Program Description Title: College of Business Mission: College of Business Mission The mission of the East Carolina University College of Business is to be a highly respected regional business school. The mission of the East Carolina University College of Business is achieved by: • Preparing undergraduate and graduate students for careers in business. • Expanding knowledge of business disciplines through theoretical and applied research, and • Serving practitioners with training and applied research. Strategic Goals: 1. The COB will provide a high quality, flexible business education distinguished by high value and high student contact that prepares students for careers in the 21 st century. 2. The COB will excel at educating graduate and undergraduate students to assume positions of leadership in their profession and community. 3. The COB will engage in economic outreach, development, and education for eastern North Carolina. 4. The COB will encourage and support faculty making intellectual contributions in the form of academic, applied, and pedagogical scholarship. Strategic Objectives Supporting COB Strategic Goals Strategic Goal 1: The COB will provide a high quality, flexible business education distinguished by high value and high student contact that prepares students for careers in the 21 st century. Strategic Objectives in Support of Goal 1 The COB will A. Offer programs of study that meet the needs of businesses and students. B. Be a leading provider of high-quality online business education.
Transcript
Program Description
Title: College of Business
Mission:
College of Business Mission
The mission of the East Carolina University College of Business is to be a highly respected regional business school.
The mission of the East Carolina University College of Business is achieved by:
• Preparing undergraduate and graduate students for careers in business. • Expanding knowledge of business disciplines through theoretical and applied research,
and • Serving practitioners with training and applied research.
Strategic Goals:
1. The COB will provide a high quality, flexible business education distinguished by high value and high student contact that prepares students for careers in the 21st century.
2. The COB will excel at educating graduate and undergraduate students to assume positions of leadership in their profession and community.
3. The COB will engage in economic outreach, development, and education for eastern North Carolina.
4. The COB will encourage and support faculty making intellectual contributions in the form of academic, applied, and pedagogical scholarship.
Strategic Objectives Supporting COB Strategic Goals Strategic Goal 1: The COB will provide a high quality, flexible business education distinguished by high value and high student contact that prepares students for careers in the 21st century. Strategic Objectives in Support of Goal 1 The COB will
A. Offer programs of study that meet the needs of businesses and students. B. Be a leading provider of high-quality online business education.
C. Provide education and service that reflect concern about student academic and professional success.
D. Continue to seek innovative approaches to education that better prepare students for the current market place.
E. Help prepare students and alumni to adapt to future business environments. F. Increase the international knowledge and experience of our students.
Strategic Goal 2: The COB will excel at educating students to assume positions of leadership in their profession and community. Strategic Objectives in Support of Goal 2: The COB will
A. Expand professional and leadership development in the COB B. Will seek ways to incorporate leadership experience in the educational process wherever
possible and will aggressively work to expand on these opportunities. C. Support internship opportunities for business students seeking business experience.
Strategic Goal 3: The COB will engage in economic outreach, development, and business education for eastern North Carolina. Objectives in Support of Goal 3 The COB will
A. Provide economic research to aid in development through the Bureau of Business Research.
B. Support regional development through activities such as the Small Business Technology Development Center (SBTDC), the Entrepreneurship Initiative (EI), the Small Business Institute (SBI) graduate student teams, and faculty.
C. Leverage its relationship with the healthcare community in research, service and education.
Strategic Goal 4: The COB will encourage and support faculty making intellectual contributions in the form of pedagogical and discipline based scholarship. Strategic Objectives in Support of Goal 4: The COB will
A. Continue to encourage quality research by all faculty. B. Encourage COB faculty to pursue and obtain grant funds. C. Strive to increase the resources available to support research activity.
