Progress on the

Silk Road and

Opportunities for the

Future

Alla Peressolova

WTM London

4 November 2015

Photo ©Tim Cope

UNWTO Silk Road Action Plan

The Silk Road brand

Share of voice: Silk Road destinations

TripAdvisor:

UNESCO/UNWTO Silk Road Heritage Corridors Tourism Project

Silk Road Tourism Insight Research 2015

The Silk Road in 2016

• Launch of new Silk Road Action Plan 2016/2017 • 6th UNWTO Silk Road Ministers’ Meeting at ITB Berlin (9 March

2016) • 5th UNWTO Silk Road Tour Operators Forum at ITB Berlin: Inbound

Tour Operators Workshop (10 March 2016) • Western Silk Road EU development project commences • Watch! The Silk Road on the Discovery Channel & BBC4 • International Conference on Nomadic Tourism (Mongolia, October

2016)

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#silkroadtourism

UNWTO Silk Road Tourism Network