Proj Child Care

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Department of Finance

University of Dhaka

B.B.A 17th

Batch

Submitted To

Shehub Bin Hasan

Lecturer

Department of Finance

University of Dhaka

Submitted By,

SL Name ID Remarks

1 ShuvoSarker 17-148

2 Md. MonirHossen 17-160

3 Md. Ershad Ali Mondal 17-022

4 Md. Mofezul Islam 17-150

5 Md. Monirul Islam 17-126

6 Md. Mohiuddin 17-106

Date of Submission: 06-06-2013


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Letter of Transmittal

June 06, 2013

Shehub Bin HasanLecturerDepartment of FinanceUniversity of Dhaka

Subject: Submission of the report on Project Management of Sunshine Childcare .

Dear Sir,

It is my great pleasure to submit the report on "Project Management of Sunshine Childcare." which is a part of BBA

Program to you for your consideration. We made sincere efforts to study related materials, documents and examine

relevant records for preparation of the report.

Within the time limit, we have tried my best to compile the pertinent information as comprehensively as possible andif you need any further information, we will be glad to assist you.

Sincerely Yours,ShuvoSarker17-148


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ACKNOWLEDGEMENT

At first we would like to thank my course teacherShehub Bin Hasan,Lecturerfrom Department of Finance, DU, for

providing me such an opportunity to prepare the Report on Project Managementof Sunshine Daycare". Without his

helpful guidance, the completion of this project was unthinkable. During our preparation of the project work we have

come to very supportive touch of different individuals & friends who lend their ideas, time & caring guidance to

amplify the reports contents. We want to convey my heartiest gratitude to them for their valuable responses.

OBJECTIVES

______________________________________________________________________________

To know how to develop a project

How to implement a project

To gain the knowledge of Project Management that can occur in an organization. To gather knowledge about implementation of Project Management.

To learn about how to implement project in real life

To know the process of Project Implementation.


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Table of Contents

Name of Contents Page No1. Executive Summary 5

1.1 Limitation 8

1.2 Objective 9

1.3 Introduction 10

Product Off 11

2. Strategy Of IDLC 12

3. Application of Balance Scorecard 13

4. Balance Scorecard Map 23

5. Conclusion 24

6. Bibliography 25


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EXECUTIVE SUMMARY

Sunshine Daycare is home-based daycare is licensed for up to 12 children in our country ,we are to seek expand to

meet the demand for these services in country. We intend to provide the facility that can accommodate 100-150 kids

and allow it to expand the scope of its services.

Sunshine Daycare will become a type of learning subjects such as language, social science, fitness, nutrition, and the

arts. The company will also offer before and after school care, part-time, pick-up and drop-off services, and summer

camps for kids six months through elementary school . In addition to the owner always being onsite , Sunshine

Daycare will have ample teacher's assistants , as well as a staff chef and nurse and other value-added features , such

as a secure webcam for parents to view their children, will further set apart the services at Sunshine Daycare .

To build awareness of its quality childcare services , Sunshine Daycare will operate with a targeted marketing

strategy. This will include print media advertisement ,a website ,an e-mail newsletter, a Yellow Pages ad , and direct

mailing. Above all, the company will see marked growth as a result of positive word of mouth referrals. All

promotional efforts will underscore the company's provision of a nurturing atmosphere and focus on serving children

of varying ages, allowing it to establish its reputation as a leading childcare provider .

To achieve the company's objectives , Sunshine Daycare is seeking tk 6500000 in total funding through bank or small

business administration backed lending .The bank or SBA -backed loan will be repaid from the cash flow of the

business within seven years ,collateralized by the company's assets, and backed by the personal integrity ,experience,

and contractual guarantee of the company's owner


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Methodology of the Report

Analysis has been made on the basis of the objectives mentioned before in the context of Project Management.The

paper will be written on the basis of information collected from primary and secondary sources.

(i) Primary Data; Discussion with the respective personnel in different organizations.

(ii) For the completion of the present study, secondary data has been collected. The main sources of secondary data

are:

Data from published reports of different organizations

Different Books, Journals, Periodicals, News Papers etc.

Limitations

To make a report various aspects and experiences are needed. But I have faced some barriers for making a complete

and perfect report. These barriers or limitations, which hinder my work, are as follows:

Difficulty in accessing data of its internal operations.

Non-Availability of some preceding and latest data.

Difficulty of applying different techniques of project management

Time Constrains


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INTRODUCTION:

Child care or day care is the care of a child during the day by a person other than the child'slegal guardians,typicallyperformed by someone outside the child's immediatefamily.Day care is typically an ongoing service during specific

periods, such as the parents' time atwork.

The service is known as child carein the United Kingdom and Australia and child care or day carein North America(althoughchild care also has a broader meaning).