Listing of Faculty:
College of Business
Frederick D. Niswander, W. Howard Rooks Distinguished Professor and Dean (BBA, Idaho State University; PhD, Texas A & M University)
Stanley G. Eakins, Professor and Associate Dean (BS, Washington State University; MBA, University of Alaska, Fairbanks; PhD, Arizona State University)
Margaret T. O’Hara, Associate Professor and Assistant Dean (BS, Seton Hall University; PhD, University of Georgia)
Richard L. Kerns, Professor and Associate Dean (BS, University of Kansas; MBA, East Carolina University; PhD, University of Virginia)
Anne K. Bogey, Assistant Dean, Teaching Instructor (BSA, MBA, East Carolina University)
Ira Len Rhodes, Assistant Dean & Teaching Instructor (BSBA, MBA, East Carolina University)
James H. Bearden, Professor and Director, BB&T Center for Leadership Development (BS, Centenary College; MA, East Carolina University; PhD, University of Alabama)
James W. Kleckley, Director of Business Bureau Research/Lecturer (BS, PhD, University of South Carolina)
Department of Accounting
Dan L. Schisler, Professor and Chairperson, Department of Accounting (BS, Southeastern Louisiana University; MBA, Auburn University; PhD, Memphis State University)
John Calvin Christian, Jr., Associate Professor (BAccy, University of Mississippi; PhD, Florida State University)
Denise Dickins, Assistant Professor (BS, Florida State University; PhD, Florida Atlantic University)
Edwin A. Doty, Jr., Associate Professor (BA, MBA, PhD, University of Massachusetts)
Joseph M. Hagan, Associate Professor (BBA, MA, University of Georgia; PhD, Georgia State University)
James M. Kohlmeyer, Associate Professor (BA, Cedarville University; MBA, Northern Illinois University; PhD, University of South Florida)
Malcolm H. Lathan, Jr; Teaching Associate Professor (BS, University of NC Chapel Hill; MBA, Duke University; PhD, University of NC Chapel Hill)
Ann J. McCarthy, Teaching Instructor (BA, Wake Forest University; MBA, Winthrop University)
Mark G. McCarthy, Professor (BS, MBA, PhD, University of South Carolina; CPA, South Carolina)
(BEc, The University of Sydney; MA, PhD, University of Florida) Dennis M. O’Reilly, Associate Professor (BS, University Alabama; MS, University Alabama; PhD, University of South Carolina) John T. Reisch, Associate Professor
(BS, University of Virginia; MAccy, University of Alabama; PhD, University of South Carolina)
Michele H. Reisch, Teaching Instructor (BSBA, Mary Washington College; MBA, Florida Atlantic University)
Mark W. Rieman, Assistant Professor (BSBA, MPA, University of South Dakota; PhD, Washington State University)
Audrey Scarlata, Instructor (BBA, Morehead State University; MBA, Morehead State University) Debra Schisler, Teaching Instructor (BSA, Southeastern Louisiana University; MSA, Auburn University) Douglas K. Schneider, Professor
(BS, Bentley College; MS, University of Virginia; PhD, University of Georgia) Jan S. Workman, Teaching Instructor
(BS, Tennessee Technological University; MBA, East Carolina University)
Department of Finance
Scott D. Below, Associate Professor and Chairperson, Department of Finance (BS, MS, South Dakota State University; PhD, University of Kentucky)
Jaclyn Beierlein, Assistant Professor (BS, Georgetown University; PhD, University of Utah)
Eli Beracha, Assistant Professor (BS, University of Kansas; MA, University of Kansas; PhD, University of Kansas) James F. Buck, Associate Professor
(BSBA, East Carolina University; MBA, DBA, Florida State University) Kaysia Campbell, Assistant Professor
(BS, University of the West Indies; PhD, Georgia State University) Brett Cotten, Assistant Professor
(BS, University of Georgia; MBA, Georgia State University; PhD, Florida State University)
Ralph W. Flanary, Teaching Instructor (BA, Methodist College; MBA, East Carolina University)
Carol Moore, Teaching Associate Professor (BA, Temple University; JD, Syracuse University College of Law) Wanda Naylor, Teaching Associate Professor
(BS, University of North Carolina, Chapel Hill; JD, North Carolina Central University) James Nelson, Assistant Professor
(BBA, MBA, Western Michigan University; PhD, University of Arizona) Robert S. Prati, Assistant Professor
(BA, Emory University; MBA, University of San Diego; ABD, Florida State University) Nancy Ray, Teaching Associate Professor (BA, Mary Baldwin College, JD, University of North Carolina Chapel Hill) Frederick P. Schadler, Associate Professor
(BSBA, West Virginia University; MBA, University of North Carolina, Charlotte; PhD, University of South Carolina)
