Progress Makers: Inspiring the

Future of Citi

June, 2014

3

4

5

6

7

Confidence in Banks

8

Source: Gallup

Brand value $M

Note: 2004 – 2007 Citi was a top 15 most valuable brand

Brand Value

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$0

$2,500

$5,000

$7,500

$10,000

$12,500

$15,000

$17,500

$20,000

$22,500

$25,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

10

11

Globalization

Urbanization

Digitization

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14

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200 Years of history

And some really amazing stories

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25

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DNA of

Progress Makers

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38 http://www.forbes.com/sites/citi/2014/03/31/meet-the-company-helping-homeowners-save-on-energy-

bills-and-reduce-pollution/

Meet The Company Helping Homeowners Save

on Energy Bills and Reduce Pollution

How A Water Pump Is Changing The Lives Of

Farmers In Africa

http://www.forbes.com/sites/citi/2014/03/28/how-a-water-pump-is-changing-

the-lives-of-farmers-in-africa/

How Playing A Game Delivers Bikes To Children

Around The World

http://www.forbes.com/sites/citi/2014/03/19/how-playing-a-game-delivers-bikes-to-

children-around-the-world/

41 http://mashable.com/2013/11/20/streetline-video/

Purpose in Progress, App Solves City Parking

Woes

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“In enabling the creation of Citi Bike, Citi

has shown that it is a leading supporter

of innovative urban initiatives and a

major contributor to New York City’s

growth and progress.”

— Former New York City Mayor

Michael R. Bloomberg

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14 million miles

8 million trips

1 year

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Progress Makers = Human Capital

Access

Challenges

Development

Independence

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