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3. Europes largest mutual life insurer.JOINT VENTURE
HDFC Standard Life Insurance Company Limited was one of the first
companies to be granted license by the IRDA to operate in life
insurance sector. Reach of the JV player is highly rated and been
conferred with many awards. HDFC is rated AAA by both CRISIL and
ICRA. Similarly, Standard Life is rated AAA both by Moodys and
Standard and Poors. These reflect the efficiency with which HDFC
and Standard Life manage their asset base of Rs. 15,000 Cr and Rs.
600,000 Cr. Respectively.
HDFC Standard Life Insurance Company Ltd was incorporated on 14th
August 2000. HDFC is the majority stakeholder in the insurance JV
with 81.4 %stale and Standard :of as a staple pf 18.6%Mr. Deepak
Satwalekar is the MD and CEO of the venture.
HDFC Standard Life Insurance Company Ltd. Is one of Indias leading
Private Life Insurance Companies., which offers a range of
individual andgroup insurance solutions. It is a joint venture
between Housing Development Finance Corporation Limited (HDFC Ltd.)
Indias leading housing finance institution and the Standard Life
Assurance Company, a leading provider of financial services from
the United Kingdom. Both the promoters are will known for their
ethical dealings and financial strength and are thus committed to
being a long-term player in the life insurance industry- all
important factors to consider when choosing your insurer.
HDFC Ltd. holds 72.43% and Standard Life (Mauritius Holding) Ltd.
holds 26.00% of equity in the joint venture, while the rest is held
by others.
HDFC Standard Lifes product portfolio comprises solutions, which
meet various customer needs such as Protection, Pension, Savings,
Investment and Health. Customers have the added advantage of
customizing the plans, by adding optional benefits called riders,
at a nominal price. The company currently has 32 retail and 4 group
products in its portfolio, along with five optional rider benefits
catering to the savings, investment, protection and retirement
needs of customers.
HDFC Standard Life continues to have one of the widest reaches
among new insurance companies with 568 branches servicing customer
needs in over 700 cities and towns. The company has a strong
presence in its existing markets with a base of 2,00,000 Financial
Consultants.
VISION AND VALUES
Our Vision
'The most successful and admired life insurance company, which
means that we are the most trusted company, the easiest to deal
with, offer the best value for money, and set the standards in the
industry'.
'The most obvious choice for all'.
Our Values
Values that we observe while we work:
Integrity
Innovation
Customer centric
People Care One for all and all for one
Team work
Joy and Simplicity
MANAGEMENT TEAM
lefttopMr. Amitabh ChaudhryManaging Director and Chief Executive
OfficerMr. Amitabh Chaudhry is the Managing Director and Chief
Executive Officer of HDFC Standard Life.Before joining HDFC
Standard Life in January 2010, he was the Managing Director and CEO
of Infosys BPO and was also heading an Independent Validation
Services unit in Infosys Technologies. Mr. Chaudhry started his
career with Bank of America delivering diverse roles ranging from
Head of Technology Investment Banking for Asia, Regional Finance
Head for Wholesale Banking and Global Markets and Chief Finance
Officer of Bank of America (India). He moved to Credit Lyonnais
Securities in 2001 in Singapore where he headed their investment
banking franchise for South East Asia and structured finance
practice for Asia before joining Infosys BPO in 2005.Mr. Chaudhry
completed his Engineering in 1985 from Birla Institute of
Technology and Science, Pilani and MBA in 1987 from IIM,
Ahmedabad.
lefttopMr. Paresh ParasnisExecutive Director and Chief Operating
OfficerMr. Paresh Parasnis is the Executive Director and Chief
Operating Officer of HDFC Standard Life.A fellow of the Institute
of Chartered Accountants of India, he has been associated with the
HDFC Group since 1984. During his 16-year tenure at HDFC Limited,
he was responsible, for driving and spearheading several key
initiatives. As one of the founding members of HDFC Standard life,
Mr. Parasnis has been responsible for setting up branches, driving
sales and servicing strategy, leading recruitment, contributing to
product launches and performance management system, overseeing new
business and claims settlement, customer interactions etc.
lefttopMs. Vibha PadalkarChief Financial OfficerMs.Vibha Padalkar
is the Chief Financial Officer of HDFC Standard Life.Ms. Padalkar
joined HDFC Standard Life in August 2008 after a seven year stint
as Executive Vice President-Finance at WNS Global Services, a NYSE
listed leading global business process outsourcing company. Vibhas
key achievement during her tenure at WNS was to lead a team that
successfully completed the Groups IPO on the New York Stock
Exchange in a short span of six months. Prior to WNS, Vibha was
with Colgate Palmolive India for 7 years, including a short posting
to the Group's New York headquarters.Ms.Padalkar became a member of
the Institute of Chartered Accountants in England and Wales in
1992, after having completed the last part of her schooling as well
as college education in London
lefttopMr. Prasun GajriChief Investment OfficerMr. Prasun Gajri is
the Chief Investment Officer of HDFC Standard Life.Mr. Gajri joined
HDFC Standard Life in April 2009 with a rich experience of 14 years
in investments and banking industry. He started his career in 1995
with Citibank and was associated with it for over 6 years
delivering various roles. He joined Tata AIG Life Insurance Company
in October 2001 to start the investment function and stayed there
until April 2009, the last role being that of the Chief Investment
Officer.He holds a PGDM from IIM Ahmedabad and is also a CFA
Charterholder.
HDFC LIFEPRODUCTS
Products:
1.Protection plans:
HDFC Term Assurance Plan
This plan is designed to help secure your familys financial needs
in case of uncertainties. The plan does this by providing a lump
sum to the family of the life assured in case of death or critical
illness (if option is chosen) of the life assured during the term
of the contract. One can choose the lump sum that would replace the
income lost to ones family in the unfortunate event of ones death.
This helps your family to maintain their financial independence,
even when you are not around.
Features
Please roll over your mouse over circles for explanation.
Advantages
High cover at a very nominal cost.
Flexibility to choose the Sum Assured.
Additional benefit options can be availed at marginal costs.