Samuel L. Tibbs, Assistant Professor (BS, Thomas Edison State College; PhD, University of Tennessee)
Mark C. Weitzel, Teaching Instructor (BS, University of Michigan, Ann Arbor; MBA, Loyola University of Chicago)
Department of Management
Joseph M. Tomkiewicz, Professor and Chairperson, Department of Management (BSBA, Drexel University; MBA, PhD, Temple University)
Tope Adeyemi-Bello, Professor (BS, MBA, Eastern Illinois University; PhD, University of Arkansas)
Joshua R. Aaron, Instructor (BS, University of Alabama; MBA, University of Alabama) Kenneth E. Bass, Professor
(BS, Mt. St. Michael School of Medical Technology; MBA, Louisiana State University; PhD, Louisiana Technical University)
John Davis, Teaching Instructor (BS, MBA, East Carolina University)
Shanan G. Gibson, Assistant Professor (BA, Armstrong Atlantic State University; MS, PhD, Virginia Polytechnic Institute and State University)
Anthony D. Gribble, Teaching Instructor (BSBA, MBA, East Carolina University)
W. Lee Grubb III, Assistant Professor (BA, Hampden-Sydney College; MBA, Averett University; PhD, Virginia Commonwealth University)
Michael L. Harris, Assistant Professor (BSBA, MBA, East Carolina University)
Joanne M. Hartsell, Teaching Instructor (BS, East Carolina University; MBA, East Carolina University) Andrew O. Herdman, Assistant Professor (BA, Pennsylvania State University; MA, Saint Francis University; PhD, Virginia Polytechnic & State University)
R. Eugene Hughes, Professor (BA, Lenoir-Rhyne College; MSBA, University of North Carolina, Greensboro; DBA, University of Kentucky, Lexington)
Judith R. Hunt, Associate Professor (BS, Temple University; BS, MBA, Fairleigh Dickinson University; PhD, University of Tennessee)
Joy Karriker, Assistant Professor (BA, MBA, James Madison University; PhD, Virginia Commonwealth University)
William C. McDowell, Assistant Professor (BS, Southwestern Christian University; MBA, California State University, Dominguez Hills; PhD, University of North Texas)
Amy McMillan-Capehart, Assistant Professor (BA, San Diego State University; MBA, Mississippi College; DBA, Louisiana Tech University)
L. Melita Prati, Assistant Professor (BS, PhD, Florida State University)
Roy L. Simerly, Professor (BS, University of Maryland; MS, Troy State University; PhD, Virginia Polytechnic Institute and State University)
James O. Smith, Jr., Associate Professor (BS, University of Alabama; MA, PhD, University of Mississippi)
John Toller, Teaching Instructor (BA, University of Notre Dame; MS, University of Hartford) Robert Zinko, Assistant Professor
(BA, Appalachian State University; MBA, University of NC Greensboro; PhD, Florida State University)
Department of Management Information Systems
Richard D. Hauser, Jr., Associate Professor and Chairperson, Department of Management Information Systems
(BA, University of North Carolina, Chapel Hill; MBA, East Carolina University; PhD, Florida State University)
John H. Bradley, Associate Professor (BS, Louisiana State University; MA, Criswell Bible Institute; MBA, PhD, University of Texas, Arlington)
Laura A. Eakins, Teaching Instructor (BSBA, University of Alaska; MBA, Arizona State University)
Evelyn Elizabeth Eckstein, Teaching Instructor (BS, MA, University of North Carolina, Greensboro)
John Howard, Teaching Instructor (BSBA, East Carolina University, MBA, East Carolina University) Brenda Lou Killingsworth, Associate Professor
(BSBA, MBA, East Carolina University; PhD, University of South Carolina) Huigang Liang, Assistant Professor
(BS, China Pharmaceutical University; MS, China Pharmaceutical University; MS, Auburn University; PhD, Auburn University)
Crystal Lopez, Teaching Instructor (BS, East Carolina University, MBA, East Carolina University) Christine L. Mark, Teaching Instructor (BSBA, University of Toledo; MS, University of Toledo) Henry E. Newkirk, Associate Professor
(BS, North Carolina State University; MBA, East Carolina University; PhD, University of Kentucky, Lexington)
James Orr, Teaching Instructor (BS, MBA, East Carolina University)
Ravi C. Paul, Assistant Professor (BS, Bangalore University; MS, PhD, Clemson University)
April Reed, Instructor (BA, Roosevelt University; BS, Roosevelt University) Paul Russell, Teaching Instructor
(BSBA, East Carolina University; MBA, East Carolina University) Paul H. Schwager, Assistant Professor
Elaine D. Seeman, Associate Professor (BA, Indiana University of Pennsylvania; MBA, East Carolina University; PhD, Indiana State University)
