Joint Information Systems Committee 04/12/23 | | Slide 1Joint Information Systems Committee Supporting education and research
JISC projects: Communications & Marketing
Jane Charlton23 October 2008
Institutional Innovations Programme Meeting
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JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.
As a consequence JISC needs to be:
– more visible
– increasingly responsive
– demonstrate greater transparency across its range activities to multiple stakeholders.
Introducing the JISC Brand
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JISC Brand Manual
www.jisc.ac.uk/brand
Further advice and guidance on JISC Brand
– Greg Clemett, JISC Design & Production Manager
The JISC Brand
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Display JISC logo on all communications and marketing materials, eg. events, print materials, press and marketing activities and websites
Link logo to JISC website and relevant JISC programme page
Include a brief strapline description of JISC involvement alongside the JISC logo
Display project standard text on project website above the JISC corporate standard text
Use JISC theme or programme colours where possible
Consider project name in relation to JISC
Acknowledging JISC
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JISC corporate standard text:
“JISC supports UK further & higher education and research by providing leadership in the use of Information and Communications Technology in support of learning, teaching, research and administration. JISC receives funding from all the UK further and higher education funding councils.”
Acknowledging JISC
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Programme colours
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Reflects our name and visual identity values
Must not be redrawn or modified in any way.
Always use an approved version.
The JISC Logo
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The JISC Logo: Incorrect use
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All press releases must go to the JISC News and Press Team
Rebecca O’Brien, [email protected]
News items
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Co-ordination of JISC presence at national events
Guidelines on event organisation
List of external suppliers eg. event management companies
Events materials eg. stands and sidewinders
Advice and guidance on event organisation
– Grace Porter, [email protected]
Events
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Examples of display stands
Large pop-up
Banner
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JISC publications www.jisc.ac.uk/publications
Projects welcome to contribute to JISC publications eg. JISC inform
Available for project staff to order (5 days notice)
Publication orders, [email protected]
Advice and guidance on producing your own publications
– Amy Butterworth, [email protected]
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Include JISC branding
High quality design, accessibility, usability and content
Web advice and guidance
– Ben Whitehouse, [email protected]
Web
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Brief sentence describing JISC's involvement
JISC logo on the project homepage
Links in the text to the Digitisation Programme page and the JISC website homepage
Project web page example
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Project Communications & Marketing Workshop
Increase your understanding and practical application of competitive communications, branding and marketing initiatives specific to your project.
Examine how to maximise the benefits of working with JISC’s communications support and brand guidelines.
Enable you to develop an enhanced profile of your project among critical target stakeholder groups.
The seminar will be highly interactive, with practical input from delegates at each stage of the day and a focus on discussions and action planning to support future marketing planning and development.
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Jane Charlton, Comunications Co-ordinator
+44 (0)776 017 3223
Contact details