Premium amount remains the same over the term of the policy in case
of regular premium
Option of paying single premium or regular premium.
Tax benefits under sections 80C, 80D and 10(10D) of Income Tax Act,
1961.
HDFC Loan Cover Term Assurance Plan
HDFC Premium Guarantee Plan is an insurance plan that comes with
twin advantage of protection and return of premiums* on maturity.
So, you can enjoy life knowing that your familys financial
independence is secure even in your absence. And your premiums are
yours on your survival at maturity.
Features
Please roll over your mouse over circles for explanation.
Advantages
High cover at a very nominal cost.
Flexibility to choose the Sum Assured.
Return of all your premiums paid on maturity*
Tax benefits under sections 80C and 10(10D) of Income Tax Act,
1961.
HDFC Home Loan Protection Plan
This plan aims to protect your family from your loan liabilities in
case of your unfortunate demise within the policy term. It ensures
that your family does not lose the dream house that you have
purchased for them, in case you are not around to repay the
outstanding monthly installments on your housing loan. This
provides you with the comfort of knowing that in your absence, a
sum of money will be available towards repaying your housing loan,
making sure that your family will be secure in your family
home.
Features
Please roll over your mouse over circles for explanation.
Advantages
A decreasing Sum Assured payable if you die during the term of the
contract. This sum assured is intended to help pay-off your
outstanding home loan
Policy can be availed by paying a single premium in advance
The premium amount can be included in the housing loan and repaid
as part of the loan repayment installments
Decreasing Sum Assured makes sure that you do not pay for
protection you dont need
2. Childerns plans
HDFC Children's Plan
As a parent, your priority is your childs future and being able to
meet your childs dreams and aspirations. With our HDFC Childrens
Plan, you can start building your savings today and ensure a bright
future for your child. ThisWith Profitsplan is designed to secure
your childs future by giving your child (Beneficiary) a guaranteed
lump sum on maturity or in case of your unfortunate demise, early
into the policy term.
Features
Please roll over your mouse over circles for explanation.
Advantages
4. The Double Benefit Plan Option helps you secure your childs
immediate and future needs. In case of your unfortunate demise, we
will pay the Sum Assured to your child (Beneficiary). Your family
need not pay any further premiums and the policy continues. And on
maturity of the plan, we will pay you the Sum Assured plus Bonuses
Declared 5. You can choose to pay your premium as either Annually,
Half-Yearly or Quarterly depending on your convenience. You also
have a range of convenient auto premium payment options 6. Tax
benefits are offered under section 80C and 10(10D) of the Income
Tax Act, 1961HDFC Unit Linked Young Star II
There is no bigger joy than being able to fulfill your child's
dream on your own. With HDFC SL YoungStar Super II you can fulfill
your childs immediate and future needs. So tomorrow when your child
needs your support you dont have to depend on anyone else.
Features
Please roll over your mouse over circles for explanation.
Advantages
In case of your unfortunate demise or critical illness, we will pay
the greater of Sum Assured (less partial withdrawals) or Fund Value
to your child (Beneficiary). The policy will terminate. We will pay
100% of all the future regular premiums to the Beneficiary as and
when due, on an annual basis. Please refer to the sales brochure
for details.
You can customize the ideal plan for your child by choosing the
premium you wish to invest along with the Sum Assured, depending on
the level of protection required.
This plan can be taken by filling Short Medical Questionnaire,
which may not require you to go for medicals. Kindly refer to the
product brochure for details.
You can change your investment fund choices in two ways:
Switching: You can move your accumulated funds from one fund to
another anytime
Premium Redirection: You can pay your future premiums into a
different selection of funds, as per your need
Tax benefits are offered under section 80C and 10(10D) of the
Income Tax Act, 1961
HDFC Unit Linked Young Star Plus II
With HDFC SL YoungStar Super Premium you can fulfill your childs
immediate and future needs- all on your own. Start saving now with
this unit linked insurance plan and be assured that savings for
your child will continue, even in your absence. This plan offers
you choice of cover options and benefit payment preferences- all
designed to suit your needs.
Features
Please roll over your mouse over circles for explanation.
Advantages
The Triple Insurance Benefit helps you secure your childs immediate
and future needs. In case of your unfortunate demise or critical
illness, we will pay the Sum Assured to your child (Beneficiary).
Your family need not pay any further premiums. With Save -n- Gain
benefit ,we will pay 50% of all the original regular premiums
towards your policy and 50% of the premiums will be paid to the
Beneficiary as and when due, on an annual basis. Any Death Benefit
or Critical Illness cover terminates immediately.
You can customize the ideal plan for your child by choosing the
premium you wish to invest along with the Sum Assured, depending on
the level of protection required and Benefit payment
preference.
This plan can be taken by filling Short Medical Questionnaire,
which may not require you to go for medicals. Kindly refer to the
product brochure for details.
You can change your investment fund choices in two ways:
Switching: You can move your accumulated funds from one fund to
another anytime
Premium Redirection: You can pay your future premiums into a
different selection of funds, as per your need
Tax benefits are offered under section 80C and 10(10D) of the
Income Tax Act, 1961
HDFC Young Star Champion
3. Retirement Plans
HDFC Personal Pension Plan
Today, you are busy climbing the ladder of success and realizing
your dreams. Today, time is with you. Just take a moment and think.
Will you be able to continue at the same pace? Will your income be
the same forever? Will you be able to live life on your own terms
even after you retire? The HDFC Personal Pension Plan is aWith
Profitsinsurance policy that is designed to provide a
post-retirement income for life with the freedom to choose your
retirement date.
Features
Please roll over your mouse over circles for explanation.
Advantages
This plan is designed to provide you a post retirement income for
life You can choose your premium, the Sum Assured and your
retirement date. At the end of the policy term, you will receive
the Sum Assured plus any attaching bonuses, which will provide you
a post retirement income in your golden years
On your chosen retirement (Vesting) date, you will get the lump sum
comprising the Sum Assured plus any attaching bonus.