Claudia Van Salisbury, Teaching Instructor (BSBA, East Carolina University; MBA, East Carolina University) Harold L. Wise, Teaching Instructor
(BSBA, East Carolina University; MS, University of Virginia) William D. Wittman, Teaching Instructor
(BA, MA, University of North Dakota; MBA, East Carolina University) Yajiong (Lucky) Xue, Assistant Professor (BS, China Pharmaceutical University; MS, Auburn University; PhD, Auburn University)
Department of Marketing and Supply Chain Management
Kenneth Anselmi, Associate Professor and Chairperson, Department of Marketing and Supply Chain Management
(BBA, Eastern Michigan University; MBA, Arizona State University; PhD, University of Nebraska, Lincoln)
Robin Armstrong, Assistant Director Graduate Programs, Teaching Instructor (BSBA, East Carolina University; MBA, East Carolina University) Christy Ashley, Assistant Professor
(BS, Sacred Heart University; MBA, University of Miami; PhD, University of Rhode Island)
Terrance Boardman, Teaching Instructor (BS, University of Wisconsin, MBA, University of Wisconsin) Jennifer Brezina, Teaching Instructor
(BA, University of NC Chapel Hill; MBA, East Carolina University) Margaret M. Capen, Professor
(BA, PhD, University of South Carolina) Haozhe Chen, Assistant Professor (BA, Anhui University; MBA, University of Alabama; PhD, University of Oklahoma) Ronald A. Clark, Teaching Instructor
Reid P. Claxton, Associate Professor (BA, Drury College; MBA, University of Evansville; PhD, University of Arkansas)
Margaret P. Conchar, Assistant Professor (BSC, Diploma in Datametrics, University of South Africa; PhD, University of Georgia)
Richard E. Cook, Teaching Instructor (BS, PhD, Wayne State University; MS, Case Western Reserve; MBA, East Carolina University)
Scott Dellana, Associate Professor (BS, University of Pittsburgh; MS, PhD, University of Missouri)
Susan K. DelVecchio, Associate Professor (BA, University of Pittsburgh; MBA, University of North Carolina, Greensboro; PhD, Virginia Polytechnic Institute and State University)
Richard A. Gooner, Assistant Professor (BS, U.S. Naval Academy; MBA, University of Virginia; PhD, University of North Carolina, Chapel Hill)
Christopher Keller, Assistant Professor (BS, Florida International University; MA, Indiana University; PhD, Indiana University; JD, University of Chicago)
John F. Kros, Associate Professor (BBA, University of Texas; MBA, Santa Clara University; PhD, University of Virginia)
Jane M. Lang, Teaching Instructor (BSBA, MBA, East Carolina University)
Kenneth R. MacLeod, Associate Professor (BS, Georgia Institute of Technology; MBA, University of Notre Dame; PhD, University of South Carolina)
Enping Mai, Assistant Professor (BS, Zhongshan University; MS, Indiana University of PA; MS, Syracuse University) Roger P. McIntyre, Professor
(BSBA, Oregon State University; MBA, University of Portland; PhD, Arizona State University)
Havva J. Meric, Associate Professor (BA, Ankara University, Turkey; MBA, George Washington University; PhD, University of North Carolina, Chapel Hill)
Steven Scott Nadler, Assistant Professor (BS, MBA, Central Missouri State University; PhD, University of Alabama)
Anthony J. Polito, Associate Professor (BS, Radford University; MBA, Duke University; PhD, University of Georgia)
Thomas R. Robbins, Assistant Professor
(BS, Pennsylvania State University; MBA, Case Western Reserve University; PhD, Penn State Smeal College)
William Swart, Professor (BS, Clemson University; MS, PhD, Georgia Institute of Technology)
Judy A. Wagner, Associate Professor (BS, Northern Illinois University; MBA, University of Texas at Arlington; PhD, Virginia Polytechnic Institute and State University)
David A. West, Associate Professor (BS, Clarkson University; MBA, University of Chicago; PhD, University of Rhode Island)
Tina Williams, Assistant Director Graduate Programs, Teaching Instructor (MBA, East Carolina University) Beverly Wright, Assistant Professor
(BBA, MS, PhD, Georgia State University) James E. Zemanek, Jr., Professor
(BBAA, MS, PhD, Texas A & M University)
Program Overview
The College of Business at ECU, we have grown along with the university – from a small Department of Commerce in 1936 to a multi-faceted, modern College of Business serving more than 5,000 students each semester. Yet for over 70 years one thing has not changed: we are highly committed to serving our students as an educational institution of excellence – preparing future leaders with a strong foundation of knowledge, skills, and individual support.
