Project Feasibility Study 2011 : G24 - sec2 Nail It design by GH

Introduction

This project is a part of 1203302 Project Feasibility Study and Evaluation subject in

the second semester of 2010. In this project is studying the feasibility of book canter business

in front of Mae Fah Luang University, Chiang Rai. This project are including general

information’s business, industry profile, market strategies, the technical process in nail salon

industry, the financial feasibility, and risk management of nail salon. This project makes

people who interested about investment to get knowledge and information about nail salon

before makes decision to investment. This projects its support investor get the benefit to

investment and profit of doing in nail salon business. We expect that our project will provide

more benefit and more interested to any person. The important, we are thanks Aj. Chaiyawat

Thongintr that lecturer who give us knowledge and consultation for the successful project.

Moreover, if this project has any error, our group made an apology for this chance.

Group members

1. Miss Aticha Yeamsomchit 5231205007

2. Mr. Tawatchai Rairoong 5231205061

3. Miss Papichaya Aphinantherdthai 5231205081

4. Miss Pimpimol Taboon 5231205103

5. Miss Rungnapa Wisetsat 5231205124

6. Miss Siriporn Itthidumrong 5231205138

7. Miss Suphatra Nuanmanee 5231205141

8. Miss Sinjai Atthasarn 5231205150

Exclusive Summary

Nails it is a business that concern about service for healthy and beauty of nails

including spa for manicure and pedicure, treatment, acrylic nail and nail art painting. We

proud to present new business that located in front of Mae Fah Luang University, Chiang Rai

Province. We choose to build nail salon because we want to do the business that associated

with beauty and healthy. Nail salon is the business that very interesting and can growth in the

future. Our objective is to create new business into market needs at the in front of Mae Fah

Luang University. We choose to locate there because there is less competitors around

university and there are a lot of customers from university.

Nail spa is service of nail health care and beauty. It has many kinds such as hand and

foot care, spa, treatment, nail extension and design, etc. nowadays in Thailand the number of

nail spa business increase because of people have more interested in health care and beauty of

nail the examples of nail spa in Chiang Rai that has influence to nail it.

For production and operation analysis, our business has two main products. There

are product about beauty of nail including nails art painting and acrylic nails and product

about healthy of nails including manicure and pedicure spa & treatment.

For marketing analysis, we analyze for political, economy, social, environment, and

technology. And we analyze more about competitor, customer, and competitive. We think

about STP analysis, 4P analysis. We set product, price, place, and promotion. Sales forecast

and profit estimation are increasing every year. Then, we know that we will get more profit

and our sales so good.

For risk analysis is the ways to prepare handle with problem that will be happen and

find to process to decrease problem. From analyze risk in our company; there are shows both

internal factor and external factor of risk that can happen with company

CONTENT

Page

Chapter 1: Introduction

1.1 Background and significance f the project……………………………………………1

1.2 Project Objectives……………………………………………………………………..2

1.3 Benefits of project…………………………………………………………………….2

1.4 Time frame of the study………………………………………………………………3

Chapter 2: Industry Profile

2.1 Nature of Industry…………………………………………………………………….5

2.2 Situation of industry…………………………………………………………………..8

2.3 Product and service……………………………………………………………………

2.3.1 Product……………………………………………………………………..11

2.3.2 Service………………………………………………………………………15

2.4 Vision…………………………………………………………………………………17

2.5 Mission……………………………………………………………………………….17

2.6 Strategy……………………………………………………………………………….

2.6.1 Corporate Level……………………………………………………………..17

2.6.2 Business Strategy……………………………………………………………17

2.6.3 Functional Strategy………………………………………………………….18

Chapter 3: Market Feasibility Study

3.1 Marketing Analysis……………………………………………………………………20

3.1.1 General Environment Analysis…………………………………………….20

3.1.2 Competition Analysis (3D Analysis)………………………………………………..22

3.2 STP Analysis …………………………………………………………………25

3.3 Marketing Mix Strategy (4Ps)…………………………………………………………

3.3.1 Product strategy……………………………………………………………..28

3.3.2 Price strategy…………………………………………………………………28

3.3.3 Place strategy………………………………………………………………...30

3.3.4 Promotion strategy……………………………………………………………30

3.4 Sale forecast/ Profit Estimation…………………………………………………………31

Chapter 4: Technical feasibility Study

4.1 Production and Operations Analysis……………………………………………………35

4.1.1 Product characteristics………………………………………………………..35

4.1.2 Specifications and Feathers…………………………………………………..43

4.1.3 Production and service process………………………………………………45

4.1.4. Location……………………………………………………………………..62

4.1.5 Facility Layout……………………………………………………………….63

4.1.6 Machine/Tools/ Equipments…………………………………………………66

4.1.7 Logistics Management……………………………………………………….73

4.1.8 Facility Management………………………………………………………...75

4.2 Cost of Investment…………………………………………………………………….77

4.3 Investment Cost……………………………………………………………………….77

4.4 Operating Cost………………………………………………………………………..93

4.5 Management Analysis…………………………………………………………………94

4.5.1 Organization Management………………………………………………….94

4.5.2 Organization Chat………………………………………………………….96

4.5.3 Administration Cost……………………………………………………….98

CHAPTER 5: Financial Analysis

5.1 Cash Flow……………………………………………………………………………101

5.2 Income Statement……………………………………………………………………106

5.3 Balance Sheet………………………………………………………………………..111

Chapter 6: Risk Management

6.1 Risk Analysis…………………………………………………………………………116

6.1.1 External Factor…………………………………………………………………….116

6.1.2 Internal Factor…………………………………………………………………….119

Chapter 7: Summary

Summary……………………………………………………………………………….141

References…………………………………………………………………………….143

Appendix………………………………………………………………………………144

CHAPTER 1

Introduction

1.5 Background and significance f the project

Nail it designs by GH is service about nail. Our service are provide many types including spa

for manicure and pedicure, treatment, acrylic nail and nail art painting in order to relax and

decorate customer’s nails. The inside of our shop will separate zone to support customer to

feel comfortable such as coffee, cookie, magazine and WI-FI zone.

We choose to build nail salon because we want to do the business that associated with beauty

and healthy. Nail salon is the business that very interesting and can growth in the future, from

market research of nails magazine (http://www.nailsmag.com/page/70218/market-research)

show that the rate of nails industry is increasing from 2005-2012. We want to support people

who love beauty especially group of women. We choose to build nail salon in front of Mae

Fah Luang University, Chiang Rai province because in front of university does not have nail

spa shop. It is the new business and new choice for people around the area especially student

of Mae Fah Luang University. The amounts of students in Mae Fah Luang University are

about 8,745 persons and most of them are women (from registration of MFU) that we can

attract them to our customers.

Significance of the project is learning the process research about how to build the business

about nail salon. We must think about possibility that we can build the business or not and

how to make business to successful. Each process we must encounter with problem and risk.

It makes we learn how to solve problem and cope with risk that can occur. From this project,

we can learn a lot of thing, it make us to know how to build the business step by step.

http://www.nailsmag.com/page/70218/market-research

1.6 Project Objectives

1) To create new business for people who love beauty and health care at the in front of

Mae Fah Luang University.

2) To analyze market, competitor and process to achieved the goal.

3) To create new business in the future.

4) To control and manage the risks that is occurring.

5) To aim at more sale, and increase profit to business in every year

6) To development about new business to the industry

7) Provides an to showcase the nail product and service have updates fashion in the

industry

8) To research and obtain statistical and numerical data the nail business to get more

information about nails business to spend in nails it

9) To summary the feasibility of nails business

1.7 Benefits of project

1) To learn and use the knowledge in process to build business in the future.

2) The project can be feasible and successful in the future.

3) The project is about nail salon. It has not competitors in front of Mae Fah Luang

University.

1.4 Time frame of the study

Implementation

November December January February

Week 1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4

Group

Matching for

working

business

together

Discussion

about type of

business that

we can do and

set business

Present about

business and

set the name

of business

and vision

mission

Discussion

about the

business again

and set

significance

background,

benefit of

project

Study about

industry of

nail and set

the serive and

product

Analyze

marketing

from market

analysis STP,

STOW

analysis and

sales forecast

Study

feasibility of

technical,

operations and

process of

management

of our shop

Analysis

financial of

our shop

Study and

manage the

risk

CHAPTER 2

Industry Profile

2.7 Nature of Industry

The nail is made of a hard protein called keratin. A protein is one of the building blocks

which make up the body. The nails help protect the ends of the fingers and toes from trauma

and also help us pick up small objects. Over the last hundred years, the nails have become

more important for cosmetic reasons and less important for protection. Manicuring is the care

of the hands and nails. Basic manicuring should be done once a week. Every 4-6 weeks it is a

good idea to seek the services of a professional manicurist. A professional manicurist best

knows how to keep your nails looking healthy and beautiful. (Skinsite, 2011)

The days of applying a single tone color suitable for one’s costumes are gone. Over

the past few decades, fashion trends on nails have undergone a radical change. This is an era

of fascinating nail colors. Creating eye catching designs on nails using materials like nail

paints, glittering powders or even stones including precious ones and beads and tattoos are

the dominating trends at present.

Appearance of your nails gives you the ultimate look. Till recently we painted our

nails using plain colors in accordance with the costume that we use. To make it more

fashionable, what we had was only a nail polish mixed with glitters. Other varieties available

were only mat finished or glossy finished nail enamels.

Today the flashiest part of women make up is nail art. Both East and West are after

this new trend. To get your nail painted, you can opt for the assistance of a skilled beautician

or even you can do it yourself at home with the help of the nail paint kits available in the

market. Nail art kits that requires only five seconds to finish nail art are available in the

market. It all depends on the design that you choose to apply on your nail. You can go for

anything from classic floral designs to abstract paintings. While you choose a design make

sure that it suits your style and costume.

Artificial nails can also be used for effective nail painting. If your nails are short or

you are suffering from brittle nail problem you can very well opt for nails made of fiber or

acrylic. Fiber nails require a simple pasting of the same on your original nail. You can use

these nails for one or two months. Fiber nails are suitable for nail art as they are strong and

flexible as original nails.

Expense for nail fashion depends on the design you choose. More complicated the

design more will be the cost. The procedure for nail fashion is simple. First you can undergo

a manicure treatment. This is however not a must. Then shape your nails by filing the sides

of your nail. There after apply the desired design on your nail. Then you have to apply a

solution to make it stay for a long time. Both finger and toe nails can be painted like this. To

paint nail pens and nail colors specially designed for the purpose are available. Pierced nails

are also setting a trend now. Women pierce nails to wear small rings to give a special effect

to nails. Some others use decorative stickers to make it beautiful. Even diamonds are being

used by specialists to give nails an exclusive look.

The trends in nail fashion are often seasonal. On Valentine’s Day you can see teens

and young women wearing small hearts colored in red color on their nails. The fashion

changes accordingly. These days nail art competitions are becoming more popular.

Now women are the ones seen to be crazy about nail fashion. Usually men who

undergo manicure and pedicure opt only for a colorless coat of nail color to give their nails a

finished shiny look.

Before you go after fashion, make sure that what you do suits your overall appearance

and occasion. Nails in vibrant colors and abstract designs are only suitable for parties. Never

use these designs on formal occasions. As on today black and dark blue are the most popular

nail colors among the youth and celebrities. Applying a silver colored nail coating is also

considered to be trendy. (Ultimate-cosmetics, 2011)

Nail salon, a specialized branch of beauty salons, is meant to provide exclusively care

for nails. The service provided by nail salons includes manicure, pedicure, nail art, fixing of

artificial nails etc. The workers at a nail salon are known as nail technicians. Apart from nail

painting, nail salons normally provide all other routine services in connection with nail

beautification. For them manicure and pedicure do not mean a simple cleaning up of hands

and feet. At nail salons you will be introduced to the most modern techniques in nail care

including digital nail art. The modern trend in nail care is the French manicure with square

tipped nails coated in white nail paint or painted with abstract designs. Sometimes it also

results in sticking expensive gems and diamonds on the nails. (Ultimate-cosmetics, 2011)

Nowadays, the beauty and salon industry are also very popular in Thailand. In the

past, many people focus to invent with the part of hair salon and body treatment and spa

because this kind of business can provide a lot of profit for them. However, nowadays the

business about manicure and pedicure are very popular too, especially spa and treatment,

moreover, this period many people are interested in their healthy by they always take care all

of body. Its result to this business will have a good growth rate more than the past. Manicure

and pedicure spa are the ways to treat and repair nail, and customer will have a clean and feel

fresh with their nail and skin. Most of customers of this business are women (working-

women, teenager) because they want to relax and get the good health together including, its

can make more beautiful for them. The costs of each course are not expensive. We think that

the businesses about manicure and pedicure spa are very important for health, so we are

chosen to invent with this business.

Nail spa is service of nail health care and beauty. It has many kinds such as hand and

foot care, spa, treatment, nail extension and design, etc. nowadays in Thailand the number of

nail spa business increase because of people have more interested in health care and beauty of

nail the examples of nail spa in Chiang Rai that has influence to nail it.

1. Nail & Beauty by Apatsara

It located in Bandu, Chiang Rai. They serve face massage, hand and foot spa,

nail extension and design, waxing service and provide nail design study course.

(www.nail&beauty by Apatsara.com, 2010)

http://www.nails-guide.com/trendy-nail-polish/#more-267

http://www.nail&beauty/


2. Coquette

It located in central plaza, Chiang Rai. They serve hand and foot care, spa, nail

extension and design, and waxing service. (www.caquette-nailspa.com, 2011)

2.2 Situation of industry

Nowadays, fashion of nail is the popular trend in Thailand because of the beauty

design and color of it can attract many women, so the businesses of nail salon have continued

to growth. Main customer are women more than men, in teenager mostly of them focus on

beauty design of nail more than healthy because of only nail paint is lower price than focus

on healthy of nail but the side of working-women, they will focus all beauty design and

healthy because they have high salary, it’s result to working-women have a good choice more

than teenager therefore, nail point is become very famous fashion, high demand of customer.