You can take up to 1/3rd of your Sum Assured as a tax free cash
lump sum
The rest must be converted to annuity
You can buy the annuity from us or any other insurer
For Regular Premium Policy, you can choose to pay your premium as
either Annually, Half-Yearly or Quarterly depending on your
convenience. You also have a range of convenient auto premium
payment options
Tax benefits under sections 80CCC of the Income Tax Act, 1961
subject to the provisions contained therein
HDFC Immediate Annuity
The HDFC Immediate Annuity is a contract that uses your capital to
provide you with a guaranteed gross income through out your
lifetime or over a period of your choice. The income is guaranteed
and is unaffected by the rise and fall of interest rates. This
means you can plan your life the way you want it to be, safe in the
knowledge that your gross income will not fall during the period
you have selected. The HDFC Immediate Annuity offers a number of
options to meet all your income needs.
Features
Please roll over your mouse over circles for explanation.
Advantages
7. Death Benefits:In addition to a regular income, you can
choose an annuity that will pay out a benefit on your death or, if
you have chosen to provide an annuity for a named individual, on
the later of your and the named individuals death. You can choose
the level of death benefit: 8. Full purchase price, or a proportion
of the purchase price 9. Capital protection option the amount paid
on death is equal to the purchase price less the gross annuity
installments already paid under the annuity 10. No death benefit is
allowable where a guarantee period has been selected. No death
benefit is allowable where a Joint Life annuity reducing on death
of the first life has been selected 11. If you need to provide an
income for someone after you die:The HDFC Immediate Annuity can
also provide an annuity for a named individual specified in your
application form. This annuity will be paid if you die before the
named individual. The amount of their annuity can be the same as
your annuity or a proportion of your annuityHDFC Unit Linked
Pension II
HDFC Unit Linked Pension Maximiser II
4. Saving and Investments plans
HDFC Single Premium Whole of Life Insurance Plan
HDFC Endowment Assurance Plan
As a judicious family man, your priority is to secure the
well-being of those who depend on you. Not just for today, but also
for the long term. With our HDFC Endowment Assurance Plan, you can
start building your savings today and ensure that your family
remains financially independent, even when you are not around.
ThisWith Profitsplan is designed to secure your familys future by
giving your family a guaranteed lump sum on maturity or in case of
your unfortunate demise, early into the policy term.
Features
Please roll over your mouse over circles for explanation.
Advantages
Ideal way to secure your long-term financial goals and your
family's financial independence by giving a lump sum payment (basic
Sum Assured plus any Bonus Additions) on survival up to Maturity
date
Provides invaluable protection to your family by way of lump sum
payment in case of unfortunate demise within policy term
Gives you the flexibility to customize your policy according to
your needs by adding any one of the 3 benefit options
available
You can choose to pay your premium as either Annually, Half-Yearly
or Quarterly depending on your convenience. You also have a range
of convenient auto premium payment options
Tax benefits under sections 80C, 80D and 10(10D) of Income Tax Act,
1961
HDFC Money Back Plan
HDFC Assurance Plan
To fulfill your dreams for your family and yourself, you need to
start saving today. And you not only need to save enough but also
need the assurance that your familys future is secure. Get the
convenience of HDFC Assurance Plan. HDFC Assurance Plan helps you
conveniently build your long-term savings while keeping your
familys future protected. This With Profits savings plan helps you
build your long-term savings while securing your familys
future.
Features
Please roll over your mouse over circles for explanation.
Advantages
This plan is a With Profits savings plan, which offers the
following features
The plan receives simple Reversionary Bonuses, which are usually
added annually
At maturity, the plan pays out the basic Sum Assured plus
Reversionary Bonuses declared during the policy term. Interim or
Terminal Bonus may also be payable, if declared
The plan can be surrendered for cash value before maturity
Provides financial support to your family by way of a lump sum
payment in case of your unfortunate death within the policy term.
The lump sum is the basic Sum Assured plus any bonus
additions
Tax benefit under Section 80C and 10(10D) of Income Tax Act 1961,
subject to provisions contained therein
HDFC Savings Assurance Plan
Despite your best efforts, you do not end up saving regularly for
your familys and your future. Unexpected expenses, unplanned
purchases and often, sheer lack of time defeat your efforts. Dont
you wish that someone would take on the responsibility of regularly
saving your money for you? HDFC Savings Assurance Plan is a With
Profits savings plan which helps you conveniently build your
long-term savings and ensure that your family is protected even if
you are not around.
Features
Please roll over your mouse over circles for explanation.
Advantages
The chosen amount is automatically invested from your bank account
into the plan
This plan is a With Profits savings policy, which offers the
following features
The policy receives simple reversionary bonuses, which are usually
added annually
At maturity, the policy pays out the basic Sum Assured plus
Reversionary Bonuses declared during the policy term. Interim or
Terminal Bonus may also be payable, if declared
On death during the first year, a sum equal to 80% of premiums
received is payable. On death after the first year and during the
policy term, all premiums paid to date will be returned with
compound interest calculated at 6% per annum, subject to a maximum
of the Sum Assured plus Reversionary Bonuses declared till
date
Tax benefit under Section 80C and 10(10D) of Income Tax Act 1961,
subject to provisions contained therein
HDFC Unit Linked Wealth Maximiser Plus
HDFC Unit Linked Endowment II
HDFC Unit Linked Endowment Plus II
HDFC Unit Linked Enhanced Life Protection II
HDFC Simple Life
HDFC Unit Linked Endowment Winner
5. Health plans
HDFC Critical Care Plan
Critical Illness can strike anyone. Today with advancement in
medical science it is possible to survive a critical illness.
Expenses on survival with a critical illness can be very high. HDFC
Critical care plan provides for a lump sum payment on survival post
diagnosis of a critical illness, so that in the event a critical
illness strikes, you dont have to dig into those precious savings
of yours.
Features
Please roll over your mouse over circles for explanation.
