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ProjectAcronym: TRANSLITERACYProjectFullTitle: TRANSMEDIA LITERACY. Exploiting transmedia skills and
informallearningstrategiestoimproveformaleducationCallIdentifier: H2020-ICT-2014/H2020-ICT-2014-1GrantAgreement: 645238Typeofaction: RIAProjectDuration: 36monthsStartingDate: 01/04/2015
D5.8InternationalSeminaronTransmediaLiteracyDeliverablestatus: FinalFileName: D5.8InternationalSeminaronTransmediaLiteracy.pdfDueDate: March2018SubmissionDate: March2018DisseminationLevel: PublicTaskLeader: UdelaRAuthor: RosalíaWinocur([email protected]) SoledadMorales([email protected])TheTRANSLITERACYprojectconsortiumiscomposedof:UPF UniversitatPompeuFabra SpainUOC FundacióperalaUniversitatObertadeCatalunya SpainUOXF TheChancellor,MastersandScholarsoftheUniversityof
OxfordUK
JYU JyväskylänYliopisto FinlandUMINHO UniversidadedoMinho PortugalUdelaR UniversidaddelaRepública UruguayPUJ PontificiaUniversidadJaveriana ColombiaUNITO UniversitàdegliStudidiTorino ItalyARSMEDIA ArsMediaSRL ItalyRMIT University (Australia) participates in the research but is not a beneficiary of theTRANSLITERACYProject.
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InternationalSeminaron
TransmediaLiteracy
ThisDeliverablefocusesononeoftheoutputsoftheTransmediaLiteracyProject:Coloquio:
Transmedia Literacy Research. Resultados, aportes y desafíos pedagógicos. Beyond
presenting the outputs of the TRANSLITERACY project, one of themain objectives of the
seminar was to create an open and conversational environment for analyzing and
exchangingresearchandactionstrategies in the fieldofmedia literacy, teens,newdigital
interactivemediaandcollaborativecultures.
What transmedia production andwhat exchange practices are adolescents developing in
thenewmediaenvironments?Whatinformallearningstrategiesarebeingdeployedoutside
of school? How can schools recover these practices to improve the teaching-learning
processwithintheinstitution?Howcouldthecontentgeneratedbystudentsbeintegrated
intothelearningprocess?
Inthecontextoftheseconcerns,theseminarpresentedthemainfindingsfortheColombia
and Uruguay cases of the H2020 Research and was intended for the participation of
secondaryschoolteachers,decisionmakersofeducationalpolicies,scholarsofthesubject,
academics,studentsandthegeneralpublic.
Taking advantage of the opportunity to have the research coordinating team and the
Spanishcase,fouractivitieswerecarriedout:
(1) AninaugurallectureoftheSchoolofInformationandCommunicationoftheUdelaR
called "TRANSMEDIA LITERACY."What are adolescents doingwith themedia?" by
CarlosA.Scolari,PrincipalInvestigatoroftheTransmediaLiteracyProject;
(2) Aworkshopwithhighschoolteachers;
(3) AworkshopconductedbyElisendaArdèvol,Coordinatorofthemethodologicalwork
package of the Transmedia Literacy Project, about methodology and the
ethnographicapproachoftheTRANSLITERACYProject;
(4) AworkshopconductedbyCarlosA.Scolari,PrincipalInvestigatoroftheTransmedia
LiteracyProject,on“Interfacesandmedia/educationalecosystems”.
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1. ObjectivesandplanningofactivitiesThe first purpose of the colloquium was to present the main findings of the research
"Transmedia Literacy. Exploiting transmedia skills and informal learning strategies to
improveformaleducation:researchandinnovationactions",forthecasesofUruguayand
ColombiathatweretheparticipatingcountriesinLatinAmerica.
Asecondpurposewastocreateanopenandconversationalenvironmentforanalyzingand
exchangingresearchandactionstrategies in the fieldofmedia literacy, teens,newdigital
interactivemediaandcollaborativecultures.
