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INTRODUCTION In 1984-85 Hero Honda Motor Limited by the collaboration of hero Honda limited and Japanese company Honda Motors Limited. The first 100 cc with a stoke motor cycle is made by Hero Honda Limited in India. Hero Honda Motor Limited has two plants for the manufacturing the different model of Hero Honda motorcycle. 1. Gurgoan 2. Dharuhera. Hero Honda the company and reflect one of the most outstanding and inspiring stories of success in corporate India. In 60 th decade several motorcycle were running in the Indian roads those are sunbeam, AIS, Triumph, BBA, and Royal Enfield from those motor cycle only Royal Enfield has existence in motor cycle market. After 60 th decade some other motorcycle and scooter had been launched in Indian two wheeler market those are Rajdoot, Java, Vespa and Lamrata etc. Different models Hero Honda vehicles can be introduced for ladies, with better comfort, speed and power, so that it can cater to the changing tastes of women. Indian waitressed the first spate of modernization, in two wheeler industries in 1984-85, during that period piaggio sauntered the Indian market in a joint venture with lohia machines and our major Japanese motor cycle manufacture set up joint venture companies to produce 100 cc motor cycles for the first time. More service stations should be established in every part of the city, With a strong sales and service network of 650 Authorized dealership, 1500 authorized service centers and over 1000 certified service points, Hero Honda is growing from strength to strength. Hero Honda motor should also start producing other models and should add a different style and variety to their product line. This will surely attract more customers. This will help to increase the existing goodwill and position in the market.
Transcript
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INTRODUCTION

In 1984-85 Hero Honda Motor Limited by the collaboration of hero Honda limited and Japanese company Honda Motors Limited. The first 100 cc with a stoke motor cycle is made by Hero Honda Limited in India.

Hero Honda Motor Limited has two plants for the manufacturing the different model of Hero Honda motorcycle.1. Gurgoan2. Dharuhera.

Hero Honda the company and reflect one of the most outstanding and inspiring stories of success in corporate India.

In 60th decade several motorcycle were running in the Indian roads those are sunbeam, AIS, Triumph, BBA, and Royal Enfield from those motor cycle only Royal Enfield has existence in motor cycle market.

After 60th decade some other motorcycle and scooter had been launched in Indian two wheeler market those are Rajdoot, Java, Vespa and Lamrata etc.

Different models Hero Honda vehicles can be introduced for ladies, with better comfort, speed and power, so that it can cater to the changing tastes of women.

Indian waitressed the first spate of modernization, in two wheeler industries in 1984-85, during that period piaggio sauntered the Indian market in a joint venture with lohia machines and our major Japanese motor cycle manufacture set up joint venture companies to produce 100 cc motor cycles for the first time.

More service stations should be established in every part of the city, With a strong sales and service network of 650 Authorized dealership, 1500 authorized service centers and over 1000 certified service points, Hero Honda is growing from strength to strength. Hero Honda motor should also start producing other models and should add a different style and variety to their product line. This will surely attract more customers. This will help to increase the existing goodwill and position in the market.

Company profile“Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd.

A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family.

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During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it - Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–2010) has come from the Japanese counterpart Honda.

Hero Honda has three manufacturing facilities based at Dharuhera, Gurgaon in Haryana and at Haridwar in Uttarakhand. These plants together are capable of churning out 3 million bikes per year. Hero Honda has a large sales and service network with over 3,000 dealerships and service points across India. Hero Honda has a customer loyalty program since 2000, called the Hero Honda Passport Program.

Company performance

During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together.Hero Honda's bike Hero Honda Splendor, the world's largest-selling motorcycle for the years 2001-2003, selling more than one million units per year.SuppliersIt is reported Hero Honda has five joint ventures or associate companies, Munjal Showa, AG Industries , Sunbeam Auto, Rockman Industries and Satyam Auto Components, that supply a majority of its components.VISIONThe Hero Honda story began with a simple vision – the vision of a mobile and an empowered India, powered by Hero Honda. This vision was driven by Hero Honda’s commitment to customer, quality and excellence, and while doing so, maintaining the highest standards of ethics and societal responsibilities. Hero Honda believes that the fastest way to turn that dream into a reality is by remaining focused on that vision.MISSIONHero Honda’s mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities.

This mission is what drives Hero Honda to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders.

