PortfolioVirginia Bradley

ContactVirginia Bradley340 S 1st W Rexburg, ID 83440vjbmusic97@gmail.com

Table of ContentsLetterheadBusiness CardFlierLogosImagingWebpageEvent AdBrochureMontage

LetterheadDescription: Business card design with a matching letter head.

Process (Programs, Tools, Skills): The first item of business was to create a logo. I used Illustrator, predominantly the shape tool along with the pen tool as well, and created the logo. Then I drafted a layout for the business card and experimented with different designs to see which one I preferred. I ended up choosing a portrait orientation with a simple green/gray theme. I used created 3.5 by 2 rectangles and them placed the logo and information on top. After I finished the business cards I used the same information and logo and design principles of strong Alignment and the green/gray theme to create the letter head. I used another green rectangle on the letter head to increase the unity between the cards and stationary. I also added a watermark by increasing the size of the logo and reducing the transparency to 10%.

Message: The Green Association is dedicated to helping the community care for the environment. The dark green accentuates this priority.

Audience: Anyone wanting to learn more about environmental care and help be a good steward.

Color scheme and color names: Monochromatic – Green.

Title Font Name & Category: Myriad Pro Sans Serif

Copy Font Name & Category: Myriad Pro Sans Serif

Description: Business card design with a matching letter head.

Process (Programs, Tools, Skills): The first item of business was to create a logo. I used Illustrator, predominantly the shape tool along with the pen tool as well, and created the logo. Then I drafted a layout for the business card and experimented with different designs to see which one I preferred. I ended up choosing a portrait orientation with a simple green/gray theme. I used created 3.5 by 2 rectangles and them placed the logo and information on top. After I finished the business cards I used the same information and logo and design principles of strong Alignment and the green/gray theme to create the letter head. I used another green rectangle on the letter head to increase the unity between the cards and stationary. I also added a watermark by increasing the size of the logo and reducing the transparency to 10%.

Message: The Green Association is dedicated to helping the community care for the environment. The dark green accentuates this priority.

Audience: Anyone wanting to learn more about environmental care and help be a good steward.

Color scheme and color names: Monochromatic – Green.

Title Font Name & Category: Myriad Pro Sans Serif

Copy Font Name & Category: Myriad Pro Sans Serif

Business Card

FlierDescription: Black and White promotional flier for a graduate leadership conference.

Process (Programs, Tools, Skills, FOCUS principles): I started my process of design by sketching four different versions of the flier. I then used one of my sketches to create this layout in Adobe InDesign. I used the gray rectangles and boxes to create repetition and gestalt. I inserted a picture that had good value and enlarged one word in my title to capture attention and create a prominent focal point. For contrast I kept the body copy small and left plenty of white space.

Message: I am trying to catch the eye of graduates, who desire to set themselves apart from others by enhancing their leadership abilities, by informing them how this conference can help in that endeavor.

Audience: Adults ages 22-30 who are soon to be graduating or who have already graduated.

Title Font Name & Category: Prepetua — Oldstyle.

Copy Font Name & Category: Avenir — Sans Serif.

LogosDescription: Logo for an organization

Process: First I selected an organization that I wanted to create a logo for. Then I made sure I understood the message and purpose of the organization and then sketched some ideas for a logo. I had several different designs with different color schemes and typography. I mainly used the curvature tool to create the leaves and copied them and altered their angles with this specific design. I gathered opinions from 10 people asking which logo appealed to them the most. This logo is the one that received the most votes. I altered the colors in the design to create a color, black and white, and white on color example.

Program: Adobe Illustrator.

Message: This is a company committed to taking care of the environment.

Audience: People interested in taking care of the planet.

Color Scheme and Color Names: Monochromatic – Green.

Title / Body Font Names & Categories: Plantagenet Cherokee – Oldstyle.

ImagingDescription: This is a flyer to promote robotics.

Process: At first I took lots of pictures of anything and everything that I found interesting. Then I chose a photo that I liked and would be different. I then chose the color scheme of complementary. I opened up the photo in Photoshop and enhanced the blues and oranges while dimming the others. I blurred and blackened the background so it wouldn’t distract from the robot. I sharpened the portion of the picture with the robot to increase clarity. Next I added text and simple design elements. I had to tweek them a lot to achieve contrast. I only used blue and orange within the design (except for the word “complementary”) to reach desired levels of repetition, rhythm, and gestalt.