Nail salon business should be extend more than the past such as build new shop or extend and

improve quality of shop this business have more competitor, but each shop should be have a

good organization to adapt with their strategy to make more profit. Moreover, they should be

having the strength point of their shop and service to get a loyalty customer. Finally, the nail

salon business can be run because of this business concern about beauty that very easy to

attach customer all times.

From market research of Nails Magazine (Nailsmag,2011) by study with information

on market size, number of nail technicians, service prices, compensation survey,

demographics, and top service trends show that;

http://www.caquette-nailspa.com/

2010-2011 Industry statistics highlights:

- Salon service volume increases 3.5%

- 34% of nail salons added services this year... and 66% of those added gels

- Salons using Facebook grow from 4% to 50%

- 66% of nail techs don't receive any incentive on retail sales

- Top 5 nail salon and service trends are instant money makers


- Overall industry size, number of nail salons and nail techs flat

- 95% of nail techs say “environmental consciousness” is important to them

- Number of nail salons with websites increases by 46%

- Facebook marketing grows by 300%



- Overall industry size, number of nail salons and nail techs flat

- 95% of nail techs say “environmental consciousness” is important to them

- Number of nail salons with websites increases by 46%

- Facebook marketing grows by 300%



- The key to improving business? Go upscale!

- Overall business drops, but prices hold steady

- 30% of salons add new services; colored acrylics and gels the favorites

- Feet lead! New pedicure services and enhanced toenails most popular


- Overall market down 3%, but outlook still optimistic

- New service trends provide unlimited potential

- Vietnamese salons now outnumber all others

- Business increased for half of all nail salons

- Gel nails are the most frequently added new service

2005 Industry statistics highlights:

- Salon service volume down 6%

- Nail tech earnings up 14%

- Client attitudes revealed: They like you!

- Pedicure services still expanding

- All-new demographic and industry data

From the statistics, we can define that the growth rate of nail salon increase rapidly,

many people interested in this career and industry. The nail salon can make more profit for

our company.

2.3 Product and service

2.3.1 Product

Nail it is serve about the beauty and healthy of nail. The product of our

business have many kind that customer can design their style by themselves.

Spa Manicure

Our technician will deep clean and exfoliate your hands. Next soak your hand in cur

spa jet while our technician trim all excess cuticles and shape your nails to perfection.

Your hands will look totally transformed.

Once you hands are complete cur technician will finish off you manicure with a

moisturizing massage for youthful looking hands.

Spa pedicure

The procedure of this course will provide smooth and relax for your pedicure and lower

leg massage. Don’t worry all cuticles are trimmed, nails clipped and shaped to perfection.

Manicure treatment

Manicure treatment begins with soaking the hands and nails in warm water, exfoliation to

remove dead skin and a pressure point hand and arm massage follow. The nails are clipped

and shaped and buffed, and then nail polish is applied.

Pedicure treatment

Your feet will feel soothed after a 10 minute foot and leg massage and your toes will

sparkle after a thorough buff and nail treatment. Soak exfoliation, scrub, file, cuticle

treatment, massage, buff & polish.

Nail Art Painting

We have many designs in our catalog for customer and we use new innovation to design it.

Nail polish

Our shop has many color of nail polish to serve customer.

Remove Acrylic

Acrylic nails are available in different textures, colors and designs and hence it

is easy to change the nail style according to the outfit. But while removing the acrylic

nail utmost care could be taken to avoid any hard to the natural nail as a small mistake

may end up in severe injuries. With a little care one can remove the false nail easily

without causing any harm to the body.

Take off/Remove

We use remover product that have a good quality with the good process.

New Acrylic nail extension set

We use only professional nail products to create nail design for customer. The products

create a beautiful enhancement which is none yellowing untimely pleasing to one eye.

Refill Acrylic nail set

New Acrylic fancy

2.3.2 Service

Nail it provide service in many parts for support our customer, following;

1. Music (Music box, chill songs)

2. Magazine

3. Coffee and soft drink

4. Free Wi-Fi

2.4 Vision

To be a leader of nail salon that provides beauty and healthy for your nail

2.5 Mission

Nail it provide fully quality product and service

We use new innovation to serve the customer willing to loyalty for the company

Nail it provide the comfortable for customer to waiting in process

The employee have a professional

2.6 Strategy

2.6.1 Corporate Level

- Concentric diversification

Our business select to use concentric diversification It’s the strategy that

people to do business mostly to use because they can do new business base on old

business, it can bring knowledge and expertise of old business apply to use tin the

new business to make businesses relate and develop in the same way. So we will

expends business by to do the new services, its body and foot massage for spread

the risk and make more profit to our business.

2.6.2 Business Strategy

Nowadays nail salon industry is very popular more than the past so it has more

competitive. Our shop will focus on standard cost because if our shop have low price,

we have to use low quality equipment. It can make customer don’t satisfy. When we

have many competitors, we will make the different point from other, our shop focus

on service mind for make the customer happy with friendly, polite, care about them.

The customer can create nail art painting design by themselves and choose staff to

provide service for them. This strategy can make our business to achieve goal.

2.6.3 Functional Strategy

1) Marketing

Our business focuses on marketing as 4Ps as following are:

Product Strategy:

Our business selling about beauty and healthy of nail, we will serve well

healthy for nail of customer by use high quality of equipment and new innovation and

technical. We have new design about nail paint every month and we have professional

employees. All about healthy, we will use the best product for sap and treatment

course. We provide the free service for customer while they waiting to feel good for

example music, magazine, coffee, and free WI-FI.

Place Strategy:

Place and location are very important for business because if we choose good

location, it can make the customer convenience to go o the shop. Our business is

located in front of Mae Fah Luang University. We choose this place because this area

doesn’t have nail salon shop. The most students in university are women and they also

interested in beautiful and healthy of nail. Our shop located near the Phaholyothin

Road, it will be increase customers who pass our shop and interested in nail. The most

students stay outside university. It’s very easy to them to go to our shop.

Price Strategy:

As we will provide rice is standard and not expensive which are depends on

the cost of products as well pricing is standard to customer. The nail it set high-value

strategy which is the position of the price and quality in Chiang Rai. It means that

high-quality product and services by setting moderate prices for comparing with

competitors such as Coquette beauty nail, salon and spa and Nail & Beauty by Apatsara.

Our businesses have two type of promotion. The first one, it’s about spa course, if

customers take five courses, they will get free 1 course spa and treatment. If

customers take course every 1,000 baht, they will get the discount about 5 % of the

next course. The second it’s about nail paint acrylic nail and UV gel nail. If customers

take five courses, they will get free 1 course nail paint. We have member service card,

if customers make the membership card will be get discount 10 percents for every

course.

Promotion Strategy:

It is the kind of communication that encourage the decision making to buy of

customer and our business have to set a promotion for attract the interest of customer.

Our businesses have three ways for advertisement. The first way, e will promote by

using website and facebook. Through the internet because we appreciate that most

people use many time for surf the internet and it’s very easy to advertising. The

second way, we will provide our employee to promote and distribute the leaflet

around university. The last way, we will promote by use vinyl to hang in front of our

shop.

2) Operation

We will manage within our business which we are setting duties each

employee and assign proper responsibility for employee. And we are set

compensation that standard for employee. Inside, we are planning to set lace for sell

product for interest to customer.

3) Financial

Financial is most important for our business because the our business may

successful depend on the financial management, so our business must have the good

accountant and financial manager for work as well as the best plan for our business

will be successful.

4) Human Resources

We have to train our employees before working by training for 6 months by

excusive program that concern about all nail care, painting and other service of our

business for the purpose to provide knowledge and expertise for employee to become

professional. It’s result to a good quality of service. Moreover, we also focus on all

process that our employee will serve the service mind to meet the satisfaction of

customer, and then they will be our customer loyalty.

CHAPTER 3

Market Feasibility Study

3.1 Marketing Analysis

General Environment Analysis

The environment is very important for build a business. Environment around

in front of Mae Fah Luang University is appropriate for build nail salon because in

front f Mae Fah Luang University doesn’t have competitors and our business is

attached the road that easy to attract customer. Also the most student live at in front of

Mae Fah Luang University that easy to enter the nail salon for take course and our

business will become more interesting.

Political Analysis

Thailand's political situation is a mess and Thailand's political outlook for

2011 and beyond does not look pretty. According to the forecast of the Economist

Intelligence Unit, GDP growth in the Thai economy will come in around 4% in 2011,

with political uncertainty continuing to undermine consumer and business confidence.

However, as in the first half of 2010, although political risks could hinder future

investment, business operations in Thailand (particularly in the country’s industrial

zones) are likely to be generally unaffected in any direct way by political unrest. From

information show that politics has impact to Thai economy and business while, many

business have impact sales and revenue. Politics problem it cannot make confidence

to investor. Therefore, Nail it it’s will have

Social Analysis

Nowadays, 70% of nail techs care about green salon issues Nail salon is a one

alternative for working people society who love salon and nail care. This business is

new for Chiang Rai province because this province still has few shops. So, it’s very

interesting and new things. Even through, we have few competitors, but we will

provide a various product and service that different from other shop.

Reference: http://www.nailsmag.com/page/70218/market-research


Technology Analysis

Over the years, the Internet has grown exponentially. As at September 2002, it was

estimated that there were a total of 605.6 million users online. Larger bandwidth that was

made available to the Internet subscribers has made it possible for them to enjoy multimedia

contents over the Internet. Number of nail salons with websites increases by 46%Facebook

marketing grows by 300%. Technology always concern with nail salon because we use the

technology to promote our business such as Facebook and website. It makes people will be

know our business and spend word of mouth to other people that is the one way to promote

business too.

Reference: http://www.nailsmag.com/page/70218/market-research

Economic Analysis

The part of economics, its direct concern with our business because when the

economic in Chiang Rai and around Mae Fah Luang University have a good liquidity,

it will effects to good income for our business information about economic in Chiang

Rai. People spent money including:

- Food and beverage 4,089 baht per household

- Housing and dresses 1,876 baht per household

- Assesaries and Shoes 264 baht per household

- Other (include beauty salon) 1,455 baht per household

(The 2010 Household Socio-economic Survey, Chiang Rai Province, National

Statistical office)

Therefore, the number of beauty salon around 1,455 baht per household to show that

the most people in Chiang Rai have high expense about beauty it make sure

confidence to investor.

Reference: http://ecoggins.hubpages.com/hub/Thailand-Political-and-Economic-

Outlook-2011-and-Beyond


http://ecoggins.hubpages.com/hub/Thailand-Political-and-Economic-Outlook-2011-and-Beyond


3.1.2 Competition Analysis (3D Analysis)

Competitor Analysis

Coquette beauty nails salon and spa

Coquette beauty nail salon and spa in Central Plaza Chiang rai, G floor, in fornt of Top -

Supermarket provides you the privileged treatment for your hands and feet through the use of nail

products that proven medically safe, and through stylish nail decorations of unlimited choice applied

by our professional staffs who have trained for years. Additionally, body wax services are provided in

private rooms for your comfort, relaxation and pleasure.

Nail & Beauety by Apatsara

Nail & Beauty by Apatsara is located on in front of Rajabhat University (the left hand side

from the traffic) Ban doo, Chiang Rai. They provided nail paint, Acrylic set, UV gel, and PVC,

manicure and pedicure spa. And massage by professional teacher.

Competitive Analysis

Our shop have the main competitor are “Coquette beauty nail salon and spa” and Nail &

Beauty by Apatsara, it gains our shop because the located before us and almost people in Chiang Rai

can go there easily. Our shop will promote about the service is better such as coffee drink and waiting

room. Next, is the table show compare between our shop, Coquette beauty nail salon and spa and Nail

& beauty by Apatsara.

Name Shop Strength Weakness

Nail it Colure of nail is update.

Have service about waiting.

-coffe drink

-waiting room

-wifi zone

Have a nail product to serve you

if you want to buy.

There are new promotions in

each season.

There are website and facebook

to promote a new product and

communicated with customer.

The location is opposite of

market side, customer must

cross the road for go to our

shop.

Coquette beauty

nail, salon and

spa

There are many customer

loyalties.

The location is convenience for

the most people.

Lack service for customer.

Staff not have service mind.

Nail & Beauty

by Apatsara

Customer loyalty.

The location is near home of

customer, they can go easily.

Can identify technician, if they

go to shop.

Lack service for customer.

Less kind of color of nail and

product.

Customer Analysis

The main customers of our project are students and working age. There are a lot of students in

university and people in working period in Chiang Rai will enter to our shop because the location of

our shop is stay in front of Mae Fah Luang University. And other people that live around here will

enter when customer wants to use about the nail spa, they don’t want to go in the town. The advantage

of our shop is complex to care about nail and comfortable in the way to go into our shop. So, we will

show the chart amount of student in university and the people in working are until adult following:

Figure 1 show total amounts of students in Mae Fah Luang University in present.

Figure 2 show total amount of people in Chiang Rai since 20 to 54 years old.

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

Men women

0

100000

200000

300000

400000

500000

600000

700000

20-24 years

25-29 years

30-34 years

35-39 years

40-44 years

45-49 years

50-54 years

Total

Men

women

3.2 STP Analysis

Professional nail care is a growing business. According to Nails magazine, after a

slump due to the attacks in September 2001, the nail business is growing again. The first for

our business is understood their customer’s need and want by analysis market and customer.

In the market our business will use policy to high service including, present new fashion to

market, which our business emphasize group of customer and make a good relationship with

the customer by our business focus on high quality of service to customer satisfaction and can

word of mouth.