MANDATEHero Honda is a world leader because of its excellent manpower, proven management, extensive dealer network, efficient supply chain and world-class products with cutting edge technology from Honda Motor Company, Japan. The teamwork and commitment are manifested in the highest level of customer satisfaction, and this goes a long way towards reinforcing its leadership status.

HISTORICAL REPRESENTATIONHero Honda is globally known of being the most fuel-efficient and the largest CBZ selling Indian motorcycle company. Hero Honda has managed to achieve indigenisation of over 95 percent, a Honda record worldwide.The following are the historical facts of the company:

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1984

Company incorporated.

Technical collaboration signed.

Foundation stone lay.

1983 - shareholders agreements signed.

1985

First motorcycle (Model CD 100) produced.

1987

Engine plant started.

1,00,000th Motorcycle produced.

1989

Sleek model introduced.

1991

5,00,000th motorcycle produced.

CD-SS model introduced.

Economic times – Harward business school award for excellent Governance to Hero Honda Motors

Ltd.

1993

Hero group sponsors Hero cup five nations cricket tournament

1994

Splendor model introduced.

1995

National Award for outstanding contribution to the development of Indian small scale industry

(NSIC Award presented by President of India)

The analyst award 1995 presented to Hero Honda Motors Ltd. on being ranked 9 th amongst the

most investor rewarding companies in India.

1996

1000 motorcycle per day production started.

1997

15,00,000th motorcycle produced.

Street model introduced.

Hero sponsored 6th women world cup cricket tournament.

1998

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20,00,000th motorcycle produced.

1st Hero Honda Master golf championship held at Delhi.

1999

30,00,000th motorcycle produced.

CBZ model introduced.

7th World Cup Cricket tournament sponsored at England.

Most admired business Baron CEO award conferred upon the Chairman Brij Mohan Lal Munjal.

2001

Passion and Joy motorcycle launched.

One million motorcycles produced in one single year.

50,00,000th bike produced.

Winner of the review-2000-Asia’s leading companies’ award 2000.

National productivity award for the best performance in automobile and tractors.

Sir Jahangir Ghandy medal for industrial peace awarded to Brij Mohal Lal by XLRI Jamshedpur.

2002

Declared “company of the year” by economic times business award.

Chairman Brij Mohan Lal awarded the “entrepreneur of the year” award by Business standard.

Ambition launched.

2003

Declared “company of the year” by economic times business award for the second

time.

Karizma the sports segment bike launched.

This all says about the golden past of the company and the company is going on to the path

of success.

Awards & RecognitionsThe below chart shows the golden years in the history of Hero Honda.

1995 The Analyst Award 1995 presented to Hero Honda Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India.

1999 National Productivity Award for the Best Productivity Award in the category of Automobile & Tractor presented by Vice President of India.

2001 Bike Maker of the Year by Overdrive Magazine.

Winner of the Review 200 - Asia 's Leading Companies Award (9th Rank amongst the top 10 Indian Companies).

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Winner of Three Leaves Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science & Environment.

2002 Bike Maker of the Year by Overdrive Magazine.

Winner of the Review 200 - Asia 's Leading Companies Award (4th Rank amongst the top 10 Indian companies).

Company of the Year of ET Awards for Corporate Excellence.

Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in 'Best Financial Management' and 'Best Operational Efficiency' category, ranked 6th in 'Overall Best Investor Relations' category, by Asiamoney.

Highest Wealth Creating Company of the Year Award by the Money.

GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance.2003 Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank amongst the

top 10 Indian companies).

Most Respected Company in Automobile Sector by Business World.

Bike Maker of the Year by Overdrive Magazine.

2004 Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies).

GVC Level 1 (Highest Rating) by CRISIL for corporate Governance.

Adjudged as the Best Value Creator - Large Size Companies 2003-04 by The Outlook Money.

Corporate Excellence Award 2004 by Indian Institute of Materials Management.

Adjudged as the Organization with Innovative HR Practices by HT Power Jobs for HR Excellence.

ICSI National Award for Excellence in Corporate Governance 2004 by The Institute of Company Secretaries of India.

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2005 Awaaz Consumer Awards 2005 - India's most preferred two-wheeler brand by CNBC in the 'Automobiles' category.

Bike Maker of the Year Award by Overdrive Magazine.

ICWAI National Award for Excellence (Second) in Cost Management 2004 in the private sector category by ICWAI.

10th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for the period 1991-2005.

2006 Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company).

