodation disruptor operate in the same marketplace?

3.00pm Afternoon Break

THEME: CAREERS, TRAINING AND LABOUR

3.30pm Panel Discussion

Topic - Skills, Training and Visas – Getting the balance right for a sustainable workforce.

Panel:

Jenny Lambert, Director Employment, Education and Training, Australian Chamber of Commerce and Industry

Jane Trewin, Executive Director of Educational Delivery, Boxhill Institute Group

Melinda Brown, General Manager, SkillsIQ

Shaun Mitchell, Events & Customer Services Director, Brisbane Convention and Exhibition Centre

In this session Jenny Lambert from the Australian Chamber of Commerce and Industry will update us on the Federal policy environment as it relates to labour and skills – including visas and temporary migration as well as Higher Education Policy reforms. The panel will discuss how to attract talent to our industry and position our sector as a career of choice. What are young people and those re-training looking for in a career and how employers can effectively target a trained-up workforce.

Panel Discussion

Topic - Does our industry have the right model for ensuring events are produced effectively and with sustainable ROI?

Panel:

Keith Wootton, Managing Director, AV1

Paul Kenny, Executive Producer, Director of Development, Accolade Communication

Katherine Schmitt, Exhibition Manager, Play World Australia

As our industry transforms into one that builds communities around “passions” or industry sectors – have we invested adequately in creating new business and staffing models to reflect this. Are we investing in end-to-end “curation” of our customer engagement ecosystem – or simply working to a model that is now activity 'P&L' driven. A thought-provoking panel discussion that will challenge whether we need to rethink how we produce events.

Closing remarks

Spiro Anemogiannis, President, Exhibition & Event Association of Australasia

Joyce DiMascio, Chief Executive, Exhibition & Event Association of Australasia

5.00pm EEAA 2019 Leaders Forum concludes

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PROGRAMEEAA 2019 GLOBAL EXHIBITIONS DAY DINNERMelbourne Convention and Exhibition Centre - Sovereign Room

6.30pm - 7.00pm EEAA Global Exhibitions Day Dinner registration and pre-dinner drinks

7.00pm EEAA 2019 Global Exhibitions Day Dinner commences

The Global Exhibitions Day dinner celebrates the worldwide movement that promotes the importance of the exhibition and events industry, Global Exhibitions Day (#GED19). #GED19 is an opportunity for our industry to celebrate the Power of Exhibitions and our sector’s contribution to the economy. The dinner is attended by key industry leaders and politicians.

10.00pm Global Exhibitions Day Dinner concludes

THURSDAY, 6 JUNE - EEAA 2019 CONFERENCEMelbourne Convention and Exhibition Centre - Sovereign Room

8.30am - 9.00am EEAA Conference Registration

9.00am EEAA 2019 Conference commences

Welcome

Joyce DiMascio, Chief Executive, Exhibition & Event Association of Australasia

Spiro Anemogiannis, President, Exhibition & Event Association of Australasia

THEME: OUR SUSTAINABLE FUTURE

Keynote

Topic - Towards a Sustainability Framework for the industry – EEAA reports back.

Presenter: Leighton Wood, Chief Operating Officer, Melbourne Convention & Exhibition Centre and EEAA Board Member

Leighton Wood, has chaired the Association’s Environmental Sustainability Working Group which is looking at how the industry can reduce its environmental footprint, waste output and what goes to land-fill. In this session Leighton will report back on what has been achieved and will map out a blueprint for the next 12 months. Collaboration is the key and we will hear about EEAA’s next steps in leading the industry.

Keynote

Topic - Creating Australia’s first surplus food online marketplace.

Presenter: Katy Barfield, CEO and Founder, Yume Food Australia

Katy Barfield is an inspirational business leader who has won a plethora of awards. Hear what she has to say about why sustainability makes good business sense and how the events industry can benefit from revisiting its approach to procurement of food. Katy heads one of only three companies globally using technology to offer an innovative market for surplus food. The Yume platform allows food manufacturers and primary producers to on-sell their quality surplus products to commercial buyers at a discount. Katy will share her road to success and explore what is possible if you work in collaboration to change behaviours and procurement policies.

Panel Discussion

Topic - Q&A on the eco, social and economic merits of investing in sustainable practices.

Facilitator: Joyce DiMascio, Chief Executive, EEAA

Panel:

Leighton Wood, Chief Operating Officer, Melbourne Convention & Exhibition Centre

Katy Barfield, CEO and Founder, Yume Food Australia

10.40am Morning Break

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THEME: SUSTAINABILITY IN ACTION

11.00am Keynote

Topic - Setting workforce values and actions with sustainability embedded in corporate culture.

Presenter: Margaret Ma Connolly, Chief Executive Officer, Informa Markets in Asia

Informa Markets Asia – the new joined up UBM and Informa has a leadership position in the Knowledge and Information Economy globally. In this session, Margaret will discuss the four themes of its Sustainability Strategy which link its entire business operation through: Content, Communities they foster, Colleagues and the Environment.

Panel Discussion

Topic - What does it take to build a culture that values and rewards sustainability? Case studies from the events and hospitality industry in Australia.