Child care is provided in nurseries or crches or by ananny or family child care provider caring for children in theirown homes. It can also take on a more formal structure, with education, child development, discipline and evenpreschool education falling into the fold of services.

Somechildminders care for children from several families at the same time, either in their own home (commonlyknown as "family day care" in Australia) or in a specialized child care facility. Some employers provide nurseryprovisions for their employees at or near the place of employment.

Child care in the child's own home is traditionally provided by ananny orau pair,or by extended family membersincluding grandparents, aunts and uncles.But as the number of service holder and otherpromotional are increasing wehope taking a childcare program will be a good decision.
http://en.wikipedia.org/wiki/Legal_guardianhttp://en.wikipedia.org/wiki/Familyhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Child_carehttp://en.wikipedia.org/wiki/Nannyhttp://en.wikipedia.org/wiki/Preschool_educationhttp://en.wikipedia.org/wiki/Childminderhttp://en.wikipedia.org/wiki/Nannyhttp://en.wikipedia.org/wiki/Au_pairhttp://en.wikipedia.org/wiki/Au_pairhttp://en.wikipedia.org/wiki/Nannyhttp://en.wikipedia.org/wiki/Childminderhttp://en.wikipedia.org/wiki/Preschool_educationhttp://en.wikipedia.org/wiki/Nannyhttp://en.wikipedia.org/wiki/Child_carehttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Familyhttp://en.wikipedia.org/wiki/Legal_guardian


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MISSION:

The companys mission statement is as follows:

It is our ultimate goal to provide excellentsupport , care and security for families and their children.

START UP SUMMARY:

The following tables and graphs detail the funding the company needs to bring its vision to reality.

Start -up Expenses (tk)

R & D 120000

Stationary 20000

Brochures 20000

Consultants 30000

Insurance 60000

Legal 50000

Advertising 200000

Total start up expenses 500000

Start-up Assets (tk)

Working capital 100000

Building 4000000

Furniture 1000000

Total start-up capital 51,00,000

Total Requirements(Tk)

Total start-up expenses 500000

start-up assets 51,00,000

total requirements 56,00,000

Start-up liabilities

Current borrowing 10,00,000

Total liabilities 10,00,000

Start-up Investment(Tk)

Initial Investment 6500000

Total funding 6500000


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Products and services:

FuntimeDaycar company's quality home-based services has outgrown its facilities, which is licensed for upto 12childrenandFuntime Daycare is seeking to move to a larger location by the end of 2017, with space of 100-150 kids.Here the company will be able to greatly expand the scope of its services, which will include:

Daycare services

Before and after care

Summer camps

Full-and part-time services

PRODUCT SERVICE DESCRIPTION:

It is the goal of Funtime Daycare to provide an environment that fosters the development of children mentally,physically, socially and emotionally. Children will be provided with quality daycare services in classrooms that teachsocial and readiness skills. The owner of Funtime Daycare will always be onsite, as will a nurse; further assurances ofa child's wellbeing will include a secure website where parents can monitor their children via webcams.

Fulltime Daycare will take great care to provide a structured environment for the kids. From infants six-weeks oldthrough school-age children, the company's comprehensive services will include a Montessori-type learningenvironment where classes such language, social science, fitness, nutrition, and the arts are taught. In addition toeducation, daily activities will encourage physical fitness, with a playground accommodating basketball, Soccer,Tennis, and Jungle -Gym style equipment. An on-staff chef will prepare nutritious meals. Additional services willinclude providing parents with pick-up and drop-off services before and after school.

MARKET AND DEMAND ANALYSIS

The company's location in Dhaka city. The specific location will be selected to maximize the facility's ability to theDhaka city. The following table provides the most current Bangladesh Census data with regard the tothepopulation growth of the two places,Gulshan and Dhanmondi .

The following table provides pertinent figures for the population surrounding Dhaka city . This data is provided byBangladesh Bureau of statistics

Radius: 3 milesDhanmondi

Radius : 33milesGulshan

2013 Total population 52421 105669

Household income Base 16774 35962


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MARKET SEGMENTATION:

The company will be open to clients from every demographic; however, the following likely customer characteristics

have been identified:

Mothers of children six months to twelve years Single parents/families Typically with an income at or near the area's median income, or with the childcare vouchers Living or working within a reasonable commuting distance from the company

Market Needs:

Working mothers and families need a reliable, convenient, and dynamic facility available to them to both keep theirchildren fully engaged in learningthroughout the day and keep them safe. There is also a perpetual need for smallerclass sizes for pre-school and kindergarten readiness that can allow for one-on-one attention andindividualizeinstruction. As funding for public school system decline and class sizes expand, educational day school

activities are the key to providing young children with the tools needed to create successful, fulfilling lives. Thecompany will meet this market needs head-on.

STRTEGY AND IMPLEMENTATION SUMMARY:

"Education children Beyond Their Imagination."