One of the 8 Indian companies to enter the Forbes top 200 list of world’s most reputed companies.

No. 1 in automobile industry by TNS Corporate Social Responsibility Award.Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006:

Splendor Plus (Executive) CD Deluxe (Entry) Pleasure (Gearless Scooters)

Splendor & Passion - Top two models in two wheeler category by ET Brand Equity Survey 2006.

Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company).

Top Indian company in the Automobile - Two Wheeler sector by Dun & Bradstreet - American Express Corporate Awards 2006.

Hero Honda Splendor rated as India's most preferred two-wheeler brand at the Awaaz Consumer Awards 2006.

Certificate of Export Excellence for outstanding export performance during 2003-04 for two-wheeler & three- wheelers - Complete (Non SSI) by Engineering Export Promotion Council.The NDTV Profit Car India & Bike India Awards 2006 in the following category:

Bike Maker of the Year Bike of the Year - Achiever Bike of the Year - Achiever (up to 150 cc category) Bike of the Year - Glamour (up to 125 cc category) NDTV Viewers' Choice Award to Glamour in the bike category

2007 The NDTV Profit Car India & Bike India Awards 2007 in the following category: Overall "Bike of the Year" - CBZ X-treme "Bike of the Year" - CBZ X-treme (up to 150 cc category)

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"Bike Technology of the Year" - Glamout PGM FI

"Auto Tech of the Year" - Glamout PGM FI by Overdrive Magazine.

"Bike of the Year" - CBZ X-treme by Overdrive Magazine.

Ranked CBZ X-treme "Bike of the Year" - by B S Motoring Magazine

“Most Trusted Company” , by TNS Voice of the Customer Awards 2006.

CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards 2006.

2008 NDTV Profit Business Leadership Award 2008 - Hero Honda Wins the Coveted "NDTV Profit Business Leadership Award 2008"TopGear Design Awards 2008 - Hunk Bike of the Year AwardNDTV Profit Car India & Bike India Awards - NDTV “Viewers’ Choice Award” to Hunk in Bike categoryIndiaTimes Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty Awards - “Customer and Brand Loyalty Award” in Automobile (two-wheeler) sectorAsian Retail Congress Award for Retail Excellence (Strategies and Solutions of business innovation and transformation) - Best Customer Loyalty Program in Automobile categoryNDTV Profit Car India & Bike India Awards - Bike Manufacturer of the yearOverdrive Magazine - Bike Manufacturer of the year TNS Voice of the Customer Awards:

No.1 executive motorcycle Splendor NXG No.1 standard motorcycle CD Deluxe No. premium motorcycle CBZ Xtreme

2009 'Two-wheeler Manufacturer of the Year' by NDTV Profit Car & Bike Awards 2009 and Passion Pro adjudged as CNB Viewers' Choice two-wheeler

Top Indian Company under the 'Automobile - Two-wheelers' sector by the Dun & Bradstreet-Rolta Corporate Awards

Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles' categoryNDTV Profit Business Leadership Awards 2009 - two-wheeler category

2010 Rated as Top Indian Company in Automobile - Two Wheelers sector by Dun & Bradstreet - Rolta Corporate Awards 2009

Most Preferred Brand of Two-Wheelers" award at the CNBC Awaaz Consumer Awards.

Adjudged at top of the two-wheeler category in the Brand Equity Most Trusted Brands 2010 Survey.

Ranked No. 3 Most Trusted Brand across categories amongst Young Adult Males

Company of the Year awarded by Economic Times Awards for Corporate Excellence 2008-09.

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CNBC TV18 Overdrive Awards 2010 'Hall of Fame' to Splendor

NDTV Profit Car & Bike Awards 2010 -

Two-wheeler Manufacturer of the Year CnB Viewers' Choice Two-wheeler of the Year (Karizma ZMR)

Bike Maker of the Year by ET-ZigWheels Car & Bike of the Year Awards 2009

2011 Two-wheeler Manufacturer of the Year” award by Bike India magazine.Adjudged the “Bike Manufacturer of the Year” at the Economic Times ZigWheels Car and Bike Awards.

