Hold Yourself to a

Higher Standard

Stonehill College

Conce

pt

Because Stonehill students are already

held to high standards in

many other ways, why

not when it comes to

partying responsibly?

Resu

lts

from

Fo

cus

Gro

up

Reco

mm

ended

Meth

ods

We U

se

BASICS & other educational/reflective programs

Forms of campus collaboration

such as committeesCollaborating with local

communityStrengthen academic programs

Hold classes on FridaysLater hours for library & other

campus resourcesNo accepting of funding from

alcohol companies and no

advertisement for themWork with Greek life & other

target groups on campus to

ensure guidelines and policy are

being followed

Reco

mm

ended

Meth

ods

We

Need

Social Norms InitiativesChanging the culture

Social Norms

Campaign

Usa

ble

Sta

tist

ics

for

Soci

al N

orm

s C

am

paig

n

About 28% of Stonehill students

have thought a sexual partner

was not attractive because they

were drunk at least once.

26% of Stonehill students say

that other students’ drinking

interrupts their studying.

18.2% of Stonehill students say

that other students’ drinking

prevents them from enjoying

events on campus. About 53% of Stonehill students

say other students’ drinking

interferes with their lives.

Usa

ble

Sta

tistics for

Socia

l Norm

s Cam

paig

n 23.2% of Stonehill College students

consume 0 drinks per week.

About 60% of Stonehill College students

have had at least one hangover in the

past year.

44% of Stonehill College students have

had at least one experience with

memory loss related to alcohol or drug

use over the past year.

45% of Stonehill College students have

had at least one experience where they

regretted doing something while under

the influence of alcohol or drugs.

Usa

ble

Sta

tist

ics

for

Soci

al N

orm

s C

am

paig

n

11.6% of Stonehill College students say

they have been taken advantage of

sexually due to drinking or drug use

over the course of a year.

1/5 of Stonehill College students have

been hurt or injured due to drinking or

drug use. 85% of incidences involving actual

physical violence involved the use of

alcohol or other drugs at Stonehill

College. 73.3% of incidences of unwanted sexual

intercourse involved the survivor’s use

of alcohol or other drugs at Stonehill

College. 71% of male and 67% of female

Stonehill College students think that

alcohol facilitates sexual opportunities.

43% of Stonehill College students

experienced peer pressure to drink or

use drugs.

Marketing

Soci

al M

edia

Easily integrated into

each other: Facebook Twitter YouTube Incentives – regular contests and prizes for

being a “follower.” Use humor and

sarcasm.

Poste

rs

Use of students from our own

institution is effective!

Out

of

the B

ox

Adve

rtis

em

ent

Screensavers on public computers on

campus. PSA Announcements

during sports events

on campus. Ceiling Placement for

advertisement

Out

of

the B

ox

Adve

rtis

em

ent

Trash can placement

in high traffic areas. Wall and corner

placements in less obvious public places

frequented by intoxicated students.

Out

of

the B

ox

Adve

rtis

em

ent

Sticky Note Pads

Out o

f the B

ox

Adve

rtisem

ent

Someecards and Other Memes

As Advertisement

Mobile

App

Though it may take some

time and money, creating

a mobile app is a way to

get students to participate interactively

with the campaign. An

app could provide various

ways of helping students

drink responsibly throughout the evening

(a drink counter, tips,

how much booze is in a

given drink, etc.)