Before a company can effectively market itself, it must first establish a strong brand and identity. Funtime Daycare hastherefore build a brand that embodies its core value of excellence in its provision of quality childcare services forresidents of the Dhanmondy area. With more and more parents working out of the home, quality daycare services arein high demand. To reinforce brand awareness among its intended audience the company will define its brand andproduce its logo using either staff within the company, or will contract with a production or design house to do so.

With its brand and guiding principles established, Funtime Daycare will send a clear message about what it stands for,thereby building loyalty and encouraging potential customers to patronize the business.

Funtime Daycare intends to achieve the following objectives:

Continue to establish itself as a trusted name in the childcare industry and local community Build loyal base of customers that is large enough to sustain business Generate enough revenue to expand operation

In order to reach this operational goals , the company will build on its strength and advantage as outlined in thefollowing section.

75%

20%

5%

CHILDCARE DEMAND

YES

NO

NEUTRAL


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COMPETITIVE EDGE:

While there are a variety of other Day care providers within the company's target area of operations Funtime Daycarewill stand apart through its provision of nurturing , attentive childcare . The company intends to capitalize on itscompetitor's weakness by building upon the following strength:

Already established in the community More affordably priced Offers hot and nutritious meals daily Play equipment will include basketball, soccer, tennis, and other structured to encourage physical activity Structured learning programs Online webcam security system provided for parents to view their children online throughout the day Comfortable, home-like atmosphere Fitness, socializing, and eating area provided for staff and parents Talented experienced, and highly trained teachers and staff Extensive marketing tactics will reach a large segment of customers

Marketing Strategy:

The company will generate interest in its child care services by utilizing a variety of advertising channels that will

increase the company's exposure among its intended target audience.

PRINT MEDIA:

Print media: Print advertisement will be placed in local area newspapers and community weeklies that aredistributed across the area. These advertisements will include the location of the company and also will offerlimited time membership incentives ensuring that parents of all kids will take an interest in the servicesFuntime Daycare has to offer.

Direct Mail: The Company will engage in a direct mail campaignthat involves sending flyers and leaflets to arearesidents and businesses within the target area. These flyers will highlight special deals, contact information,

and a description of services and rates. They will also provide limited time discount coupons to encouragepatronage.

INTERNATEADVERTISING:

Website:Funtime Daycare already has a functioning website (http://www.yayakidsdaycare.com/). This siteprovides a description of services,curriculum offered, a company profile, daily schedule, and all necessarycontact and location information. The site will be search engine optimize and marketing efforts will becoordinated with citysearch.com.

E-mail newsletter :The will company will develop a monthly newsletter that will be sent out to leads generatedfrom demographic information , as well as to the company's already established base of customer . These

newsletters will provide company updates, articles related childcare, as well as a calendar of upcoming events.

LOCAL ADVERTISING:

Word of Mouth: Word travels quickly between peers, family members and colleagues who are pleased with thequality of childcare their children receive . The company will rely on this form of effective, yet inexpensivemarketing to generate interest its services. Consumer have reported that "A person like me" has become themost credible source of information about a company or a product-from 20 % in 2003 to 68% today.

Yellow Page:Funtime Daycare will purchase a large advertisement in the Yellow Page , which briefly list thecompany's various services , hours of operation , and location


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REVENUE FORECASTING

The following a three-year revenue forecast. Direct costs include all cost which can be directly tied to revenue andinclude "cost of goods."

Revenue Forecast

year 1 year 2 year 3Units

Infant full day 150 200 250Preschool 200 250 300

School Age 250 300 350

Total units 600 750 900

Unit priceInfant full day 6000 6500 7000

Toddler/Preschool 5000 5500 6000

School Age 7000 7500 8000

RevenueInfant full day Tk 900000 TK 1300000 TK. 1750000

Toddler/Preschool 1000000 1375000 1800000School Age 1750000 2250000 2800000

Total Revenue 3650000 4925000 6350000


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PROJECTED PROFIT AND LOSS ACCOUNT:

The intends to deploy its funding to maximize growth and profitability. In the profit and loss table, gross marginequals sales minus direct costs . The "Bottom Line" or profit ( as measured before and after interest , taxes ,depreciation , and amortization) equals gross margin minus operating expenses .