Advantages
Provides valuable protection on survival post diagnosis of a
critical illnesses
Covers as many as 30 critical illnesses
Lump sum benefit payment paid irrespective of medical
expenses
The policy continues even after the benefit payment paid on
selected illness
Choice of the level of health cover and premium payment
Convenient and hassle free claims
Tax benefits are available under section 80D under Income Tax Act,
1961
HDFC SurgiCare Plan
In the fast paced lives that we lead, medical contingencies may
arrive at our doorstep uninvited.Surgery costs form a substantial
portion of health care expenditure and needs to be provided for.
Health issues can get compounded if left unattended and may require
a surgery. Plus, the ever increasing costs of surgical procedures
are sure to burn a hole in our pockets.
HDFC SurgiCare Plan provides you with timely support in case you
have to undergo a major surgery and hospitalisation, as the case
maybe, ensuring your financial independence at all times.
Features
Please roll over your mouse over circles for explanation.
Advantages
82 major surgical procedures are covered.
Option to include hospital cash benefit
Automatic increase in the level of health cover (subject to terms
and conditions) ensures that the increasing medical costs are taken
care of.
Lump sum benefits are paid regardless of the actual medical
expenses.
The policy continues even after the after the payment of first or
subsequent surgical procedures, subject to terms and conditions as
stated in the policy brochure.
Flexibility to tailor-make the policy by choosing level of health
cover, benefit options level and premium payment as per your
needs.
Convenient and hassle free claims with cashless benefits on
surgeries and hospitalization in any of the network
hospitals.
Tax benefits can be availed under section 80D of the Income Tax
Act, 1961
INTRODUCTION TO FINANCE MANAGEMENT
Financial management, as an academic discipline, has undergone
fundamental changes in its scope and coverage.In the early years of
its evolution it was treated synonymously with the raising of
funds. In the current literature pertaining to financial
Management, a broader scope so as to include, in addition to
procurement of funds, efficient use of resources is universally
recognized. Similarly, the academic thinking as regards the
objective of financial management is also characterized by a change
over the years.
Financial management, as an integral part of overall management, is
not a totally independent area. It draws heavily on related
disciplines and fields of study, such as economics, accounting,
marketing, production and quantitative methods. Although these
disciplines are interrelated, there are key differences among
them.The relationship between finance and accounting, conceptually
speaking, has two dimensions:
They are closely related to the extent that accounting is an
important input in financial decision-making and
There are key differences in viewpoints between them.
The viewpoint of accounting relating to the funds of the firm is
different from that of finance. The measurement of funds (income
and expenses) in accounting is based on the accrual
principle/system.
Capitalization and Capital Structure:
Capital structure can affect the value of a company by affecting
either its expected earnings or the cost of capital, or both.While
it is true that financing-mix cannot affect the total operating
earnings of a firm, as they are determined by the investment
decisions, it can affect the share of earnings belonging to the
ordinary shareholders.The capital structure decision can influence
the value of the firm through the earnings available to the
shareholders.But the leverage can largely influence the value of
the firm through the cost of capital.In exploring the relationship
between leverage and value of a firm the relationship between
leverage and cost of capital from the standpoint of
valuation.
The importance of an appropriate capital structure is, thus,
obvious.There is a viewpoint that strongly supports the close
relationship between leverage and value of a firm.There is an
equally strong body of opinion, which believes that financing-mix
or the combination of debt and equity has no impact on the
shareholders wealth and the decision on financial structure is
irrelevant. In other words, there is nothing such as optimum
capital structure.
Capital structure theories are based on certain assumptions, they
are:
[1]There are only two sources of funds used by a firm: perpetual
risk less debt and ordinary shares.
[2] There are no corporate taxes. This assumption is removed
later.
[3]The dividend-payout ratio is 100. That is, the total earnings
are paid out as dividend to the shareholders and there are no
retained earnings.
[4]The total assets are given and do not change. The investment
decisions are, in other words, assumed to be constant.
[5]The total financing remains constant. The firm can change its
degree of leverage (capital structure) either by selling shares and
use the proceeds to retire debentures or by raising more debt and
reduce the equity capital.
[6] The operating profits (EBIT) are not expected to grow.
[7] All investors are assumed to have the same subjective
probability distribution of the future expected EBIT for a given
firm.
[8] Business risk is constant over time and is assumed to be
independent of its capital structure and financial risk.
[9] Perpetual life of the firm.
Leverage Analysis:
A firm can make use of different sources of financing whose costs
are different. These sources may be, for purposes of exposition,
classified into those that carry a fixed rate of return and those
on which the returns vary.The fixed returns on some sources of
finance have implications for those who are entitled to a variable
return.Thus, since debt involves the payment of a stated rte of
interest, the return to the ordinary shareholders is affected by
the magnitude of debt in the capital structure of a firm.
The employment of an asset or source of funds for which the firm
has to pay a fixed cost or fixed return may be termed as leverage.
Consequently, the earnings available to the shareholders as also
the risk are affected.If earnings les the variable costs exceed the
fixed cost, or earnings before interest and taxes exceed the fixed
return requirement, the leverage is called favorable. When they do
not, the result is unfavorable leverage.
There are 2 types of leverage- operating and financial. The
leverage associated with investment (asset acquisition) activities
is referred to as operating leverage, while leverage associated
with financing activities is called financial leverage. While we
are basically concerned with financial leverage for purposes of the
financing decision of a firm, the discussion of operating leverage
is to serve as a background to the understanding of financial
leverage because the two types of leverage are closely related.
Operating leverage is determined by the relationship between the
firms sales revenues and its earnings before interest and taxes
(EBIT). The earnings before interest and taxes are also generally
called as operating profits. Financial leverage represents the
relationship between the firms earnings before interest and taxes
(operating profits) and the earnings available for ordinary
shareholders. The operating profits (EBIT) are thus, used as the
pivotal point in defining operating and financial leverage.In a
way, operating and financial leverage represent two stages in the
stages in the process of determining the earnings available to the
equity shareholders and, hence, their discussion in this chapter.
Apart from the elaboration of the return-risk implications, their
combined effect has also been discussed.