Geographic Segmentation

We choose to build nail salon in front of Mae Fah Luang University,Chiang Rai

province , According to in front of university doesn’t have nail salon shop. Especially, the

nail salon it is the new business for local people.

Demographic Segmentation

We will divide about gender (male-female), Age (around more 20 to 54 year old),

Career (student, teachers, businesswomen) and income (less than 10,000 10,000-15,000,

more than 15,000).

Psychographic Segmentation

We dividing about lifestyle such as healthy, fashionable, and luxurious

Behavioral Segmentation

We will divide nature of service such as use to do nail frequently and use to do nail

sometime, including brand loyalty

Target Segmentation

After distribute about segmentation and then our business will choose market for

identify about target. The target of our business is demographic segmentation such as gender

(male-female), Age (around more 20 to 54 year old), Career (student, teachers,

businesswomen) and income (less than 10,000 10,000-15,000, more than 15,000). Our

business use market strategy to response to target. The target will focus on consumer market,

which the consumer market is buyer want t buy the product to consumer. We will focus on

general people and students which we forces general people around 20% all of customer.

This customer group will use service from each advertisement or another people use to the

service suggestion and we will focus on students around 80% all of customer by suggestion

from our staff and promotion for our member.

Gender We will focus on female because women like to

take care about nail more than men and then, our

business to build in front of the university.

Age We will focus on around 20 to 54 year old , according

to age of period 20 year old will emphasize beautiful

and fashion of nails for teenager by the way adult will

focus on relax and health care.

Career Student, Teacher and Businesswomen, therefore

career is a part we focus on especially, students

around the university.

Income More than 8,000 because student of MFU get income

around 8,000 and our product and service have a

medium price, if we focus on this target we can get

more customer that are student of MFU

Position Segmentation

Position is the next step to operate from choose target. The position will consider it will

have to response to need and want of target. So, our business necessary analysis that what

consumer need and want and our business will focus on qualification of product and service

mind. And our businesses identify about cost and quality, according to the product will have

high quality and price appropriate to customer. The customer feel that this shop is the

paradise of nails by the market will recognize the value that nail salon provides a good

service mind and strategic to make relationship with customer. Our business strives for

response beauty and healthy of client including improvement to the level of services offered.

Quality of products and service high

High

Nail It

Coquette

Apatsara

Low Price High Price

Low

3.3 Marketing Mix Strategy (4Ps)

Marketing mix strategy has 4Ps. There are product, price, place and promotion.

3.3.1 Product strategy

Our business selling about beauty and healthy of nail, we will serve well healthy for

nail of customer by use high quality of equipment and new innovation and technical. We

have new design about nail paint every month and we have professional employees. All about

healthy, we will use the best product for sap and treatment course. We provide the free

service for customer while they waiting to feel good for example music, magazine, coffee,

and free WI-FI.

3.3.2 Price strategy

The nail it set high-value strategy which is the position of the price and quality in

Chiang Rai. It means that high-quality product and services by setting moderate prices for

comparing with competitors such as Coquette beauty nail, salon and spa and Nail & Beauty by

Apatsara. Our businesses have two type of promotion. The first one, it’s about spa course, if

customers take five courses, they will get free 1 course spa and treatment. If customers take

course every 1,000 baht, they will get the discount about 5 % of the next course. The second

it’s about nail paint acrylic nail and UV gel nail. If customers take five courses, they will get

free 1 course nail paint. We have member service card, if customers make the membership

card will be get discount 10 percents for every course.

Coquette beauty nail, salon set price for service

Service Price

Hand and Foot Spa

Manicure treatment 300 baht

Pedicure treatment 450 baht

Artificial nail and nail decorations

Nail Art Painting 150 baht

Take off/Remove 100 baht/Nail

New Acrylic nail extension set Start at 1,900 baht

Refill Acrylic nail set 100 baht/Nail

Remove Acrylic 500 baht

Spa and Nail & Beauty by Apatsara set price for service

Service Price

Hand and Foot Spa





Take off/Remove 100 baht/Nail




Nail it set price for service

Service Price

Hand and Foot Spa





Take off/Remove 200 baht




3.3.3 Place strategy

Our business is located in front of Mae Fah Luang University. We choose this place

because this area doesn’t have nail salon shop. The most students in university are women

and they also interested in beautiful and healthy of nail. Our shop located near the

Phaholyothin Road, it will be increase customers who pass our shop and interested in nail.

The most students stay outside university. It’s very easy to them to go to our shop.

3.3.4 Promotion strategy

Our businesses have three ways for advertisement. The first way, e will promote by

using website and facebook. Through the internet because we appreciate that most people use

many time for surf the internet and it’s very easy to advertising. The second way, we will

provide our employee to promote and distribute the leaflet around university. The last way,

we will promote by use vinyl to hang in front of our shop.

3.4 Sale forecast/ Profit Estimation

For sales forecast is area of business that difficult to manage. We believe it is a good

for business. Our business will focus on forecast in order to plan and investment, serve good

service for customer. The sale forecast process is important for every business

State of production

Nail salon as our business is one of beauty business, according to our business have spa

for manicures and pedicures that relate with health care, and high quality of service or Chiang

Rai province. Our service will help to support the healthy and beauties for the people who

love relax and interested about healthy.

Market Segmentation

The market segmentation, we divided into two groups which are students and general

people as following

The figure, we estimate about number o customer for our business that there are:

- The Students are 80 percents for Mae Fah Luang University, and other university and

school.

- The general people are 20 percents for local people and people around university.

Students

General People

According from number of customer that we know students is the mostly customers to

use service at our shop. The number of customer its consequence to we can estimate that sale

the service in next five years that increasing in every year as follow the figure 3.4.3

Estimate sales

Year 1

100%

Year 2

114%

Year 3

115%

Year 4

119%

Year 5 119%

Figure 3.4.3 (register of Mae Fah Luang University, 2006)

Sale Forecast

Our shop has three floors for serve the service to customers following;

The first floor

- Counter service

- Waiting room(magazine, newspaper, internet WI-FI)

- Coffee and soft drink zone

The second floor: Painting and Enhancement

Manicure nail table will have set of nail painting including tip cullers, nippers, cuticle

pushers, files & buffers, nailbrushes. Typical opening times are Monday-Sunday 9.00 AM to

22.00 PM. We provide 14 tables (3,000 Baht/Table); 2 table to each type.

1. Nail Art Painting (90 mins.) = 350 Baht (6 times/days/table)

- Total revenue (for 1 day/table) = 2,100 Baht

- Total revenue (for 1 month/table) = 63,000 Baht

- Total revenue (for 1 year/table) = 766,500 Baht

2. Take off/ Remover (50 mins.) = 200 Baht (30 times/days/table)



- Total revenue (for 1 year/table) = 2,190,000 Baht

3. New acrylic nail extension set (120 mins.) = 1,200 Baht (5 times/days/table)




4. Refill acrylic nail set (90 mins.) = 700 Baht (90 times/days/table)




5. Remove acrylic (90 mins.) = 200 Baht (6 times/days/table)




The third floor: spa and treatment

Spa chair will have set of nail painting including cotton, scrub, treatment cream and etc

(do not reuse) 10,000 Baht. We provide 10 chair of each type (150,000 Baht/table)

1. Manicure spa and treatment (120 mins.) = 300 Baht (5times/days/table)




2. Pedicure spa and treatment (120 mins.) = 450 Baht (5times/days/table)




Total for all revenues in 1 year = 8,486,250 Baht

CHAPTER 4

Technical feasibility Study

4.1 Production and Operations Analysis

4.1.1 Product characteristics

Nail Art Painting

Nail art, the practice of painting decorative designs on people fingernails, is a fun way

to brighten up their everyday look or accessorize a special occasion outfit. There are a variety

of nail art designs available, ranging from subtle and understated to funky and outrageous.

For example, they could choose to paint flowers on their nails for a date or spell out the name

of their favorite athletic team on the day of the big game. While the more intricate designs are

best left to a professional, it’s possible to create simple nail art at home.

The key to any successful nail art design is starting with clean and well-shaped nails.

Nails should be neatly trimmed and filed before painting. Even the most accomplished artist

can’t create an attractive design on nails that have been bitten down to stubs. If natural nails

are beyond repair, consider applying artificial acrylic nails before painting nail art design.

There are three methods often used for placing nail art designs on the nails. These

include nail art stickers, freehand drawing using nail polish, or airbrushing using an airbrush

and a stencil. Using these three different methods, it is possible to place virtually any type of

design imaginable on the nails; many people choose to place a small jewel sticker on the

nails, while others will choose nail art designs such as flowers or seasonal images.

http://www.wisegeek.com/what-are-the-different-types-of-nail-art-designs.htm

http://www.wisegeek.com/what-is-acrylic.htm

http://www.wisegeek.com/what-is-nail-art.htm

http://www.wisegeek.com/how-do-i-choose-the-best-nail-art-stickers.htm

http://www.wisegeek.com/what-is-airbrushing.htm

Nail stickers, also referred to as nail decals, are some of the simplest nail art designs

to use. These are sold in packages with a number of small stickers, and they may be placed on

bare or polished nails. Typically, the stickers will adhere better to polished nails. They come

in all different designs, and can often be more detailed than other types of nail art; for

instance, many people like holiday designs such as snowflakes or pumpkins. Stickers can be

used by people of all ages because they are easy to apply on both hands.

Nail art designs painted freehand using nail polish in a bottle or a nail polish pen can

look very nice as well. Different nail polish colors may be used within the same design, and a

talented nail technician may be able to create a number of different designs. Flowers are quite

popular, as well as simple designs such as hearts. This may be difficult for one to do without

help, because it can be challenging to use the non-dominant hand to paint a small design on

the nails. Keep in mind that nail art designs can be painted on the toenails too, however.

In addition, airbrushing is another method for getting nail art designs on the nails.

This is usually done by a nail technician, and a small stencil is placed over the nail and the

airbrush is used to paint on the design. Different colors may be used in an airbrush machine,

but white is quite common. Airbrushing is most common on gel or acrylic nails, but it may be

used on natural nails as well.

Once any of these nail art designs are applied to the nails, it is often a good idea to

paint a clear coat of nail polish on top. This clear coat helps to prevent the design from

chipping or falling off. In addition, it may be touched up throughout the week to add shine to

the nails, and to make it look as if they were just manicured. We provide nail painting service

with professional employees and quality equipments to serve the best product and service to

customers.

http://www.wisegeek.com/what-are-nail-stickers.htm

http://www.wisegeek.com/what-is-a-nail-technician.htm

http://www.wisegeek.com/what-is-acrylic.htm

Acrylic nails

Acrylic nails are most popular choice and are also the most durable. First the original

nail is filed down and artificial tips are glued onto the original nail. Next, an acrylic coating,

created by combining a liquid monomer with a powdered polymer, is spread over the base of

the nail and over the artificial tip. The dried coat looks like a hard plastic shell. Once the

mixture hardens, the nails are filed to smoothness and are then sculpted and polished.

Because the tip is first applied and then covered with a thick coat of acrylic, the nails are

much thicker in appearance than natural nails but are also much stronger, and the likelihood

of breaking a nail is not as great. One distinct characteristic about acrylic nails is their odor,

which is quite strong.

Acrylic nails are often applied by most females at one time or another in their life.

Acrylic will adhere on to your natural nails. Acrylic also offers women a shine as well as

unbreakable longer nails that they may not be able to achieve with their natural nails.

Acrylics nails tend to be much more fashionable than gel fingernails, however they have been

available longer, so that tends to make sense. Acrylics can be whole or partial, applied across

women whole nail or even only as tips. Acrylic nails are artificial nails that are created to

give the illusion that they possess a long, beautiful free edge. Acrylics can be also known as

fake nails or artificial nails that will be glued onto their genuine nails. Acrylic fingernails can

be painted with an elaborate design which tends to be an instant standout. Acrylic fingernails

have been basically made by mixing a particular powder as well as liquid. Acrylic is the

generic name given to the kind of plastic product from a chemical known as methacrylate.

http://www.ehow.com/about_4564566_acrylic-nails.html

Acrylics will be a transparent, heat sensitive plastic, generally known as false.

Acrylics usually form an air tight seal with the natural nail when appropriately fixed. Acrylics

often enhance the physical appearance of our hands as a whole. Acrylics help hide or even

repair broken, damaged, short, or even lousy nails. Acrylic is actually a hard, thick plastic

substance which can be put on over the normal nail or perhaps tips. Acrylic nails are

generally the more robust alternative and can last for a longer time compared to gel acrylic

nails, nonetheless these are thicker and more artificial-looking. Acrylics can well become a

smart choice for people who currently have problems with their fingernails.

Acrylic packages are available with different styles as well as shapes. They may

additionally be embellished with different accessories and nail piercing might also be carried

out on them. Acrylics look great and one can purchase acrylic nails with countless designs.

Acrylics are without a doubt a well-known nail improvement alternative, with regard to

strengthening and beautifying normal nails. Acrylic might be soaked off with acetone. One of

the main attractions associated with acrylic nails is that because of the length, nail technicians

and nail artists can easily imprint distinctive designs on top of them. Acrylics are best for

people that usually are not able to grow their own normal fingernails for a wide-range of

reasons.

Refill acrylic nail

Refills are required every two to three weeks. As customers natural nail grows, a small

gap results between their cuticle and the acrylic on their nail bed. The refill closes the gap

leaving their nails looking fresh, natural and beautiful. The acrylic applied to their nails

slowly deteriorates with each passing day. Every two to three weeks, refills are highly

recommended to keep the acrylic strong and prevent lifting, cracking, and deterioration of the

acrylic nails.

Take off/ Remover

Nail polish remover is a substance that helps customers to get rid of the last nail

polish they applied on their nails in order to get a better result when they apply a new one. It

is nothing but a perfect solvent which helps to remove the already polished nails.

