Goals and Expectations
• Understand how every program is a membership drive
• Discuss typical council programs that occur during Jan-June
• Highlights of a successful program-based membership drive
Every Program is a Membership opportunity
• The Knights of Columbus IS a membership-based organization• If your council is not growing, your council is fading.
There is NO standing still.
• The greatest exposure of the local KofC council is its programs and fundraisers
Every Program is a Membership opportunity
• Conduct programs and solicit parish volunteers for workers
• Most council programs are geared for younger families,
where the average age of Knights in the state of Iowa is 59
RECRUITMENT
• Invite a prospect (and his family) to take part in an impactful council program
• Show him the good that the council does in the parish and community…and that you have fun doing it
• INVITE HIM TO JOIN THE COUNCIL
RETENTION
• When recruiting a man to join, we promise him the opportunity to make a positive difference in the parish and community
• Programs allow us to keep that promise
ENGAGEMENT
• Solicit and welcome the input of members, parishioners and the community at-large
• Give all the opportunity to be vested in the council’s success
Typical Council Programs from Jan-Jun
• Bowling Tournaments
• KofC Spelling Bee
• KofC Free Throw Competition
• Golf Tournaments
• Lent Stations of the Cross
• Lenten Fish Fries
• Easter Triduum celebrations
• Easter Egg Hunt
• First Holy Communion
• Confirmations
• Altar Server appreciations
• Decorating graves for Memorial Day
What’s special about a program-based membership drive?
• Before the event• Invite non-Knights to help out
• Set-up promotional table near focal points
• Have PLENTY of APPROPRIATE flyers available
• Placemats on every table (FA to get for free!!!)
• During the event• Pass out flyers to ALL attendees
• Have someone go around and welcome people
• Have people man your recruitment table with NO OTHER DUTIES
Tools for success
• Supreme Fraternal Success planner (BLUE)
• State Council resource book (WHITE)
• Surge with Service book/CD
• Insurance Agent
• District Deputy and/or State Team
• KofC branded shirts, aprons, hats