OUR V IEW OF THE WORLD IS CHANGING

R E A L LY C O M P E T I N G W I T H T H E S E B R A N D S

“ TH E H U MA N S”

WHY IT’S HARD FOR MEDIA BRANDS

TO BE HUMAN

Brand Vo i c e M i s s i on S ta tement S ty l e Gu idesVa lue P ropos i t i ons P rogramming S t ra teg ies

• Build Empathy

• Collaborate Freely

• Share “Origin Stories”

• Embrace Imperfection

• Show Gratitude

Top 5 Th ings Humans Brands Do W el l

Thankyou!