To understand how nail polish remover works, it is necessary to know that a

fingernail polish remover and a fingernail polish both contain similar organic solvents; the

nail polish also contains drying agents, thickeners, hardening agents and coloring agents. The

organic solvent in a nail polish is what keeps it in a liquid state. The organic solvent in a nail

polish remover is what dissolves the hardened polish and returns it back into its liquid form.

When the nail polish remover is applied to the nail polish that is to be removed, the

solvent molecules of the remover interrupt loosen and break the polymer chains of the polish.

This dissolves the hardened polish and transforms it back into its original liquid form. It can

then be wiped off from the nail.

Manicure spa

A spa manicure is the perfect way to gain fabulous nails while truly relaxing. The

manicure will include nail shaping, cuticle reduction, hand treatments, therapeutic

hand massage, and the application of

customers chosen nail polish

color. Ingredients used in a spa

manicure include cleansers, cuticle

removers, cuticle oil, exfoliates,

activators, and finishing lotions or

moisturizers. Some manicures will

make use of paraffin – a product that

has excellent heat retaining

properties. Coating the hands in

paraffin causes an increase in blood

circulation which stimulates the opening of the skin pores. As a result of this,

perspiration occurs, and this acts like a mini sauna, allowing moisturizers to be

absorbed more effectively.

Pedicure spa

Spa pedicures are pampering as well as grooming. Most

pedicures will include scrubbing and exfoliating the feet, pushing

or clipping the cuticles, massaging the feet, shaping the nails, and

also applying customer desired nail color. Depending on the

length of the treatment, there may also be foot peels, foot masks,

and hot towel steaming. They can choose to combine their

pedicure with a reflexology spa treatment. Reflexology is a

special form of foot massage that relaxes them while rebalancing and harmonizing their

body.

4.1.2 Specifications and Feathers

Our businesses “Nail It” provide vintage style in three flows to show you customer

and it is attracting the attention of customer. In this shop we set all furniture in black and

white color, it make your customer fell good because black and white color make the room

look wider. In part of the wallpapers of this shop we set all in pink color to relate vintage

style in order to make us to be the leader of this business.

4.1.3 Production and service process

Acrylic Nail Removal Steps

1. Soak a cotton pad with pure acetone

2. Wrap a cotton pad around the acrylic nail

3. Wrap a foil over the cotton pad

4. Once all of your acrylic fingernails are covered with a foil, wait for 30 minutes

5. Remove the alfoil and cotton pad from the 1st finger and start gently scraping off the

softened acrylic with an orange stick.

6. Once you have removed as much acrylic as possible from the 1st finger, put the same

cotton pad and a foil back on again.

7. Repeat Step 5 & 6 for each finger, continuing the process until all of the acrylic nails

have been removed.

8. Wash your hands and apply nail strengthener (do not follow this step if you are

wanting to apply new acrylic nails).

Reference: http://www.create-magical-nails.com/removing-acrylic-nails.html

http://www.create-magical-nails.com/removing-acrylic-nails.html

Acrylic Nail Extensions Procedure

1. Prepare natural nail

2. Pick a firm large sized acrylic mixture and place it onto the free edge of the nail.

3. Tap the back of the mixture to blend evenly.

4. Make sure both sides of the free edge are running straight along the natural nail.

5. Push the top to make the square shaped free edge.

6. Pick a soft medium sized acrylic mixture and place it onto the middle of the nail plate.

7. Lightly press the back of the mixture to blend in, and then drag to spread.

8. Pick a softer small sized acrylic mixture and place it onto the nail plate close to the

cuticle line.

9. Press the mixture to make to flatten and spread to the cuticle line.

10. Stroke a few times over the entire nail.

11. Perform Step 1 on the next fingernail.

12. Feel the free edge and if it’s hard enough (not totally set through) remove the form.

The form should come off easily when the nail is hard enough.

13. Apply pressure on the base of the nail, free edge of natural nail and acrylic free edge

from the sides to make the extended nail straight. This will prevent acrylics to come

off easily, and also prevent losing the nice C curve.

14. Occasionally repeat Step 13 until the nail gets set into shape.

15. Repeat Step 2 to 14 on other fingernails.

16. Once finished working on all nails, you are ready to continue to the next step, which

is buffing the extended nails!!

Reference: http://www.create-magical-nails.com/acrylic-nail-extensions.html

http://www.create-magical-nails.com/acrylic-nail-extensions.html

Refill acrylic nail

A refill is the filling of synthetic nail coatings or modeled nails which is performed at

regular intervals. It provides permanent reinforcement and protection of the natural nail

and ensures that the modeled nails don’t lose their stability. Refills take up the largest part

of the schedule in the salon. Although it is important to attract new customers and apply

new sets of synthetic nails, the established clientele guarantees good sales and should

form the major part of the daily business. Exceptions to the rule are salons in resorts and

spas or other places with changing clientele.

The skill of an experienced professional is demonstrated by a perfect refill. Modeling

a new set of nails is often easy compared to elaborate repairs during a refill. Refills show

up mistakes in the basic modeling, problems and stress of the natural nails, the way the

customer treats her nails as well as readiness to comply with the respective regular refill

intervals depending on the condition of the nails.

The time for a refill is determined according to the individual nail growth, the

condition of the natural nail and potential nail problems. Since nails grow continually and

not, as hairs do, intermittently, the refill rhythm can be determined exactly. Here as well it

is important to accurately monitor the nail growth, since there may be positive or negative

effects (for example: medical therapy, diseases, pregnancy, menopause, etc.) To

determine a customized refill schedule make sure to fix the date for the first refill

relatively soon after the first modeling. Three weeks is a good assessment value. (In the

case of problem nails or nail biters, an individual therapy plan should be developed.).

The application technique: Refill when the nails grow the entire modeled nail and

thus the nail shape moves forward. If you look at the nail from the side, you can see the

relocated form line of the nail. The unfavorable static conditions become visible, which

will be corrected with a refill.

First apply the usual hygiene measures and remove the remaining polish from the nails.

Step 1 Correct length and shape of the entire nail in the different nail zones and file the nail

into shape. Start by TRIMMING the nails, e.g. shorten the nails and file them into shape.

When trimming the nails make sure that the nails have the same length, e.g. match

proportionally. Also make sure the nails are shaped identically.

Step 2 The free-edge zone is the nail end which is filed down about 50% thinner during a

refill to achieve a level lateral line. Loose material edges or zones should be carefully but

completely filed off. Don’t clip off the loose resin parts, but file the complete area

homogeneously thinner thus removing the loose parts. Also file off the stress point zone.

Bevel the former stress point (apex) towards the free nail edge to enable the modeling of a

new static stress point during the refill. Viewed from the front side, the lateral edges become

thinner towards the furrow.

Now file the nail bed area so that it gently tapers towards the side walls. Here as well, file off

loose material homogeneously tapering towards the natural nail. Please do not clip off the

loose material. This increases the danger of damaging the natural nail. Furthermore even

more material can lift from the nail. Gently remove the shine from the surface of the natural

nail with a fine file (between 180 and 240 grit).

Step 3 We recommend using a modern drill unit to push back the cuticle professionally and

to thoroughly remove the excess cuticle. Use a fine stone drill bit or a special diamond bit to

remove the excess cuticle and clean the furrow.

Degrease the nail surface with Cleaner (a cleansing fluid) and remove all dust. In this way,

the nail is prepared for the refill of the material.

Step 4 Sparingly apply the air-drying bonder Connex Plus onto the natural nail area and let

dry for two minutes. The Plus stands for an anti-mycotic addition. It also protects the nails

against adverse conditions.

Step 5 Almost all modeled nails are done in a permanent French design. All shades are

available today. For a perfect application of the smile line, use the Smile-Line brush. We

recommend using FM-Pearl White F. The gel doesn’t run which enables a perfect smile line.

After curing you should remove the dispersion film with a dry cotton swab because otherwise

the moist, whitish film can mix with the transparent gel during the refill.

Step 6 Now sculpt the nail with a one-component gel and position the stress point (apex) in

the optical centre of the nail. The one-component resin, which can also be applied from a

tube, makes application easy. Put three differently sized drops of material onto the three

modelling zones and spread the material homogeneously.

Step 7 Remove the dispersion film with a cotton swab and file the surface smooth. Usually

there is little need for filing since the one-component gels can be applied very evenly. In case

of major corrections to the C-curve, we recommend using a more solid one-component

material or a 3-component system.

Step 8 Check the shape from different angles before sealing. You should check the shape in

case of newly-modeled nails as well as after a refill. The statics of the nail can only be

checked from different angles. Turn the nail into different positions.

There are five important angles:

1. From the front: you look down the barrel and see the C-curve on the surface, the inner C-

curve, the stress point as the highest point, the hairline (the front nail edge, which should be

as thin as possible) and the lateral lines which run into the furrow.

2. Downwards: check if the surface is smooth and even.

3. From the back: you see the nail from the customer’s perspective.

4. From each side: check the curved side line (form line), lateral lines and the stress point

(apex).

5. Upwards: check the free edge and the evenness of shape and length.

Step 9 If you are satisfied with your work, seal the surface with a sealing polish. If you desire

a matt effect use the one-component gel. Then cure the sealing polish and remove the

dispersion film.

Step10 TIP: Oil-finish for perfect and especially durable bonding of the edges at the hairline,

apply an ample amount of Nail Oil from the pipette bottle onto the nail bed and the furrow

and polish all edges and the free edge with the oil. The polishing protects the nail edges

against moisture and stabilizes the connection between the resin and the natural nail in the

free edge zone since the nail remains elastic. For treatment at home and the care of her nails,

the customer should be shown how to polish the nail edges with the Natural Care system.

Regular use of the system significantly reduces the need for repairs in the salon, especially

when the customer’s nails tend towards lifting’s.

The Natural Care System is a polishing and sealing cream for nail surfaces. It contains

high quality ingredients like carrot oil, proteins and D-panthenol. It seals the transition zones

between the natural nail and the synthetic coating and protects against lifting’s and nail

repairs.

The finished hand with refills

Nail Polish Art

- Base Coat

- A light colored nail polish for the base color

- A transparent nail polish for the 1st color

- A transparent nail polish for the 2nd color (slightly stronger color than 1st color)

Top Coat

Procedure

1. Apply base coat.

2. Apply the base color.

3. Apply a thin coat of the 1st color from the top half to the free edge.

4. Apply a thin coat of the 2nd color from the top 1/3 to the free edge.

5. Apply to top coat.

And now, the Completed Design...

Marbling

What you need is...

- Base Coat

- A transparent light colored nail polish for the base color

- A solid colored nail polish

- White nail polish or light solid colored nail polish

- An old topcoat brush that is not going to be used as top coat

- A piece of paper towel

- Top Coat

Procedure

1. Apply base coat on all nails.

2. Apply 1st coat of the base color and wait for it to dry.

3. Apply a thick 2nd coat of the base color

4. Quickly add some drops of solid colored nail polish and white nail polish while the

2nd coat is still wet.

5. Using an old topcoat brush, drag the nail polishes lightly in a swinging motion.

6. Wipe the brush with a paper towel and put it back in the bottle.

7. Wait for the nail polishes to set and then apply the top coat.

And now, the Completed Design...

Reference: http://www.create-magical-nails.com/nail-polish-art.html

Manicure spa and treatment

As you are led to a manicurist's station, take a look

around her table quickly. Is there some type of

disinfection liquid for her tools available? Does she use

fresh clean towel? Is her area free of dust? Your

manicurist can break or bond you to the spa depending on

your first experience. The manicure simply involves:

soaking your hands in warm water, cutting down your nail if that is what you want, pushing

cuticle upward, trimming your cuticle, filing, shaping, buffing, and massaging. After the

massage, your manicurist will apply a layer of base coat, following two coats of polish color,

and finally she will cover your nails with a top coat. If this process is done right and you are

cautious when using your hands, then your nails can last up to ten days. Many of my clients'

nails survive up to two weeks.

http://www.create-magical-nails.com/nail-polish-art.html

Remove the old polish. Moisten a cotton ball

with nail polish remover. The type of polish

remover depends on your personal preference.

Press the cotton ball over the nail for a few

seconds to soften the old polish. Wipe gently

with the cotton ball on the nail starting at the

base of the nail to the tip. This keeps old polish

from smearing into the cuticle.

Shaping the nail is the next step. The fingernails should be filed into oval tips. Begin on the

left hand with the little finger and work towards the thumb. Hold the finger between your

thumb and the first two fingers of the left hand. Hold the fingernail file in the right hand.

Slant the fingernail file so that the filing is done mostly to the underside of the nail. File each

fingernail from the corner to the center, going from right to left and then from left to right. On

each side of the fingernail, stroke in one direction only. Repeat the process on the right hand.

Softening the cuticles is accomplished by soaking the fingers in a small finger bowl

filled with soapy water. A few drops of mild dish soap added to water in the finger bowl

works well. Carefully dry the hand by holding a small towel and place, the hand on the towel.

Dry the hand while simultaneously pushing back the cuticle and skin on each fingernail. Be

very gentle.

Apply cuticle remover by following the

directions on the cuticle remover tube or bottle.

Gently loosen the cuticle with an orangewood

stick or cuticle pusher. Keep the cuticle moist

while working. Wash gently and dry.

Clean under the free edge of the fingernail by

dipping a cotton-tipped orangewood stick in soapy water and cleaning under the nail from the

center outward to each side.

Sometimes it is necessary to remove dead cuticle or hangnails with small scissors or

cuticle nippers. Be very careful when you do this.

Apply cuticle oil or cream at the base of the nail. Brush nails gently in a soapy water

with a downward motion. Dry hands and nails thoroughly and next use a very fine emery

board. Buff nails giving them a smooth beveled edge. Wipe nails to remove any particles of

cuticle or dead skin.