Operating leverage results from the existence of fixed operating
expenses in the firms income stream. The operating leverage may be
defined as the firms ability to use fixed operating costs to
magnify the effects of changes in sales on its earnings before
interest and taxes. Operating leverage occurs any time a firm has
fixed costs that must be met regardless of volume. We employ assets
with fixed cost in the hope that volume will produce revenues more
than sufficient to cover all fixed and variable costs. In other
words, with fixed costs, the percentage change in profits
accompanying a change in volume is greater than the percentage
change in volume. This occurrence is known as operating
leverage.
Financial leverage relates to the financing activities of a firm.
The sources from which funds can be raised by a firm, from the
point of view of the cost/charges, can be categorized into [1]
those which carry a fixed financial charge, and [2] those which do
not involve any fixed charge. The sources of funds in the first
category consist of various types of long-term debt, including
bonds, debentures, and preference shares. Long-term debts carry a
fixed rate of interest which is a contractual obligation for the
firm. Although the dividend on preference shares is not a
contractual obligation, it is fixed charge and must be paid before
anything is paid to the ordinary shareholders.The equity
shareholders are entitled to the remainder of the operating profits
of the firm after all the prior obligations are met. Financial
leverage results from the presence of fixed financial charges in
the firms income stream. These fixed charges do not vary with the
earnings before interest and taxes (EBIT) or operating
profits.
Capital Budgeting:
Capital budgeting decision pertains to fixed/long-term assets which
by definition refer to assets which are in operation, and yield a
return, over a period of time, usually, exceeding one year. They
therefore, involve a current outlay or series of outlays of cash
resources in return for an anticipated flow of future benefits. In
other words, the system of capital budgeting is employed to
evaluate expenditure decisions which involve current outlays but
are likely to produce benefits over a period of time longer than
one year. These benefits may be either in the form of increased
revenues or reduced costs. Capital expenditure management,
therefore, includes addition, disposition, modification and
replacement of fixed assets.
Capital budgeting decisions are of paramount importance in
financial decision-making. In the first place, such decisions
affect the profitability of a firm. They also have a bearing on the
competitive position of the enterprise mainly because of the fact
that they relate to fixed assets. The fixed assets represent, in a
sense, the true earning assets of the firm. They enable the firm to
generate finished goods that can ultimately be sold for profit. The
current assets are not generally earning assets. Rather, they
provide a buffer that allows the firms to make sales and extend
credit. True, current assets are important to operations, but
without fixed assets to generate finished products that can be
converted into current assets, the firm would not be able to
operate. Further, they are strategic investment decisions as
against tactical- which involve a relatively small amount of funds.
Therefore, such capital investment decisions may result in a major
departure from what the company has been doing in the past.
Acceptance of a strategic investment will involve a significant
change in the companys expected profits and in the risks to which
these profits will be subject.
Working Capital Management:
Working capital management is concerned with the problems that
arise in attempting to manage the current assets, the current
liabilities and the interrelationship that exists between them. The
term current assets refer to those assets which in the ordinary
course of business can be, or will be, converted into cash within
one year without undergoing a diminution in value and without
disrupting the operations of the firm. The major current assets are
cash, marketable securities, accounts receivable and
inventory.
Current liabilities are those liabilities which are intended, at
their inception, to be paid in the ordinary course of business,
within a year, out of the current assets or earnings of the
concern. The basic current liabilities are accounts payable, bills
payable, bank overdraft, and outstanding expenses. The goal of
working capital management is to manage the firms current assets
and liabilities in such a way that a satisfactory level of working
capital, it is likely to become insolvent and may even be forced
into bankruptcy. The current assets should be large enough to cover
its current liabilities in order to ensure a reasonable margin of
safety. Each of the current assets must be managed efficiently in
order to maintain the liquidity of the firm while not keeping too
high a level of any one of them. Each of the short-term sources of
financing must be continuously managed to ensure that they are
obtained ad used in the best possible way. The interaction between
current assets and current liabilities is, therefore, the main
theme of the working capital management.
Receivables Management:
The receivables represent an important component of the current
assets of a firm. The receivables are defined as debt owned to the
firm by customers arising from sale of goods or services and in the
ordinary course of businesses. When a firm makes an ordinary sale
of goods or services and does not receive payment, the firm grants
trade credit and creates accounts receivable, which could be
collected in the future. Receivables management is also called
trade credit management. Thus, accounts receivables represent an
extension of credit to customers, allowing them a reasonable period
of time in which to pay for the goods received.
The sale of goods on credit is an essential part of the modern
competitive economic systems. In fact, credit sales and, therefore,
receivables are treated as a marketing tool to aid the sale of
goods. The credit sales are generally made on open account in the
sense that there are no formal acknowledgements of debt obligations
through a financial instrument. As a marketing tool, they are
intended to promote sales and thereby profits. However, extension
of credit involves risk and cost. Management should weigh the
benefits as well as cost to determine the goal of receivables
management. The objective of receivables management is to promote
sales and profits until point is reached where the return on
investment in further funding receivables is less than the cost of
funds raised to finance that additional credit (i.e. cost of
capital). The specific costs and benefits, which are relevant to
the determination of the objectives of receivables management,
are:
Cost
Collection cost
Capital cost
Delinquency cost
Default cost
Dividend policy:
Dividend refers to that portion of a firms net earnings which are
paid out to the shareholders. Since dividends are distributed out
of profits, the alternative to the payment of dividends is the
retention of earnings/profits. The retained earnings constitute an
easily accessible important source of financing the investment
requirements of firms. There is, thus, a type of inverse
relationship between retained earnings and cash dividends. Larger
the retention, lesser dividends; and smaller retentions, larger
dividends. Thus, the alternative uses of the net earnings-dividends
and retained earnings-are competitive and conflicting.
A major decision of financial management is the dividend decision
in the sense that the firm has to choose between distributing the
profits to the shareholders and plugging them back into the
business. The choice would obviously hinge on the effect of the
decision on the maximizing present values; the firm should be
guided by the consideration as to which alternative use is
consistent with the goal of wealth maximization. That is, the firm
would be well advised to use the net profits for paying dividends
to the shareholders if the payment will lead to the maximization of
wealth of the owners. If not, the firm should rather retain them to
finance investment programs. The relationship between dividends and
value of the firm should, therefore, be the decision
criterion.