Pro Forma Profit and loss

Year 1 Year 2 Year 3

Revenue 3650000 4925000 6350000

Expenses

Advertising 200000 200000 200000

Leased equipment 100000 100000 100000

Professional service 60000 60000 65000

Office supplies 25000 30000 36000

Telephone 2000 3000 4000Utilities 15000 20000 25000

Insurance 200000 200000 200000

Fees/Permits 20000 25000 30000

Maintenance 10000 12000 2000

Other/Misc. 18000 20000 25000

Depreciation 500000 500000 500000

Total personnel 100000 150000 175000

3650000

4925000

6350000

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

Year 1 Year 2 Year 3

Revenue forecasting over the Year

Revenue Column1 Column2


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Total operating Expenses 1250000 1320000 1380000

EBIT 2400000 3605000 4970000

Taxes Incurred 40% 960000 1442000 1988000

Net profit 1440000 2163000 2982000

OCF CALCULATION:

Particular Year 1(Tk) Year 2(Tk) Year 3(Tk)

EBIT 2400000 3605000 4970000

Taxes Incurred 40% (960000) (1442000) (1988000)

Depreciation 500000 500000 500000

Operating Cash Flow 1940000 2663000 3482000

1440000

2163000

2982000

YEAR 1 YEAR 2 YEAR 3

Net Profit over The Year

Net Profit Column1 Column2

-6600000

19400002663000

3582000

-8000000

-6000000

-4000000

-2000000

0

2000000

4000000

6000000

Year 0 Year 1 Year 2 Year 3

OCF over The Year

OCF Column1 Column2


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CALCULATION OF TOTAL NPV

Particular Year 0 Year 1 Year 2 Year 3

OCF 0 1940000 2663000 3482000

Change in NWC (100000) 100000

Capital Spending (6500000)

Total Cash Flow (6600000) 1940000 2663000 3582000

NPV At 10% Discounting Rate

= (6600000)+1940000/1.1 + 2663000/1.1^2+3582000/1.1^3

= -6600000+6655672

NPV=55672

CONCLUSION:

Project Management is subject where different projects are analyzed by applying different technique. As we select a

project of Sunshine Daycare we are trying here to show why and how we want to take this project. Besides we have

applied different technique to fruitful our project. Every project of any significance these days involves an ever-

increasing spectrum of individual professional and trade skills. Consequently, a project can only be achieved

satisfactorily through a comfortable working relationship between very many people, with many different personal or

collective objectives. In this brief paper we have endeavored to present an overview of project management as a

modern approach designed to withstand the vicissitudes of such pressures.


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APPENDIX:

SUNSHINE CHILDCARE

MARKET SURVEY

Date: _____________

Childs Name: Childs neckname:

Male Language spoken by the child:

Birthday: Age:

Parents Name: Language spoken by the parent:

Occupation: Age:

Other children and adults living in the household:

Name Age Relationship

Has your child had any other childcare experience? Please explain.

60%

40%

0%0%

YES NO


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2. Have there been any recent major changes in your childs life we should know about?

_________________________________________________________________________________________

3. In general, how does your child react to anxiety or stressful situations?

_____________________________________________________________________________________________

Does your child have any special needs or a developmental delay we should know about?

________________________________________________________________________________________________

Does your child use the toilet on his/her own?

Major changes in your childs life

Yes NO DO Know

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

powerless Worried Patient sleep Do not Eat

Reaction of child

Reactions Column1 Column2


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_________________________________________________________________________________________________

What skills do you want your child to learn?

_______________________________________________________________________________________________________

What activities does your child enjoy most?

Do you want childcare service?

75%

20%

5%

CHILDCARE DEMAND

YES

NO

NEUTRAL

0

1

2

3

4

5

6

7

8

YES No

Toilet useage of child

Toilet Use Column1 Column2


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______________________________________________________________________________________________________--

BIBLIOGRAPHY:

.

Altshuller, G. 1996.And Suddenly the Inventor Appeared: TRIZ, the Theory of Inventive Problem Solving. 2nd edition.Technical Innovation Center, Inc.

Altshuller, G. 1999. Innovation Algorithm: TRIZ, systematic innovation and technical creativity . Technical InnovationCenter, Inc.

Altshuller, G. and D. W. Clarke. 2005. 40 Principles: TRIZ Keys to Innovation. Extended Edition. Technical InnovationCenter, Inc.

Amaral, J. E. G. Anderson Jr. and G. G. Parker. 2011. Putting it together: How to succeed in distributed productdevelopment.MIT Sloan Management Review(Winter): 51-58.

Anderson, D. R., D. J. Sweeney and T. A. Williams. 2003. Quantitative Methods for Business. South-Western EducationalPublishing.

Andrade, R., A. Lisser, N. Maculan and G. Plateau. 2006. Enhancing a branch-and-bound algorithm for two-stagestochastic integer network design-based models.Management Science(September): 1450-1455.

Aneshensel, C. S. 2002. Theory Based Data Analysis for the Social Sciences . Pine Forge Press.

Arya, A. and B. Mittendorf. 2006. Project assignments when budget padding taints resource allocation.ManagementScience(September): 1345-1358.

Bagherpour, M. 2010. A successful project cost management system: Basic requirements, challenges, and obstacles toimplementation. Cost Management(September/October): 15-20.

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