Date post: | 10-Feb-2017 |
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Android Servants Dianna Albanese
FA 102 A / Research, Product Proposal and Brand Development
Android Servants Dianna Albanese
“Hit TV show Humans on intelligent android servants”http://www.kurzweilai.net/hit-tv-show-humans-on-intelligent-android-servants
Assignment 01 / Research
Android Servants Dianna Albanese
Assignment 01 / Research
-”Synth”: a highly-developed, artificially intelligent android servant.
Photo: AMC Humans Trailer
Android Servants Dianna Albanese
Assignment 01 / Research
“…speech recognition and optical sensing, could come together to allow a robot to see and hear.”http://www.geek.com/news/robot-servants-sooner-than-you-think-549314/
Design Boom
Android Servants Dianna Albanese
Assignment 01 / Research
Kurzweil
-Cooks, performs household chores, assists children etc.
Android Servants Dianna Albanese
Assignment 01 / Future Product or Service
Android Servants-Monitors children’s safety-Does chores (cooks, cleans, etc.)-Helps with scheduling
Android Servants Dianna Albanese
Assignment 02 / User Persona Research
User Persona ASarah, 26 / Estée Lauder Public Relations Team Member
Frustrations-Does not have enough time at home to look her best for work.-Does not make enough money for a maid, assistant, etc.-The lack of time she has to get ready reflects negatively on her image.
Goals-Move up in the Public Relations department.-Fall into a steady routine that is flexible for work.-Work hard so her children won’t have to.
Android Servants Dianna Albanese
Assignment 02 / User Persona Research
User Persona BNick, 23 / MSG Varsity Color Commentator
Frustrations-Doesn’t make enough in post-grad job to live the life he used to live.-Does not know how to take care of himself properly.-Has to call his mother at least three times a day to ask her questions.
Goals-Become more independent.-Stop being so dependent on his mother.-Become as professional as he makes himself out to be on camera.
Android Servants Dianna Albanese
Assignment 02 / User Persona Diagram
Android Servants Dianna Albanese
Assignment 02 / Creative Persona Portrait
Android Servants Dianna Albanese
Assignment 03 / Branding
Source for Brand Character WordsThe Beatles
Android Servants Dianna Albanese
Assignment 03 / Branding
Brand Character Diagram
Android Servants Dianna Albanese
Assignment 03 / Branding
Naming Process-Robot, house, home, chores, recognition, performs, assists, monitors-Emphasis on the user and the home, less on what is helping-House is not a home
Android Servants Dianna Albanese
Assignment 03 / Branding
Final Product/Service Name
HomeBot