Apply base coat using long strokes. When the base coat

is dry to a light touch apply polish. Apply polish lightly with

strokes from the base to the tip. Excess polish on cuticle or nail

can be easily removed with cotton tipped orangewood stick

moistened with polish remover. Apply a top or seal coat.

Brushing the top or seal coat around and under the tips of the

nail will give the nail added protection.

The final step is to apply lotion. This can be done if time permits. Nails need to be

completely dry. Start at the wrists moving down to the fingertips with light rubbing motion.

Pedicure spa and treatment

Most people love to have pedicure,

because it relaxes them. Your feet soak in

the bowl while your back gets a gentle

massage from the pedicure chair. The

manicurist will work on one foot at a time.

The process is the same for manicure. Your

nails will be cut, file, shape, buff, trimming

of cuticle and massage. With feet though,

you may experience some tickling when your manicurist using the pumice stone to soften the

bottom of your foot. Keep in mind that you can refuse the use of razor blade. It is illegal in

many states to remove calluses by shaving them off with a blade. It is also dangerous and

stimulates your calluses to grow quicker. Lastly, she will perform the massage from your calf

down, and finally she will paint your toes nails in the color polish of your choice.

Taking a little time to relax will make you feel more rejuvenated. If the manicurist does

her job well, chances are you would like to come back to that salon, so make an appointment

with her to make sure she would be available for

you next time. Knowing what to expect at the spa

will lessen that hesitant. I usually recommend my

clients to come back every four weeks for

pedicure, and every two weeks for manicure.

Many people enjoy a little pampering now and

then. One easy way to obtain this is ask for gift

certificates from your loved ones on special

occasions, such as birthday, mother's day, and Christmas.

1. Thoroughly saturate a cotton ball with nail polish remover and use it to remove any

old polish you may have on your toenails from you last pedicure. Gently pressing the

cotton ball on the nail for a moment before wiping the nail with a circular motion will

make it easier to remove the polish.

2. Fill the dishpan with enough warm soapy water to cover your feet. Soak for at least 5

minutes.

3. Dry your foot and apply the cuticle remover at the base of each nail. Wait one

minute for the remover to soften the cuticle. Use the wedged end of the orangewood

stick to push the cuticle back. If desired, carefully snip off the excess cuticle. Repeat

this procedure on the other foot.

3. Using the nail clippers, cut off any nails that are too long. Length is a personal

preference, but make sure the nail is shorter

than the toe. Be careful not to cut the nails too

short as this can cause ingrown toenails and

can be quite painful. With the emery board,

file the nail into a square shape.

4. Use the nail buffer to smooth any roughness

or ridges on the surface of the nails.

5. Wet the pumice stone in the dishpan. Rub any

areas of dry or flaking skin gently with the pumice stone. Rinse the foot and dry. You

may also use skin-buffing sponge instead of the pumice stone.

6. Apply a generous amount of lotion to the foot, massaging it in and taking care to

cover all the foot, especially the dry and flaky parts. Massage the lotion up your legs

to your knees. Close your eyes and relax for 10 minutes, allowing your skin to soak in

the soothing lotion.

7. Saturate a cotton ball with nail polish remover and go back over your toenails, making

sure that all lotion residues are removed. This is important, since the polish will not

stick to any surface that still has lotion residue on it.

8. Press the toe separators between the toes, so that each toe is not rubbing on the next.

Note: If doing a group pedicure, make sure that each person has his or her own pair of

toe separators, for the sake of hygiene. If toe separators are not available, use cotton

balls or a roll of cotton. Be very careful to keep the cotton away from the nails

themselves, as cotton fibers will ruin the look of the polish.

9. Brush 1 coat of the base coat over each nail. Allow it to dry for one minute.

10. Apply 2 coats of the nail color. Allow it to dry for 5 minutes.

11. Apply the top coat. Allow it to dry for 1 minute, and then spray your nails with the

quick dry spray.

If possible, allow a half hour for the nails to dry completely. If you don't have that

much time, carefully remove the toe separators and slip your feet into open toed shoes. Be

very careful that the wet nails don't touch the shoes or other toes. You may want to use

the paper "sandals" that are available at beauty supply stores to preserve your polish until

it is dry.

Service Process

The process of Nail it is:

1. Nail it shop everything high quality and good for welcome to customer.

2. Our staff will be train about service mind, therefore the customer will have

smile from our staff and friendly to make a good relationship with customer.

3. Customer can select staff to do your nails.

4. Inside shop will have coffee bar service and music therapy to relax including

books and magazines

5. When customers have some question about nil care our staff will give

information and suggestion the way for nail care.

6. For the member of us everything when you use to service you will point to

collect and you will receive a good service from us

7. Customer will book by call number

4.1.4. Location

“Nail It” is located in front of Mae Fah Luang University. Its close the phaholyothin

Road. It near Kin Nom Kan fresh mike café because it near the center of business for

example this shop is near the Fah Thai market, Lotus express, restaurant and Seven-Eleven

are available. The customer can come to this place easily because it provide the good road

and easy to find.

N

ไปแมส่าย

ไปเชียงราย

Nail It

4.1.5 Facility Layout

Our shop is commercial building; there are three rows and we provide all of floors for

customers. We will divide in each floor from service. In first floor, we will serve information

service and waiting room for customer.

The first floor

The second floor

The third floor

4.1.6 Machine/Tools/ Equipments

Land and Building

Item Picture Overview Price Per Unit

(Baht)

Unit Total

(Baht)

Land &

Building

- Commercial

buildings

- One row

- Three floor

3,000,000

1

3,000,000

Total 3,000,000

Nail decoration zone

Item Picture Price Per Unit

(Baht)

Unit Total

(Baht)

Nail Table

+ Chairs

4,500

5

22,500

UV Gel Nail Lights

2,500

5

12,500

Nail Drills

2,800

5

14,000

Nail Polish

Stand

250

5

1,250

Tools

3,000

5

15,000

Total 165,250

Spa and Treatment zone


(Baht)

Unit Total

(Baht)

Pedicure Spa Chair

72,000

5

360,000

Accessory Cart

1,200

5

6,000

Spa Nail Bubble

900

5

4,500

The veil

3,990

3

11,970

Total 382,470

Facilities for customer


(Baht)

Unit Total

(Baht)

Chairs

3,900

2

7,800

Sofa

12,950

1

12,950

Computer

Table

1,200

1

1,200

Computer

17,390

1

17,390

Television

27,990

1

27,900

HD Player

7,990

1

7,990

Floor books

850

1

850

Coffee Table

1,200

1

1,200

Center table.

4,800

1

4,800

Total 82,080

Office Facilities


(Baht)

Unit Total

(Baht)

Reception Counter

5,800

1

5,800

Chairs

950

3

2,850

Floor glass

3,000

1

3,000

Cash

register

26,500

1

26,500

Computer

17,390

1

17,390

Cabinets

14,340

1

14,340

Fax

4,990

1

4,990

Printer

3,600

1

3,600

CCTV

16,500

1

16,500

Broadband

Router

Wireless

4,200

1

4,200

Telephone

690

1

690

Air

condition

23,900

4

95,600

Total 195,460

4.1.7 Logistics Management

The location of our shop is Chiang Rai province that makes the logistics is important.

We are use the logistics for the process to receive equipments by transportations. Our shop

orders the equipment by email and receives that order by logispost. We use the logispost for

our shop because that is the best way of logistics, it is be on time and following limit of time.

Moreover we are using the post for sent the update news, activities and promotion of our

shop to customer.

The step of logistics in our shop as follow;

1. The first star form our shop order the equipment by email.

2. The second OPI, CND company sent the equipment by logispost, then logispost sent

product to our shop

3. The third our shop use equipment for service to customer

Order by Email

CND, OPI Company

Our shop

Our customers

4.1.8 Facility Management

The facility is important for our shop, own staff and customer we prepare many

facility for every people that make them happy when come and stay in shop, because the

good facility can be effect to decision of people. When our shop has a good facility

management, it will be good decision for people to come and working. The facility that

we prepare for our shop, there are preparing water and light that is very important to do

everything, TOT router wireless for sharing the internet, telephone for contact with

customer and Cable TV (True vision) for entertain the customer that we wait to do the

service.

1. Water

We are using the water from Provincial Water works Authority (Chiang Rai

province) we can pay cost of utilities by go to pay be yourself at provincial water

works Authority for pay by agent for the waterworks Authority.

2. Electricity

We are using the electricity in TOU (electricity for small business) we can pay

cost of utilities by deducted money from the bank and pay at counter service and pay

at past.

3. TOT router wireless

We are using TOT router wireless for sharing the internet for every people can

connecting, use for daily life and entertainment that we are provide convenience to

customer.

4. Telephone

We are using telephone line with TOT operation for connection to customer

and pay bill by counter service.

5. CCTV

We are using CCTV for security of our shop and customers. We will receive reliable

form customers.

4.2 Cost of Investment

Pre operating cost

Commercial building 3,000,000 (price/unit)

Billboard of company 37,400 (price includes service)

o The type of billboard is stainless and color is white. The size of background for set

wide is about 2 meters and height is 3 meters.

Bill board tax 4,800 (price/unit)

o Bill board of business make by English front pays the fee for set business billboard,

because the billboard use in the commercial for earns the revenue.

Install telephone and internet 2,499 (price/unit)

4.3 Investment Cost

4.3.1 Assets- fixed assets are including land and buildings, equipments and tools etc.

1) Land and building that buy is 3,000,000 baht.

2) Building decoration

Nail it shops will hire constructer which is Akechailand. This company local in 64-65 M.5

Banmeafuang Meachan Road Patung Chiangrai 57110 . Tel: 089-9997484 Fax: 053-772779

E-mail: [email protected] website: http://www.akechailand.com.

mailto:[email protected]

The total cost of building decoration

No. Picture Overview

Price Per

Unit

(Baht)

Unit Total

(Baht)

1

- Sliding door

- 4*5m2/aluminum

white color

*include installation

18,000

3

54,000

2

- Color TOA 4

season

(*1 bucket=5gallons)

- Name: shield 1

firmer

(foundation color)

3,500

3

10,500

3

- Color TOA 4

season

(*1 bucket=5gallons)

- Name: Classic

shield(semi gloss)

interior and exterior

color (cream color)

3,950

3

11,850

4

Wage of

drawing&painting

15,000

1

15,000

5

- Wall paper

*4 roll per floor

(3 floor)

1,200

12

14,400

6

- Wage of wallpaper

3,000

1

3,000

7

Electric light bulb

(40w)

90

35

3,150

8

Electric equipment

4,500

1

4,500

9

Wage of electrician

15,000

1

15,000

Total 131,400

4.3.2 Equipments and tools

Item Picture Overview

Price Per

Unit

(Baht)

Unit Total

(Baht)

1

Nail Table+

Chairs

-Size: 20"W x

48"L x 30"H

4,500

5

22,500

2

UV Gel Nail

Lights

- Features: 45

watt (5 x 9 watt

bulbs).

- Size: 22 x 24 x

10 cm (L*W*H)

2,500

5

12,500

3

Nail Drills

- Features:

Forward and

reverse operation.

Suits both left and

right handed

operator. Foot

pedal. 5 diamond

bits.

2,800

5

14,000

4

Pedicure Spa

Chair

- Seated Air

massage

- 3 auto massage

programs

- Cool/ warm

water

*Include stool

chair

72,000

5

360,000

5

Accessory Cart

-Three partitioned

drawers for

convenient

storage of your

supplies.

1,200

5

6,000

6

Spa Nail Bubble

- Clean and treat

nail

900

5

4,500

7

The veil

- Size: 18 xW450

xH1500 mm.

3,990

3

11,970

8

Chairs

- Size: W51 x

D52 x H106 cm.

3,900

2

7,800

9

Sofa (velvet)

12,950

1

12,950

10

Computer Table

1,200

1

1,200

11

Television

- Samsung LED

TV

- 40”

27,990

1

27,900

12

HD Player

- Samsung

(HT-C453)

-DVD / VCD /

CD Player

7,990

1

7,990

13

Floor books

- Size: 85 X 68 X

34

850

1

850

14

Coffee Table

- Table for coffee

zone

1,200

1

1,200

16

Reception

Counter

- Size: 74"L x

15"W x 45"H

5,800

1

5,800

15

Center table

4,800

1

4,800

17

Chairs

950

3

2,850

18

Cash register

- Management

program is a

selling point

WePOS Ready

Express

- Drawer

collection BC-

101S-B

- Receipt Printers

Epson TM-

U220A.Barcode

26,500

1

26,500

19

Computer

- Notebook

Dell™ Vostro™

260s Slim Tower

- 2nd generation

Intel® Core™ i3-

2120 processor

(3.30GHz)

-2GB DDR3

SDRAM

- 320GB*

7200RPM Hard

Drive

- 18.5”

Widescreen Flat

Panel Monitor

(E1912H)

17,390

2

34,780

20

Cabinets

- Show nail art

gallery

14,340

1

14,340

21

Fax

- Panasonic KX-

FT933CX

-Automatic

paper cutter

- 28 page

Document

Memory *2

4,990

1

4,990

23

CCTV

- Samsung SID-

460

- Resolution

TVL: 700

- Zoom Ratio :

3.6

*Include installed

16,500

1

16,500

24

Broadband

Router

Wireless

- Linksys

WRT160NL

Wireless-N

Broadband

Router with USB

Storage Link

- 300 Mbps

(802.11n Draft)

4,200

1

4,200

22

Printer

- Epson tx 121

- Print

- Scan

- Copy

3,600

1

3,600

25

Telephone

690

1

690

26

Air condition

- LG ARTCOOL

A10LC

- 9,550 BTU

- Auto Cleaning

- 10m Windblast

- 4 Way Auto

Swing

*Include installed

14,900

4

59,600

Total 670,010

Investment cost

Investment Amount Depreciation Annual dep. Monthly dep.