A third objective was to delve into some key concepts and in the methodology of the
projectforwhichthethreeacademicactivitiesdescribedabovewerecarriedout.
2. PromotionoftheconferenceThepromotionoftheColloquiumwasmadethrough:
• SocialmediaandofficialBulletinoftheFacultyofInformationandCommunication;
• The socialmediaofUniversidadde laRepública (UdelaR) andotheruniversitiesof
Montevideo;
• TheofficialwebsiteoftheCenterofResearchCeibalFoundation,collaboratorofthe
TransmediaLiteracyProjectinUruguay;
• Mailing lists for university professors, undergraduate students, graduate students
andgraduatesoftheUniversidaddelaRepública(UdelaR)andotheruniversitiesof
Montevideo;
• SocialmediaandmailinglistoftheNationalSecondarySchoolofUruguay.
3. PresentationsActivitiesonMonday,March12
InaugurationoftheschoolyearintheInformationandCommunicationDepartmentofthe
UniversityoftheRepublic(UdelaR)
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§ 18:00 – Welcome speech by the Faculty Dean, Gladys Ceretta, and the Main
DirectorsofCommunicationand InformationDepartmentsand the representatives
ofFacultyOrders;
§ 18:30 - Conference: CarlosA. Scolari (Principal Investigator of the Transmedia
LiteracyProject)"TransmediaLiteracy:Whatareteensdoingwiththemedia?"
§ In his conference, Carlos A. Scolari introduced the main findings of the
TRANSLITERACY research and reflected on what they couldmean to the study of
Communication.
Figure1.PosteroftheactivitiesonMonday,March12
ActivitiesonTuesday,March13
Generaldescription
9 to9.30– Inauguration -MariaGladysCeretta (Deanof the FIC), CelsaPuente (General
DirectorofSecondaryEducation)andCristóbalCobo(DirectorofCenterofResearchCeibal
Foundation, collaborator of the Transmedia Literacy Project inUruguay). The participants
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highlightedthevalueoftheresearchinthecontextoftheeducationalpoliciesthatUruguay
isformulatingandtheimportanceoftheintegrationofICTinthem.
9.30to11 -Presentationof resultsandresearchproducts–CarlosA.Scolari (Universitat
Pompeu Fabra-Barcelona), Principal Investigator of the Transmedia Literacy Project.
Comments:CristóbalCobo(DirectorofCenterofResearchCeibalFoundation,partnerofthe
TransmediaLiteracyProjectinUruguay).
Thedesignof theprojectand itsmainresultswerepresentedat this table.Subsequently,
CarlosA.ScolariexchangedwiththeCristóbalCoboaboutthechallengesthattheseresults
havebroughtaboutintermsofsecondaryeducation.
11.15 to 12.30 - Latin AmericanOutputs: "Latin AmericanOutputs: Presentation of the
researchresultsinUruguayandColombia"
• Rosalía Winocur (Coordinator of the Transmedia Literacy Project at UdelaR,
Uruguay);
• Eduardo Gutiérrez (Coordinator of the Transmedia Literacy Project at Pontificia
UniversidadJaveriana,Colombia);
• SoledadMorales(CoordinatoroffieldworkanddataprocessinginUdelaR,Uruguay).
In this table the researchers presented and discussed the national results from a
comparativeperspective.Theyalsoansweredtheaudiencequestions.
14.30to15.30-Methodologicalapproach:ChallengesandLessons.
• Elisenda Ardèvol (Coordinator of the methodological work package of the
TransmediaLiteracyProject);
• RosalíaWinocur(CoordinatoroftheTransmediaLiteracyProjectinUdelaR)
Inthistabletheresearcherspresentedthemainchallenges inrelationtothestrategyand
methodological design of the project, with special emphasis on the relevance of the
ethnographicapproach.