Our accreditation by the Association to Advance Collegiate Schools of Business (AACSB) proves this commitment – signifying our tradition of superior standards since 1967. The AACSB is the world's most prestigious accreditor of business school programs; its endorsement underlines our exceptional quality while also signaling a hallmark of excellence recognized worldwide.
Our faculty offer excellent preparation for careers in business – with departments in accounting, finance, management, management information systems, and marketing and supply chain management.
Timeline
1907 East Carolina Teachers Training School chartered 1909 First students enroll for classes 1911 First class graduates 1921 ECTTS renamed East Carolina Teachers College and begins four-year programs 1932 First Founders Day celebration 1936 Department of Commerce established 1951 ECTC receives college status, renamed East Carolina College 1960 Department of Commerce transitions into School of Business 1967 ECC receives university status, renamed East Carolina University School of Business earns AACSB accreditation 1972 ECU joins the University of North Carolina system 1974 School of Medicine established 2002 School of Business formally renamed College of Business 2006 College admits freshman directly 2007 The College of Business celebrates 40 years of AACSB Accreditation
Distance Education
Online learning continues to grow dramatically, and at the College of Business we offer a strong, high-quality distance education program. Faculty who teach online also teach classes in a face-to-face setting, ensuring quality instruction in addition to flexibility – helping you balance work, family, and school.
Program organization:
All undergraduate students in the college receive a BSBA degree in Business Administration. Forty-five of the 63 total hours in the business program are common to all business students. These common courses are called the Business Core. Students will each choose a concentration area among one of five departments. They will take 18 hours in this concentration.
Accounting
The Department of Accounting offers two tracks for preparation for a career in accounting. The 5 year combination BSA and MSA degree satisfies the North Carolina CPA examination board's requirements for practicing accounting. This program is directed towards students who wish to purse a career in public accounting. The second track offers a BSBA degree that prepares students for corporate, governmental, and internal accounting positions.
Finance
The Department develops applied and theoretical knowledge as the basis for successful financial management of organizations and for providing financial services to both individuals and financial institutions. The department offers concentrations in Financial Services and Managerial Finance.
Management The BSBA in management offers students the opportunity to acquire knowledge in the management of human and physical resources and to acquire skills useful in the management of domestic and international organizations. The department also offers concentrations in Entrepreneurship and Small business Management and International Business. Marketing Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders. The marketing department offers a concentration in Electronic Commerce. MIS/OM
The MISOM department offers two concentrations. The Management Information Systems concentration combines business skills with Information Technology (IT) skills. MIS graduates are rooted in a strong business curriculum that is complimented by courses which focus on utilizing and creating information systems.
The second concentration is in Operations and Supply Chain Management. OSCM is the identification, acquisition, positioning and management of resources that an organization needs in the attainment of its objectives.
Graduate Programs The School of Business offers a Masters in Business Administration (MBA) and a Master of Science in Accounting (MSA). The MBA provides professional training to qualified students for careers as leaders in industry. The program is designed for both business and non-business undergraduates. The program is completely self contained, requiring no prerequisite course work or business experience. The MBA is available through traditional in-person classes offered afternoons, evenings and over the internet.
Assessment Goals: The presentation of the College of Business Assessment Goals is as follows.
1. Core program goals 2. Department goals
a. Accounting b. Finance c. Management d. Marketing and Supply Chain Management e. Management Information Systems
3. MBA 4. College Administrative Goal Discussion
BSBA Core Program Assessment Goals
Goal Objective Criteria/Competency
Where Taught
Where Assessed
Ass’t method
Goal 1. Our students at the undergraduate level know how to communicate effectively in a business setting.. (relates to COB SG 2.A and B)
A. Students will be able to speak effectively
.Students will be able to make oral presentations on a business topic in front of an audience.
Comm 2420 MGMT 4842 Class speech measured against rubric
B. Students
will be able to write effectively
1. Students will use proper professional grammar and style
Engl 1100, Eng 1200, Engl3880
MGMT 4842 Individual class case paper
2. Students will be able to express their thoughts in a clear and concise manner.
Engl 1100, Eng 1200, Engl3880
MGMT 4842 Individual class case paper
2- Our students at the undergraduate level must know how to use technology to solve a variety of business problems. (relates to SG 1, Obj A, C, E)
Students should be knowledgeable about available technology
Students will be able to select and use the appropriate technology for a given task
MIS 2223, MIS 3063, OMGT 3223, MATH 2283
MIS 3063 Case
3- Our students at the undergraduate level will be able to approach a problem in such a way as to assure that the external business environment and ethics are considered. (relates to SG 1, Obj A, C, E: SG 2, Obj A)
A. Students will be aware of and able to react to ethical issues
Students will be able to recognize forces that pertain to ethics in business practices and to be cognizant of ethical dilemmas.