Building 3,000,000 20 years 150,000 12,500

Sliding door 54,000 5 years 10,800 900

Electric light bulb 3,150 3 years 1,050 87.5

Electric equipment 4,500 3 years 1,500 125

Nail Table+ Chairs 22,500 5 years 4,500 375

UV gel nail lights 12,500 5 years 2,500 208.33

Nail drills 14,000 5 years 2,800 233.33

Pedicure spa chair 360,000 5 years 72,000 6,000

Accessory cart 6,000 5 years 1,200 100

Spa nail bubble 4,500 5 years 900 75

The veil 11,970 5 years 2,394 199.5

Chairs 10,650 3 years 3,550 295.83

Sofa (velvet) 12,950 3 years 4,316.66 359.72

Computer table 1,200 3 years 400 33.33

Computer 34,780 3 years 1,159.33 96.61

Television 27,900 3 years 9,300 775

HD player 7,990 3 years 2,663.33 221.94

Floor books 850 5 years 170 14.17

Coffee table 1,200 3 years 400 33.33

Canter table 4,800 3 years 1,600 133.33

Reception counter 5,800 5 years 1,160 96.67

Cash register 26,500 5 years 5,300 441.67

Cabinets 14,340 5 years 2,868 239

Fax 4,990 3 years 1,663.33 138.61

Printer 3,600 3 years 1,200 100

CCTV 16,500 3 years 5,500 458.33

Broadband router 4,200 3 years 1,400 116.67

Telephone 690 3 years 230 19.16

Air condition 59,600 5 years 11,920 993.33

Total 314,885 25,370

Depreciation YEAR 1

Investment Amount JAN FEB MAR APR MAY JUN JUL AUG OCT SEP NOV DEC Total

Building 3,000,000 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000

Sliding door 54,000 900 900 900 900 900 900 900 900 900 900 900 900 10,800

Electric light bulb 3,150 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 87.5 1,050

Electric equipment 4,500 125 125 125 125 125 125 125 125 125 125 125 125 1,500

Nail Table+ Chairs 22,500 375 375 375 375 375 375 375 375 375 375 375 375 4,500

UV gel nail lights 12,500 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 208.33 2,500

Nail drills 14,000 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2,500

Pedicure spa chair 360,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 6,000 72,000

Accessory cart 16,800 100 100 100 100 100 100 100 100 100 100 100 100 12,000

Spa nail bubble 4,500 75 75 75 75 75 75 75 75 75 75 75 75 900

The veil 11,970 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 2,394

Chairs 10,650 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 3,550

Sofa 12,950 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 4,316.66

Computer table 1,200 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 400

Computer 34,780 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 1,159.33

Television 27,900 775 775 775 775 775 775 775 775 775 775 775 775 9,300

HD player 7,990 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 2,633.33

Floor books 850 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 170

Coffee table 1,200 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 400

Canter table 4,800 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 1,600

Reception counter 5,800 96.67 96.67 96.67 96.67 96.67 96.67 96.67 96.67 96.67 96.67 96.67 96.67 1,160

Cash register 26,500 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 5,300

Cabinets 14,340 239 239 239 239 239 239 239 239 239 239 239 239 2,868

Fax 4,990 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 1,633.33

Printer 3,600 100 100 100 100 100 100 100 100 100 100 100 100 1,200

CCTV 16,500 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 5,500

Broadband router 4,200 116.67 116.67 116.67 116.67 116.67 116.67 116.67 116.67 116.67 116.67 116.67 116.67 1,400

Telephone 690 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 230

Air condition 59,600 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 11,920

Total 3,742,460 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 314,885


Building 3,000,000 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000

Sliding door 54,000 900 900 900 900 900 900 900 900 900 900 900 900 10,800





Nail drills 14,000 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2,500


Accessory cart 16,800 100 100 100 100 100 100 100 100 100 100 100 100 12,000

Spa nail bubble 4,500 75 75 75 75 75 75 75 75 75 75 75 75 900

The veil 11,970 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 2,394

Chairs 10,650 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 3,550

Sofa 12,950 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 4,316.66

Computer table 1,200 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 400

Computer 34,780 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 1,159.33

Television 27,900 775 775 775 775 775 775 775 775 775 775 775 775 9,300

HD player 7,990 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 2,633.33

Floor books 850 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 170

Coffee table 1,200 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 400

Canter table 4,800 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 1,600


Cash register 26,500 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 5,300

Cabinets 14,340 239 239 239 239 239 239 239 239 239 239 239 239 2,868

Fax 4,990 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 1,633.33

Printer 3,600 100 100 100 100 100 100 100 100 100 100 100 100 1,200

CCTV 16,500 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 5,500


Telephone 690 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 230

Air condition 59,600 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 11,920

Total 3,742,460 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 314,885

Depreciation YEAR 2

Depreciation YEAR 3


Building 3,000,000 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000

Sliding door 54,000 900 900 900 900 900 900 900 900 900 900 900 900 10,800





Nail drills 14,000 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2,500


Accessory cart 16,800 100 100 100 100 100 100 100 100 100 100 100 100 12,000

Spa nail bubble 4,500 75 75 75 75 75 75 75 75 75 75 75 75 900

The veil 11,970 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 2,394

Chairs 10,650 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 295.83 3,550

Sofa 12,950 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 359.72 4,316.66

Computer table 1,200 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 400

Computer 34,780 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 96.61 1,159.33

Television 27,900 775 775 775 775 775 775 775 775 775 775 775 775 9,300

HD player 7,990 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 221.94 2,633.33

Floor books 850 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 170

Coffee table 1,200 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 33.33 400

Canter table 4,800 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 133.33 1,600


Cash register 26,500 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 5,300

Cabinets 14,340 239 239 239 239 239 239 239 239 239 239 239 239 2,868

Fax 4,990 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 138.61 1,633.33

Printer 3,600 100 100 100 100 100 100 100 100 100 100 100 100 1,200

CCTV 16,500 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 458.33 5,500


Telephone 690 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 19.16 230

Air condition 59,600 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 11,920

Total 3,742,460 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 25,370 314,885


Building 3,000,000 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000

Sliding door 54,000 900 900 900 900 900 900 900 900 900 900 900 900 10,800

Electric light bulb 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Electric equipment 0 0 0 0 0 0 0 0 0 0 0 0 0 0



Nail drills 14,000 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2,500


Accessory cart 16,800 100 100 100 100 100 100 100 100 100 100 100 100 12,000

Spa nail bubble 4,500 75 75 75 75 75 75 75 75 75 75 75 75 900

The veil 11,970 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 2,394

Chairs 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Sofa 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Computer table 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Computer 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Television 0 0 0 0 0 0 0 0 0 0 0 0 0 0

HD player 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Floor books 850 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 170

Coffee table 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Canter table 0


Cash register 26,500 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 5,300

Cabinets 14,340 239 239 239 239 239 239 239 239 239 239 239 239 2,868

Fax 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Printer 0 0 0 0 0 0 0 0 0 0 0 0 0 0

CCTV 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Broadband router 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Telephone 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Air condition 59,600 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 11,920

Total 3,603,360 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 279,012

Depreciation YEAR 4

Depreciation YEAR 5


Building 3,000,000 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 12,500 150,000

Sliding door 54,000 900 900 900 900 900 900 900 900 900 900 900 900 10,800

Electric light bulb 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Electric equipment 0 0 0 0 0 0 0 0 0 0 0 0 0 0



Nail drills 14,000 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 233.33 2,500


Accessory cart 16,800 100 100 100 100 100 100 100 100 100 100 100 100 12,000

Spa nail bubble 4,500 75 75 75 75 75 75 75 75 75 75 75 75 900

The veil 11,970 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 199.5 2,394

Chairs 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Sofa 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Computer table 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Computer 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Television 0 0 0 0 0 0 0 0 0 0 0 0 0 0

HD player 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Floor books 850 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 14.17 170

Coffee table 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Canter table 0


Cash register 26,500 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 441.67 5,300

Cabinets 14,340 239 239 239 239 239 239 239 239 239 239 239 239 2,868

Fax 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Printer 0 0 0 0 0 0 0 0 0 0 0 0 0 0

CCTV 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Broadband router 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Telephone 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Air condition 59,600 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 993.33 11,920

Total 3,603,360 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 22,376 279,012

4.4 Operating Cost

Operating costs are recurring expenses which are related to the running of a business,

such as sales and administration, as opposed to production. It includes:

4.4.1 Raw Material Cost

Our shop order nail polish, remover, primer, spa cream set and so on to serve for our

customer with a good quality from agent of O.P.I. and C.N.D. shops. We always keep up

trend of nail design to provide for our cutomers.

Raw Material

Amount

Price

(Baht)

Nail Polish Big set 200,000

Nail Accessories Big set 350,000

Spa and Treatment Cream Big set 250,000

Total 800,000

4.4.2 Direct Labor Cost

Position Rank Salary

(Per Mount)

Total

(Baht)

General Management 1 position 15,000 15,000

Reception 2 position 6,000 12,000

Nail Technician 14 position 9,000 12,600

Spa Technician 14 position 9,000 12,600

4.5 Management Analysis

Nail it; there are 8 partnerships in the nail shop.

1. Miss Aticha Yeamsomchit

2. Mr. Tawatchai Rairoong

3. Miss Papitchaya Aphinanthedthai

4. Miss Pimpimol Taboon

5. Miss Rungnapha Wisetsat

6. Miss Siriporn Itthidumrong

7. Miss Suphatra Nuanmanee

8. Miss Sinjai Atthasarn

All partnerships agree to promote Miss Aticha Yeamsomchit to be board director of

Nail it. Our shop has many type and product. She has more experience about nail supplier

than other and she has professional about it. She can check stock, train employees and

suggestion for customers.

4.5.1 Organization Management

Nail it we work in shop as family and we emphasize for employees about sociability.

We have lunch room for employees because employees in each department will intimate and

they can work together. Moreover we support employees concern about image of company.

We provide company’s shirt for employees to wear every day. We divide two forms for

employees. The first, we provide POLO T-shirt for reception and employees about nail paint.

The second, we provide Spa-shirt for employees in third floor.

POLO T-shirt

The shirt will be white with shop logo in the front of.

Spa uniform

Front

Back

Board of director

Reception nail tecnicians

General Managent

Spa tecnicians

4.5.2 Organization Chat

Nail it shop management team will contain with department are as followings;

1. General Management (1 position)

Job Description

- Analysis business problems and develop solution

- Direct staff in the development, analysis and preparation of reports

- Plan and develop system

Qualifications

- Male/Female

- Thai nationality

- Age over 25 year old

- Bachelor’s Degree or higher in Business Administration

- Good command English and computer literacy

- More knowledge about nail salon

2. Reception (2 positions)

Job Description

- Good remember

- Friendly and smile

- Good personality

- On time

Qualifications

- Female


- Bachelor’s Degree or higher

- Good command English and computer literacy

- Talking skill

3. Nail Technicians (14 positions)

Job Description

- Professional about nail paint

- Friendly and smile

- On time

Qualifications

- Male/Female


- Over second high school

- Nail paint skill

4. Spa Technicians (14 positions)

Job Description

- Professional about spa and treatment

- On time

Qualifications

- Male/Female


- Over second high school

- Spa and treatment skill

4.5.3 Administration Cost

Employee salary

NO. Position Rank Salary (Baht)

1 General Management 1 position 15,000

2 Reception 2 position 6,000

3 Nail Technician 14 position 9,000

4 Spa Technician 14 position 9,000

Total 279,000

Office equipment expense

Nail it shops will separate the office equipment expense according to each quarter of

the year. For the first quarter of every year, the office equipment list and expense is as below;

NO. Item Units Price per unit Total baht

1 Green Read A4 Paper 3 135 405

2 Thermal bill 3 116 348

3 Post-it paper 3 39 117

4 Computer 1 17,390 17,390

5 Pens 1 129 129

6 Max 1 62 62

7 Filling Max 1 57 57

8 Cutter 1 20 20

Scissors 1 30 30

9 Glue 1 10 10

10 Paperclip 1 50 50

11 Scotch tape 1 30 30

Total 18,648

For the second, third and fourth quarter of every year, the office equipment expense

will be as below;

NO. Items Units Price per units Total baht

1 Green Read A4 Paper 3 135 405

2 Thermal bill 3 116 348

3 Post-it paper 3 39 117

4 Filling Max 1 57 57

Total 927

Paying by installment

Nail it shop building is 3 floors with 1 box building. The area is about 3 meters x 20

meters each floor. We purchase the building is 3,000,000 baht.

For following administrative expense, the company estimate as following and would

be increase 10% per year.

Electricity expense/month

Eclectics price Price

First 150 units (unit 0-150) 1.8047 270.705

Next 250 units (unit 151-400) 2.7781 694.525

Over 400 units (unit 401 up) 2.9780 5,935.6

Total 2,393.1504 9,797.92

(Faculty, 2011)

Water expense/month

For the water expense we pay about 500 baht per month.

