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project Cthis

Date post: 07-Nov-2014
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A brief for potential investors
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INTRODUCING A BUSINESS: A VISION IN COMMUNICATION ™ A PRESENTATION FROM Cthis LTD A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL
Transcript
Page 1: project Cthis

INTRODUCING A BUSINESS:A VISION IN COMMUNICATION ™

A PRESENTATION FROM Cthis LTD

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

Page 2: project Cthis

FactsSteve Jones (MD) Jeff Greening (OD) Paul vd

Westhuizen (TD)

New way of engaging with people

New way of Advertising

New way of Messaging

New way of Disaster Planning

ALL IN ONE NEAT TECHNOLOGICAL PACKAGE

We need an investment of £250K TO MOVE FORWARD aggressively

Advertising expertise is a skill we need

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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HOW IT WORKSSECTION 1

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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Our thinking The principle is sound:

Full market research on competitive products Customer potential Lot of Interest to date It’s a ‘need ‘and not a ‘nice to have’

We like the: Maturity of our target markets Technology we are using Scope of its application for our customers Ease of manufacture, distribution and support Ease of use for the customer

Concerns are: Finance to accelerate sales Keeping ahead to reap the benefits for a business sale Future proof investment - R&D funding

We see more emphasis on:

ForwardWayThe

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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ABOUT CTHIS LTDSECTION 2

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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The Business Model

Engage

•Establish clear inspiration

•Vision

Governance

•Put in the solution & transparent programme management (SaaS)

•Drive the Change

Enable

•Consistent & integrated response with our customers

•Continue to show the ROI

tackle• Poor use of information & provide the solution with

financial returndevelop

• Continue the rationale of digital delivery giving end-to-end self service avoiding duplication & cost - EASILY

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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WHY Cthis Limited – who benefits?

Vast experience at all levels of sales

Well connected in public sector circles

Operate at ‘C’ level

At the front line of innovation

Distinguished careers by the team members

Understand the issues of SME’s entering new markets

Financial sector experience

Experience in ROI calculations

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

The Investor

The Customer Advertisers

Increase market share and revenue

Revolutionise the current way of advertising and be the preferred choice

Local and Central Government

will have a way of introducing new money into the exchequer and

provide added value services to the citizen;

Extra Care facilitators

have anew way of communicating with their clients with

a solution that pays for itself.

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OPPORTUNITIESSECTION 3

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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Current Sales OpportunitiesBelfast City Council

On trial for internal communication to blue collar workforce£48k budget for the trial and installAccount Mgt to promote Cthis within the province (Police, Leisure Centres)Circa £250k in year 2012

Virgin Media Launch of digital broadband products in Virgin storescirca £100k 1st yearAdvertising revenue of Virgin Media is £100m per yearOur business model is 1/3 advertising revenueAccount Mgt- circa conservative £250k per year from 35 stores

B&QPosition of Cthis Screen at store entrance to promote product offers hourlyTrial sites in the 1st year circa £100kAccount mgt - circ 340 stores @ £50k per store each year = £17m!

Alvolution HouseInstalled at the Technology Centre visited by Councils, Housing Associations, NHS

(PCT’s)Lead generation circa £100k per annum

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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Financials as a summary

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

Start Up ↓ Sales Cost →

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Financials as a summary

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

Balance Sheet↓ Cash Flow→

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CONCLUSIONSECTION 4

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL

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Win-Win Results - Why?

We, jointly, will enter into the market secure in the knowledge that the correct strategy is employed

Cthis will gain traction and significant recognition as a major media player The timing is perfect for new entry Cthis can start to influence what happens in the digital advertising space Realistic investment for great reward adding value to what has been invested Solid management team We work as a single team with good humour and enjoyment We are totally committed to its success as phase 1, phase 2 and beyond We have all put our energy into this project with others wishing to join us Loyalty, truth and decisiveness is our mantra Professionalism at all times with our stakeholders, customers and suppliers.

A strategy, to get on the Information dissemination agenda is Key,

and it must start now

A PRESENTATION FROM Cthis LTD | A Vision in Communication | The Investor Brief © | STRICTLY PRIVATE AND CONFIDENTIAL


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