Phil 2274 or 2275 MGMT 3302
MGMT 4842 Ethics Instrument
B. Students
will be aware of and able to react to social issues.
Students will be able to recognize significant social forces
MGMT 3202/ SOCI 2110/ environmental science
MGMT 3202 Common Bb questionaire applied across all sections
in the business environment, including but not limited to diversity and firm social responsibility.
C. Students will be able to recognize and react to economic issues and conditions external to the firm
Students will be able to recognize economic conditions and variables that impact firm performance.
Econ 2113/2133 Fina 3724
Fina 3724 Mini Case written by faculty and given sometime during the term.
4- Our students at the undergraduate have critical thinking, statistical and quantitative problem solving abilities(relates to SG 1, Obj A, C, E: SG 2, Obj A)
A. Students will be able to demonstrate critical thinking attributes
MGMT 3302 MIS 3063 OMGT 3223 MGMT 4842 FINA 3724
MGMT 4842 Written Individual Case evaluation
B. Students will be able to apply statical methods to problem solving
MGMT 3302 MIS 3063 OMGT 3223 MGMT 4842 FINA
OMGT 3223 To be determined
C. Students will be proficieint at using quantitative methods to solve business problems
MGMT 3302 MIS 3063 OMGT 3223 MGMT 4842 FINA 3724
OMGT 3223 To be determined
5- Our students at the undergraduate level will able to recognize multicultural issues and will be sensitive to their affect on business solutions.(relates to SG 1, Obj A, C, E)
A. Students will be able to recognize the existence of cultural issues
SOCI 2110 MSCM 3852/ Int’l course
MSCM 4992 Currently being reevaluated with common intl course
B. Students will be able to suggest solutions to problems that are recognized as cultural issues
Goal 6. Our students at the undergraduate level will be able to demonstrate knowledge of core business concepts (not otherwise covered) (relates to SG 1, Obj A, B, C, E: SG 2, Obj A)
A. Students will have a functional understanding of core business concepts.
1. Students will have basic accounting skills
ACCT 2401/2521
ACCT 2401/2521
Online Bb exam, 1st week of class
2. Students will have basic finance skills
FINA 3724 Fina 3724 Online Bb exam, 1st week of class
3. Students will have a fundamental understanding of the role of management information systems in organizations
MIS 2223/MIS 3063/Math 2283/
MIS 3063 Online Bb exam, 1st week of class
4. Students will have basic marketing knowledge
MSCM 3832 MSCM 3832 Online Bb exam, 1st week of class
5. Students will understand the fundamentals of management
MGMT 3202/MGMT 3302
B. Students will correctly integrate technology and analytic techniques along with financial, accounting, management and marketing principles to solve business problems.
1. Students will be able to apply SWOT analysis
MGMT 3302
2. When faced with a either a domestic or global case or problem with no pre defined context, students will apply the correct business solution.
MGMT 4842
ACCOUNTING UNDERGRADUATE LEARNING GOALS
Rev. 9-17-08
Goals Objectives Testable Sub-
Objective
Assessment Location
Assessment tool
Acceptable Criteria
Technical Skills: Our graduates will demonstrate technical skill in accounting
To possess the operational skills to work successfully in a an accounting position.
Understand various accounting procedures and internal controls
ACCT 4631 Exam questions on a skill (i.e., Bank Reconciliation), and Internal control procedures.
75% of students pass exams questions related to the Topic
Professional Responsibility: Our graduates will be sensitive to and aware of the ethical issues in accounting
To Distinguish between ethical and unethical behavior in accounting.
Identify Unethical activities in an accounting practice.
ACCT 4611 Short Case Study covering ethical issues.
Rubric that measures identification of ethical/unethical activities
Finance
Goal Objective Criteria/Competency
Where Taught
Where Assessed
Ass’t method
Financial Management- Students will be able to make informed financial decisions regarding financial management.
Students should be able to perform basic capital budgeting calculations. and perform more in depth project analysis and valuation.
Students should be able to construct pro forma financial statements for a project and use capital budgeting tools (NPV, IRR, PI, etc.) to determine the acceptability of the project.
FINA 3724, FINA 3824, FINA 4734
FINA 4734 To Be Determined
Students should be able to use financial statements to assess the financial health of the company.