TOT internet and telephone expense/month

Internet expense (include VAT) = 1,000 baht/month

Telephone expense = 1,000 baht/month

Maintenance cost = 100 baht/month

Fax (2 baht/time) = 100 baht/month

4.6 Conclusion

For production and operation analysis, our business has two main products. First is

the product about nail art painting. Second is the product about manicure and pedicure spa &

treatment. We are three floors to provide our service. The first floor, we have reception

counter to provide information, coffee zone, internet WIFI zone and waiting room that have

sofa set, LED television, music and computer to support our customers. The second floor, we

have 14 nil tables. The third floor, we have 14 spa pedicure chairs and the inside area of our

shop have air conditioner to make our customer feel fresh and relax. For our service process,

we prepare good product and train all employees to have service mind for the customer. The

location of Nail it designs by GH shop is located in front of Mae Fah Luang University. Its

close the Phaholyothin road, our shop has one blog with 3 floors. For facility layout, our ship

is commercial building; there are three floors and one row. We separated zone inside building

by try to use more profit from it. For machine, tool and equipment, there are land and

wilding. Nail decoration zone, spa and treatment zone, facilities for customer and office

facilities. For logistics management, we are use the logistics for the process to receive

equipment and tools by transportations. Our shop orders the equipment by E-mail and

receives that order by logisport and using the post for sent the news and promotes the news

promotion to customer. For facility management; Nail it designs by GH prepares many

facilities for every people such as water, electricity, TOT router wireless, telephone and

CCTV. For investment cost, we pay for asset, equipments and tools. For operating cost is for

raw material cost, and direct labor cost. And for management analysis, we show our

organization management and administration co

Chapter 5 Financial

Nail It

Cash Flow

For the year 1

Nail It

Cash Flow

For the year 2

Nail It

Cash Flow

For the year 3

Nail It

Cash Flow

For the year 4

Nail It

Cash Flow

For the year 5

Nail It

Income Statement

For the year 1

Nail It

Income Statement

For the year 2

Nail It

Income Statement

For the year 3

Nail It

Income Statement

For the year 4

Nail It

Income Statement

For the year 5

Nail It

Balance Sheet

For the year 1

Nail It

Balance Sheet

For the year 2

Nail It

Balance Sheet

For the year 3

Nail It

Balance Sheet

For the year 4

Nail It

Balance Sheet

For the year 5

Chapter 6 Risk Management

6.1 Risk Analysis

Risk management is a process for identifying, assessing, and prioritizing risks of

different kinds. Once the risks are identified, the risk manager will create a plan to

minimize or eliminate the impact of negative events. A variety of strategies is available,

depending on the type of risk and the type of business. There are a number of risk

management standards, including those developed by the Project Management Institute,

the International Organization for Standardization (ISO), the National Institute of

Science and Technology, and actuarial societies. Risk management is an important part

of planning for businesses. The process of risk management is designed to reduce or

eliminate the risk of certain kinds of events happening or having an impact on the

business.

Reference: http://www.whatisriskmanagement.net/

6.1.1 External Factor

A business does not function in a vacuum. It has to act and react to what

happens outside the business. These factors that happen outside the business are known

as external factors or influences. It is also important to consider the effects a business

can have on the local community.

The main factor that affects most business is the degree of competition

– How fiercely other businesses compete with the products that another business makes.

The other factors that can affect the business are:

Social – changes to the structure of society e.g. working women, single parent families,

how consumers, households and communities behave and their beliefs.

For instance, changes in attitude towards health, or a greater number of pensioners in a

population.

Legal – the way in which legislation in society affects the business, e.g. changes in

employment laws on working hours.

http://www.whatisriskmanagement.net/

Economic – how the economy affects a business in terms of taxation, government

spending, general demand, interest rates, exchange rates and European and global

economic factors.

Political – how changes in government policy might affect the business

E.g. a decision to subsidies building new houses in an area could be good for a local

brick works.

Technological – technology is the good way that helps the business has efficiency,

many company use technology to run the businesses, development, communications,

and other. Our shop use technology to order materials and communicate with

stakeholders. Moreover we use technology to promote our business to customer by

internet system and try to create a new and different media for attract them. On the

other hand, technology can make risks to our business because of it sometime have

error system and mistake of communicate, for example if the internet system are error

when we order material, it result to we cannot order material on time or maybe get a

wrong material. However it is the risk that difficult to avoid, but we try to use it

carefully and conduct technician for solve the system error, and maintain instrument for

prevent instrument error.

Environment – environmental risk is the external risk that we cannot avoid because of

it is a natural occurrence, for example earthquake, flood, storm and raining. It effect to

our business by make the customer do not want to go out of home for use our service

result to our customer are decreasing, so we solve the problem by create a promotion

for attract the customer and it is the way to decrease the risk of our business.

Competitive risk – according to In Chiang Rai already has the nail salon for 2 shop and

they have experience and their loyalty customer. Because of our shop is new shop and

want to be a leader in this market. Therefore, our shop must create new idea and

provide a standard product and service to get a maximized a loyalty customer. We must

show our standing point with clear and unique for customer

Customer Behavior – the behavior of customers, depend on many factor such as

emotion, friends, and other environment. Our shop must be preparing ourselves to

support it because the behavior of customer is the main point that the important for our

business grouts rate. So, our shop will follow feedback from customers and respond

their needs with a good quality of product and service.

Reference: http://www.infocheese.com/externalfactors.html

Thai Political culture factor

Thai culture is a complex phenomenon, a sum total of the beliefs and behavior

of the people living in Thailand. Despite the inroads of Western ideas into the country,

Thais are still very much influenced by its own unique society and culture.

Political and legal factor can build both of

opportunities and threats to manage the business. The

politics has any effect on the operations because of

when we think to launch, we need to learn about

political and legal that have certainty or not and make

sure those company are established according the legal.

But the political in Thailand not have certainty because

of gathering in each day that send the affect to

entrepreneurs. The legal is also need to learn all of legal that relate directly about nail

business. Internal political problems also unclear and to be an important factor that can

make economy of Thailand have the risk of slowing down before schedule. Estimated

Economic of Thailand indicate to slow down point to a problem before the political

crisis within the country

The more interesting aspect of Thai culture and society relevant to this study is

political culture. Since this study revolves around a basic political unit called the

municipality, a review of the concept “political culture” is inevitable. A study of the

factors that can motivate a Thai employee to perform better at work must not disregard

the powerful effect of political culture in a Thai’s psyche. His behavior can be better

understood with much attention given to the influence of his political preconceptions

and orientations, individually or as a group. This paints the bigger picture and paves the

way towards a deeper understanding of the Thai psyche and behavior in the workplace.

In this study, Thailand’s political culture is mirrored in the following aspects:

1) Hierarchical system,

http://www.infocheese.com/externalfactors.html

2) Predominance of Buddhist beliefs and practices,

3) Collectivism, and7

4) Thai characteristics or social traits.

Economic growth

Environment is nature of seasonal uncertainty and

natural disaster such as earthquake, flood, storm and

raining. These environment disasters effect to our business

cannot come to shop because customers don’t want to go

out for do nail polish. So, we must be creating promotion

for customer perception us, and prevent loss of profit from

natural disasters.

6.2 Internal Factor

Operational risk

Nowadays fashion of nail pains that are very popular for teen and has a mail pain shop

that many place. There is shop near the road or beauty salon. Much shop may be affect

to our shop. So, we use more budgets for investing and buy much equipment for our

shop that make high quality for the service and make the good healthy for customer.

Human resource risk

The staff is very important to the company because they are the person who serve

service to the customer and make for the customer satisfies with our service. So, we

will to train to all of our employees in very knowledge about nail for our employees

have more skills that same the professional.

Marketing risk

Nail salon is the industry that fast to developed and popular in current, also is the

service can take in many place and many shop. We developed our shop that show we

have everything for nail and have good service for customer can use from our shop.

Financial risk

Nail salon is the business that uses more budgets to investment and makes it perfect.

Nail salon is the business that may be having more financial risk because its business

for only women to pain nail. Also less man are take nail salon.

http://unpan1.un.org/intradoc/groups/public/documents/EROPA/UNPAN027465.pdf

http://unpan1.un.org/intradoc/groups/public/documents/EROPA/UNPAN027465.pdf

6.2 financial Risk

Risks from internal and external will affect the corporate status from sale decrease and expense increase as follow; Sale decrease 2.5%

YEAR 1

Total Sale

No. Service/

Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

1 Manicure spa

& treatment 45337.5 33930 8775 9067.5 8482.5 61425 45337.5 54405 35100 9360 52650 63472.5 427342.5

2 Pedicure spa &

treatment 54405 25447.5 1316.25 13601.25 12723.75 52650 52650 81607.5 65812.5 14040 78975 95208.75 495787.5

3 Nail Art

Painting 21157.5 29688.75 13650 13308.75 12947.5 40950 3461.25 42315 31497.5 14332.5 41340 52893.75 317542.5

4 Remove

Acrylic 15422.5 30225 4875 5850 3900 15112.5 12187.5 15112.5 14625 7800 30225 3022.5 158357.5

5 Take

off/Remove 60450 39585 6825 7215 6240 52650 36270 42315 23400 7800 35100 54405 372255

6

New acrylic

nail extension

set

72540 101790 33930 35100 3393 245700 181350 192660 210600 37440 210600 290160 1621563

7 Refill acrylic

Nail set 42315 59377.5 19792.5 20475 19792.5 143325 105787.5 169260 122850 21840 122850 169260 1016925

Total 246341.5 420043.75 89163.75 104617.5 67479.25 611812.5 437043.75 597675 503885 112612.5 571740 728422.5 3940207

0

50000

100000

150000

200000

250000

300000

350000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Manicure spa treatment

Pedicure spa treatment

Nail Art Painting

Remove Acrylic

Take off/Remove

New acrylic nail extension set

Refill acrylic Nail set

YEAR 2

Total Sale

No. Service/


1

Manicure

spa &

treatment

51772.5 38610 11115 9360 11700 69932.5 51772.5 62010 40072.5 11700 59962.5 72247.5 490255

2 Pedicure spa

& treatment 61863.75 28957.5 16672.5 14040 17550 60108.75 61863.75 81607.5 75026.25 16233.75 89943.75 108371.25 632238.75

3 Nail Art

Painting 24228.75 33783.75 15356.25 12967.5 12967.5 46751.25 36172.5 48116.25 35148.75 16038.75 36172.5 60401.25 378105

4 Remove

Acrylic 17550 34612.5 5850 7312.5 6337.5 17062.5 14137.5 17026.5 16575 6337.5 34612.5 34612.5 212062.5

5 Take

off/Remove 68835 45045 5655 5850 6240 59865 41340 36270 26715 5850 39975 62010 403650

6

New acrylic

nail

extension set

83070 115830 33930 31590 32760 279630 207090 207090 239850 35100 239850 329940 1835730

7

Refill

acrylic Nail

set

48457.5 67567.5 19792.5 18427.5 19110 163117.5 120802.5 120802.5 139912.5 20475 139912.5 192465 10708425

Total 355777.5 364406.25 103071.25 99547.5 106665 696467.5 383670 572958.75 573300 111735 637128.75 860047.5 3596972.5

0

50000

100000

150000

200000

250000

300000

350000




Nail Art Painting

Remove Acrylic

Take off/Remove



YEAR 3

Total Sale

No. Service/


1 Manicure spa

& treatment 52357.5 39195 8775 9067.5 8482.5 70492.5 52357.5 62302.5 40365 9360 60547.5 73125 486427.5

2 Pedicure spa

& treatment 67567.5 29396.25 13162.5 13601.25 12723.75 60547.5 62302.5 93892.5 75465 14040 90821.25 109687.5 643207

3 Nail Art

Painting 24570 34125 13650 13308.75 12626.25 47092.5 36172.5 37275 35490 14332.5 47092.5 60996 376731

4 Remove

Acrylic 17550 35100 4875 5850 3900 17550 14137.5 17550 17062.5 7800 34612.5 34612.5 210600

5 Take

off/Remove 69615 45630 6825 7215 6240 60450 41730 48750 26910 7800 40365 62400 423660

6

New acrylic

nail extension

set

84240 117000 33930 35100 33930 218970 209430 334620 242190 37440 242190 333645 1985685

7 Refill acrylic

Nail set 18427.5 68250 19792.5 20475 19792.5 164482.5 93975 195195 141277.5 218790 141277.5 194512.5 1296247.5

Total 334327.5 368696.25 101010 104617.5 97695 702585 510105 789585 578760 309562.5 656906.2

5 868978.5 5422873.5

0

50000

100000

150000

200000

250000

300000

350000

400000




Nail Art Painting

Remove Acrylic

Take off/Remove



YEAR 4

Total Sale

No. Service/


1 Manicure spa &

treatment 53625 40365 11115 9360 11700 72832.5 53820 64642.5 41535 11700 62595 75465 508755

2 Pedicure spa &

treatment 64496.25 30273.75 16672.5 14040 17550 62302.5 64496.25 96963.75 78097.5 16233.75 93892.5 113197.5 668516.25

3 Nail Art

Painting 25252.5 35148.75 15356.25 12967.5 12967.5 48457.5 37537.5 50163.75 36513.75 12337.5 48457.5 62790 397950

4 Remove Acrylic 18037.5 18037.5 5850 7315.5 6337.5 17550 14137.5 17550 17062.5 6337.5 35587.5 35587.5 199387.5

5 Take

off/Remove 71760 46995 5655 4500 6240 62595 43095 50310 41535 5850 62595 64740 465870

6 New acrylic nail

extension set 86580 120510 33930 31590 32760 250380 215280 345150 55380 35100 250380 345150 1802190

7 Refill acrylic

Nail set 50505 70297.5 19792.5 18427.5 19110 146055 125580 201337.5 164055 20475 146055 201337.5 1165027.5

Total 370256.25 361627.5 108370.25 98197.5 106665 660172.5 553946.25 826117.5 416178.75 108033.75 699562.5 898267.5 5207396.25

0

50000

100000

150000

200000

250000

300000

350000

400000




Nail Art Painting

Remove Acrylic

Take off/Remove



YEAR 5

Total Sale

No. Service/


1 Manicure spa &

treatment 53625 40365 111156 9360 11700 72832.5 53820 64642.5 41535 11700 62595 75465 508755

2 Pedicure spa &

treatment 64496.25 30273.75 16672.5 14040 17550 62302.5 64496.25 96963.75 78097.5 16233.75 93892.5 113197.5 668216.25

3 Nail Art

Painting 25252.5 35148.75 15356.25 12967.5 12967.5 48457.5 37537.5 50163.75 36513.75 16038.75 48457.5 62790 401651.25