PRODUCT PROFILE

Hero Honda

o cbz

o splendor

o cd100

o cd100ss

o street smart

o passion

o Karizma

o CD dawn

o Ambition 135

TOP SELLING BIKE:

Hero Honda Achiever

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The Hero Honda Achiever has made a comeback in a new 2007 avatar with definite improvements over its 2006 model. The differences that strike on a first glance are the cheerful graphics and black alloy wheels. However, there are further differences that make this bike better than the 2006 model. Meant for the premium consumer sector, the Hero Honda Achiever matches power and looks with price and performance. The Hero Honda Achiever is a good looking and basic 150 cc bike.

Looks

The tank, side panels, or the tailpiece has been picked up directly and looks as good as Hero Honda Ambition

Front fairing and the instrument cluster is different and distinct from Ambition Well sculpted fuel tanks with cool knee indents A multi-reflector headlight with a halogen lamp and a position lamp Uniquely designed muffler with heat shield Dual tone painted chain case 5 spoke black colored cast wheel Attractive visor Chrome coated filler lead Single down tube Five exciting body colors

Control

Can effortlessly achieve speed of 109 kmph Great acceleration, reaches 100kmph in just 17.83 sec Equipped with Tuff-up puncture resistant tyre tube four-stroke engine constructed of aluminum-

alloy with an air-cooled, and twin-valve equipped motor of 149.1cc displacement 13.4 bhp at 8500 rpm power Torque is 1.28 kgm @ 5000 rpm wheel and tyres are same at 2.75 x 18 front and 3.oo x 18 rear

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electric and kick start The speed-odometer dial at left includes a trip meter, the right hand side dial includes the fuel gauge The gearbox is smooth, no false neutrals or gear hunting Five gears

Comfort

Taller handlebars provide more upright posture Twin rear sox and drums A multi-reflector headlight with a halogen lamp and a position lamp Conventional suspension set-up of telescopic shock absorbers at front Rectangular swing-arm adjustable hydraulic shock absorbers at the rear Front disk brake and cast wheels come as standard fitment Very low engine noise

Mileage and Economy

The Hero Honda Achiever delivers an impressive 51.3 kmpl in real city conditions and 55.3kmpl on the highway

Wheel and tyres are same at 2.75 x 18 front and 3.oo x 18 rear Fuel tank capacity is 12.5 litres Achiever has almost the best Low-End-Torque in its category which enhances mileage and helps

to perform better at lower speeds in city conditions

Hero Honda Achiever Features and SpecificationsMake Hero Honda

Model Achiever

Starting Self Start Fuel Efficiency Fuel Economy 55 kmpl

Fuel Capacity 12.5 litre

Fuel Reserve 2.3 litre

Fuel Type Petrol

Engine Type 4-Stroke SingleCylinder AirCooled OHC

Displacement 141.1 cc

Compression Ratio 9.1:1

Maximum Power 13.4@8000 BHP@RPM

Maximum Torque 12.80@5000 Nm@rpm

Bore 57.3 mm

Stroke 57.8 mm

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Dimensions Length 2040 mm

Height 1120 mm

Width 760 mm

Clearance 160 mm

Saddle Height 800 mm

Curb Weight 134 kg

Chassis Diamond Tubular Drive Train Clutch Wet Multiplate

Gear Box 5-Speed

Hero Honda CBZ Xtreme KickStart

The Hero Honda CBZ Extreme has little in common with its earlier version the Hero Honda CBZ except a similar headlamp. With the Hero Honda CBZ Extreme, Hero Honda has tried a radical departure from its earlier 150 cc design themes. The success of this approach is proven by the fact that since its launch in 2006, the Hero Honda CBZ Extreme has been selling almost 15, 000 to 20, 000 units per month, and crossed the 50, 000 mark within April 2007. This large, handsome, and good-looking bike has more to it than meets the eye.

Looks

Tubular diamond-frame type chassis with a single down tube and a box-section swing arm Matt-black powder-coated engine block Matt-black alloy wheels Black plastic lower side panels striped across by a shiny chrome sash Split hand grips for the pillion rider with a distinct look

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Additional Teflon coat over visible silvery surfaces The side indicators that usually stick out in other bikes are integrated into the headlamp housing A strip of clear glass above the headlamp conceals the parking lamp or pilot lamps positioned

above the headlight Body colored rear mirrors adds color to the handlebar area Classy, brushed-steel console finish Rugged knee recesses built into the large, shapely fuel tank with Extreme’s logo emblazoned

across its sides Aircraft type fuel tank lid Deeply contoured seat Sculpted and sharp rear cowl Rear indicators integrated into rear LED headlamps Non-metallic bright colors