There are however, conflicting opinions regarding the impact of
dividends on the valuation of a firm. According to one school of
thought, dividends are irrelevant so that the amount of dividends
paid has no effect on the valuation of a firm. On the other hand
certain theories consider the dividend decision as relevant to the
value of the value of the firm measured in terms of the market
price of the shares. The crux of the argument supporting the
irrelevance of dividends to valuation is that the dividend policy
of a firm is a part of its financing decision.
As a part of the financing decision, the dividend policy of the
firm is a residual decision and dividends are a passive residual.
If the dividend policy is strictly a financing decision, whether
dividends are paid out of profits, or earnings are retained, will
depend upon the available investment opportunities. It implies that
when a firm has sufficient investment opportunities, it will retain
the earnings to finance them. Conversely, if acceptable investment
opportunities are inadequate, the implication is that the earnings
would be distributed to the shareholders.
The test of adequate acceptable investment opportunities is the
relationship between the return on investments and the cost of
capital. As long as investments exceed cost of capital, a firm has
acceptable investment opportunities. In other words, ifs firm can
earn a return higher tan its cost of capital; it will retain the
earnings to finance investment projects. If the retained earnings
fall short of the total funds required, it will raise external
funds-both equity and debt-to make up the shortfall.
FINANCIAL HIGHLIGHTS:
Financial Data and Ratios:
Total Current Assets: 96,43,629 (in 000)
Total Current Liabilities: 90,29,038 (in 000)
Net Working Capital: 614,591 (in 000)
Quick Current Assets: 82,18,747 (in 000)
Current Ratio: 1.4:1
Quick Ratio: 0.91.
Debt Asset Ratio: 1.406 (1,55,99,032/1,10,91,335).
Growth in Total premium:
Composition of new business by EPI:
No of policies-new business and in force
Commission Ratio and expense ratio:
Growth in Assets under Management:
This are some of interesting financial Data of the company. This
are from the Annual report of the 2010.They are planning to go to
the IPO in 2011.
Marketing
Today the definition of marketing has been changed. The marketing
activity of an organization before the product is produced and
continues even after the product is sold. In the buyer market of
recent times the sharpest weapon that a company can develop is
globalize marketing place in the value creation and delivery. The
proud and demanding customer of today brings before corporate a
critical fact, when the customer is jury. It is the value
generation for the customer that will separate the victor from
vanquished. The value of customer service cascades all over the
company. The aim of customer focus is not just satisfaction but
delight satisfaction.
Till the year 1999 the life insurance business was exclusively
conducted by the Life Insurance Corporation (LIC) while the general
insurance business in India, was exclusive by General Insurance
Corporation and its four subsidiaries. The insurance sector is
opened for private participation since November, 2000.
Before 1999 there was no marketing done by LIC due to its monopoly
but now after 5 years the picture has changed. Now there are
private players in market. With the effective marketing techniques
the private players has changed the whole scenario of the insurance
sector. They are slowly and gradually driving the business out of
the hands of the LIC. Before 1999 customer had no option other then
LIC, but now they have got many options.
This is the significant change in insurance industry. Now the
customer is back in the center state. All the companies are trying
to please the customer with the innovative schemes and better
service.
Relationship Marketing in Insurance
Introduction
It is five times more expensive to acquire a new customer than to
retain an old one.
Relationship marketing is the practice of building long term
satisfying relationship with key parties customers and suppliers.
They accomplish this by promoting and delivering high quality,
goods, services, and fair prices to other parties overview.
Relationship marketing results in strong economic, technical and
social ties among the parties.
Definition of Relation Marketing:
Relationship marketing can be defined as the process to identify,
establish, maintain and other stakeholders at a profit so that the
objective of all parties involved are net and this is done by
mutual exchange and fulfillment of promises.
The important objectives of relationship marketing to acquire new
customers maintain and enhance relationship with existing
customers, re-activities of ex-customers and handling of customer
terminations. The key objective of relationship marketing is to
establish one to one relationship with all the customers. This may
have sound like a day dream few dream few years ago but thanks to
the technological breakthrough and technological solution
providers, it is very much of a reality.
How to add value through relationship Marketing
12. Recognize their special needs 13. Provide special reward for
loyalty 14. Establish continuing relationship 15. Ensure increase
in customer value 16. Relationship marketing is one of the hottest
tread in the present marketing scenario. 17. Satisfied customers
not only stay with a company but they are also walking talking
advertisement for the companys product.The Operation department
oils the work processes between the customer and company to ensure
consistent and quality service to the customer. To streamline the
operations, the operations department interfaces between the
clients and the agents, the branches and the under writers, and
manages work processes.
The vision at customer service
Is to deliver World Class Service at every opportunity. Units such
as the 9 to 9 contact centre, out bound call centre, customer care.
And query reduction unit are all committed across the country. HDFC
Life has one of the largest distribution networks amongst private
life insurers in India, having commenced operations in 58 cities
and towns in India.
These are.. Agra, Ahmedabad, Ajmer, Amritsar, Aurangabad,
Bangalore, Bhopal, Calicat, Chandigrah, Chennai,
Coimbatur,Dehradun, Gurgaon, Hyderabad, Hubli, Indore, Jaipur,
Jalandhar, Jamnagar, Kanpur, karnal, Kochi, Kolkatta, Kota,
Kolhapur, Kottayan, Lucknow, Ludhiana, Madurai, Mangalore, Meerut,
Mumbai, Nagpur, Nashik, Noida, New Delhi, Patiala, Pune, Raipur,
Rajkot, Ranchi, Surat, Thane, Thrissur, Trichy, Trivendrum,
Udaipur, Vadodara, Vashi, Vijayawada and Vizag.
HDFC Life has recruited and trained over 32000 insurance advisors
to interface with and advice customers. Further, it leverages is
State-of the art IT infrastructure to provide superior quality of
service to customer.