4 Remove Acrylic 18037.5 18037.5 5850 7312.5 6337.5 17550 14137.5 17550 17062.5 6337.5 35587.5 35587.5 163803

5 Take

off/Remove 71760 46995 5655 5850 6240 62595 43095 50310 40995 5850 62595 64750 466680

6 New acrylic nail

extension set 86580 120510 33930 31590 32760 250380 215280 345150 55388 35100 250380 345150 1802198

7 Refill acrylic

Nail set 50505 70297.5 19792.5 18427.5 19110 146055 215280 201337.5 146055 20475 146056 201337.5 1165028.5

Total 370256.25 361627.5 87256.25 99547.5 106665 660172.5 553946.25 334517.5 415646.75 111735 699563.5 898267.5 4699201.5

0

50000

100000

150000

200000

250000

300000

350000

400000




Nail Art Painting

Remove Acrylic

Take off Remove



Risks from internal and external will affect the corporate status from sale decrease and expense increase as follow; Sale decrease 5%

YEAR 1

Total Sale

No. Service/


1 Manicure spa &

treatment 44175 33060 8550 8835 8265 59850 44175 53010 34200 9120 51300 61845 416385

2 Pedicure spa &

treatment 53010 24795 1282.5 13252.5 12397.5 51300 51300 79515 64125 13680 76950 92767.5 534375

3 Nail Art Painting 20615 28927.5 13300 12967.5 12302.5 39900 30922.5 41230 29925 13965 40280 51537.5 335872.5

4 Remove Acrylic 14725 29450 47450 5700 3800 14725 11875 14725 14250 7600 29450 2945 153995

5 Take off/Remove 58900 38570 6650 7030 6080 51300 35340 41230 22800 7600 34200 53010 362710

6 New acrylic nail

extension set 70680 99180 33060 34200 3306 239400 176700 187720 205200 36480 205200 282720 1541014

7 Refill acrylic Nail

set 41230 57855 19285 19950 192856 139650 103075 164920 119700 21280 119700 164920 990823

Total 303335 231837.5 86877.5 101935 177013.5 596125 453387.5 582350 490200 109725 557080 709745 4399615

0

50000

100000

150000

200000

250000

300000


Manicure spa treatmePedicure spa treatmentnt

Pedicure spa & treatment

Nail Art Painting

Remove Acrylic

Take off/Remove


YEAR 2

Total Sale

No. Service/


1 Manicure spa &

treatment 50445 37620 10830 9120 11400 68115 50445 60420 39045 11400 58425 70395 477660

2 Pedicure spa &

treatment 60277.5 28215 16245 13680 17100 58567.5 60277.5 79515 73102.5 15817.5 87637.5 105592.5 616827.5

3 Nail Art Painting 23607.5 32917.5 14962.5 12635 12635 45552.5 35245 46882.5 34247.5 15627.5 45552.5 58852.5 378717.5

4 Remove Acrylic 17100 33725 5700 7125 6175 16625 13775 16625 16150 6175 33725 33725 206625

5 Take off/Remove 67070 43890 5510 5700 6080 58330 40280 35340 26030 5700 38950 60420 393300

6 New acrylic nail

extension set 80940 112860 33060 30780 31920 272460 201780 201780 233700 34200 233700 321480 1788660


set 47215 65835 19285 17955 18620 158935 117705 117705 136325 19950 136325 187530 1043385

Total 346655 355062.5 105592.5 96995 103930 678585 519507.5 558267.5 558600 108870 634315 837995 4904375

0

50000

100000

150000

200000

250000

300000

350000




Nail Art Painting

Remove Acrylic

Take off/Remove



YEAR 3

Total Sale

No. Service/


1 Manicure spa &

treatment 51015 38190 8550 8835 8265 68658 51015 60705 39330 9120 58995 71250 465718

2 Pedicure spa &

treatment 65835 28642.5 12825 13252.5 12397.5 58995 60705 91485 73530 13680 88492.5 106875 624715

3 Nail Art Painting 23940 33250 13300 12967.5 12302.5 45885 35245 47215 34580 13965 45885 59517.5 378052.5

4 Remove Acrylic 17100 34200 4750 5700 3800 17100 13775 17100 16625 7600 33725 33725 205200

5 Take off/Remove 67830 44460 6650 7030 6080 58900 40660 47500 26220 7600 39330 60800 413060

6 New acrylic nail

extension set 82080 114000 33060 34200 33060 274740 204060 326040 235980 36480 235980 325090 1934770


set 17955 66500 19285 19950 19285 160265 119035 190190 137655 213180 137655 189525 1290480

Total 325755 329242.5 98420 101935 95190 684543 470495 726235 563920 301625 640062.5 846782.5 5184205.5

0

50000

100000

150000

200000

250000

300000

350000




Nail Art Painting

Remove Acrylic

Take off/RemoveNew



YEAR 4

Total Sale

No. Service/


1 Manicure spa &

treatment 52250 39330 10830 9120 11400 70965 52440 62985 40470 11400 60990 73530 485701

2 Pedicure spa &

treatment 62842.5 29497.5 16245 13680 17100 60705 63175 94477.5 76095 15817.5 91485 110295 651415

3 Nail Art Painting 24605 34247.5 14962.5 12635 12635 47215 36575 48877.5 35577.5 15627.5 47215 61180 391352.5

4 Remove Acrylic 17575 17575 5700 7125 6175 17100 13775 17100 16625 6175 34675 34675 194275

5 Take off/Remove 69920 45790 5510 5700 6080 60990 41990 49020 40470 5700 60990 63080 455240

6 New acrylic nail

extension set 84360 117420 33060 30780 31920 243960 209760 336300 53960 34200 243960 336300 1746980


set 49210 68495 19285 17955 18620 142310 122360 196175 142310 19950 142310 196175 1025155

Total 360762.5 352355 105592.5 96995 87001 643245 540075 804935 405507.5 108870 681625 875235 5062798.5

0

50000

100000

150000

200000

250000

300000

350000

400000




Nail Art Painting

Remove Acrylic

Take off/Remove



YEAR 5

Total Sale

No. Service/


1 Manicure spa &

treatment 52250 39330 10830 9120 11400 70965 52440 62985 40470 11400 60990 73530 460310

2 Pedicure spa &

treatment 62842.5 29497.5 16245 13680 17100 60705 62842.5 94477.5 76095 15817.5 91485 110295 651082.5

3 Nail Art Painting 24605 34247.5 14962.5 12635 12635 47215 36575 48877.5 3577.5 15627.5 47251 61180 391352.5

4 Remove Acrylic 17575 17575 5700 7125 6175 17100 13775 17100 16625 6175 34675 34675 194275

5 Take off/Remove 69920 45790 5510 5700 6080 60990 41990 49020 40470 5700 60990 63080 455240

6 New acrylic nail

extension set 84360 117420 30780 31920 31920 243960 209760 336300 53960 34200 243960 336300 1754840


set 49210 68495 19285 17955 186200 142310 122360 196175 142310 19950 142310 196175 1302735

Total 360762.5 246675 103312.5 98135 271510 534615 429742.5 804935 405507.5 108870 681625 875235 4920925

0

50000

100000

150000

200000

250000

300000

350000

400000




Nail Art Painting

Remove Acrylic

Take off/Remove



6.3 Conclusion of Risk Management

Risk analysis is the ways to prepare handle with problem that will be happen and find

to process to decrease problem. From analyze risk in our company; there are shows both

internal factor and external factor of risk that can happen with company. In internal risk we

have four besides that must to quick to solve that are concern to organization structure,

process and operation, human resource, and involve with technology in business.

Organization structure is show relationship and responsibility of people, business cannot run

if they are defectively of duty. Process and operation indicate to occurring of damage form do

not thing by step, human resource indicate to the process of handle with characteristic of

employee in organization, technology in business indicate to the not convenience and wrong

of information from general program. In external risk we have six sides that concern. There

are concern to competitive, customer behavior, technology, economic, political, and

environment. Competitor indicate the way to bring business beyond, customer behavior

indicates the factor that has power to purchasing decision of customer, technology indicate to

important of technology support in future, inflation and deflation indicate to the effect in

store, the conflict in government situation has a power of out of home customer, and the

losing from natural phenomenon. So, after our shop known about risk in any side, we are help

together to finding the best way out of problem for not effect to sale decrease or it occur the

high cost in the future.

CHAPTER 7 SUMMARY

Nail it is a business that concern about provide the service for healthy and beauty of

nails. We pound to present new business that located in front of Mae Fah Luang University,

Chiang Rai province. Our service are provide many types including spa for manicure and

pedicure, treatment, acrylic nail and nail art painting in order to relax and decorate customer’s

nails. Inside shop we have to separate into 3 zones. The first zone located at first floor, it is

the reception area, and we are providing seats, coffee, cookie, internet and magazine for

support customer to feel comfortable. The second zone located at second floor, it is the zone

that provides the service of nails painting and acrylic nails. The third Zone located at third

floor, it is the zone of manicure and pedicure spa and treatment service. We choose to build

the shop in front of Mae Fah Luang University, Chiang Rai province because it is located

near university and we can attract the customers that are student of Mae Fah Luang

University and other people that use the main road to go to Maesai or Chiang sean. As the

students of Mae Fah Luang are about 8,745 persons and most of them are women that we can

attract them to our customers and other people that also have an opportunity to visit our shop.

Project objective are to create new business into market need at in front of Mae Fah Luang

University, create market strategies to make more profit in long term business, analyze

marketing and competitor for feasibility, achieve the goal in business, aim at more sale,

increase profit to business every year, develop and operate to systematic management in the

business, to analyze compensation about financial from investment cost, to control and

handle risk its might be occur.

For production and operation analysis, our business has two main products. First is

the product about nail art painting. Second is the product about manicure and pedicure spa &

treatment. We are three floors to provide our service. The first floor, we have reception

counter to provide information, coffee zone, internet WIFI zone and waiting room that have

sofa set, LED television, music and computer to support our customers. The second floor, we

have 14 nil tables. The third floor, we have 14 spa pedicure chairs and the inside area of our

shop have air conditioner to make our customer feel fresh and relax. For our service process,

we prepare good product and train all employees to have service mind for the customer. The

location of Nail it designs by GH shop is located in front of Mae Fah Luang University. Its

close the Phaholyothin road, our shop has one blog with 3 floors. For facility layout, our ship

is commercial building; there are three floors and one row. We separated zone inside building

by try to use more profit from it. For machine, tool and equipment, there are land and

wilding. Nail decoration zone, spa and treatment zone, facilities for customer and office

facilities. For logistics management, we are use the logistics for the process to receive

equipment and tools by transportations. Our shop orders the equipment by E-mail and

receives that order by logisport and using the post for sent the news and promotes the news

promotion to customer. For facility management; Nail it designs by GH prepares many

facilities for every people such as water, electricity, TOT router wireless, telephone and

CCTV. For investment cost, we pay for asset, equipments and tools. For operating cost is for

raw material cost, and direct labor cost. And for management analysis, we show our

organization management and administration cost.

Risk analysis is the ways to prepare handle with problem that will be happen and find

to process to decrease problem. From analyze risk in our company; there are shows both

internal factor and external factor of risk that can happen with company. In internal risk we

have four besides that must to quick to solve that are concern to organization structure,

process and operation, human resource, and involve with technology in business.

Organization structure is show relationship and responsibility of people, business cannot run

if they are defectively of duty. Process and operation indicate to occurring of damage form do

not thing by step, human resource indicate to the process of handle with characteristic of

employee in organization, technology in business indicate to the not convenience and wrong

of information from general program. In external risk we have six sides that concern. There

are concern to competitive, customer behavior, technology, economic, political, and

environment. Competitor indicate the way to bring business beyond, customer behavior

indicates the factor that has power to purchasing decision of customer, technology indicate to

important of technology support in future, inflation and deflation indicate to the effect in

store, the conflict in government situation has a power of out of home customer, and the

losing from natural phenomenon. So, after our shop known about risk in any side, we are help

together to finding the best way out of problem for not effect to sale decrease or it occur the

high cost in the future.

References

Create Magical Nails.com. Acrylic Nails Designs.Retrived December 15,2011, from


Create Magical Nails.com. Acrylic Nails Designs.Retrived December 15,2011, from


Create Magical Nails.com. Acrylic Nails Designs.Retrived December 15,2011,

fromhttp://www.create-magical-nails.com/nail-polish-art.html

Ecoggine. Thailand Political and Economic outlook 2011 snd beyond 92 (2011). Retrived

December 26,2011, from http://ecoggins.hubpages.com/hub/Thailand-Political-and-

Economic-Outlook-2011-and-Beyond

Infochesse. External factor. Retrive January 22,2012, from


Nail magazine. Market research. Retrive January 13,2012,from


Nail Guide. Trendy nail polish (2011). Retrive January 13,from

http://www.nails- guide.com/trendy-nail-polish/#more-267

Whatisriskmanagement. The importance of risk manage to Business success. Retrived January

20,2012 from http://www.whatisriskmanagement.net/



http://www.create-magical-nails.com/nail-polish-art.html






http://www.whatisriskmanagement.net/

APPENDIX

Photo show member card of Nail It Design by GH

Project Feasibility Study and Evaluation (1203302)

Nail it Design by GH

Present by

1. Miss Aticha Yeamsomchit 5231205007

2. Mr. Tawatchai Rairoong 5231205061

3. Miss Papichaya Aphinantherdthai 5231205081

4. Miss Pimpimol Taboon 5231205103

5. Miss Rungnapa Wisetsat 5231205124

6. Miss Siriporn Itthidumrong 5231205138

7. Miss Suphatra Nuanmanee 5231205141

8. Miss Sinjai Atthasarn 5231205150

Tourism Management Section 2

Seat No. 24

Present to

Aj. Chaiyawat Thongintr

Semester 2/ 2011

Mae Fah Luang University

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