Control

Extremely compact body design meant for swift turn-in Awesome acceleration: 0 - 60 kmph in 5 seconds 4-stroke air-cooled single cylinder engine, producing 14.4 bhp at 8500rpm Maximum torque12.8Nm at 6500rpm Fine tuned throttle responses with low engine noise Efficient kick start instantly powers up the engine Low engine noise makes it hard to detect a running engine Splendid stability and fabulous turning ability CBZ-X travels in a straight line and doesn't skid even at turns at 100kmph Forward leaning position enhances effortless braking Split rear grip, again a first-time feature in motorcycles in India Instrument cluster contains analogue gauges, including a speedometer, fuel gauge, and an engine-

rpm meter in addition to turn, neutral indicators, and a powerful high beam

Comfort

Powerful high beam builds safety for the night rider The large speedometer, smaller tachometer, and fuel gauge can be read quickly and easily Tinted cowl improves aerodynamics and cuts the glare on the bike's instrumentation Relaxed and comfortable riding Upright posture doesn't strain wrists Generous knee recesses built into the fuel tank are friendly for tall riders Well placed footrests Forward leaning position enhances effortless braking Disc brake is highly efficient and gives instant response New brake pedal has a little toe guard for the big toe and a all-chrome tab to press on Extremely good suspension built with the fast moving solo rider in mind High ground clearance allows riders to see forward over hatchbacks and sedan cars Wide 100/90 low aspect ratio rear tire for additional road grip and safety Tail lamp cluster has a segmented stop-and-brake light section with turn indicators built into a

single unit Puncture resistant tuff up tube increase reliability of performance The CBZ Extreme has the best gearbox in its class, smooth and free from problems

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Mileage and Economy

New model comes with a 3-year / 40,000 kms warranty CBZ-X gives 50kmpl in city roads 61kmpl on highways Tuff up tubes are economical vis-a-vis emergencies Black Alloy Wheels have low maintenance

Hero Honda CBZ Xtreme KickStart Features and SpecificationsMake Hero Honda

Model CBZ

Variant Xtreme Kick Start

Starting Kick Start Fuel Efficiency Fuel Economy 50 kmpl

Fuel Capacity 12.3 liter

Fuel Reserve 1.5 liter

Fuel Type Petrol

Charging Duration -Engine Parameters Engine Type 4-Stroke Single Cylinder Air-cooled OHC

Displacement 142.7 cc

Compression Ratio 9.1:1

Maximum Power 14.4@8500 BHP@RPM

Maximum Torque 12.8@6500 Nm@rpm

Bore 57.3 mm

Stroke 57.8 mm

Ignition AMI-Advance microprcessing ignition Dimensions Length 2080 mm

Height 1145 mm

Width 765 mm

Clearance 145 mm

Curb Weight 141 kg

Chassis Diamond Tubular Drive Train Clutch Wet Multiplate

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Gear Box 5-Speed

Hero Honda Cd-dawn

Hero Honda CD Dawn is a beginner's bike well tested on Indian roads and proven in city conditions. Hero Honda CD Dawn is a no-nonsense bike that's all about price and utility. Its conservative looks appeal to people who dislike fancy bikes overwhelming their personal presence. Backed by the reliability of the world's largest motorbike manufacturer, the Hero Honda CD Dawn offers improvements upon earlier Hero Honda 100 cc versions. The Hero Honda CD Dawn offers a higher ground clearance and other enhanced features without compromising on price, mileage, or reliability. The bike commands a good resale value.

Looks

Tubular double cradle frame looks sleek and masculine Great color options (Black, Red, Dark Maroon etc.) Unique 3-D graphics and knee recesses look awesomely rugged Stylish muffler protector creates a trendy image Powerful and round headlight with multifocal reflectors The strongly contoured fuel tank enhances masculine appeal Body colored visor blends gracefully with other graphical elements Multi-reflector taillight gives off warm glows

Control

4-stroke single cylinder 97.2cc engine with standard Hero Honda reliability Transmission is 4-speed constant mesh Max Power is 5.44 KW @ 8000 rpm Max Torque is 0.79kgm@5000 rpm Muffler protector provides safety of the co-rider Higher ground clearance at 165 mm makes it easier to ride on different terrain

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The kick start is reliable and usually responds on the first kick Ignition is CDI (capacitor discharge ignition) Clutch is smooth -Multiplate, Wet type Gear shifting is extremely user-friendly, and helpful for any novice Internal expanding shoe type front and rear brakes builds reliability Light weight and easy to handle, easy on slow learners