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15.30to17.00-WorkshopwithHighSchoolTeachers
Coordinatedby
• SoledadMorales,MA(CoordinatoroffieldworkanddataprocessinginUdelaR);
• Gabriela Rodríguez, MA (Researcher participating in the project and designer of
learningcardsforsecondaryschoolteachers);
• MagelaCabrera,MA(Researcherparticipatingintheproject).
In this workshop, the learning cards of the Kit prepared by the research project were
presentedtotheteachers.Thepractitionershadthepossibilityofmakingcontactwiththe
cardsandgiving feedbackabout thepertinenceandviability,amongotheraspects,of the
activities,andmakingsuggestions.
Some trigger questionswere proposed for the analysis of the learning cards preparedby
researchersfromUruguayandSpain.
Theguidingquestionsoftheworkshopwerethefollowing:
• Doestheproposedmethodologyseemappropriate?
• Doesitseemarelevantactivity?
• Whatelementswouldyouaddorimprove?
• How does it occur to them that they could be used and / or adapted for their
subjects?
Evaluation: the secondary teachers had a high evaluation of the learning materials and
made important suggestions to adapt the cards to the local contexts of their specific
subjects.
Figure2.Posterofthecoloquiumprogram
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ActivitiesonWednesday,March14
MethodologyWorkshop
Elisenda Ardèvol addressed the relationship between ethnographic approach and
methodologyimplementedintheTRANSLITERACYresearchproject.
InterfacesandmediaecosystemsWorkshop
CarlosA.Scolariexplainedhisacademicproductionofeducationalandmediainterfacesand
ecosystemsandtheirrelationshipwiththeresultsoftheTransliteracyresearchproject.
4. ConferenceimpactThe colloquium and the other activities involved more than 100 people from different
backgrounds:secondaryschool teachers, researchersandteachersof issuesrelatedto ICT
andauthoritiesoftheNationalSecondarySchool.
In the workshop on Tuesday, March 13, 33 high school teachers and members of
educationalorganizationsparticipated.
In themethodologicalworkshoponWednesday,March14, givenby ElisendaArdèvol, 15
researchersandgraduatestudentsparticipated.
In the academic workshop on Wednesday, March 14, given by Carlos A. Scolari, 25
researchersandgraduatestudentsparticipated.
Aspartof thecolloquium,twopressreleasesweremade inthenewspaper"LaDiaria"on
March 8 andMarch 15 respectively. The first press release was developed on the main
national results of the research project and Rosalía Winocur was interviewed as local
coordinatorandSoledadMoralesasjuniorresearcher.
In the second press release the Principal Investigator, Carlos A. Scolari, was interviewed.
Specialemphasiswasplacedonthegeneralresultsoftheinvestigation.
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Belowarethelinkstobothpressreleases:
1. Estudio ofrece a docentes un kit metodológico para incorporar en el aula las
habilidades y estrategias transmedia de los adolescentes:
https://educacion.ladiaria.com.uy/articulo/2018/3/estudio-ofrece-a-docentes-un-kit-
metodologico-para-incorporar-en-el-aula-las-habilidades-y-estrategias-transmedia-de-
los-adolescentes/
2. Carlos Scolari: “Para aprender, los jóvenes usan viejas estrategias en nuevos
entornos”: https://educacion.ladiaria.com.uy/articulo/2018/3/carlos-scolari-para-
aprender-los-jovenes-usan-viejas-estrategias-en-nuevos-entornos/
5. ConclusionsThe Colloquium and the other activities developed in Uruguay fulfilled the following
objectives:
(1) Disseminate themain results of Transmedia Literacy research at various academic
andteachinglevels;
(2) TestandevaluatetheTeacher’sKitintheworkshops;
(3) Promotepedagogicalreflectiononthevalueofincorporatinginformallearningskills
andstrategiesofadolescentsintheclassroom.
The TRANSMEDIA LITERACY project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 645238