Panel:

Mike McKenna, Chief Executive Officer, Optus Stadium

Stacy Andronikos, Franchisee/Director of Sales, Quest NewQuay

Margaret Ma Connolly, Chief Executive Officer, Informa Markets in Asia

In this session we will hear from companies that have sustainability principles at the heart of what they do including Optus Stadium, a major new venue in Perth, Western Australia.

CASE STUDY: EEAA 2018 SHOW OF THE YEAR

Case Study

Topic - The back-story of Play World – winner of the EEAA 2018 Awards for Excellence – Show of the Year and Best New Show.

Presenter: Katherine Schmitt, Exhibition Manager - Play World Australia, Reed Exhibitions Australia

12.20pm Lunch

THEME: EVOLUTION AND DISRUPTION

1.15pm Keynote

Topic - Exhibitions as the teaching and selling moment. Understanding the exhibition cycle – industry partnerships, innovations and sustainability.

Presenter: Stephanie Selesnick, President, International Trade Information

In this session Stephanie Selesnick will bring together her international insights about the exhibition and events industry as a channel for doing business. She will discuss the important trends emerging from the exhibition floor, understanding the exhibition cycle and the innovations that are occurring including the growing expectations around sustainability.

DEEP-DIVE CLINICS: CONCURRENT SESSION ONE

Clinic 1 - Recruitment and Diversity.

In conversation with Margaret Ma Connolly, CEO, Informa Markets in Asia

Margaret heads up a big team yet her leadership style resembles that of the leader of a small family business. She focuses on individuals and the strengths they bring. Join her for a discussion about building effective and diversity rich teams.

Clinic 2 - Emerging Leaders and Young Stars – the brightest gather for a mentoring session with Stephanie Selesnick.

Presenter: Stephanie Selesnick, CEM, President, International Trade Information

Stephanie Selesnick leads a fireside chat with the emerging leaders of the industry. Stephanie has been attending exhibitions since she was 10 years old – she now works globally with her portfolio of clients. She has also played a key role with UFI’s Next Generation Leaders. Join her for some mentoring about career pathways and how to navigate them so that you can pursue a Career for Life in our sector.

PROGRAM

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Clinic 3 - MCEC Back of House Tour.

Join our venue partner to see the back-of-house processes that have helped the venue and its clients manage and reduce waste. The MCEC won the EEAA’s best Corporate Citizenship Award in 2018. It continues to drive innovation and change. MCEC has reduced its carbon emission since 2015 by 16% during a period of 68% revenue growth.

DEEP-DIVE CLINICS: CONCURRENT SESSION TWO

Clinic 4 - Reputation and Issues Management, introduced by Felicity Zadro, Managing Director, Zadro Agency.

Presenter: Allan Briggs, Managing Director, Crisis Shield

A practical workshop on planning, managing, preparing and responding to reputation and business risk scenarios.

Clinic 5 - What can we learn from the actions being taken to reduce waste at events. What’s working well – what are the challenges.

Facilitator: Leighton Wood, Chief Operating Officer, Melbourne Convention & Exhibition Centre

Panel:

Katy Barfield, Katy Barfield, CEO and Founder, Yume Food Australia

Michael Firman, General Manager Exhibitions, Harry the Hirer

Adrian Slingsby, Risk Operations Manager, ICC Sydney

Stephen Steenson, Group Director, Operations, Reed Exhibitions Australia

Hear from key players at the coal-face of the changing practices.

3.30pm Afternoon Break

THEME: THE AUSTRALIAN ECONOMY AND INSPIRING LEADERS AND COMMUNICATORS

3.50pm Keynote

Topic - Moonshots - and their place in driving innovation.

Presenter: Christian von Reventlow, Group Executive Product & Technology, Telstra

In this session we’ll hear from Telstra’s recently appointed head of product and technology. Christian was one of Europe’s most acclaimed thought leaders driving transformational cultural change in the technology sector. He led product innovation at Deutsche Telekom AG, a Fortune 100 global telco company covering 50 countries. There is a lot can we can learn from his customer-centric focus and bravery. It is a privilege to have him on the EEAA stage.

Keynote

Topic - What is possible in the Australian economy?

Presenter: Paul Bloxham, Chief Economist (Australia, New Zealand, and Global Commodities), HSBC Bank Australia Limited

With the Federal election done and dusted, we’ll hear about which sector will flourish and which may soften – and what are the forecasts for business and consumer confidence. All of these factors will greatly impact what we can expect in the Australian and NZ economies.

Panel Discussion

Topic - Customer and business sentiment and the appetite for innovation.

Facilitator: Joyce DiMascio, Chief Executive, EEAA

Panel:

Paul Bloxham, Chief Economist (Australia, New Zealand, and Global Commodities), HSBC Bank Australia Limited

Christian von Reventlow, Group Executive Product & Technology, Telstra

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Closing remarks

Spiro Anemogiannis, President, Exhibition & Event Association of Australasia

Joyce DiMascio, Chief Executive, Exhibition & Event Association of Australasia

5.00pm EEAA 2019 Conference concludes

EEAA 2019 ANNUAL GENERAL MEETINGMelbourne Convention and Exhibition Centre - Sovereign Room

5.00pm - 5.30pm Annual General Meeting registration and voting

5.30pm - 6.45pm EEAA 2019 Annual General Meeting

EEAA Gold and Platinum Partner presentation

6.45pm - 8.00pm EEAA 2019 Annual General Meeting reception

PROGRAM

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THANK YOU

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