Message: My message is that robotics is a skill that you can use to build cool contraptions.

Audience: My audience is anyone interested in robotics.

Color Scheme and Color Names: Complementary with Blue and Orange.

Title Font and Category: Rockwell Extra Bold Regular.

Copy Font and Category: Rockwell Extra Bold Regular.

WebpageDescription: A webpage designed to showcase a personally created logo.

Process (Programs, Tools, Skills): I created this webpage using Notepad+ + and Text Wrangler. I had never before dealt with CSS or HTML and it was amazing to me to see that something I thought was extremely complex be completed with simple programs. I attached a pre-made CSS program to my HTML. I then used Photoshop and got the colors from my logo by used the eyedropper tool and incorporated them into the page. I changed the title font to match the font in my logo. I also changed the body font from Times New Roman to Palatino Linotype. After changing the fonts I added in my descriptions and text about my logo. I made the background of the webpage a picture of the mountains to enunciate the focus on the environment.

Message: This organization is focused on maintaining and encouraging environmental stewardship.

Audience: This is a college campus organization so it is geared towards college age individuals.

Color scheme and color hex(s): Monochromatic. Light Green: #0b9444, Dark Green: #106936, Dark Gray: #818285, Light Gray: #d1d2d4, White: #FFFFFF.

Title Font Families & Category: Myriad Pro – Sans Serif.

Event AdDescription: This is an event ad for a flower sale where all the proceeds go towards the Horticulture department.

Process (Programs, Tools, Skills, FOCUS principles): First I chose an event I wanted to create an ad for. Then I found an image to be the main focus of the ad that supported the message. Then I scanned the image and began to put in text describing the event. After I had the main idea I got feedback from classmates. After the feedback I worked on repetition with the color pink incorporating the box and strip at the bottom to add unity. Then I rearranged the text to allow for more white space in the upper right hand corner.

Message: The message I’m trying to get across with this ad is that there will be a flower sale on the 15 of May for the benefit of the Horticulture department.

Audience: My audience is teenagers and older who are interested in buying flowers.

Color scheme and color names: Split Complementary. Teal, Red, and Orange.

Title Font Name & Category: Clarendon BT, Slab Serif.

Copy Font Name & Category: Arial, sans serif.

BrochureDescription: Two sided (duplex) folding brochure.

Process (Programs, Tools, Skills): I opened up Adobe Indesign and opened an 11 by 8.5 document. From there I used the rulers/guides and pulled them to the areas of the paper where I would fold the brochure. This would help me in the design process, keeping text and images inside the folds. I then searched the internet for images that would effectively convey and illustrate my message. The photos I chose all had on of the colors in my color scheme present to add unity. I used two images, the mountain range and the dirt, to act as backgrounds and add texture. One image, the light bulb, I opened in Photoshop first and used the magnetic lasso to select the light bulb itself. After I cut the light bulb out of the picture I inserted it into my Indesign document. I re-selected the light bulb in Indesign and applied a text wrap so the text would wrap around its shape. Using the text tool I placed all of my text and applied a line space paragraph style. For the Logo I decreased the transparency levels on the “G” so that it would fade into the background and not be overbearing.

Message: Inform my audience about what the Green Association is and how they can become involved.

Audience: College students at BYU-Idaho.

Color scheme and color names: Split Complementary: Blue, Green, and Brick.

Title Font Name & Category: Myriad Pro Regular – Sans Serif.

Copy Font Name & Category: Times New Roman – Oldstyle.

MontageDescription: An inspirational montage using two or more images and typography.

Process: First I brainstormed my idea and came up with the design. Then I searched and found the images that would accurately convey my desired message. First I placed the background image at the desired size. Then I placed the picture of the storm on top in another layer. I applied a mask. Then I used the eraser at 40% flow, 25% opacity, and 0% hardness to fade away the portion of the storm image that covered the girl. I did this until the girl stood out and the sunflowers faded into the image. Then I used a font that has a free happy feeling to it. I also changed the color of the text to match the sun flowers.

Message: I wanted to convey that no matter what is happening around you we were meant to have joy.

Audience: Anyone.

Color Scheme and Color Names: Complementary - Blue and Yellow.

Title Font and Category: Pristina Regular - Script.

Copy Font and Category: Myanmar Text Regular - Sans Serif.