Comfort

Knee recesses on the fuel tank enhances posture comfort User-friendly rear shock-absorbers give a pleasant ride Broader seats distribute rider weight more evenly and increases comfort Hydraulic fork type front suspension provides reliable shock absorption Swing arm with 2 step adjustable hydraulic shock absorber at the rear increases comfort on the

pillion Larger reflectors for the headlamps enhances safety New padlock for theft security

Mileage and Economy

This low maintenance bike comes with two years warranty from the manufacturer 10.5 lt. fuel tank is good enough for 600 + kilometers on a single fill Mileage: users report 65 kmpl under worst conditions and 75 kmpl usual after first servicing New console with fuel gauge helps being aware of fuel economy Thinner tyres reduce road contact area and friction, increasing fuel efficiency Clutch is smooth and needs no maintenance for at least 6 months

Hero Honda Cd-dawn Features and SpecificationsMake Hero Honda

Model Cd-dawn

Starting KickStart Fuel Efficiency Fuel Economy 75 kmpl

Fuel Capacity 10.5 litre

Fuel Reserve 1.8 litre

Fuel Type Petrol

Charging Duration -Engine Parameters Engine Type 4-Stroke SingleCylinder AirCooled OHC

Displacement 97.2 cc

Compression Ratio 8.8:1

Maximum Power 7.7@7500 BHP@RPM

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Maximum Torque 7.55@6000 Nm@rpm

Bore 50 mm

Stroke 49.5 mm

Ignition CDI Dimensions Length 1965 mm

Height 1045 mm

Width 720 mm

Clearance 165 mm

Saddle Height 805 mm

Curb Weight 107 kg

Total Weight -

Weight Carrying Capacity -

Chassis Tubular double cradle Drive Train Clutch Wet Multiplate

Gear Box 4-Speed

Hero Honda CD-Deluxe

Hero Honda CD Deluxe is a good beginner's bike and convenient for city conditions. Hero Honda CD Deluxe sales have grown by 23 per cent between January-September 2007, within which time the industry actually declined by 14 per cent in the entry segment. Backed by the reliability of the world's largest motorbike manufacturer, the Hero Honda CD Deluxe has been successful in building a robust market for itself. Improving on earlier Hero Honda 100 cc versions, the CD Deluxe offers a higher ground clearance and other enhanced features including a padlock provision for theft security.

Looks

Tubular double cradle frame looks sleek and masculine

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Unique 3-D graphics and knee recesses look awesomely rugged Stylish muffler protector creates a trendy image Body colored full rear cowl and sporty 3D graphics is distinctly urban Aluminium die-cast rear handle matches the space-age New stylish visor with trapezoidal multi reflector headlight gives owner's pride The strongly contoured fuel tank enhances masculine appeal Body colored visor blends gracefully with other graphical elements Alloy wheels (optional) are trendy and flamboyant Multi-reflector taillight gives off warm glows

Control

4-stroke single cylinder 97.2cc engine with standard Hero Honda reliability Transmission is 4-speed constant mesh Max Power is 5.67 KW @ 7500 rpm Max Torque is 0.77kgm@7500 rpm Muffler protector provides safety of the co-rider Higher ground clearance at 165 mm makes it easier to ride on different terrain The kick start is reliable and usually responds on the first kick Ignition is CDI (capacitor discharge ignition) Clutch is smooth -Multiple Wet type Gear shifting is extremely user-friendly, and helpful for any novice Rear tyres have a good grip pattern Internal expanding shoe type front and rear brakes builds reliability Light weight and easy to handle, easy on slow learners

Comfort

Knee recesses on the fuel tank enhances posture comfort User-friendly rear shock-absorbers give a pleasant ride Broader seats distribute rider weight more evenly and increases comfort Hydraulic fork type front suspension provides reliable shock absorption Spring loaded, hydraulic type, two step adjustable shock absorber at the rear increases comfort on

the back seat Larger reflectors for the headlamps enhances safety

Mileage and Economy

10.5 lt. fuel tank is good enough for 600 + kilometers on a single fill New console with fuel gauge helps being aware of fuel economy Alloy wheels (optional), if used, require little maintenance Mileage: users report 65 kmpl under worst conditions and 75 kmpl usual Clutch is smooth and needs no maintenance for at least 6 months