The Operation Department of HDFC Life delivers the following
services to the customers such as:
Out Bound Call Centre
Customer Care
Query Resolution Unit
Policy Login Process
9 to 9 Contact Centre
Role of Information Technology in Operation Department:
The Information Technology function at HDFC Life is committed to
enables business through the use of technology. It is segmented
into 4 groups to enable highest levels of delivery to the
customers: Life Asia Solutions Group that provides flexibility in
designing better product offering to end-users, the Solutions
Group- Web that provides real-time information to customers and is
responsible for customer relationship management, IT Architecture
and Corporate Solutions Group is in charge of developing and
maintaining a blueprint for the IT Architecture for the enterprise
as a whole. This team works as an in house R & D Solution
Group, exploring new technological initiatives and also caters to
information needs of corporate functions in the organizations. IT
Infrastructure group is responsible for providing hardware,
software, network services to the whole organization. This group
runs the Digital Nervous System of the Enterprise at the highest
levels of efficiency and provide robust, scalable and highly
available platform for development of business application.
With the help of Information Technology, an advisor and managers
can login the policy fro any of the offices of HDFC Life. And also
with the help of IT any employee or management can know any
information, any thing about the policy, advisors record, any
branchs sales, any new schemes, any managers record, and other
thins at any time any place.
Introduction to HRM:-
Human resource management is a management function that helps
managers recruit, select, train and develops members for an
organization. HRM is concerned with the peoples dimension in
organization. Manpower or human resource may be thought of as the
total knowledge, shills, creative abilities, talents and aptitudes
of an organizations work force, as well as the values, attitudes
and benefits of an individual involved. It is the sum total of
inherent abilities, acquired knowledge and shills represented by
the talents and aptitudes of the employed persons.
Of all the Ms in management (i.e. the management of materials,
machines, methods, money, motive power), the most important m for
men or human resources. It is the most valuable asset of an
organization, and not the money or physical equipment. It is in
fact an important economic resource, covering all human resources-
organized or unorganized, employed or capable of employment,
working at all levels- supervisors, executives, government
employees, blue and white' collar workers, managerial, scientific,
engineering, technical, skilled or unskilled persons, who are
employed in creating, designing, developing, managing and operating
productive and service enterprises, and other economic
activities.
Human resources are utilized to the maximum possible extent in
order to achieve individual and organizational goals. And
organizations performance and resulting productivity are directly
proportional to the quantity of its human resources
Organization Structure:-
Organization is a group of people working together cooperatively
under authority toward achieving goals and objectives that mutually
benefit the participants and the organization. A well-known author
of HRM Allen says the process of identifying and grouping the work
to be performed, defining and delegating responsibility and
authority, and establishing relationships for the purpose of
enabling people to work most effectively together in establishing
of objectives
The essence of this definition is that people who work together
require a defined system or structure through which they relate to
each other and through which their efforts can be coordinated.
Every organization has goals or objectives for its existence. In
the case of Personnel Management, it is to optimize the
effectiveness of human resources. These goals can be achieved more
suitably if the behavior of the workers and the composition of the
organization can be predicted and integrated cooperatively. The
formal organization structure attempts to give order and unity to
the actions and efforts of those who work together.
An organization tries to establish an effective behavioral
relationship among selected employees and in selected work places
in order that a group may work together effectively. There are
three kinds of work which must be performed whenever an
organization comes into being:
Division of labor
Combination of labour and
Coordination
C.E.O Mr. C. M. VasudevThe organization structure at HDFC Life web
trade is somewhat like this:
Board of Directors
National Head (at Mumbai-branch)
Unit manger/ In charge of Karnataka region (at Bangalore)
Assistant unit manager
SalesExecutiveSalesExecutiveSalesExecutiveSalesExecutive
In any organization there is what is termed a hierarchy, refers to
various levels of authority in an organization, ranging from the
Board of Directors at the top to the sales executives at the
bottom.
Human Resource Planning:-
Human resource planning can be explained as the process by which a
management determines how an organization should move from its
current manpower position to its desired manpower position. Through
planning, a management strives to have the right number and right
kind of people at the right places, at the right time to do things
which result in both the organization and the individual receiving
the maximum long-range benefit.
Coloman has defined human resource or manpower planning as the
process of determining manpower requirements and the means for
meeting those requirements in order to carry out the integrated
plan of the organization.
Stainer defines HRM as Strategy for the acquisition, utilization,
improvement, and preservation of an enterprises human resources. It
relates to establishing job specifications or the quantitative
requirements of jobs determining the number of personnel required
and developing sources of manpower.
Human resources planning are a double-edged weapon. If used
properly, it leads to the maximum utilization of human resources,
reduces excessive labor turnover and high absenteeism; improves
productivity and aids in achieving the objectives of an
organization. Faultily used, it leads to disruption in the flow of
work, lower production, less job satisfaction, high cost of
production and constant headaches for the management personnel.
Therefore, for the success of an enterprise, human resource
planning is a very important function, which can be neglected only
at its own peril. It is as necessary as planning for production,
marketing, or own peril. It is as necessary as planning for
production marketing, or capital investment.
Recruitment Sources:-
Human resource planning helps to determine the number and type of
people an organization needs. Job analysis and job design specify
the tasks and duties of jobs and the qualifications expected from
prospective jobholders. The next logical step is to hire the right
number of people of the right broad groups of activities.
Recruitment forms the first stage in the process which continues
with selection and ceases with the placement of the candidate. It
is the next step in the procurement function, the first being the
manpower planning. Recruiting makes it possible to acquire the
number and types of people necessary to ensure the continued
operation of the organization.
Recruiting is the discovering of potential applicants for actual or
anticipated organizational vacancies. In other words, it is linking
activity bringing together those with jobs and those seeking jobs.
As Dale Yoder and other point out: Recruitment is a process to
discover the sources of manpower to meet the requirements of the
staffing schedule and to employ effective measures for attracting
that manpower in adequate numbers to facilitate effective selection
of an efficient working force. Accordingly, the purpose of
recruitment is to locate sources of manpower to meet job
requirements and job specifications.