Students should be able to perform basic ratio calculations and use financial ratios to draw conclusions about a company's liquidity, solvency, profitability, and efficiency.
FINA 3724, FINA 3824
FINA 3824 Student Projects
Students should be able to apply critical thinking to financial problem solving.
Students should be able to make (and support) recommendations based on their analysis of financial situations.
FINA 3824, FINA 4734
FINA 4734 To Be Determined
Financial Services- Students will be able to make informed decisions involving investments and portfolio management.
Students should be able to demonstrate their understanding of modern portfolio theory (MPT).
Students should be able to discuss the implications of MPT and its implications for portfolio management.
FINA 4404 FINA 4404 To Be Determined
Students should be able to conduct stock and bond valuation.
Students should be able to use the dividend or other methods to value stocks; they should be able to price bonds based on their cash flows and risk
FINA 3724, FINA 3904
FINA 3904 Exams or Quizzes
Students should be able to understand the efficient markets hypothesis and how it relates to various market anomalies.
Students should be able to outline the various forms of market efficiency and their implications for fundamental and technical analysis. Students should be able to discuss market anaomalies and what they suggest about efficient markets.
FINA 3904, FINA 4404
FINA 4404 To be determined
Students
should be able to apply critical thinking to asset allocation and strategic portfolio management.
Students should be able to make (and support) recommendations regarding asset management and portfolio management based on their analyses of a given scenario.
FINA 3904, FINA 4404
FINA 4404 To be determined
Marketing
Criteria/Competency Where Taught
Where Assessed
Ass’t method
Our students will have knowledge of consumer decision making processes and internal and external influences; and the role of buying centers in business organizations
MKTG 4732 and MKTG 4532
MKTG 4732 and MKTG 4532
Course-embedded standardized questions
Our students will have knowledge of marketing communications and the promotion mix; channel strategy and channel design, and the management of relationships; and the management of the marketing mix in retail and global contexts
MKTG 4752, MKTG 4790, MKTG 4362, and MKTG 4992
MKTG 4752 and MKTG 4790 in fall, and MKTG 4362 and MKTG 4992 in spring
Course-embedded standardized questions
Operations management
Goal Objective Criteria/Competency
Where Taught
Where Assessed
Ass’t method
Our students will be able to demonstrate a usable managerial knowledge of operations and supply chain management applications
Our students will be able to demonstrate a usable managerial knowledge of operations and supply chain strategy
Our students will have knowledge of demand estimation, product development process, and systems analysis; and supply chain design and management
OMGT 4383 and OMGT 4763 in spring
OMGT 4383 and OMGT 4763 in spring
Course-embedded standardized questions
Our students will be able to demonstrate a usable managerial knowledge of logistics and materials management
Our students will have knowledge of transportation, purchasing, and operations planning and control
OMGT 4743 in fall
OMGT 4743 in fall
Course-embedded standardized questions
Management
Goal Objective Criteria/Competency
Where Taught
Where Assessed
Ass’t method
Students completing MGMT 4242 (organization behavior) will be able to demonstrate knowledge of
80% of students will score 70% or more on an
MGMT 4242 Final exam administered to all sections of
Imbedded exam written by faculty committee
Leadership and motivation objective test 4242
Improved understanding of human resource management issues as taught in MGMT 4402
For this initial review the objective is to determine whether students completing MGMT 4402 have a working understanding of equal opportunity
80% of students will score at least 70% on an imbedded exam
MGMT 4402 Final exam administered to all section of MGMT 4402
Imbedded exam written by faculty committee
BSBA - Management Information Systems
Goal Objective Criteria/Com
petency Where Taught
Where Assessed
Ass’t method
Produce a student that can work effectively in an Information Systems environment.
The student will be able to design and implement an information system using current development methodologies.
Successful completion of an Information System project by 80% of the students.
MIS 4163, 4173
MIS 4173 Project grade of 70 or above
The student will be able to design a database in third normal form and construct queries using SQL that provide appropriate data for managerial quesitons.
Successful completion of a written exam by 80% of the students.
MIS 4113 MIS 4113 Exam grade of 70 or above
East Carolina University College of Business MBA Learning Goals
The following goals and objectives have been developed in recognition of the dynamic and changing nature of both traditional and virtual business environments. By achieving these goals, our students will be equally prepared to succeed in domestic, global, traditional and virtual environments of the 21st century.