Hero Honda CD-Deluxe Features and SpecificationsMake Hero Honda

Model CD-Deluxe

Starting KickStart

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Fuel Efficiency Fuel Economy 75 kmpl

Fuel Capacity 10.5 litre

Fuel Reserve 1.8 litre

Fuel Type Petrol

Charging Duration -Engine Parameters Engine Type 4-Stroke SingleCylinder AirCooled OHC

Displacement 97.2 cc

Compression Ratio 8.8:1

Maximum Power 7.7@7500 BHP@RPM

Maximum Torque 7.55@6000 Nm@rpm

Bore 50 mm

Stroke 49.5 mm

Ignition CDI Dimensions Length 1965 mm

Height 1045 mm

Width 720 mm

Clearance 165 mm

Saddle Height 805 mm

Curb Weight 107 kg

Total Weight -

Weight Carrying Capacity -

Chassis Tubular double cradle Drive Train Clutch Wet Multiplate

Gear Box 4-Speed

Hero Honda Hunk Self Start

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The new the 150cc Hero Honda Hunk is here! It's very manly and definitely a powerful and commanding bike. It's got great looks and fairing along with styling. It's big and awesome to look at, and it's a tad bit shorter and sporty that makes it look unique and possessed. It competes for attention with the CBZ. With stunning colours, it looks really cool, but lacks digital instrumentation. Go for it - it's a sure head turner!

Looks

Large Muscular fuel tank and Aerodynamic Tank Shroud Trapezoidal Multi reflector Head light Stylish, Clear lens Multi reflector Indicators Large, inclined Muffler Dual coloured Aircraft type fuel tank cap 5 Spoke black alloy wheels Raised Rear fender Chrome finished 3 D " HUNK" Emblem Contemporary new Fuel cock Classic, 3 pod console with chrome ringed large speedometer 5 Exciting body colours 2 new colours - Panther Black and Fighter Blue Contoured Saddle with Pillion seat hump Aluminium Handle Bar holder cover

However, the Hunk does not feature

Digital instrumentation, LED tail lamps, Rear discs Split rear grabs Body coloured mirrors and full fairing

Control

150cc Engine, which delivers amazing top power of 14.2 BHP @ 8500 RPM and a torque of 12.80 N-m @ even at a low RPM of 6500

0-60 Km ph in 5 seconds flat Advanced Tumble Flow Induction" (ATFI) Technology

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Advanced Microprocessor Ignition System -"AMI" with Multi Mapping Digital CDI along with "Carburettor controlled Variable Ignition" for better, throttle, acceleration, and immediate response

Unique "Anti-Kick back" device 240 mm front Disc Brakes as standard. 5speed (1-down 4-up pattern) gearbox. kick start and self start option

Comfort

o New 5 step adjustable "Gas Reservoir Suspension" - "GRS" for comfortable ride even on the toughest of roads

o Puncture resistant Rear Tuff -up Tube.o 1325 MM long wheel base for enhanced stability.o Wide 100 / 90 low aspect ratio Rear tyre.o 240 mm front Disc Brakes as standard.o Self Start option.

Better that CBZ Extreme and Pulsar Latest 10W30 SJ Grade, JASO MA Grade Engine oil which allows oil change at intervals of 6000

kms. Reduced maintenance cost, excellent ability to start immediately in cold weather.

Hero Honda Hunk SelfStart Features and SpecificationsOverview Make Hero Honda

Model Hunk

Variant SelfStart

Starting SelfStart Fuel Efficiency Fuel Economy -

Fuel Capacity 12.4 litre

Fuel Reserve 2.2 litre

Fuel Type Petrol

Charging Duration -Engine Parameters Engine Type Air Cooled, 4 - Stroke Single Cylinder OHC

Displacement 149.2 cc

Compression Ratio 9.1:1

Maximum Power 14.2@8500 BHP@RPM

Maximum Torque 12.8@6500 Nm@rpm

Bore 57.3 mm

Stroke 57.8 mm

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Ignition AMI - Advanced Microprocessor Ignition System Dimensions Length 2080 mm

Height 1095 mm

Width 765 mm

Clearance 145 mm

Saddle Height 795 mm

Curb Weight 145 kg

Total Weight -

Weight Carrying Capacity -

Chassis Tubular, Diamond Type Drive Train Clutch Wet Multiplate

Gear Box 5 Speed Constant Mesh

Hero Honda Karizma

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The Hero Honda Karizma may be the most modern bikes presently on Indian roads today. Until you have really seen it with your own eyes you don't know what it means to see a Karizma. The extremely streamlined angles and body frame, the stunning colors, the powerful 225 cc engine, the magnesium alloy wheels, and Hero Honda reliability makes the Karizma a bike to covet.