Recruitment has been regarded as the most important function of
personnel administration, because unless the right types of people
are hired, even the best plans, organization charts and control
systems would not do much good. Flippo views recruitment both as
positive and negative activity. He says it is a process of
searching for prospective employees and stimulating and encouraging
them to apply for jobs in an organization. It is often termed
positive in that it stimulates people to apply for jobs to increase
the hiring ratio i.e. the number of applicants for a job.
Selection, on the other hand tends to be negative because it
rejects a good member of those who apply, leaving only the best to
be hired.
MANPOWER PLANNING AT HDFC Life
Human Resource Planning is the process by which an organization
ensures that it has the right number and kind of people, at the
right place, at the right time, capable of effectively and
efficiently competing those tasks that will help the organization
achieve its overall objectives. Human Resource Planning translates
the organizations objectives and plans into the number of workers
meet those objectives.Without a clear-cut planning, estimation of
an organizations human resource need is reduced to mere
guesswork.
HDFC Life Asset Management Company considers several factor in HRP
are strategy of company, organization planning about new schemes,
environment uncertainties, time horizons, and nature of jobs being
filled. By considering these entire factors it helps to HDFC Life
to coping with change, creates highly talented personnel, and helps
to determine futures needs.
Manpower planning is needed with respect to persons who can work as
sub-broker for the companies. Companies focused on Insurance
Advisor and post office agent, Tax consultants and CAs for making
sub-broker. HDFC Life AMC Forecast HR Demand it estimates the
future quantity and quality of people required. It uses forecasting
technique that is Management Judgment that involves bottom-up or
top-down approach. After forecasting company forecast about HR
supply that may be from Existing human resource, internal sources
or External sources.
RECRUITMENT
The upper level members like zonal managers, regional managers,
branch managers and senior executives are recruited. The regional
manager has authority to select lower level employee like peon,
marketing executives, financial accountant etc. by approval of
zonal manager.
HDFC Life AMC recruits through following sources:
Internal Sources:
Present Employees
Employee Referrals
Previous Applicants
External Sources:
Advertisement
Campus interview
Consultants
Walk-ins
SELECTION
Selection is a process to select a fixed number of personnel from a
large number of applicant received by employees, seeking the job
and selecting those who suitable for the given job selection
includes a number of steps. The purpose of selection is to pick up
the right person for every job.
A scientific procedures of selection, requires 2 things:
Knowledge regarding the qualities which a person should posses in
order to do the given job properly
The evaluation of qualities possessed by a candidate for the
job.
HDFC Life has adopted the following steps for selection
procedure:
PRELIMINARY INTERVIEW
The main purpose of preliminary interview is to screen out those
who are unsuitable. Those interviews are quite short. If candidates
are found suitable then an application blank may be given to him to
fill up and return.
In HDFC Life AMC regional manager first interviews candidates, and
if selected than he is interviewed by zonal manager & if he is
found suitable than an application blank is given to them.
APPLICATION BLANK
Here the applicants are asked to complete a blank that provides
space for him to record data relating to the name of candidates,
experience etc. The application blank must not be too lengthy. In
HDFC Life AMC this application blank is forwarded to Mumbai branch
to hr department.
INTERVIEW
After the application blank reaches to the HR Department Mumbai, a
telephonic interview is conducted by HR Manager to see that the
regional manager & zonal manager has made the right choice or
not.
MEDICAL CHECK UP
If the candidates clears all the above stages, company checks his
medical report the basic purpose of medical check-up is to
determine the job for which candidate is fit or not.
REFRENCES
Checking of references is an important part of selection process.
The company prefers to select the candidate within the group or if
the candidate gives the name of reputed person as his
references.
FINAL SELECTION
If the candidate passes successfully from the above stages he is
finally selected for the post. The final selection lies with the
regional manager.
PLACEMENT
The last stage in selection process is the placement of candidate.
After the final selection is done, the selected candidate is
finally placed on the job.
TRAINING
THERE ARE TWO TYPES OF TRAINING PROGRAMS:
ON THE JOB TRAINING
OFF THE JOB TRAINING
Continuous training and upgrading technical, behavioral and
managerial skills is a way of life inHDFC Life L AMC. HDFC Life AMC
encourages agent or sub-broker to hone their skills regularly to
enable them to face the challenges of the changing requirements of
customers that fit market up and down.
Training needs analysis is done on a regular basis and systematic
methodologies are ensured that skills and capabilities of all
agents are constantly upgraded to enable them to perform in the
challenging work. There is special training session at regular time
period in local branch to all financial consultant and agents about
new scheme and to improve their effectiveness.
PERFORMANCE APPRAISAL
It is the systematic evaluation of the individual with respect to
his or her performance on the job and his or her potential for
development.
Objective of Performance appraisal if for Developmental uses for
agents and Financial Consultants, for wages, transfer, promotion,
for documentation and for organizational purpose like Human
Resource Planning, Job analysis and for training and
development.
HDFC Life first set the objective of performance appraisal then in
establish job expectation and then decide whose performance should
be rated and who the raters are. Basically raters are immediate
supervisor, subordinates, peers, clients. For Performance Appraisal
modern method is used like MBO (Management By Objectives) and 360
appraisal. But there is some limitation like Hello effect, Bias,
Perception factor, Spill over etc
Selection Methods:
The selection procedure is concerned with securing relevant
information about an applicant. This information is secured in a
number of steps or stages. The objective of selection process is to
determine whether an applicant meets the qualifications for a
specific job and to choose the applicant who is most likely to
perform well in that job.
The hiring procedure is not a single act but it is essentially a
series of methods or steps or stages by which additional
information is secured about the applicant. At each stage, facts
may come to light which may lead to the rejection of the applicant.
A procedure may be compared to a series of successive hurdles or
barriers which an applicant must cross. These are intended as
screens, and they are designed to eliminate an unqualified
applicant at any point in the process. This technique is including
all these hurdles.
Training and Development:-
HDFC is a kind of private sector bank where if you are confident
and competent then you can get your carrier advancement and
development at a very high speed. CEO Mr.Depak says, There are
several young people in our organization who are on the threshold
of making it to the board.He himself has this habit of dropping in
unannounced on peo