Goal Objective Criteria/Competency Curriculum
Location Ass’t
Location Ass’t
method
Goal 1. Integration: Our graduate students will be skilled at integrating knowledge from all business disciplines in traditional and virtual environments. (relates to COB SG 1.E and F)
A. Students will be able to apply core business concepts.
1. Students will be able to apply accounting skills
ACCT 6241 ACCT 6521
Online Bb exam, 1st week of class
2. Students will be able to apply finance skills
FINA 6144 FINA6604 Online Bb exam, 1st week of class
3. Students will be able to apply an understanding of the role of management information systems in organizations
MIS 6143, OMGT 6613, OMGT 6683
MIS 6143 Online Bb exam
4. Students will be able to apply marketing skills
MKTG 6162 MKTG 6822
Online Bb exam, 1st week of class
5. Students will be able to apply management skills
MGMT 6102 MGMT 6802
Begin term fall/spr 07/08.
B. Students will correctly integrate technological and analytical techniques with core business principles to recommend solutions to business problems.
1. Students will be able to apply SWOT analysis
MGMT 6102, MIS 6143, MKTG 6822, FINA 6604, ACCT 6521
MGMT 6722
Fall 09
2. When faced with an open-ended business case or problem students will use analytical skills to diagnose, analyze and solve complex business problems
Goal 2. Communications: Our graduate students will be effective communicators in traditional and virtual environments. (relates to COB SG 2.A and B)
A. Students will be able to prepare appropriate content and form of presentation in both virtual and traditional environment
1. Students will be able to make presentations on a business topic in front of an audience.
OMGT 6613, MGMT 6722, MKTG 6822 (ff), MIS 6143
MGMT 6722, OMGT 6613
Class speech measured against rubric
Spr 08 2. Cover informal (oral) communication
B. Students will be able to write effectively in both traditional and virtual environment.
1. Students will use proper professional grammar and style
ENGL 5780, OMGT 6613, OMGT 6683, MIS 6143
OMGT 6613
Spr 08
MGMT 6722
Spr 08
2. Students will be able to express their thoughts in a clear and concise manner.
ENGL 5780, OMGT 6613, OMGT 6683
OMGT 6613
Spr 08
MGMT 6722
Spr 08
Goal 3. Global Readiness: Our graduate students will be ready to manage social, environmental, and ethical issues in global markets using 21st Century skills. (relates to COB SG 1.E, 2.A and B)
A. Students will be aware of the global context of business.
1. Students will be able to recognize the global, ethical, environmental, and social ramifications related to business decision making.
FINA 6104, MIS 6143
B. Students will be equipped with 21st Century Skills
1. Students will demonstrate proficiency in using Information and Information Technology
2. Students will demonstrate proficiency in remote teamwork skills
Goal 4. Adaptability: Our graduate students will be prepared to achieve long-term success within changing business environments (relates to COB SG 1.E)
A. Students will recognize the importance of lifelong learning.
1. Students will demonstrate knowledge of current business events
MGMT 6722, FINA 6604
MGMT 6722
2. Students will show awareness of factors likely to impact future business environment.
MIS 6143, FINA 6604, MGMT 6722
FINA 6604
B. Students will recognize the need for constant change and adaptation to competitive business environments.
1. Students will demonstrate a willingness to consider alternative business solutions.
MIS 6143, MKTG 6822, MGMT 6722, ACCT 6521, OMGT 6613
2. Students will demonstrate creative and entrepreneurial thinking.
C. Students will demonstrate critical thinking skills
1. Students will be able to identify alternative solutions that reflect sensitivity to ethics, the environment, and social issues and the ramifications of these decisions.
All Breadth OMGT 6613 Spr 08
Administrative Goal Retention of Quality students showing interest in the College of Business
a. Discussion: In fall 2006 the College of Business began admitting freshman students directly into the college. This provides our faculty and advising staff a opportunity to work on retaining the best of these students in the college. It is not our intention to retain students who do show an aptitude or interest in at least one of our disciplines. However, we want every interested, capable student to succeed.
b. Activities: The college has expended substantial resources in an attempt to increase retention. These activities include
1. Leadership Program: while we expect this program to have many benefits; one likely benefit will be to encourage students to stay in business. One reason is that the program puts the student in interesting, engaging classes as freshman and juniors
2. Integration of advising, career services and the communication center into a center for student success
3. New Programs: A number of new programs designed to increase student involvement in the college have been initiated.
C. Assessment Plan: Statistics will be collected on the number of students who remain business students over time. We will review the retention of student prior to the changes to establish a baseline. We will then compare retention each year to this baseline to see if retention changes as new programs get introduced.