Looks

Diamond shaped tubular chassis

18 inch black magnesium alloy wheels front and rear

Chrome Plating and Gold Colored pipes for the black Powder Coated Exhaust

Trapezoidal Headlamp

Knee recesses on the sleek 15 lit tank enhances looks

amazing front panels

crystal clear headlamp

black powder coated exhaust pipe

three pod instrument cluster with a digital fuel indicator

Control

Users reach speed of 120-130 kmph easily

Transmission system is sport bike like shift pattern - 1 Down, 4 Up

Partly digital console

Ignition

Digital - CDI (AMI-Advanced Microprocessor Ignition System)

Electric start

Powerful throttle

Stupendous braking

17 bhp at 7000 rpm

Comfort

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The suspension has been so set as to provide minimal backaches

Ride for the pillion is equally comfortable as the rear suspension is generally set perfectly for the average Indian pillion

Front disc and rear drum brakes perform without the least glitch or complaint

High quality front and rear suspension gives an extremely comfortable riding experience

135 mm wheelbase adds stability

Superlative riding experience

Excellent cornering manners

Mileage and Economy

Average mileage is about 40 kmpl in city conditions

CV carburetor with a variable ignition system that alters timing based on engine power and throttle position

Sleek looking tank holds 15 liters of petrol

Hero Honda Karizma Features and Specifications

Make Hero Honda

Model Karizma

Starting SelfStart

Fuel Efficiency

Fuel Economy 40 kmpl

Fuel Capacity 15 litre

Fuel Reserve 2 litre

Fuel Type Petrol

Engine Parameters

Engine Type 4-Stroke SingleCylinder AirCooled OHC

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Displacement 223 cc

Compression Ratio 9.0:1

Maximum Power 17.0@7000 BHP@RPM

Maximum Torque 18.35@6000 Nm@rpm

Bore 65.5 mm

Stroke 66.2 mm

Ignition AMI-Advance microprcessing ignition

Dimensions

Length 2125 mm

Height 1160 mm

Width 755 mm

Clearance 150 mm

Curb Weight 150 kg

Chassis Diamond Tubular

About R.P Motors:

R.P Motors are the Hero Honda Authorised 3S dealer ( Sales, Service and Spares), inaugurated by the Chairman Shri. Saravanakumar Pachaiyapan. The Show room is situated at Palakkad main road, Pollachi.

They were awarded certificate of excellence for service and on two consecutive years and dealer incentive tours for performance on over all dealership management. They have company trained mechanics and supervisors in work shop, front office and spare parts staff are also trained by Hero Honda Motors Ltd.

They undertake warranty and post warranty services besides taking up engine over haul and accident repairs.

PURCHASE OF BIKE

Almost 62 % of the respondents say that they have purchased the bike by bank loan. Only

38% of the respondents say that they have purchased their bike through cash.

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Purchase Type % of Respondents

Cash Purchase 38

Loan Purchase 62

Cash Purchase; 38

Loan Purchase; 62

Purchase Type

The company Financial Statement Ratio Analysis are given below.      Historical   Projected      Year 1   Year 2Profitability Analysis          

Sales 21248930   26368947Cost of Sales 10256894   13268451Gross Profit 10992036   13100496Income from Operations 142552209   156522274Net Income 131693178   159369178       Gross Profit Margin 51.7%   49.7%Operating Profit Margin 670.9%   593.6%Net Profit Margin     619.8%   604.4%Debt Ratios          

Total Assets 15300000   15500000Total Liabilities 14100000   13900000Total Owners' Equity 1200000   1600000

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       Debt to Assets 92.2%   89.7%Debt to Equity     1175%   869% Investment Return          

Net Income 131693178   159369178Total Assets 15300000   15500000       Return on Investment     860.7%   1028.2%

DECISION INFLUENCED BY

Maximum no. of the Respondents has taken decision to buy the bike on their own. After

that their friends and parents influenced them.

Influencer % of Respondents

Parents 16Self 36Friends 33Relatives 09Others 06


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