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PROJECT IMPLEMENTATION
:-PRESENTED BY
Priyanka RathiSurbhi GoyalSwati Agarwal
Swati Jain
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WINNING COMPANIES KNOW HOW TO DO THEIR
WORK BETTER
-MICHAEL HAMMER AND JAMES CHAMPY
A management truism says structure follows. , .strategy However this truism is often ignored
Too many organisations attempt to carry out a new.strategy with an old structure
-Dale mcConkey
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INTRODUCTION
Strategic management process doesnot end when the firm decides whatstrategies to pursue.
There must be a translation ofstrategic thought into strategicactions.
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THE PYRAMID OF STRATEGYIMPLEMENTATION
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INTERRELATIONSHIP BEETWEEN
STRATEGY FORMULATION ANDIMPLEMENTATION
Strategy implementation concerns themanagerial exercise of putting afreshly chosen strategy into place.
Strategy implementation is concernedwith translating a decision into action.
The allocation of resources to newcourses of action will need to beundertaken.
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so
und
flowed
weak excellent
Strategic implementation
St
rategic
formul
ation
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LINKAGES EXIST BETWEEN
STRATEGY FORMULATION ANDSTRATEGY IMPLEMENTATION
Forward linkages Backward linkages
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DIFFERENCE BETWEEN SF AND
SISTRATEGY FORMULATIONSTRATEGYIMPLEMENTATIONStrategy formulation is
positioning forces before theaction.
Strategy implementation ismanaging is managing forcesduring the action.
Strategy formulation focuseson effectiveness.
Strategy implementationfocuses on efficiency.
Strategy formulation primarilyan intellectual process.
Strategy implementation isprimarily an operationalprocess.
Strategy formulation requiresgood intuitive and analyticalskills.
Strategy implementationrequires special motivation andleadership skills.
Strategy formulation requirescoordination among a fewindividuals.
Strategy implementationrequires combination amongmany individuals.
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DEFINITION OF A PROJECT
Any non-repetitive activities;
A low volume, high variety activity;
a temporary endeavour undertaken to
create a unique product or service; Any activity with a start and a finish;
A unique set of coordinated activities,with definite starting and finishingpoints, undertaken by individual ororganisationto meet specificperformance objectives within defineschedule, cost and performance
parameters;
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CHARACTERISTICS OF PROJECT
High degree of activity:-projectplanning therefore, should be basedon realistic assumptions.
Interrelated activities:-large numberof project activities areinterdependent
High level of uncertainty:-a largenumber of variables, non repetitivenature and a long time makes ituncertain.
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High degree of interaction withagencies:-a project teams interfacewith other agencies within the
company and outside is veryfrequent.
High stake involved in project:-thesuccess of a project is veryessential for good financials,employee morale and companyprestige.
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KEY ELEMENTS OF PROJECT
Timely completion
Completion within cost targets
Matching the quality parameters Adherence to the technical
parameters
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Strategic plan
Project-implement
ation
Procedural
-implementation
Resourceallocation
Structuralimplementation
Leadershipimplementation
Behavioralimplementation
Functional
-implementation
Operational
-implementation
Evaluati&on
control
Feed back
Activatingstrategies
Managingchange
Achievingeffectiveness
MODEL OF STRATEGY IMPLEMENTATION
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PROJECT IMPLEMENTATION
Strategies lead to plans, programmesand projects.
The project management institute ofthe US defines a project as A oneshot time limited , goal-directed,major undertaking, requiring the
commitment of varied skills andresources.
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Phases of project
A project passes through differentphases, not necessarily in the orderlisted below.
1.Conception phase
2.Definition phase
3.Planning and organizing phase
4.Implementation phase
5.Clean-up phase
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CONCEPTION PHASE
This is an extension of the strategyformulation phase of strategicmanagement.
The project ideas that are conceivedhave to be allocated priorities onthe basis of which they will be
chosen for further development.
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DEFINITION PHASE
After a set of projects have beenidentified and arranged accordinglyto the priority, they have to be
subjected to a preliminary projectanalysis .
After this screening, the viable
projects are taken up and feasibilitystudies conducted.
The results are documented in theform of a project feasibility report.
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PLANNING AND ORGANIZING PHASE
Detailed planning, related to differentaspects of the projects has to becompleted.
A project structure has also to becreated.
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IMPLEMNETATION PHASE
The detailed engineering, orderplacement for equipments andmaterial awarding contracts, civil
and so on have to be undertakenduring the implementation phase.
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CLEAN-UP PHASE
The final phase in the projectimplementation deals withdisbanding the project
infrastructure and handing over theplant to the operating personnel.
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It is to be noted that the abovephases in projects are morerelevant to new plants that are
being set up to implementexpansion and diversificationstrategies.
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THE CONTENT OF A TYPICALFEASIBILITY REPORT
Project report are prepared for internalas well as external purposes.
Currently the financial institutions (IDBI,
ICICI, IFCI, etc.) seek the followinginformation for the purpose offinancial assistance.
1.General information
2.Information regarding project promoters3.Particulars of the industrial concern
seeking financial assistance
4.Particulars of the projects
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5. Cost of the project6. Means of the financing
7. Marketing and selling arrangements8. Profitability and cash flow9. Economic consideration
10. Environmental consideration11. Government consents
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TIME MANAGEMENT IN PROJECT
The need to control time in projectimplementation can not be overemphasized.
This is the most crucial element ofproject implementation and it isimperative that modern technique
of time management are adopted. In the project environment there are
numerous opportunities for theproject manager to get into trouble.
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Contd. The list below identifies the most common
time management traps that can deterone from effective project management.
1.Incomplete work2.A job poorly done that must be done over3.Delayed decisions4.Poor communications channels5.Uncontrolled telephones calls6.Casual visitors
7.Waiting for people8. failure to delegate9.Poor retrieval system
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MAJOR SOURCES OF FUNDS FOR THEPROJECT
The decision on the pattern offinancing a project would have farreaching effect on the ultimate
profitability of the project. While deciding the pattern , the cost
of each segment of funding should
be taken into account.
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THANK YOU