PROJECTComputer Sales and Services Centre
Waqar Chauhan 5/21/2012
Table of ContentsExecutive Summary..page#3 Objectives Mission Key to Success
Company Summary...page#7 Company Ownership Start up Requirements Start up Funding
Services....page#10 Market Analysis...page#12 Market Segmentation
Strategy and Implementation Summary.page#14 Competitive Edge Market Strategy Sale Strategy Sales forecast Milestones
Management Summary.page#18 Personnel Plan...page#19 Conclusion.page#20
Executive Summary:Computer sales and service center will be a whole sale centre whose main product will be to provide all the latest model computers, laptops, and all the accessories related to them. This centre will also deal in all the branded desktop computers and laptops. This centre will also provide all the original software like windows, office, antivirus, games, media players and many more.
As this is also a service centre so it will provide all the technical consulting which includes repair, training, networking and upgrade service to local small businesses as well as home PC(personal computers) users. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. Computer sales and service will keep one or two pieces of each item initially and will provide the item in bulk on order. As the company sale will increase then the company will hire a store room and will keep the products in bulk. The company will hire one technician initially as the
demand of our services will increase we will hire more technicians and skilled persons to provide all the services at the customers door step.
The Market:The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up. Small business PC users will provide the majority of our business revenue. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales. The company will initially provide services to home users and small business market, as these customers typically don't have a full-time IT person, but have full-time IT needs. PC Repair will offer an affordable, on-demand service for these customers. We can also offer maintenance agreements that generate additional monthly income. For our residential customers, we will offer a very affordable and helpful service with a very flexible schedule to meet their needs. Our target market will focus on the surrounding areas. Market research indicates there is an abundance of business for a small company dealing in computer services. Importance of computer repair shop can be understood through this graph
Start-up Funding and Financials:To get PC Repair started the owner is providing cash and assets. We are also seeking a shortterm loan, to be secured with the owner's home equity, and repaid within two years. Our conservative sales forecast, based on industry research within the local area, company sales in year one, steadily increasing through year two. With good cost control, we will see a modest, yet comfortable, net profit the first year, even after hiring a store and additional technicians.
1.1 Objectives: To provide all kind of Hardware and Software related to computer. To provide latest models in market of desktop computers and laptops. To provide the best service available to the community at an affordable price. To install networking setups in institutions and organizations. To provide services being an on-call computer paramedic with fast response time. To generate customer satisfaction at high priority.
1.2 Mission:Our goal is to set the standard for computer solutions through fast, service and response. Our customers will always receive one-on-one personal attention at a very affordable price. Our customers will receive the highest quality of customer service available. Our employees will receive extensive training, a great place to work, fair pay and benefits, and incentives to use their own good judgment to solve customers' problems.
1.3 Keys to Success:Following are the main keys to success that will be followed by the company:
Establishing a brand identity and generating brand recognition through marketing. Responsiveness: being an on-call computer paramedic with fast response time. Quality: getting the job done right the first time, offering 100% guarantee. Relationships: developing loyal repeat customers--retainers
Company Summary:Computer sales and service centre is a small Corporation located in Hafeez Centre Lahore, owned by Waqar Chauhan. With a small 2-year loan, the company will grow in one year from small number of men, small office based repair shop to a profitable, and much person business in a bug shop along with a store. We will build the necessary infrastructure to quickly and efficiently respond to customers computer needs, guaranteeing speedy, friendly, competent, and cost-effective technical support. We will provide latest machines in the market at low margins then our competitors.
2.1 Company Ownership:Computer sales and service centre was initially envisioned as a sole proprietorship in a shop rented by the owner. However, recent feedback from our marketing outreach has suggested a much higher sales potential than originally imagined, and the company has been reformed as a big Corporation. This change will provide additional legal protection for the owner, and will also streamline the financial operations of the company as we expand the personnel to 5 within the
next two years, lease a separate space for offices, and purchase company vehicles and cell phones. The owner, Waqar Chauhan, has 5 years of experience in the fields of technical support, networking, and computer training and repair. Waqar has also spent the last three years as the manager of a custom computer building and repair store, and understands the computer needs of small businesses.
2.2 Start up Requirements:Total start-up expenses include initial expenses for establishing our website, setting up the business, and doing our pre-opening advertising. Exact allocations are shown in the table.
Sr # 1 2 3 4 5 6 7 8 9
Start up Expenses Shop Hired Shop Decorations Tax Id, Sales tax license Website Advertisement Accessories Computers and Laptops Telephone line, Wifi, Broadband Employees (technician with petrol allowance, helper)
Rupees Rs 75000 Rs 100000 Rs 15000 Rs 5000 Rs 10000 Rs 300000 Rs 350000 Rs 2500 Rs 20000+10000
2.3 Start up Funding:Following is the start up funding details:
Total Expenses: Owners: Bank Loan:
Rs 887500 Rs 500000 Rs 387500
Services:Computer sales and service centre will provide all the latest desktop computers, laptops and all the accessories related to the computers. Online shopping is also provided along with home delivery. The company will offer computer repairs, training, and networking and upgrade service to clients in two major categories: home PC users and small business users. As PC repair and the client demands grow, we will offer software development to our business clients. From the very first day, we will offer on-site repair and consulting services, so that our clients don't need to take time out of their busy days to haul a computer in to our workshop. This is the single biggest frustration Waqar has seen among small business owners needing computer help. Much of our diagnostic equipment is portable, and we will remove a PC to our workshop only when the problem requires more detailed diagnosis or repair. We will also offer free pick-up and delivery of PCs needing repair. To meet the growing demand for this service, we will purchase a company vehicle in the third month.
We will also offer extended maintenance contracts, so that business clients can deal with technical support and repair needs as a single line-item expense, rather than having to plan for unexpected crashes and problems with a rainy-day fund they may never use. Maintenance contracts yield a high gross margin for us, and provide peace of mind for the customer. We will offer limited software support (installation and compatibility issues), and focus on hardware and networking support - this is a vital distinction, since software is evolving much more rapidly than hardware, and our clients will have such diverse software needs that we couldn't possibly keep up with all of them. We will encourage clients to register their software and use the software's own support options to their full potential. We will, however, keep up to date with multiple operating systems and networking developments, working with clients to make sure they have the most appropriate combinations of hardware, OS, networking, backup systems, and software. Backup and security are becoming higher priorities for all our potential customers, as internet usage (and its pitfalls) becomes more common, and as more and more daily records are stored electronically.
Market Analysis:Computer sales and service centre will provide accessories related to computers and computer support in both a consulting and technical capacity to small business owners as well as home PC users. Since the company is currently a one man operation, its growth in the first three months will be limited by the owner's capacity to complete work. However, these first three months are critical for establishing our credibility and a reputation for getting the job done quickly and well. We will focus on delivering exce
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