Goal Progress
Target: Achieve $25 million of sales of products that incorporate an environmental enhancement gained through innovation.
An environmental enhancement includes at least one of the following:• • Substitute an existing product or packaging material with an
alternative which has improved sustainable credentials (e.g.
• Manufactured using at least 25% renewable energy (in excess of the mandatory renewable energy mix imposed by regulation).
• A change that enables all or a portion of the product to be recycled.
The sales target is cumulative and includes any enhancement of a product or package from January 1, 2012.
Achieved Mattel sold $32 million worth of product from
2012 to 2014.
Reduce the environmental impact of our products
Target: Improve our packaging material efficiency by 5% by 2015.
packaging material savings generated from both primary and secondary packaging against a baseline year of 2011 packaging material spend.
Primary packaging includes the packaging which the item sold is contained and is the packaging seen by consumers. Secondary packaging includes the packaging associated with shipping and transport of the product to retailers.
Target: Increase the amount of recycled or sustainably-sourced paper and wood fiber in our packaging to 85% by 2015 as defined by our sustainable sourcing principles.
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Refer to our Sustainability Sourcing Principles for more information.
AchievedSustainably sourced
paper and wood fiber accounted for 91% of packaging material in
2015
AchievedMattel increased
packaging material efficiency by 15.8% from
2011 to 2014.
Reduce the environmental impact of our packaging
Target: Reduce our normalized carbon emissions by 40% by 2015 and 50% by 2020.
Carbon emissions include scope 1 & 2 GHG emissions calculated in accordance with the GHG Protocol. Emission reductions are calculated from owned and operated facilities including manufacturing, distribution centers, and corporate locations over 20,000 square feet and normalized to sales over a 2008 baseline.
Achieved1st target reached by reducing normalized carbon emissions by
44% from 2008 to 2014.
Decrease Carbon Emissions
In ProgressMattel is on track to
achieve our 2020 targets for reduction.
Target: Create opportunities to engage employees and communities in which we operate about their role in protecting our environment.
Employee Engagement:• The number of employees that participated in an environmental
activity held by Mattel per year.• The hours volunteered for environmental projects for the year.• Number of locations that have a SEEDS (Sustainability for
Employee Engagement & Development) or green team.
Community Engagement:• Number of local partnerships or activities where Mattel
is supporting environmental awareness among children and families.
In progressWe continue to engage
our employees and communities in
sustainability every day.
Promote a Culture of Sustainable Growth
Maintain commitment to giving 2% pre-tax profits annually, through a combination of cash and in-kind donations
AchievedMattel has given 2%
pre-tax profits annually from 2012 to 2014.
Bring play opportunities to 10 million children in need by 2015
AchievedOver 15 million kids
impacted from 2012 to 2014.
Increase percentage of overall social impact funding dedicated to addressing the barriers to play to 75% annually by 2015
AchievedWe dedicate 100%
of our social impact funding to support
kids play, learning and development.